IT Business

What IT Business does

IT-BUSINESS is a German-language online trade magazine serving the IT market in the DACH region (Germany, Austria, Switzerland). It is operated by Vogel IT-Medien GmbH, a wholly-owned subsidiary of the Augsburg-based Vogel Communications Group, and has been published since 1991. The publication is headquartered in Augsburg, Germany, operates with a small editorial headcount of 11–50 employees, and is positioned as a specialist title covering topics including Cloud, Datacenter, Gaming, Hardware, Managed Services, Netzwerk, Software, Storage, KI (AI), Security, Best Practice and Channel Fokus.

The platform is a multi-format digital publishing operation. The core product is the it-business.de news website, distributed daily with structured editorial verticals (Markt & Analyse, Technologien, KI, Security, Best Practice, Channel Fokus), supplemented by a bi-weekly digital e-paper, a portfolio of 14 specialized email newsletters, a whitepaper library, expert-led webinars (live and on-demand), a podcast, Channel-Guides for IT partner audiences, an Anbieterübersicht provider database, and the Vogel IT-Akademie education platform. Underlying technology is a standard web-based CMS-driven publishing platform with email newsletter, e-paper and media-distribution integrations; no proprietary AI, data, or developer APIs are evidenced.

The business model is a freemium B2B media model. Public-facing editorial and the e-paper are accessible with free registration, while premium content (specialized newsletters, whitepapers, webinars, exclusive expert content) is gated behind subscription. Advertising, sponsored whitepapers, sponsored webinars and events (e.g., Night of IT-BUSINESS, themed initiatives such as Digitalpakt Schule, AWS Channel Guide, MSP Initiative) layer sponsorship and lead-generation revenue on top of subscription income. Customers are organized into three audiences: IT professionals and decision makers (primary), IT channel partners including system integrators, MSPs, VARs, resellers and distributors (primary), and IT hardware/software vendors seeking channel reach (secondary). No revenue, funding, headcount trend, or ownership-event data is disclosed in the available material.

Name

IT Business

Legal name

Vogel IT-Medien GmbH

Website

https://it-business.de

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

IT-BUSINESS is a German-language online trade magazine serving IT professionals and channel partners (MSPs, VARs, distributors) across the DACH region, operated by Vogel IT-Medien GmbH within the Vogel Communications Group. It provides daily news, a bi-weekly e-paper, specialized newsletters, whitepapers, webinars and a podcast on cloud, datacenter, AI, security and the IT channel.

Ownership category

akta.pro rank

Product category

Trade Media — IT Industry News & Analysis

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• IT trade publication
• German IT news
• Channel partner content
• IT market analysis
• B2B technology media

Headquarters

HQ city

Augsburg

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Pricing tiers

Distribution channels4 records

Marketing channels7 records

Core offering

IT Business is the German-language online trade magazine for the IT market, publishing daily news, in-depth analysis, market research, and expert commentary on topics including cloud, datacenter, hardware, software, storage, AI, security, and managed services. The publication also operates a bi-weekly ePaper, 14 specialized email newsletters, whitepapers, webinars, podcasts, the Vogel IT-Akademie training platform, and a provider database aimed at IT professionals, channel partners, and technology vendors in the DACH region.

Product overview

IT-BUSINESS is a German online magazine platform for the IT market, operated by Vogel IT-Medien (part of Vogel Communications Group). The platform operates as a unified media publication offering multiple content formats including the core online magazine, digital e-paper editions, email newsletters, whitepapers, webinars, podcasts, and an educational academy (Vogel IT-Akademie). The coverage spans technology topics organized into sections: Markt & Analyse (Market & Analysis), Technologien (Technologies), KI (AI), Security, Best Practice, and Channel Fokus. Additional resources include Channel-Guides for partner-focused content and an Anbieterübersicht (provider database). The platform positions itself as a comprehensive resource for IT professionals seeking news, analysis, and industry expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• IT-BUSINESS Online-Magazin
• E-Paper
• Newsletter Service
• Whitepaper Library
• Webinare (Webinars)
• Podcast
• Vogel IT-Akademie
• Channel-Guides
• Anbieterübersicht (Provider Database)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/itbusinessde
• LinkedInlinkedin.com/company/aviconet-gmbh
• Facebookfacebook.com/itbusinessde

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IT Business