Southern Hills Golf Course

What Southern Hills Golf Course does

Southern Hills Golf Course operates an 18-hole, par-71 public golf facility measuring over 6,300 yards on Chippendale Avenue in Farmington, Minnesota, between Rosemount and Farmington in the Twin Cities metropolitan area. The business is operated under the parent company Newman Golf and generates revenue from daily green fees (approximately $94-97 per round with cart per customer reviews), golf cart rentals, an on-site pro shop, food and beverage at the Clubhouse Grill and on-course beverage cart, lessons, leagues, and a juniors program. Customer segments include public recreational golfers, corporate group-outing clients, charity fundraising organizers, league participants, tournament players, and junior golfers.

The business model combines transactional daily-fee play with subscription-based membership tiers (Eagle, Executive, Associate, Director, and PCC) and a points-based loyalty program that earns 100 points per dollar spent, redeemable for pro shop merchandise and food and beverage. Tee-time bookings are processed through the ForeUp SaaS platform, with reservations available online, by phone, or in-person; tournaments are registered and scored via GolfGenius with handicaps managed through GHIN. GPS-enabled carts with digital scoring support pace-of-play monitoring. Marketing channels include the company website, an Instagram presence (@SoHillsGolf), email newsletter signup, search visibility via the ForeUp booking flow, and word-of-mouth; event marketing focuses on an annual tournament slate including Club Championship, Match Play, The Julep, Summer Mixer, and Red White & Blue events.

The company operates as a single-site, privately held recreational facility with 11-50 employees and no disclosed funding history or external investment. Strategic activity centers on same-store revenue density through expanded membership tiers, loyalty program integration, and diversified tournament and event programming rather than geographic or vertical expansion.

Name

Southern Hills Golf Course

Legal name

Southern Hills Golf Course

Website

https://southernhillsgolfcourse.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Southern Hills Golf Course is a public 18-hole, par-71 golf facility in Farmington, Minnesota, operated under Newman Golf, serving recreational golfers, corporate outing clients, charities, leagues, and juniors with green fees, memberships, tournaments, F&B, and a pro shop.

Ownership category

akta.pro rank

Product category

Public Golf Course

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Club Fitting Retail (CRAMAGAA)

Keywords

• Public golf course
• Golf memberships
• Golf tournaments
• Golf lessons
• Golf merchandise

Headquarters

HQ city

Farmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Green Fees: Primary revenue stream from daily green fees for 18-hole rounds. Pricing appears to be in the $94-97 range based on customer reviews.
2. Golf Cart Rentals: Revenue from golf cart rentals, with optional digital scoring via GPS-enabled carts.
3. Memberships: Annual and seasonal membership programs offering preferential rates and benefits to recurring customers.
4. Pro Shop Merchandise: Sales of golf equipment, apparel, and accessories through the on-site pro shop.
5. Food & Beverage: On-course beverage cart service and clubhouse restaurant/patio operations. Members and guests can redeem loyalty points at the Clubhouse Grill.
6. Lessons & Instruction: Golf instruction services offered through the professional staff for players of all skill levels.
7. Tournament & Event Fees: Entry fees for tournaments including Club Championship, Match Play, Julep, Summer Mixer, and Red White & Blue events. Includes prize funds, range balls, and additional offerings.
8. League Fees: Recurring league participation fees for organized group golf play throughout the season.
9. Loyalty Program Redemption: Points-based loyalty program where customers earn 100 points per dollar spent, redeemable for pro shop merchandise and food & beverage at the clubhouse.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Southern Hills Golf Course operates a public 18-hole, par 71 golf course over 6,300 yards located between Rosemount and Farmington in the Twin Cities. It sells daily tee times, multiple membership tiers, golf lessons, leagues, junior programs, group outings, tournaments, pro shop merchandise, and clubhouse food and beverage. Tee time reservations are processed through the ForeUp booking platform, with ancillary revenue from events, leagues, and a points-based loyalty program.

Product overview

Southern Hills Golf Course is a public 18-hole golf facility offering a unified experience centered around its par-71, 6,300+ yard course. The core offering is daily fee golf with tee time booking via ForeUp Software. Supporting services include golf memberships (Eagle, Executive, Associate, Director, and PCC tiers), lessons, leagues, and a juniors program. The venue also hosts group outings and tournaments (Club Championship, Red White & Blue, Summer Mixer, The Julep, Match Play). Ancillary revenue comes from a pro shop, loyalty program (100 points per dollar), and food & beverage at the Clubhouse Grill.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Public Golf Course An 18-hole, par 71 public golf course measuring over 6,300 yards with large greens and a clubhouse with patio, open to golfers of all skill levels.
• Tee Time Reservations Online tee time reservation system allowing golfers to book 18-hole starting times through the ForeUp Software platform, by phone, or in person at the pro shop.
• Golf Memberships Membership tiers including Eagle, Executive, Associate, Director, and PCC (Preferred Customer Cards) offering preferential rates, exclusive events, and loyalty point accumulation.
• Golf Lessons

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Newman GolfcoreOthersParent company and operator of Southern Hills Golf Course. Newman Golf manages the facility and is referenced as the copyright holder. Contact email [email protected] is provided for membership inquiries.
• ForeUpcoreTechnology or IntegrationTee time booking software platform integrated into the Southern Hills website. ForeUp handles reservations with account creation, credit card validation, and payment processing. Also powers the loyalty program account management system.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Eagle Valley Golf Course: Public 18-hole municipal-style course in Woodbury, MN within the same Twin Cities metro. Competes for daily-fee play, league participation, and tournament registrations with comparable positioning.
• Valleywood Golf Course: Public 18-hole course in Apple Valley, MN serving the southern Twin Cities suburbs. Directly comparable daily-fee model, league operations, and tournament/event programming for recreational and competitive golfers.
• Mississippi Dunes Golf Links: Public 18-hole daily-fee course in Cottage Grove, MN serving the same Twin Cities southeast-metro public-golf segment. Competes head-to-head for green fees, league registrations, and corporate outings from the same regional customer pool.
• Castle Highlands Golf Course: Public 18-hole golf course located in Hampton, MN, just minutes from Southern Hills. Targets the same Twin Cities southern-metro public-golf market with a similar par-based layout, daily-fee pricing, league play, and group-outing services.
• The Links at Chaska: Public golf course in Chaska, MN operating in the southwest Twin Cities. Comparable daily-fee green fees, league structures, and tournament/event hosting compete for the same regional public-golf customer.
• Crystal Lakes Golf Club: Public 9- and 18-hole course in Lakeville, MN competing in the same southern Twin Cities daily-fee segment. Targets similar public golfers, leagues, and group outings at comparable price points.
• Lost Spur Golf and Event Center: Public golf course and event venue in Eagan, MN offering daily-fee golf, leagues, and group events. Overlaps Southern Hills on the public-golf customer base and on the corporate/charity group-outing revenue stream.
• Gem Lake Hills Golf Club: Public 18-hole course in White Bear Lake, MN operating with a similar daily-fee, league, and group-event model. Serves overlapping public-golf demand in the broader Twin Cities market.
• The Ponds at Battle Creek: Public 18-hole course in Woodbury, MN operating in the same Twin Cities east-metro corridor. Offers comparable daily-fee pricing, league play, and group-event packages targeting overlapping public-golf customers.

Regional players

• Boulder Pointe Golf Club: Public 18-hole course in Oxford, WI, just across the Minnesota border. Comparable daily-fee model and league/event programming for the same public-golf segment but serving a partially distinct geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/SoHillsGolf
• Xx.com/SoHillsGolf
• Facebookfacebook.com/SouthernHillsGolf
• LinkedInlinkedin.com/company/southernhillsgolfcourse

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern Hills Golf Course