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Sturgeon School Division

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uuid002ukot

Namestring
Sturgeon School Division
Legal namestring
Sturgeon Public Schools
Websiteurl
sturgeon.ab.ca
Company typeenum
Private
Founded yearint
1939
Descriptiontext

Sturgeon Public Schools is a designated public school division under the Alberta Education Act, serving approximately 5,000 students across 17 schools in Sturgeon County and the towns of Bon Accord, Gibbons, Morinville, Redwater, and Legal in Alberta, Canada. Founded in 1939 by Ministerial Order, the division delivers Pre-Kindergarten through Grade 12 instruction alongside alternative learning options (Sturgeon Learning Centre, Home Education Program, and Sturgeon Public Virtual Academy) and specialized collegiate pathways launching Fall 2025 in Aviation (with Edmonton Airports and Elevate Aviation), Building Futures (with San Rufo Homes), and Skilled Trades. Support infrastructure includes a 74-bus fleet transporting over 3,000 students daily with a real-time Bus Status mobile app, and a Learning Services department providing Speech-Language Pathology, Occupational Therapy, Physiotherapy, Psychology, Registered Nursing, and mental health support (HYPE, CASA Classrooms). Technology is conventional EdTech: PowerSchool SIS as the student information system, Google Classroom for instruction, SchoolEngage for registration and re-enrollment, and the Route #24 Educational Wide Area Network (launched 1996) as the underlying connectivity fabric.

The division's revenue model is dominated by per-student block funding and targeted grants from Alberta Education, supplemented by transportation fees (with a 10% early-bird discount for registrations before June 30, 2026), optional student accident insurance referrals via StudyInsured, a $50 out-of-division summer school fee for CALM courses, and modest specialized kindergarten enrichment fees (Sustainable Roots, BRIGHT, OAK). Customer segments span Pre-Kindergarten through Grade 12 students, students with diverse learning needs (cognitive, behavioural, sensory), Indigenous students and families (operating on Treaty 6 territory and Homeland of the Métis), and out-of-division summer school enrollees. Go-to-market is community-anchored: open houses from January to May, PowerSchool Parent Portal for re-enrollment, SchoolEngage for new student registration, School Councils, a Facebook channel, and an annual open-house and stakeholder engagement cycle. Recent strategic posture is bifurcated — aggressive program expansion via collegiate pathways and ecosystem partnerships offset by defensive consolidation, exemplified by the April 2026 decision to close Legal Public School due to sustained enrolment and financial pressure, and the May 2026 appointment of Devon Dempsey as Superintendent.

Short descriptiontext

Sturgeon Public Schools is an Alberta public school division serving approximately 5,000 students across 17 schools in Sturgeon County, Morinville, Bon Accord, Gibbons, Redwater, and Legal, delivering Pre-K-12 education with alternative learning options and Fall 2025 collegiate pathways in aviation, building trades, and skilled trades.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
501–1,000
akta.pro rankint
HeadquartersMorinville, Canada
HQ citystring
Morinville
HQ countrystring
Canada
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
K-12 public education, specialized education programs, student transportation services, alternative learning programs, inclusive student support
Industry2 codes
1Public K–12 Combined Schools
CodeEDAJAAAEPrimaryYes
2Full-Time Virtual K–12 Schools (Statewide/Cyber Charters & District Programs)
CodeEDAJADAAPrimaryNo
NAICS code1 code
  • Elementary and Secondary Schools611110
SIC code1 code
  • Services-Educational Services8200
Product category
K-12 Public Education
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model5 records
1Provincial Government Funding (Alberta Education)
TypeSubscription Recurring
Description

Core operating revenue is derived from per-student block funding and targeted grants from the Government of Alberta through Alberta Education. Funding covers instruction, operations, maintenance, and capital expenses. This represents the primary revenue source for the division.

sturgeon.ab.ca
2Transportation Fees
TypeSubscription Recurring
Description

Families pay transportation fees for bus services. A 10% early bird discount is offered for registrations submitted before June 30, 2026. The division operates a fleet of 74 buses serving over 3,000 students.

sturgeon.ab.ca
3Student Accident Insurance (Optional)
TypeAffiliate Referral
Description

Optional Student Accident Insurance is available for families to purchase through a third-party provider (StudyInsured). The division facilitates enrollment and receives referral commissions or service arrangements.

sturgeon.ab.ca
4Out-of-Division Summer School Fees
TypeTransaction Fee
Description

Out-of-division students pay a $50 registration fee to enroll in CALM or CALM Bundle courses. Additional course fees may apply for core and non-core courses taken by out-of-district students.

sturgeon.ab.ca
5Specialized Program Fees (Kindergarten Enrichment)
TypeSubscription Recurring
Description

Some specialized kindergarten programs such as Sustainable Roots (Guthrie School), BRIGHT (Landing Trail School), and OAK/Open Air Kindergarten (Namao School) charge additional fees beyond standard programming.

sturgeon.ab.ca
Marketing channels10 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels8 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Infrastructure, Technology or R&D, Others
Pricing details10 tiers
1Transportation Service - Standard Rate
ModelSubscriptionBilling cadenceAnnual
Notes

Transportation fees are charged per student per school year. A 10% early bird discount applies for registrations submitted before June 30, 2026. Exact fee amounts are not publicly listed on the website.

sturgeon.ab.ca
2Out-of-Division Summer School CALM Course
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

$50 registration fee for out-of-division students enrolling in CALM or CALM Bundle courses. Out-of-division students are restricted to these specific courses only.

sturgeon.ab.ca
3Sturgeon Public Schools Scholarship
ModelOtherBilling cadencePay-as-you-go
Notes

$1,000 scholarship awarded to all Grade 12 students who qualify. Deadline September 30.

sturgeon.ab.ca
4Sturgeon Public Schools Bursary
ModelOtherBilling cadencePay-as-you-go
Notes

$500 bursary awarded to one student from Sturgeon Composite High School and one student from Redwater High School. Deadline September 30.

sturgeon.ab.ca
5Frank Robinson Memorial Scholarship
ModelOtherBilling cadencePay-as-you-go
Notes

$500 awarded annually to one student from Redwater School and one student from Sturgeon Composite High School who meet achievement criteria and have provided greatest support to the school. Deadline September 30.

sturgeon.ab.ca
6High School Dual Credit Award
ModelOtherBilling cadencePay-as-you-go
Notes

$250 awarded to one student each from Sturgeon Composite High School, Redwater School, and Sturgeon Learning Centre/Morinville Learning Centre as an incentive for Dual Credit enrollment.

sturgeon.ab.ca
7Konica Minolta Scholarship
ModelOtherBilling cadencePay-as-you-go
Notes

$250 scholarship awarded to one graduate each from Sturgeon Composite High School, Redwater School, and Sturgeon Learning Centre/Morinville Learning Centre who demonstrate exemplary work habits and interest in technology. Deadline September 30.

sturgeon.ab.ca
8Maise Metrunec Scholarship
ModelOtherBilling cadencePay-as-you-go
Notes

$1,000 scholarship awarded to a Sturgeon Public Schools graduate living in the Town of Gibbons who achieved the highest academic average in Grade 12.

sturgeon.ab.ca
9Student Accident Insurance (Optional)
ModelSubscriptionBilling cadenceAnnual
Notes

Optional insurance plan purchasable by families through StudyInsured. Families select 'Sturgeon Public School Division' during purchase. Three plan options available.

sturgeon.ab.ca
10PE 10 Summer School (Nordegg Trip)
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Approximately $600 student fee for PE 10 course, which includes a Nordegg trip. Mandatory 8:30am-2:30pm attendance for 10 days.

sturgeon.ab.ca
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Sturgeon Public Schools operates a public K-12 school division delivering curriculum-aligned education from Pre-Kindergarten through Grade 12 across 17 schools serving over 5,000 students in Sturgeon County and adjacent towns in Alberta. The division offers diversified programming including specialized collegiate pathways (Aviation, Building Futures, Skilled Trades), French Immersion, STEAM, athletics, alternative learning, and Indigenous land-based education. Supporting services include student transportation via a 74-bus fleet, therapeutic Learning Services, and a virtual academy.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 4 values shown
  • Over 5,000 students served consistently since approximately 1979 across 17 schools
+3 more records
Product overview1 text field

Sturgeon Public Schools is a school division operating 17 schools serving approximately 5,000 students in Alberta. The division offers a portfolio of educational programs and support services rather than a unified technology product. Core educational programs include Pre-Kindergarten through Grade 12 instruction, alternative learning options (Sturgeon Learning Centre and Home Education), and specialized pathways such as Collegiate Programming (Aviation, Building Futures, Skilled Trades), French Immersion, STEAM, and athletics. Support services include Learning Services (therapeutic and specialized support), transportation with real-time bus tracking, and Summer School. The division uses third-party platforms including PowerSchool (student information system) and SchoolEngage (registration) for administrative functions.

Product and service20 records
1Pre-Kindergarten Program
CategoryEarly Childhood Education
Description

Early childhood education program for children aged 2 years 8 months to 4 years 7 months meeting eligibility criteria, featuring half-day sessions (AM or PM) with play-based Reggio-inspired curriculum. Supports children with developmental needs or cognitive giftedness including Program Unit Funding (PUF) supported readiness.

2Kindergarten Program
CategoryElementary Education
Description

Full-day and half-day Kindergarten programs with regular programming plus optional specialized enrichment options including Sustainable Roots (Guthrie School), BRIGHT (Landing Trail School), and OAK/Open Air Kindergarten (Namao School).

3French Immersion
CategoryLanguage Education
Description

French language immersion program offering dual-track public education for students from Kindergarten through graduation.

4STEAM Program
CategorySTEM Education
Description

Science, Technology, Engineering, Arts, and Mathematics integrated educational program supporting student innovation and problem-solving skills.

5Athletics
CategoryCo-curricular Education
Description

Athletic programs and sports opportunities across the division's 17 schools.

6Summer School
CategoryContinuing Education
Description

Summer educational program at Sturgeon Composite High School from July 2-31 offering credit recovery and original credit courses for students in Grades 9-12, including core academic subjects (Science, English, Math, Social Studies), non-core courses (PE, Aboriginal Studies, Psychology, Sociology), Work Experience/RAP, and CALM courses for out-of-division students.

7Learning Services
CategoryStudent Support Services
Description

Comprehensive student support including therapeutic services (Speech-Language Pathology, Occupational Therapy, Physiotherapy, Psychology), Registered Nursing, Deaf & Hard of Hearing support, Low Vision support, Educational Assistants, and Specialized Programming for complex cognitive delays. Includes HYPE Mental Health Capacity Building program and CASA Mental Health Classrooms.

8School Bus Transportation
CategoryStudent Transportation
Description

Transportation services with a fleet of 74 yellow school buses serving over 3,000 students daily, including real-time bus status tracking via the Bus Status mobile application (iOS and Android).

9Sturgeon Public Virtual Academy
CategoryOnline Education
Description

Online learning academy providing K-12 virtual education options for students across the division.

10Sturgeon Learning Centre
CategoryAlternative Education
Description

Alternative school setting with two locations in Morinville and Gibbons offering flexible, individualized approach to earning high school credits for Grades 8-12 students.

11Home Education Program
CategoryAlternative Education
Description

Parent-directed home education program for families who wish to be primarily responsible for their child's education. Parents develop, administer, and evaluate the learning program with support and resources from the division.

12Collegiate Programming
CategoryCareer and Technical Education
Description

Career-focused pathway program offering Aviation, Building Futures, and Skilled Trades pathways for students in Grades 10-12 with industry partnerships and dual credit opportunities.

13Aviation Pathway
CategoryCareer and Technical Education
Description

Specialized aviation program developed in partnership with Edmonton Airports and Elevate Aviation, offering flight-related training at Villeneuve Airport and site-based experiences preparing students for aviation careers and post-secondary programs.

14Building Futures
CategoryCareer and Technical Education
Description

Full-year off-campus Grade 10 program in partnership with San Rufo Homes where students build a real home from foundation to completion, learning construction trades from carpenters, plumbers, electricians, landscapers, project managers, and interior designers. Students earn 45+ credits in one school year.

15Skilled Trades Pathway
CategoryCareer and Technical Education
Description

Welding, construction, and mechanics program at Sturgeon Composite High School with upgraded facilities and dual credit opportunities for students in Grades 10-12.

16Land & Agriculture Program
CategorySpecialized Education
Description

Land and agriculture-based education program offered across the division's schools.

17Faith-based/Religion Programs
CategorySpecialized Education
Description

Religion and faith-based educational programs available to students across the division.

18Off-Campus Education (RAP, Work Experience, Green Certificate)
CategoryCareer and Technical Education
Description

Off-campus work experience programs including Registered Apprenticeship Program (RAP), Work Experience, and Green Certificate, allowing senior high students to earn credits while developing workplace skills.

19Dual Credit Program
CategoryCareer and Technical Education
Description

Dual credit opportunities allowing high school students to earn both high school and post-secondary credits simultaneously.

20Indigenous Education Programming
CategoryIndigenous Education
Description

Comprehensive Indigenous education initiatives deepening understanding and respect for First Nations, Métis, and Inuit culture, including Call to Action Cohort, Indigenous Peoples Atlas of Canada, River Valley Walks, Land-Based Learning with Pioneer Trail North Foundation, Truth and Reconciliation Week, Métis Week, and Indigenous Games. The division operates on Treaty 6 territory and Homeland of the Métis.

Scale indicator6 records

Each record includes

Type, Value, Description, Source

Partnership14 partners
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2025-01-01
Description

Sturgeon Public Schools partnered with Unplugged Canada as the first school division in Alberta and Western Canada to support the parent-driven movement. The partnership provides resources for families to delay children's smartphone access until age 14, includes a Parent Book Club exploring The Anxious Generation by Jonathan Haidt, and encourages School Councils to champion the initiative. Unplugged Canada's mission is to support healthy childhood development through face-to-face interaction, outdoor play, and freedom from algorithm-driven online environments.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2025-01-01
Description

Edmonton Airports operates Villeneuve Airport (ZVL) and partners with Sturgeon Public Schools' Aviation Pathway. Students receive flight operations training, ground crew experience, aircraft safety inspections, and service and terminal procedures at the airport. This partnership enables hands-on aviation education for high school students in Grades 10-12.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2025-01-01
Description

Elevate Aviation provides aviation training and industry experiences for students in the Sturgeon Collegiate Aviation Pathway. Through field-based learning and guest partner sessions, students gain insight into flight planning, simulation, navigation systems, and airport operations, preparing them for aviation careers and post-secondary programs.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2025-01-01
Description

San Rufo Homes partners with Sturgeon Public Schools for the Building Futures program, which allows incoming Grade 10 students to build a house from the ground up over the school year. San Rufo Homes provides the building site and construction knowledge while supervising the actual construction work. Students learn from carpenters, plumbers, electricians, landscapers, project managers, interior designers, real estate agents, and site supervisors. Site is located in St. Albert.

5Jonathan Haidt / The Anxious Generation
Strategic tierMinorTypeStrategic or Co-development PartnerAnnounced on2024-01-01
Description

The research of social psychologist Jonathan Haidt (The Anxious Generation, 2024) forms the research foundation for the Unplugged Canada partnership. Sturgeon Public Schools encourages families and School Councils to explore the book through Parent Book Clubs. Haidt's 'Four Norms' framework — no smartphones before 14, no social media before 16, phone-free schools, more unsupervised play — guides the division's digital wellness initiatives.

sturgeon.ab.ca
Strategic tierMajorTypeStrategic or Co-development PartnerAnnounced on2019-01-01
Description

HYPE is a Mental Health Capacity Building (MHCB) program established in 2019 that operates year-round in Sturgeon Public Schools, delivering evidence-based programs and resources that build resilience and mental wellness. The team works in schools and communities offering prevention programs, early intervention services, and collaborations with local partners.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

In partnership with the Government of Alberta and community partners, CASA Mental Health delivers mental health care directly in classrooms through the CASA Classrooms program. Sturgeon Public Schools hosts CASA classrooms for Grades 7-9 at Guthrie School and Grades 10-12 at Sturgeon Composite High School. Children receive onsite treatment and supports from mental health therapists, behavioural specialists, psychiatrists, nurses, and social workers. The program addresses the 'missing middle' in mental health care — students requiring level 3-5 higher intensity treatment who are safe to receive care within a community school setting.

8Pioneer Trail North Foundation
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Sturgeon Public Schools has an ongoing working relationship with Pioneer Trail North Foundation providing land-based learning opportunities for students. Students learn on the land, from the land, and with the land through a variety of hands-on activities including snowshoeing, archery, story stones, cooking bannock, and more. This partnership creates space for Indigenous Education and facilitates knowledge sharing through experiential and place-based learning.

sturgeon.ab.ca
Strategic tierMajorTypeStrategic or Co-development Partner
Description

SHINE Beyond Limits is a home-based Family Support for Children with Disabilities (FSCD) service provider partnering with Sturgeon Public Schools. The organization bridges the gap between families and needed resources, delivering personalized, family-centered support right to families' doorsteps.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Sturgeon Public Schools partners with KEC for land-based learning experiences in the Riverlot area, complementing the Indigenous Education curriculum and providing outdoor experiential learning opportunities.

Strategic tierMajorTypeStrategic or Co-development Partner
Description

Alberta Health Services provides contracted support in areas of Registered Nursing, Deaf & Hard of Hearing services, and Low Vision support within Sturgeon Public Schools. The division also refers families to AHS-distress lines and mental health services.

12Alberta Child and Family Services / Oak Hill Ranch
Strategic tierMajorTypeStrategic or Co-development Partner
Description

Oak Hill School at Oak Hill Ranch, operated by Alberta Child and Family Services, is partnered with Sturgeon Public Schools. The school provides therapeutic learning environments for students in Grades 4-9 with emotional and behavioural challenges. Staff are trained in T.C.I. and C.A.R.E., with classrooms supported by teachers, educational assistants, and child and youth care workers.

sturgeon.ab.ca
Strategic tierCoreTypeStrategic or Co-development Partner
Description

The Government of Alberta, through Alberta Education, provides the legislative framework and per-student block funding for public education. Key legislative references include the Education Act (Section 10), the Home Education Regulation 89/2019, and Alberta Learning's K-12 Curriculum. The government also partners through Innovation Grants and Capital Plan funding.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Created the Indigenous Peoples Atlas of Canada in partnership with national Indigenous organizations. This bilingual (English/French) learning resource is now available for booking by Sturgeon Public Schools. The atlas supports learning about histories, perspectives, and lived experiences of First Nations, Inuit, and Métis peoples across Canada, featuring maps, stories about Indigenous lands and communities, treaties, culture, and Truth and Reconciliation content.

Recent move23 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

Major Alberta public school division serving Calgary. Operates under the same Alberta Education framework as Sturgeon with comparable curriculum, funding model, and governance structure, but at urban scale with much broader specialized programming and catchment area.

TypeBroad incumbent
Description

The largest public school division in Alberta, serving roughly 100,000 students across Edmonton. Comparable as an Alberta public K–12 system operating under Alberta Education funding and the Education Act, though at vastly greater scale and in an urban setting rather than Sturgeon's rural footprint.

TypeDirect peer
Description

Neighboring Alberta public school division serving Parkland County west of Edmonton. Closely comparable to Sturgeon in rural setting, school count, enrollment scale, and reliance on per-student provincial funding, with overlapping geographic and demographic profile.

TypeRegional player
Description

Largest Canadian public school board serving Toronto. Provides a comparable public K–12 governance and funding model under a different provincial framework (Ontario), useful as a scale benchmark for Canadian public education operations.

TypeDirect peer
Description

Large rural Alberta public school division serving a vast geographic area in northern Alberta. Comparable in rural operating model, multi-school structure, and reliance on provincial funding, though at a smaller per-school scale due to lower population density.

TypeDirect peer
Description

Alberta public school division serving Leduc, Beaumont, Devon, and surrounding communities south of Edmonton. Comparable in rural-suburban mix, K–12 scope, and reliance on provincial per-student funding, with similar enrollment scale.

TypeRegional player
Description

Public school division serving Red Deer and surrounding central Alberta communities. Operates under the same Alberta Education framework but in a different regional geography, providing a comparable mid-sized urban-rural K–12 model.

TypeDirect peer
Description

Catholic school division serving St. Albert and surrounding area, which overlaps Sturgeon's catchment. Operates under Alberta Education's separate school framework with comparable school count, similar funding model, and overlapping communities (e.g., historical Morinville school transfer from GSACRD to Sturgeon in 2012).

TypeDirect peer
Description

Rural Alberta public school division serving Westlock, Barrhead, and Athabasca regions. Directly comparable in rural geography, similar enrollment scale, and programming portfolio including agricultural and trades pathways.

TypeDirect peer
Description

Alberta public school division serving communities east and southeast of Edmonton (Sherwood Park, Fort Saskatchewan, Strathcona County). Directly comparable in suburban-rural mix, governance under Alberta Education, and program portfolio, with similar student-population size.

Market position
Strengths4 records

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Headline, Details, Source

Weaknesses4 records

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Headline, Details, Source

Competitive moat5 records

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Type, Details

Key risks6 records

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Headline, Details, Source

Key highlights7 records

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Customer concentration

Classification, Details

Named customers1 record

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Name, Industry, Type, Use case, Source, UUID

Segment7 records

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Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration4 records

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Title, Type, Description, Source

AI maturity
App detail

Has app

Feature5 records

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Core technology
Revenue estimate
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Number of profiles
Profiles12 records

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No data
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Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

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Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Sturgeon School Division

K-12 Public Educationsturgeon.ab.ca

Sturgeon Public Schools is an Alberta public school division serving approximately 5,000 students across 17 schools in Sturgeon County, Morinville, Bon Accord, Gibbons, Redwater, and Legal, delivering Pre-K-12 education with alternative learning options and Fall 2025 collegiate pathways in aviation, building trades, and skilled trades.

What Sturgeon School Division does

Sturgeon Public Schools is a designated public school division under the Alberta Education Act, serving approximately 5,000 students across 17 schools in Sturgeon County and the towns of Bon Accord, Gibbons, Morinville, Redwater, and Legal in Alberta, Canada. Founded in 1939 by Ministerial Order, the division delivers Pre-Kindergarten through Grade 12 instruction alongside alternative learning options (Sturgeon Learning Centre, Home Education Program, and Sturgeon Public Virtual Academy) and specialized collegiate pathways launching Fall 2025 in Aviation (with Edmonton Airports and Elevate Aviation), Building Futures (with San Rufo Homes), and Skilled Trades. Support infrastructure includes a 74-bus fleet transporting over 3,000 students daily with a real-time Bus Status mobile app, and a Learning Services department providing Speech-Language Pathology, Occupational Therapy, Physiotherapy, Psychology, Registered Nursing, and mental health support (HYPE, CASA Classrooms). Technology is conventional EdTech: PowerSchool SIS as the student information system, Google Classroom for instruction, SchoolEngage for registration and re-enrollment, and the Route #24 Educational Wide Area Network (launched 1996) as the underlying connectivity fabric.

The division's revenue model is dominated by per-student block funding and targeted grants from Alberta Education, supplemented by transportation fees (with a 10% early-bird discount for registrations before June 30, 2026), optional student accident insurance referrals via StudyInsured, a $50 out-of-division summer school fee for CALM courses, and modest specialized kindergarten enrichment fees (Sustainable Roots, BRIGHT, OAK). Customer segments span Pre-Kindergarten through Grade 12 students, students with diverse learning needs (cognitive, behavioural, sensory), Indigenous students and families (operating on Treaty 6 territory and Homeland of the Métis), and out-of-division summer school enrollees. Go-to-market is community-anchored: open houses from January to May, PowerSchool Parent Portal for re-enrollment, SchoolEngage for new student registration, School Councils, a Facebook channel, and an annual open-house and stakeholder engagement cycle. Recent strategic posture is bifurcated — aggressive program expansion via collegiate pathways and ecosystem partnerships offset by defensive consolidation, exemplified by the April 2026 decision to close Legal Public School due to sustained enrolment and financial pressure, and the May 2026 appointment of Devon Dempsey as Superintendent.

Sturgeon School Division firmographics

Firmographics
Name
Sturgeon School Division
Legal name
Sturgeon Public Schools
Website
https://sturgeon.ab.ca
Company type
Private
Founded year
1939
Operating status
Operating
Headcount range
501–1,000 employees
Short description
Sturgeon Public Schools is an Alberta public school division serving approximately 5,000 students across 17 schools in Sturgeon County, Morinville, Bon Accord, Gibbons, Redwater, and Legal, delivering Pre-K-12 education with alternative learning options and Fall 2025 collegiate pathways in aviation, building trades, and skilled trades.
Ownership category
akta.pro rank

Sturgeon School Division industry classification

Industry
Product category
K-12 Public Education
NAICS
Elementary and Secondary Schools (611110)
SIC
Services-Educational Services (8200)
akta.pro primary industry
Public K–12 Combined Schools (EDAJAAAE)
akta.pro secondary industry
Full-Time Virtual K–12 Schools (Statewide/Cyber Charters & District Programs) (EDAJADAA)

Keywords

  • K-12 public education
  • Specialized education programs
  • Student transportation services
  • Alternative learning programs
  • Inclusive student support

Where Sturgeon School Division is headquartered

Location

Headquarters

HQ city
Morinville
HQ country
Canada
HQ region
North America

Offices1 record

Markets served

Sturgeon School Division business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Infrastructure, Technology or R&D, Others

Revenue model

  1. Provincial Government Funding (Alberta Education): Core operating revenue is derived from per-student block funding and targeted grants from the Government of Alberta through Alberta Education. Funding covers instruction, operations, maintenance, and capital expenses. This represents the primary revenue source for the division.
  2. Transportation Fees: Families pay transportation fees for bus services. A 10% early bird discount is offered for registrations submitted before June 30, 2026. The division operates a fleet of 74 buses serving over 3,000 students.
  3. Student Accident Insurance (Optional): Optional Student Accident Insurance is available for families to purchase through a third-party provider (StudyInsured). The division facilitates enrollment and receives referral commissions or service arrangements.
  4. Out-of-Division Summer School Fees: Out-of-division students pay a $50 registration fee to enroll in CALM or CALM Bundle courses. Additional course fees may apply for core and non-core courses taken by out-of-district students.
  5. Specialized Program Fees (Kindergarten Enrichment): Some specialized kindergarten programs such as Sustainable Roots (Guthrie School), BRIGHT (Landing Trail School), and OAK/Open Air Kindergarten (Namao School) charge additional fees beyond standard programming.

Pricing tiers

ModelBillingPrice
SubscriptionAnnualTransportation Service - Standard Rate
One time/ perpetual licensePay-as-you-goOut-of-Division Summer School CALM Course
OtherPay-as-you-goSturgeon Public Schools Scholarship
OtherPay-as-you-goSturgeon Public Schools Bursary
OtherPay-as-you-goFrank Robinson Memorial Scholarship
OtherPay-as-you-goHigh School Dual Credit Award
OtherPay-as-you-goKonica Minolta Scholarship
OtherPay-as-you-goMaise Metrunec Scholarship
SubscriptionAnnualStudent Accident Insurance (Optional)
Unit PricingPay-as-you-goPE 10 Summer School (Nordegg Trip)

Go-to-market motion1 record

Distribution channels8 records

Marketing channels10 records

Sturgeon School Division product offering

Product offering

Core offering

Sturgeon Public Schools operates a public K-12 school division delivering curriculum-aligned education from Pre-Kindergarten through Grade 12 across 17 schools serving over 5,000 students in Sturgeon County and adjacent towns in Alberta. The division offers diversified programming including specialized collegiate pathways (Aviation, Building Futures, Skilled Trades), French Immersion, STEAM, athletics, alternative learning, and Indigenous land-based education. Supporting services include student transportation via a 74-bus fleet, therapeutic Learning Services, and a virtual academy.

Product overview

Sturgeon Public Schools is a school division operating 17 schools serving approximately 5,000 students in Alberta. The division offers a portfolio of educational programs and support services rather than a unified technology product. Core educational programs include Pre-Kindergarten through Grade 12 instruction, alternative learning options (Sturgeon Learning Centre and Home Education), and specialized pathways such as Collegiate Programming (Aviation, Building Futures, Skilled Trades), French Immersion, STEAM, and athletics. Support services include Learning Services (therapeutic and specialized support), transportation with real-time bus tracking, and Summer School. The division uses third-party platforms including PowerSchool (student information system) and SchoolEngage (registration) for administrative functions.

Differentiator

Problem solved

Functional benefit

Products and services

  • Pre-Kindergarten Program Early childhood education program for children aged 2 years 8 months to 4 years 7 months meeting eligibility criteria, featuring half-day sessions (AM or PM) with play-based Reggio-inspired curriculum. Supports children with developmental needs or cognitive giftedness including Program Unit Funding (PUF) supported readiness.
  • Kindergarten Program Full-day and half-day Kindergarten programs with regular programming plus optional specialized enrichment options including Sustainable Roots (Guthrie School), BRIGHT (Landing Trail School), and OAK/Open Air Kindergarten (Namao School).
  • French Immersion French language immersion program offering dual-track public education for students from Kindergarten through graduation.
  • STEAM Program Science, Technology, Engineering, Arts, and Mathematics integrated educational program supporting student innovation and problem-solving skills.
  • Athletics Athletic programs and sports opportunities across the division's 17 schools.
  • Summer School Summer educational program at Sturgeon Composite High School from July 2-31 offering credit recovery and original credit courses for students in Grades 9-12, including core academic subjects (Science, English, Math, Social Studies), non-core courses (PE, Aboriginal Studies, Psychology, Sociology), Work Experience/RAP, and CALM courses for out-of-division students.
  • Learning Services Comprehensive student support including therapeutic services (Speech-Language Pathology, Occupational Therapy, Physiotherapy, Psychology), Registered Nursing, Deaf & Hard of Hearing support, Low Vision support, Educational Assistants, and Specialized Programming for complex cognitive delays. Includes HYPE Mental Health Capacity Building program and CASA Mental Health Classrooms.
  • School Bus Transportation Transportation services with a fleet of 74 yellow school buses serving over 3,000 students daily, including real-time bus status tracking via the Bus Status mobile application (iOS and Android).
  • Sturgeon Public Virtual Academy Online learning academy providing K-12 virtual education options for students across the division.
  • Sturgeon Learning Centre Alternative school setting with two locations in Morinville and Gibbons offering flexible, individualized approach to earning high school credits for Grades 8-12 students.
  • Home Education Program Parent-directed home education program for families who wish to be primarily responsible for their child's education. Parents develop, administer, and evaluate the learning program with support and resources from the division.
  • Collegiate Programming Career-focused pathway program offering Aviation, Building Futures, and Skilled Trades pathways for students in Grades 10-12 with industry partnerships and dual credit opportunities.
  • Aviation Pathway Specialized aviation program developed in partnership with Edmonton Airports and Elevate Aviation, offering flight-related training at Villeneuve Airport and site-based experiences preparing students for aviation careers and post-secondary programs.
  • Building Futures Full-year off-campus Grade 10 program in partnership with San Rufo Homes where students build a real home from foundation to completion, learning construction trades from carpenters, plumbers, electricians, landscapers, project managers, and interior designers. Students earn 45+ credits in one school year.
  • Skilled Trades Pathway Welding, construction, and mechanics program at Sturgeon Composite High School with upgraded facilities and dual credit opportunities for students in Grades 10-12.
  • Land & Agriculture Program Land and agriculture-based education program offered across the division's schools.
  • Faith-based/Religion Programs Religion and faith-based educational programs available to students across the division.
  • Off-Campus Education (RAP, Work Experience, Green Certificate) Off-campus work experience programs including Registered Apprenticeship Program (RAP), Work Experience, and Green Certificate, allowing senior high students to earn credits while developing workplace skills.
  • Dual Credit Program Dual credit opportunities allowing high school students to earn both high school and post-secondary credits simultaneously.
  • Indigenous Education Programming Comprehensive Indigenous education initiatives deepening understanding and respect for First Nations, Métis, and Inuit culture, including Call to Action Cohort, Indigenous Peoples Atlas of Canada, River Valley Walks, Land-Based Learning with Pioneer Trail North Foundation, Truth and Reconciliation Week, Métis Week, and Indigenous Games. The division operates on Treaty 6 territory and Homeland of the Métis.

Quantifiable outcome

  • Over 5,000 students served consistently since approximately 1979 across 17 schools
  • +3 more outcomes

Companies that use Sturgeon School Division

Customer profile

Named customers1 record

Segments7 records

Ideal customer profiles1 record

Sturgeon School Division technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
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Core technology

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Integration4 records

Feature5 records

Sturgeon School Division partnerships and signals

Strategic signal

Partnerships

14 partnerships are on record, tiered core, minor and major.

  • Unplugged CanadacoreStrategic or Co-development Partner · 1 January 2025Sturgeon Public Schools partnered with Unplugged Canada as the first school division in Alberta and Western Canada to support the parent-driven movement. The partnership provides resources for families to delay children's smartphone access until age 14, includes a Parent Book Club exploring The Anxious Generation by Jonathan Haidt, and encourages School Councils to champion the initiative. Unplugged Canada's mission is to support healthy childhood development through face-to-face interaction, outdoor play, and freedom from algorithm-driven online environments.
  • Edmonton Airports (Villeneuve Airport ZVL)coreStrategic or Co-development Partner · 1 January 2025Edmonton Airports operates Villeneuve Airport (ZVL) and partners with Sturgeon Public Schools' Aviation Pathway. Students receive flight operations training, ground crew experience, aircraft safety inspections, and service and terminal procedures at the airport. This partnership enables hands-on aviation education for high school students in Grades 10-12.
  • Elevate AviationcoreStrategic or Co-development Partner · 1 January 2025Elevate Aviation provides aviation training and industry experiences for students in the Sturgeon Collegiate Aviation Pathway. Through field-based learning and guest partner sessions, students gain insight into flight planning, simulation, navigation systems, and airport operations, preparing them for aviation careers and post-secondary programs.
  • San Rufo HomescoreStrategic or Co-development Partner · 1 January 2025San Rufo Homes partners with Sturgeon Public Schools for the Building Futures program, which allows incoming Grade 10 students to build a house from the ground up over the school year. San Rufo Homes provides the building site and construction knowledge while supervising the actual construction work. Students learn from carpenters, plumbers, electricians, landscapers, project managers, interior designers, real estate agents, and site supervisors. Site is located in St. Albert.
  • Jonathan Haidt / The Anxious GenerationminorStrategic or Co-development Partner · 1 January 2024The research of social psychologist Jonathan Haidt (The Anxious Generation, 2024) forms the research foundation for the Unplugged Canada partnership. Sturgeon Public Schools encourages families and School Councils to explore the book through Parent Book Clubs. Haidt's 'Four Norms' framework — no smartphones before 14, no social media before 16, phone-free schools, more unsupervised play — guides the division's digital wellness initiatives.
  • HYPE (Helping Young People Excel)majorStrategic or Co-development Partner · 1 January 2019HYPE is a Mental Health Capacity Building (MHCB) program established in 2019 that operates year-round in Sturgeon Public Schools, delivering evidence-based programs and resources that build resilience and mental wellness. The team works in schools and communities offering prevention programs, early intervention services, and collaborations with local partners.
  • CASA Mental HealthcoreStrategic or Co-development PartnerIn partnership with the Government of Alberta and community partners, CASA Mental Health delivers mental health care directly in classrooms through the CASA Classrooms program. Sturgeon Public Schools hosts CASA classrooms for Grades 7-9 at Guthrie School and Grades 10-12 at Sturgeon Composite High School. Children receive onsite treatment and supports from mental health therapists, behavioural specialists, psychiatrists, nurses, and social workers. The program addresses the 'missing middle' in mental health care — students requiring level 3-5 higher intensity treatment who are safe to receive care within a community school setting.
  • Pioneer Trail North FoundationcoreStrategic or Co-development PartnerSturgeon Public Schools has an ongoing working relationship with Pioneer Trail North Foundation providing land-based learning opportunities for students. Students learn on the land, from the land, and with the land through a variety of hands-on activities including snowshoeing, archery, story stones, cooking bannock, and more. This partnership creates space for Indigenous Education and facilitates knowledge sharing through experiential and place-based learning.
  • SHINE Beyond LimitsmajorStrategic or Co-development PartnerSHINE Beyond Limits is a home-based Family Support for Children with Disabilities (FSCD) service provider partnering with Sturgeon Public Schools. The organization bridges the gap between families and needed resources, delivering personalized, family-centered support right to families' doorsteps.
  • KEC (Knowledge and Education Centre)minorStrategic or Co-development PartnerSturgeon Public Schools partners with KEC for land-based learning experiences in the Riverlot area, complementing the Indigenous Education curriculum and providing outdoor experiential learning opportunities.
  • Alberta Health ServicesmajorStrategic or Co-development PartnerAlberta Health Services provides contracted support in areas of Registered Nursing, Deaf & Hard of Hearing services, and Low Vision support within Sturgeon Public Schools. The division also refers families to AHS-distress lines and mental health services.
  • Alberta Child and Family Services / Oak Hill RanchmajorStrategic or Co-development PartnerOak Hill School at Oak Hill Ranch, operated by Alberta Child and Family Services, is partnered with Sturgeon Public Schools. The school provides therapeutic learning environments for students in Grades 4-9 with emotional and behavioural challenges. Staff are trained in T.C.I. and C.A.R.E., with classrooms supported by teachers, educational assistants, and child and youth care workers.
  • Government of AlbertacoreStrategic or Co-development PartnerThe Government of Alberta, through Alberta Education, provides the legislative framework and per-student block funding for public education. Key legislative references include the Education Act (Section 10), the Home Education Regulation 89/2019, and Alberta Learning's K-12 Curriculum. The government also partners through Innovation Grants and Capital Plan funding.
  • Royal Canadian Geographical SocietyminorStrategic or Co-development PartnerCreated the Indigenous Peoples Atlas of Canada in partnership with national Indigenous organizations. This bilingual (English/French) learning resource is now available for booking by Sturgeon Public Schools. The atlas supports learning about histories, perspectives, and lived experiences of First Nations, Inuit, and Métis peoples across Canada, featuring maps, stories about Indigenous lands and communities, treaties, culture, and Truth and Reconciliation content.

Scale indicators6 records

Recent moves23 records

Expansion highlights6 records

Sturgeon School Division competitors and assessment

Company assessment

Broad incumbents

  • Calgary Board of Education: Major Alberta public school division serving Calgary. Operates under the same Alberta Education framework as Sturgeon with comparable curriculum, funding model, and governance structure, but at urban scale with much broader specialized programming and catchment area.
  • Edmonton Public Schools: The largest public school division in Alberta, serving roughly 100,000 students across Edmonton. Comparable as an Alberta public K–12 system operating under Alberta Education funding and the Education Act, though at vastly greater scale and in an urban setting rather than Sturgeon's rural footprint.

Direct peers

  • Parkland School Division: Neighboring Alberta public school division serving Parkland County west of Edmonton. Closely comparable to Sturgeon in rural setting, school count, enrollment scale, and reliance on per-student provincial funding, with overlapping geographic and demographic profile.
  • Northern Lights School Division: Large rural Alberta public school division serving a vast geographic area in northern Alberta. Comparable in rural operating model, multi-school structure, and reliance on provincial funding, though at a smaller per-school scale due to lower population density.
  • Black Gold School Division: Alberta public school division serving Leduc, Beaumont, Devon, and surrounding communities south of Edmonton. Comparable in rural-suburban mix, K–12 scope, and reliance on provincial per-student funding, with similar enrollment scale.
  • Greater St. Albert Catholic Schools: Catholic school division serving St. Albert and surrounding area, which overlaps Sturgeon's catchment. Operates under Alberta Education's separate school framework with comparable school count, similar funding model, and overlapping communities (e.g., historical Morinville school transfer from GSACRD to Sturgeon in 2012).
  • Pembina Hills Public Schools: Rural Alberta public school division serving Westlock, Barrhead, and Athabasca regions. Directly comparable in rural geography, similar enrollment scale, and programming portfolio including agricultural and trades pathways.
  • Elk Island Public Schools: Alberta public school division serving communities east and southeast of Edmonton (Sherwood Park, Fort Saskatchewan, Strathcona County). Directly comparable in suburban-rural mix, governance under Alberta Education, and program portfolio, with similar student-population size.

Regional players

  • Toronto District School Board: Largest Canadian public school board serving Toronto. Provides a comparable public K–12 governance and funding model under a different provincial framework (Ontario), useful as a scale benchmark for Canadian public education operations.
  • Red Deer Public Schools: Public school division serving Red Deer and surrounding central Alberta communities. Operates under the same Alberta Education framework but in a different regional geography, providing a comparable mid-sized urban-rural K–12 model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Sturgeon School Division social profiles

Digital presence

Sturgeon School Division financial estimates

Financial estimate

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Valuation estimate

Sturgeon School Division leadership team

Management profile

Number of profiles

Profiles12 records

Sturgeon School Division funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Sturgeon School Division M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sturgeon School Division

What does Sturgeon School Division do?

Sturgeon Public Schools operates a public K-12 school division delivering curriculum-aligned education from Pre-Kindergarten through Grade 12 across 17 schools serving over 5,000 students in Sturgeon County and adjacent towns in Alberta. The division offers diversified programming including specialized collegiate pathways (Aviation, Building Futures, Skilled Trades), French Immersion, STEAM, athletics, alternative learning, and Indigenous land-based education. Supporting services include student transportation via a 74-bus fleet, therapeutic Learning Services, and a virtual academy.

Is Sturgeon School Division a public or private company?

Sturgeon School Division is a private company. It is classified as state government owned and is currently operating.

When was Sturgeon School Division founded?

Sturgeon School Division was founded in 1939. It employs 501 to 1,000 people.

Where is Sturgeon School Division based?

Sturgeon School Division is headquartered in Morinville, Canada, in the North America region.

How does Sturgeon School Division make money?

Five revenue lines are on record. Provincial Government Funding (Alberta Education) is the primary driver. The others are transportation Fees, student Accident Insurance (Optional), out-of-Division Summer School Fees and specialized Program Fees (Kindergarten Enrichment).

Who are Sturgeon School Division's main competitors?

Broad incumbents on record are Calgary Board of Education and Edmonton Public Schools. Direct peers are Parkland School Division, Northern Lights School Division, Black Gold School Division, Greater St. Albert Catholic Schools, Pembina Hills Public Schools and Elk Island Public Schools. Regional players are Toronto District School Board and Red Deer Public Schools.

Does Sturgeon School Division have an API?

No public API is recorded for Sturgeon School Division.

What industry is Sturgeon School Division in?

Sturgeon School Division's product category is K-12 Public Education. Its primary akta.pro industry code is EDAJAAAE, Public K–12 Combined Schools, with a secondary code of EDAJADAA, Full-Time Virtual K–12 Schools (Statewide/Cyber Charters & District Programs). Its NAICS code is 611110 and its SIC code is 8200.

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