Florida Exotic

What Florida Exotic does

Florida Exotic Landscape Company, Inc. is a privately held, full-service landscaping company founded in 1999 and headquartered in Palm City, Florida, with a second office in West Palm Beach. The company delivers three core service lines — landscape design, landscape maintenance, and irrigation installation/inspection/repair — complemented by add-on offerings including site furnishings, brick paving, rock waterfalls, and landscape lighting. Its customer base spans multiple commercial verticals (resorts, hotels, golf courses, auto dealerships, clubs, apartments, schools, retail, entertainment venues, and medical facilities), luxury residential clients, and recurring municipal/government contracts across South Florida including highway beautification on I-95, A1A, SR 60, and Delray Beach.

The underlying technical capability is horticultural and irrigation domain expertise rather than software. The firm employs master gardeners, landscape and irrigation designers, project managers, and installers, and applies proprietary maintenance and turf performance specifications covering mowing frequency, edging, weed control, fertilization, and irrigation system protocols. Extended warranties on irrigation and plantings are offered when clients use its in-house maintenance, bundling design, installation, and ongoing care into a single relationship.

The business operates a direct, sales-led go-to-market model with quote-based, project-specific pricing. Revenue is generated through professional services fees for one-time landscape installation projects plus recurring maintenance contracts. The company is closely held, with no disclosed institutional investors, no parent company, no funding rounds, and no M&A activity. Geographic focus is South Florida, including Palm Beach County, Martin County, and surrounding areas. Marketing is conducted through the company website, a Facebook page, community sponsorships, and trade association affiliations (FNGLA, Garden Club Tour).

Name

Florida Exotic

Legal name

Florida Exotic Landscape Company, Inc.

Website

https://floridaexoticlandscaping.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Florida Exotic is a privately held full-service landscaping company founded in 1999, serving commercial properties, luxury residential clients, and municipal projects across South Florida with landscape design, maintenance, and irrigation services.

Ownership category

akta.pro rank

Product category

Commercial Landscaping Services

NAICS

Landscaping Services (561730)

SIC

Services-Facilities Support Management Services (8744)

akta.pro industry

PRIMARYIMAIAIAA

Commercial Landscaping & Grounds Maintenance

Industrials, Manufacturing & Construction/Industrial Services & Facility Operations/Landscaping, Groundskeeping & Snow Removal

SECONDARYBPABADAL

Seasonal Color, Planting & Horticultural Services

Business & Public Services/Facilities Management & Building Services/Landscaping & Grounds Maintenance

SECONDARYBPAHAKAC

Landscape Architecture & Site Design

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Architecture, Design & Planning Services

Keywords

• Commercial landscaping services
• Landscape design
• Landscape maintenance
• Irrigation services
• Resort golf course landscaping

Headquarters

HQ city

Palm City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Landscaping Services: Full-service landscaping including landscape design, installation, and maintenance for commercial and residential properties. Services include new commercial construction, hotels, resorts, golf courses, custom residential, large scale developments, site furnishings, brick paving, rock waterfalls, and landscape lighting.
2. Landscape Maintenance: Ongoing maintenance services including turf maintenance, shrubbery and tree trimming, fertilization, insect/disease/weed control, painting of annuals, and mulching. Extended guarantees offered when using in-house maintenance.
3. Irrigation Services: Installation, inspection, and repair of complex irrigation systems including timers, valves, pumps, rotors, mist heads, pop-ups, nozzles and motors. Services include sprinkler head cleaning and adjustments.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Florida Exotic is a full-service landscaping company delivering landscape design, installation, and ongoing maintenance for commercial properties and luxury residential developments across South Florida. Core service lines are landscape design (new commercial construction, hotels, resorts, golf courses, custom residential, large-scale developments), landscape maintenance (turf care, shrubbery/tree trimming, fertilization, pest and weed control, mulching, annuals), and irrigation services (installation, inspection, and repair of complex systems including timers, valves, pumps, rotors, mist heads, pop-ups, nozzles, and motors). Complementary offerings include site furnishings, brick paving, rock waterfalls, and landscape lighting.

Product overview

Florida Exotic is a full-service landscaping company offering a unified suite of services centered around three core offerings: Landscaping Design (including commercial construction, resorts, hotels, golf courses, and custom residential projects), Landscape Maintenance (covering turf care, trimming, fertilization, and pest control), and Irrigation Services (system installation, inspection, and repair). These core services are complemented by specialized add-on offerings including site furnishings, brick paving, rock waterfalls, and landscape lighting. The company serves diverse commercial sectors including resorts/hotels, auto dealerships, clubs, apartments, schools, retail, entertainment, and medical facilities, as well as luxury residential clients. Florida Exotic positions itself as a client-driven landscaping firm that emphasizes creativity and functionality to ensure aesthetics and ease of maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• Landscaping Design Professional landscape design services for commercial properties (new commercial construction, hotels, resorts, golf courses) and residential clients (custom homes, large-scale developments), beginning with initial survey and continuing through selection of garden furniture and site accessories.
• Landscape Maintenance Recurring grounds maintenance including turf mowing and edging per turf-type and seasonal protocols, shrubbery and tree trimming, fertilization of shrubs and palms, insect/disease/weed control, mulching, painting of annuals, litter and debris removal, uniformed personnel, and proper equipment handling.
• Irrigation Services Installation, inspection, and repair of complex irrigation systems for landscape areas, including visual hot-spot and line-break inspection, head testing and adjustment, sprinkler head cleaning, debris clearing around heads, and repair coverage for damage caused by the company's service work.
• Site Furnishings Selection and installation of garden furniture and site accessories to complement landscape design projects.
• Brick Paving Professional brick paving installation services for outdoor areas as part of landscape construction.
• Rock Waterfalls Design and installation of rock waterfalls as landscape features.
• Landscape Lighting Installation of landscape lighting to enhance outdoor spaces.

Quantifiable outcome

• Extended guarantee when using in-house maintenance

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor.

• Children's Home SocietyminorOthersFlorida Exotic hosts charitable events for Children's Home Society at their grounds, supporting the organization's mission to serve children and families in the community.
• Big Brothers Big Sisters of AmericaminorOthersFlorida Exotic hosts charitable events for Big Brothers Big Sisters of America, supporting youth mentorship programs through venue donations and community events.
• United WayminorOthersFlorida Exotic hosts charitable events for United Way, supporting community initiatives and fundraising campaigns through venue use and event hosting.
• FNGLA (Florida Nursery, Growers and Landscape Association)minorOthersFlorida Exotic hosts FNGLA events at their grounds, supporting the professional association for nursery, growers, and landscape professionals in Florida.
• Blake LibraryminorOthersFlorida Exotic hosts charitable events for Blake Library at their grounds, supporting literacy and community education initiatives.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• TruGreen: Largest U.S. lawn care company offering fertilization, weed control, and related maintenance. Overlaps with Florida Exotic's turf maintenance and ornamental care services, though TruGreen is largely residential and treatment-focused.
• Davey Tree Expert Company: Large established provider of tree, landscape, and environmental services to commercial and residential clients nationwide. Comparable in delivering horticultural care, irrigation, and landscape maintenance services at scale.
• Bartlett Tree Experts: National tree and shrub care specialist offering pruning, fertilization, and integrated landscape services. Comparable in providing high-touch horticultural and maintenance services to commercial and luxury residential clients.
• BrightView Landscapes: Largest U.S. commercial landscaping services provider (formed from ValleyCrest and Brickman). Comparable in offering full-service design, maintenance, and irrigation for commercial, hospitality, and municipal clients across a much broader geography.

Direct peers

• Mainscape: U.S. commercial landscape management provider with operations in Florida and other states. Directly comparable offering of design, installation, maintenance, and irrigation services to commercial clients.
• U.S. Lawns: Franchise-based commercial landscape management company serving business, municipal, and HOA clients across the U.S. Comparable business model focused on commercial grounds maintenance and irrigation.
• Ruppert Landscape: Privately held commercial landscape services company operating across the Mid-Atlantic and Southeast U.S. Highly comparable in providing design-build, maintenance, and irrigation services to commercial, institutional, and HOA clients.
• Yellowstone Landscape: Commercial landscape maintenance and installation provider with strong Southeast U.S. presence. Directly comparable service mix — design, maintenance, irrigation — for HOAs, municipalities, resorts, and commercial properties.
• Complete Landscaping Service: Florida-based commercial landscape maintenance and installation provider. Directly comparable regional peer offering turf, irrigation, and grounds services to commercial and institutional clients in Florida.

Regional players

• Gothic Landscape: Western U.S.-based commercial landscape and construction firm offering design-build, maintenance, and irrigation. Comparable full-service model, though regional focus limits direct Florida competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pages/Florida-Exotic-Landscaping
• LinkedInlinkedin.com/company/florida-exotic-a-landscape-company-incorporated

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florida Exotic