The Grass Group
The Grass Group is a UK-based specialist distributor exclusively supplying Rotadairon commercial ground preparation, seeding, and turf care equipment to professional landscapers, sports ground operators, and amenity managers across the United Kingdom.
- Company typePrivate
- Founded-
- HeadquartersNewmarket, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What The Grass Group does
The Grass Group Ltd is a privately held UK-based specialist distributor of commercial ground preparation and turf care equipment, headquartered in Newmarket, Suffolk. The company has been established for over 35 years and operates as the exclusive UK distributor for Rotadairon, a French manufacturer of ground preparation machinery that has been producing equipment since 1958. The company is headed by Tim Merrell, an agronomist and farmer by training, and serves professional landscaping contractors, sports ground operators, amenity managers, and agricultural professionals across the United Kingdom.
The Grass Group's product portfolio comprises approximately 40+ SKUs organized across nine categories: stone buriers for turf and landscaping, seeders, overseeders, dethatchers and spikers, combi burier-seeders, flail mowers and mulchers, bed formers, and renovating/tilling equipment. The equipment is compatible with multiple carrier types including tractors, skid-steer loaders, hydraulic compact loaders, radio-controlled tool carriers, and walk-behind machines. Rotadairon's patented technologies—including anti-shoe blades, magnetic quick-change blade systems, non-panning blades, floating terrain systems, selection grid stone-separation technology, and anti-groove systems—provide the core product differentiation. Many machines perform multiple operations (cultivation, stone burial, levelling, mixing, and rolling) in a single pass.
The business operates three revenue streams: new equipment sales, used/pre-owned equipment sales, and short/long-term equipment hire. Sales are conducted through direct enterprise field engagement supported by a website, technical support services, and parts infrastructure. The company emphasizes a comprehensive one-stop-shop model for ground care needs from soil preparation through aftercare. Pricing is not publicly disclosed and requires direct sales contact. The company has no subsidiaries, no disclosed external funding, and no evidence of acquisitions, geographic expansion beyond the UK, or AI/ML technology integration.
The Grass Group firmographics
Firmographics- Name
- The Grass Group
- Legal name
- The Grass Group Ltd
- Website
- https://thegrassgroup.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Grass Group is a UK-based specialist distributor exclusively supplying Rotadairon commercial ground preparation, seeding, and turf care equipment to professional landscapers, sports ground operators, and amenity managers across the United Kingdom.
- Ownership category
- akta.pro rank
The Grass Group industry classification
Industry- Product category
- Commercial Ground Care Equipment
- NAICS
- Outdoor Power Equipment Retailers (444230), Lawn and Garden Equipment and Supplies Retailers (4442)
- SIC
- Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)
- akta.pro primary industry
- Commercial Landscaping & Grounds Maintenance (BPABADAA)
- akta.pro secondary industries
- Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD), Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers) (CRAIADAG)
Keywords
Where The Grass Group is headquartered
LocationHeadquarters
- HQ city
- Newmarket
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
The Grass Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- New Equipment Sales: Sale of new Rotadairon branded ground preparation, renovation, seeding, and maintenance equipment to commercial customers including stone buriers, seeders, overseeders, dethatchers, and related machinery.
- Used Equipment Sales: Sale of pre-owned professional ground care equipment that has been subjected to rigorous testing to ensure high quality.
- Equipment Hire/Rental: Short and long-term rental of professional ground care equipment including Trilo vacuum machines and other ground preparation machinery.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
The Grass Group product offering
Product offeringCore offering
The Grass Group is the exclusive UK distributor of Rotadairon commercial ground preparation, renovation, seeding, and turf maintenance equipment, including stone buriers, soil renovators, seeders, overseeders, dethatchers, spikers, tillers, bed formers, and flail mulchers. The company sells new machines directly to professional customers, supplies tested pre-owned equipment, and offers short and long-term hire of professional ground care machinery supported by a parts and technical support infrastructure.
Product overview
The Grass Group is a UK-based provider of commercial ground preparation and turf care equipment, exclusively distributing Rotadairon products. The product portfolio is organized into nine categories: Stone Buriers for Turf (8 products including RX 370, RX 300, RX 250) and for Landscaping (18 products including RDH, RCH, STH, STONY, STM, RD/RDL series), Seeders (7 products including SMG 300, SMG 155/205, SMA 305, e.SEEDCAR, SEEDCAR, SD 700), Over-Seeders (3 products: ROOG 150.60, RG 200, RG 140), Dethatchers & Spikers (2 products: DS 130/180, ED 130TS), Combi Burier and Seeder (SMC), Flail Mowing & Mulch (BRD 50), Bed Formers (TR 170, TR 150, TR 130), and Renovating and Tilling (DCE 300, DCE 250). The equipment serves professional landscaping, amenities, and turf industries, providing solutions from soil preparation and renovation to seeding and aftercare. Products feature patented technologies like anti-pad blades, floating terrain systems, and quick-change blade systems. The portfolio supports various carrier types including tractors, skid-steer loaders, hydraulic compact loaders, and walk-behind machines.
Differentiator
Problem solved
Functional benefit
Brands
- Rotadairon: Rotadairon is an exclusive product brand distributed by The Grass Group in the UK, specializing in soil preparation, seeders, overseeders, dethatching, spiking, mulching, market gardening, tilling, and stabilisers equipment.
Products and services
- RX 370 Heavy Duty Soil Renovator Heavy duty stone burier for building or renovating green spaces; performs cultivation to 220mm depth, buries stones and debris, creates fine soil surfaces, and provides levelling and rolling in a single pass; intended for professional turf contractors and amenity operators.
- RX 300 Heavy Duty Soil Renovator Heavy duty soil renovator with 3000mm working width designed for large-scale turf renovation projects; intended for professional landscaping contractors and amenity operators.
- RX 250 Heavy Duty Soil Renovator Heavy duty soil renovator for turf applications featuring the anti-groove system and optional pneumatic seeder capability; intended for professional turf renovation.
- RX 250-L3 Stone Burier Stone burier with reverse rotation rotor using Rotadairon selection-grid technology to deposit coarse elements below a fine soil blanket 2-4 inches deep; 2500mm working width for landscaping applications.
- RDL 200 Soil Preparer and Burier Soil preparer and burier for micro-tractors with 2000mm working width; multi-purpose machine for milling, burying stones and debris, levelling, mixing, and rolling; chain transmission with dry clutch.
- RDL 250 Soil Preparer and Burier Soil preparer and burier for micro-tractors for the creation or renovation of green spaces; multi-purpose for milling, burying, levelling, mixing and rolling.
- RDH 60 Stone Burier for Hydraulic Loaders Stone burier for hydraulic compact loaders with Bobcat type hitch plate; 1500mm working width, 140mm working depth, 70-90 HP requirement; features patented anti-shoe blades.
- RDH 70 Stone Burier for Hydraulic Loaders Stone burier for hydraulic compact loaders with Bobcat hitching plate for developing and renovating green spaces through milling, burying, levelling, mixing and rolling.
- RCH 60 Stone Burier for Radio-Controlled Tool Carriers Stone burier specifically designed for radio-controlled tool carriers; 1830mm overall width, 460kg weight, 32 blades.
- RDH 52 Soil Preparer and Burier Soil preparer and burier for hydraulic compact loaders with 1650mm overall width, 28 mechanical blades and 43 screening rods.
- STH 42 Stone Burier for Skid-Steers Stone burier for Skid-Steers (mini-loaders) with multiple hitch options; 1100mm working width, 285kg weight, hydraulic motor transmission.
- STH 36 Stone Burier for Skid-Steers Stone burier for Skid-Steers (mini-loaders) in multiple hitch configurations; 963mm working width, 265kg weight.
- STONY 75 Compact Stone Burier Compact stone burier for micro-tractors with 750mm working width; multi-purpose for burying flints, debris and grass, top-soil mixing and rolling; features non-panning blades.
- STONY 90 Compact Stone Burier Soil preparer and burier for micro-tractors with 900mm working width; multi-purpose for milling, burying stones, levelling, mixing and rolling; rear mesh roller side adjustment.
- STONY 115 Stone Burier for Micro-Tractors Stone burier for micro-tractors with 1520mm overall width, 340kg weight, and 20-25 HP requirement.
- STM 75 Stone Burier for Walk-Behind Machines Stone burier for walk-behind machines suitable for the smallest tractors from 10 to 18 HP; features non-panning blades, unbendable grate fingers, and hydraulic torque limiting system.
- RD 100 Soil Preparer and Burier Soil preparer and burier for compact tractors with 1000mm working width, 18-35 HP requirement, chain transmission with hydraulic torque.
- RD 130 Soil Preparer and Burier Soil preparer and burier for compact tractors with 1350mm working width, 25-45 HP requirement; multi-purpose for milling, burying, levelling, mixing and rolling.
- RD 145 Soil Preparer and Burier Soil preparer and burier for compact tractors with hydraulic movement options and splice dispenser seeder capability.
- RDL 150 Soil Preparer and Burier Soil preparer and burier for micro-tractors with hydraulic movement and splice dispenser seeder; 1960mm overall width, 45-60 HP requirement.
- RDL 180 Soil Preparer and Burier Soil preparer and burier for micro-tractors with 1800mm working width, hydraulic movement and splice dispenser seeder; 50-70 HP requirement.
- BRD 50 Shredder for Skid-Steers and Hydraulic Loaders Shredder for skid-steers and compact hydraulic loaders designed to efficiently shred dense grass and brambles; features the patented Floating Terrain System and safety hydraulic block meeting EN12733 regulations.
- SMG 300 High-Tech Grass Seeder High-tech grass seeder designed for large areas to sow bluegrass, fescue and ryegrass; features gravity seed drill, two cast iron notched disc rollers, 2820mm seeding width.
- SMG 205 Three Point Hitch Seeder Three point hitch seeder for sowing grasses including pastures, red fescue and ryegrass; stainless steel seed box, 2000mm seeding width, floating rear roller.
- SMG 155 Three Point Hitch Seeder Three point hitch seeder with 1500mm seeding width and 575kg weight, designed for sowing a range of grass varieties across large areas.
- SMA 305 High Tech Grass Seeder Professional tractor seeder with pneumatic seeder and two cast iron rollers; 750L hopper capacity, 3000mm seeded width; ideal for prepared land.
- e.SEEDCAR Electric-Assisted Seeder Electric-assisted seeder with 60-90 minute battery runtime covering up to 2,500 m² per cycle; features seed level indicator, quick handlebar height adjustment, and stainless steel gravity drill.
- SEEDCAR Manual Gravity Seeder Manual gravity seeder for sowing grass varieties; features flow rate adjustment by graduated sector, quick handlebar height adjustment, and fast opening/closing guillotine system.
- SD 700 Self-Propelled Seeder Self-propelled seeder for precise seeding, seed burial, and field filling powered by rear packer roller; features oil bath filter, parking brake, hour counter, and tachometer.
- ROOG 150.60 Disc Harrow Overseeder Disc Harrow Overseeder with 24 sharp discs and independent blocks that follow ground profile for precise seed placement; stainless steel seed drill with fluted distributor, 139L seed volume.
- RG 200 Overseeder Economical overseeding machine with rotating knives creating grooves for seed deposit; features floating 3-point hitch, special tyre roller, and 178L capacity.
- RG 140 Knife Trowel Overseeder Knife Trowel Overseeder with rotating knives creating grooves for precise seed placement; 1400mm working width, 485kg weight, 130L seed volume.
- DS 130 and DS 180 Dethatcher and Spiker Dethatching and spiking machines performing dethatching or scarifying operations from 0-60mm depth; equipped with patented quick-change magnetic blade system; available in three knife configurations.
- ED 130TS Dethatcher, Spiker and Collector Dethatching, spiking and collection machine with patented sweeping system and hydraulic drive; 180L hydraulically discharged collection container and patented quick-change blade system.
- SMC Dual-Purpose Stone Burier and Seeder Seeder attachment designed for use with Rotadairon stone burier machines, enabling sowing immediately after soil preparation; available in multiple sizes (SMC 90 through SMC 200).
- TR 170 Bed Former Preparer and burier for seedbeds, plantations and landscaping developed with horticulture professionals; 1770mm working width, 160mm working depth.
- TR 150 Bed Former Preparer and burier for seedbeds or plantations; 1500mm working width, 850kg weight, 45-70 HP requirement.
- TR 130 Bed Former Preparer and burier for seedbeds; 35-60 HP requirement, 42 blades, 1680mm overall width.
- DCE 300 Heavy Duty Tiller Heavy duty tiller designed for agricultural professionals; features oversized rotor with double drive to combat battance effects, oversized cutters, and 3050mm working width.
- DCE 250 Heavy Duty Tiller Heavy duty tiller for agricultural professionals with oversized rotor and double drive; 2500mm working width.
- Used Equipment Sales Sale of pre-owned professional ground care equipment that has been rigorously tested to ensure high quality and value for money; available to commercial buyers in the UK.
- Equipment Hire and Rental Short and long-term rental of professional ground care equipment, including Trilo vacuum machines, with professional service guaranteed; available to UK commercial customers.
Quantifiable outcome
- ROOG 150.60 enables overseeding of 66,640 m² (11 soccer fields) in approximately 2.5 hours per field
- +2 more outcomes
Companies that use The Grass Group
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
The Grass Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
The Grass Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RotadaironcoreThe Grass Group is the exclusive UK supplier and long-standing business partner of Rotadairon. Since 1958, Rotadairon has been producing top-of-line ground preparation machinery including stone buriers, seeders, overseeders, dethatching equipment, and tillers. The partnership enables The Grass Group to offer these innovative products exclusively in the UK market, backed by their technical support services team and parts infrastructure. Quote from Rotadairon: 'We are extremely proud of our long-standing partnership with The Grass Group. Their dedication to providing top-quality turf care solutions perfectly aligns with Rotadairon's commitment to innovation and excellence.'
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
The Grass Group competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Grass Group social profiles
Digital presenceThe Grass Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Grass Group leadership team
Management profileNumber of profiles
Profiles1 record
The Grass Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Grass Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Grass Group
What does The Grass Group do?
The Grass Group is the exclusive UK distributor of Rotadairon commercial ground preparation, renovation, seeding, and turf maintenance equipment, including stone buriers, soil renovators, seeders, overseeders, dethatchers, spikers, tillers, bed formers, and flail mulchers. The company sells new machines directly to professional customers, supplies tested pre-owned equipment, and offers short and long-term hire of professional ground care machinery supported by a parts and technical support infrastructure.
Is The Grass Group a public or private company?
The Grass Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Grass Group founded?
The Grass Group was founded in -1. It employs 11 to 50 people.
Where is The Grass Group based?
The Grass Group is headquartered in Newmarket, United Kingdom, in the Europe region.
How does The Grass Group make money?
Three revenue lines are on record. New Equipment Sales are the primary driver. The others are used Equipment Sales and equipment Hire/Rental.
Does The Grass Group have an API?
No public API is recorded for The Grass Group.
What industry is The Grass Group in?
The Grass Group's product category is Commercial Ground Care Equipment. Its primary akta.pro industry code is BPABADAA, Commercial Landscaping & Grounds Maintenance, with a secondary code of IMAIAIAD, Turf Care (Fertilization, Aeration & Weed/Pest Control). Its NAICS code is 444230 and its SIC code is 3524.