Covenant Medical Group

What Covenant Medical Group does

Covenant Medical Group (CMG) is the physician practice group of Covenant Health, a non-profit integrated healthcare system headquartered in Knoxville, Tennessee. Founded in 1986 and operating with between 1,001 and 5,000 employees, CMG runs a network of more than 60 clinic locations across East Tennessee and the Cumberland Plateau, delivering services in primary care, cardiology, neurology, neurosurgery, orthopedics, gastroenterology, general surgery, cardiothoracic surgery, infectious disease, pulmonology, reproductive medicine, urology, occupational medicine, and walk-in care. The group serves the general public, with the parent Covenant Health system reporting 9 hospitals and over 107,000 heart patients treated annually across its Heart Centers.\n\nCMG's technology infrastructure centers on the MyCovenantHealth patient portal and a telehealth service line. The portal supports appointment scheduling, prescription refill requests, medical record access, bill payment, and virtual-visit coordination, while telehealth services enable remote consultations delivered via video, computer, tablet, or smartphone with internet access, extending clinical reach beyond physical clinic locations. Patient acquisition runs through the Covenant Health corporate website, the Find a Doctor search tool, a scheduling call center (844-250-2325), a customer care line (865-374-0411), physician referrals, and walk-in clinic availability, supported by content marketing and employer-brand recognition.\n\nThe revenue model is fee-for-service clinical delivery billed to insurance providers and patients, with insurance-based pricing that varies by service type and coverage. Pricing is not publicly disclosed; CMG directs patients to their insurance providers or a Good Faith Estimate tool and offers financial assistance for qualifying patients. As a non-profit subsidiary within Covenant Health, CMG does not raise external funding and reports no venture or institutional investors, with the 2024 Leapfrog A Safety Grades across all parent-system hospitals and Best Employer recognition from Newsweek and Forbes reinforcing its quality and employer positioning.

Name

Covenant Medical Group

Legal name

Covenant Medical Group

Website

https://covenantmedicalgroup.org

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Covenant Medical Group is the non-profit physician practice network of Covenant Health, operating 60+ multi-specialty clinics across East Tennessee and the Cumberland Plateau, serving general public patients through primary, specialty, and walk-in care.

Ownership category

akta.pro rank

Product category

Multi-Specialty Physician Practice Group

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians (62111), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Hospital-Owned Physician Networks & Medical Groups (HLAFAAAL)

akta.pro secondary industries

Ambulatory Specialty Clinics (Multi-Specialty & Single-Specialty) (HLAFABAA), Faith-Based & Nonprofit Hospital Systems (HLAFAAAE)

Keywords

• Primary care services
• Specialty medical clinics
• Cardiology care services
• Telehealth virtual visits
• Walk-in clinic services

Headquarters

HQ city

Knoxville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Patient Care Services: Fee-for-service healthcare delivery through insurance coverage, including accepted insurance plans. Services span multiple specialties including cardiology, neurology, primary care, and surgical services. Revenue generated through patient visits, procedures, and diagnostic services billed to insurance providers and patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Covenant Medical Group employs and manages healthcare clinics across nearly every medical specialty, ranging from primary care and walk-in clinics to cardiology, neurology, gastroenterology, orthopedics, surgery, and other specialty practices. The group operates more than 60 clinic locations spanning East Tennessee and the Cumberland Plateau, delivering outpatient physician services through scheduled appointments, walk-in availability, and telehealth virtual visits.

Product overview

Covenant Medical Group is a comprehensive healthcare network offering medical services across nearly every specialty through a network of clinics throughout East Tennessee and the Cumberland Plateau. The organization provides a unified patient experience through the MyCovenantHealth Patient Portal and Telehealth Services, which integrate with its extensive clinical specialties including Cardiology, Cardiothoracic Surgery, Gastroenterology, General Surgery, Infectious Disease, Neurology, Neurosurgery, Occupational Health, Orthopedic Surgery, Primary Care, Pulmonology, Reproductive Medicine, Urology, and Walk-In Clinics. The group operates multiple specialty practices under brands like Cumberland Cardiology, each functioning as both an individual service offering and part of the integrated Covenant Health system.

Differentiator

Problem solved

Functional benefit

Products and services

• Primary Care

Quantifiable outcome

• Over 107,000 heart patients served annually across the Covenant Health Heart Centers network

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Covenant HealthcoreStrategic or Co-development PartnerCovenant Medical Group is the physician practice group of Covenant Health, an integrated healthcare system. CMG employs or manages healthcare clinics as part of the Covenant Health network, which includes 9 hospitals. This is an internal organizational relationship where CMG operates as the outpatient physician network within the larger Covenant Health system.

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Ascension Medical Group: The employed-physician network of Ascension, one of the largest Catholic nonprofit health systems in the U.S. Comparable as a large faith-based, multi-state nonprofit health system's physician practice arm with broad specialty coverage.
• Tenet Healthcare Physician Group: Employed-physician network within Tenet Healthcare's hospital and ambulatory footprint. Comparable as a hospital-affiliated multi-specialty physician practice organization with significant cardiology and surgical specialty exposure.
• HCA Healthcare Physician Services: Employed-physician and specialty practice network of HCA Healthcare, the largest U.S. for-profit hospital operator. Comparable in scale and specialty breadth as a hospital-affiliated multi-specialty physician network, though for-profit rather than nonprofit.
• Vanderbilt Medical Group: The multi-specialty physician practice of Vanderbilt University Medical Center in Nashville. Comparable as a large, academic-affiliated multi-specialty group competing with CMG for tertiary referrals across Tennessee.
• AdventHealth Medical Group: Physician practice arm of AdventHealth, a large faith-based nonprofit health system operating across multiple states. Comparable as a faith-based integrated system's employed-physician network with multi-specialty ambulatory care delivery.
• Bon Secours Medical Group: Physician network of Bon Secours Mercy Health, a Catholic faith-based nonprofit system. Comparable as a faith-based, multi-state nonprofit hospital-affiliated physician network with similar community-benefit orientation.
• Atrium Health Wake Forest Baptist Medical Group: Employed-physician network within Atrium Health's Southeast regional footprint. Comparable as a multi-specialty physician practice tightly integrated with a larger nonprofit health system serving regional and mid-size markets.

Regional players

• Methodist Medical Group (Methodist Le Bonheur Healthcare): Physician network of Methodist Le Bonheur Healthcare, a faith-based regional system in the Memphis/Mid-South region. Comparable as a faith-based hospital-affiliated multi-specialty physician network with similar mission-driven positioning.
• Ballad Health Medical Associates: Physician network arm of Ballad Health, an integrated regional health system serving Northeast Tennessee and Southwest Virginia. Directly comparable as a hospital-affiliated multi-specialty physician group competing for the same patient base in East Tennessee.
• University Physicians Association (UT Medical Center): The physician practice group affiliated with the University of Tennessee Medical Center in Knoxville. Comparable as the primary competing multi-specialty physician network in the same Knoxville/East Tennessee market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/covmedgroup
• Facebookfacebook.com/covenantmedicalgroup
• LinkedInlinkedin.com/company/urology-specialists-of-east-tn

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries62 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Covenant Medical Group