Excel Designs

What Excel Designs does

Excel Designs is a privately held advertising and branded merchandise firm headquartered in Vancouver, Washington. Founded in 1982, the company operates with a headcount of 11-50 employees and delivers custom embroidery, screen printing, logo printing, advertising items, and apparel to its customer base. Its service portfolio addresses the core needs of corporate identity programs, promotional campaigns, and event-driven merchandise distribution for buyers seeking custom-decorated apparel and tangible branded goods.

The company's underlying business is project-based and order-driven, relying on traditional decoration methods (embroidery and screen printing) applied to apparel and promotional products. No proprietary technology platform, digital storefront, or automation infrastructure is documented in the available data, and the firm's web presence consists of a basic domain (exceldesigns.com) that resolves to a verification page rather than a content-rich site. There is no indication of in-house design automation, e-commerce enablement, or technology-led differentiation; service delivery is consistent with a long-running local/regional promotional products decorator.

Revenue mechanics are not disclosed in the source data. As a private, small-scale custom merchandise decorator, Excel Designs likely operates on a project/order-based pricing model with per-unit margins tied to decoration complexity, volume, and apparel sourcing costs. No customer logos, segmentation detail, pricing tiers, or contract structures are available to assess customer mix, average order value, or go-to-market motion. The absence of disclosed funding rounds, M&A activity, partnerships, leadership hires, or product launches in the input data means strategic direction over the period covered cannot be characterized beyond the company's continued operation of its original 1982 service lines.

Name

Excel Designs

Website

https://exceldesigns.com

Company type

Private

Founded year

1982

Headcount range

11–50 employees

Short description

Excel Designs is a privately held Vancouver, WA-based advertising firm founded in 1982 that provides custom embroidery, screen printing, logo printing, advertising items, and apparel to local and regional buyers of branded merchandise.

Ownership category

akta.pro rank

Product category

Custom Apparel & Promotional Products

NAICS

Graphic Design Services (54143), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Service Industries For The Printing Trade (2790), Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)

Keywords

• Custom apparel printing
• Screen printing services
• Promotional products
• Custom embroidery
• Logo printing

Headquarters

HQ city

Vancouver

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Core offering

Excel Designs is an advertising firm that produces custom-branded apparel and promotional merchandise. Its core offerings include custom embroidery, screen printing, logo printing, advertising items, and apparel decoration services delivered to business clients. The firm operates as a for-profit advertising services provider based in Vancouver, United States, with a website at exceldesigns.com.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Embroidery Custom embroidery services applying logos and designs to apparel and textile items for business clients. Used by organizations for branded uniforms, corporate gifts, and promotional merchandise.
• Screen Printing Screen printing services for applying graphics and logos to apparel and flat-surface promotional items. Targeted at businesses needing branded merchandise, event apparel, and team uniforms.
• Logo Printing Logo printing services that apply company branding to apparel, accessories, and promotional items for business customers seeking branded merchandise.
• Advertising Items Branded promotional merchandise and advertising specialty items produced for business clients for marketing campaigns, trade shows, and corporate gifting.
• Custom Apparel Custom decorated apparel including decorated shirts, jackets, hats, and uniforms produced for businesses, teams, and organizations requiring branded clothing.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Direct peers

• Custom Ink: National custom apparel and screen printing platform serving groups, teams, and corporate buyers with similar embroidery and print capabilities.
• 4imprint: Large direct marketer of promotional products and advertising items with custom decoration including embroidery and screen printing on apparel.
• Sanmar: Wholesale apparel decorator supplying blanks and decoration services (embroidery, screen print, heat transfer) to the promotional products channel.
• Discount Mugs: Promotional products vendor focused on custom-printed mugs, apparel, and giveaway items with direct online ordering.
• alphabroder / Prime Line: Major distributor of imprintable apparel and accessories, supplying decorator customers in the same screen print/embroidery ecosystem.
• HALO (HALO Branded Solutions): National branded merchandise and corporate apparel provider combining decoration services with fulfillment for enterprise clients.
• Quality Logo Products: Online promotional products distributor offering logo printing, embroidery, and apparel decoration to businesses and organizations.
• EmbroidMe (Branded Custom Sportswear, Inc.): Franchised embroidery and apparel decoration network with similar B2B customer targeting and product mix.

Emerging players

• Boundless Network: Distributor of custom decorated apparel and promotional products partnering with local decorators for fulfillment.

Broad incumbents

• Cimpress (Vistaprint): Large-scale custom printing and promotional products platform whose mass-production network directly competes with local screen printers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/excel-designs-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Excel Designs