Brasserie Goudale

What Brasserie Goudale does

Brasserie Goudale is a French independent, family-owned brewery founded in 1919 in Douai and currently operating a state-of-the-art production facility in Arques, Pas-de-Calais, with a registered headquarters at Saint-Omer. It is led by CEO André Pecqueur, who acquired the company in 2010 and combined it with his Brasserie de Saint-Omer to form what company materials identify as France's largest independent brewing group. The company produces a broad specialty beer portfolio across multiple brands: the flagship La Goudale range (14+ variants from blonde and amber to IPA, triple, grand cru, organic, and non-alcoholic), Triple Secret des Moines (monastic-style triples), Belzebuth (fruit beers), La Bière du Démon (12%) and La Méga-Démon (16%), plus Kingwood, Saint-Landelin, La Raoul, and Limo de Goudale lemonade. Production is anchored by traditional brewing with four simple ingredients (water, cereals, hops, yeast) combined with a unique in-house micro-brewery for recipe development, and is supported by proprietary sustainability infrastructure including biogas from wastewater treatment, 100% CO2 self-sufficiency, and water consumption reduced to 3L per liter of beer.

Revenue is generated across four streams: (1) wholesale beer distribution through retail and supermarket channels across France and internationally; (2) brewery tours and tastings booked online via Billetweb; (3) on-site boutique sales of beer, branded merchandise, and Goudale cheese; and (4) B2B corporate gift box sales handled directly by the sales team. The customer base comprises general consumers, beer enthusiasts, tourists and experience-seekers, and a smaller corporate/B2B segment, with no disclosed enterprise anchor accounts. Pricing is unit-based and transactional rather than subscription or contract-based. Distribution is multi-channel: physical retail and supermarket wholesale domestically and internationally, the on-site boutique at Arques, third-party online ticketing for tours, and direct B2B contact. The company is privately held with no external investors identified, reports ~200 employees, and states that all profits are reinvested into growth and innovation.

Name

Brasserie Goudale

Legal name

La Brasserie Goudale

Website

https://brasserie-goudale.com

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Craft and specialty beer brewing

NAICS

Breweries (31212), Breweries (312120), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)

akta.pro secondary industries

Gourmet & Fine Food Stores (CRAHAGAG), Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Specialty beer brewing
• Craft beer manufacturing
• French independent brewery
• Brewery tour services
• Beer brand portfolio

Headquarters

HQ city

Arques

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Beer Sales: The primary revenue stream is the production and sale of specialty beers across multiple brands including La Goudale, Triple Secret des Moines, Belzebuth, La Bière du Démon, Kingwood, Raoul, and Saint-Landelin. Beers are sold through retail, supermarkets, and the on-site boutique.
2. Brewery Tours and Tastings: The brewery offers guided tours lasting 1.5 hours with beer tastings, seminars with meeting rooms for 10-50 people, and group visits. Tickets are sold online via Billetweb and represent a direct revenue stream.
3. On-site Boutique: The on-site shop sells the full range of beers, tasting glasses, Goudale cheese, gift boxes, accessories, and branded merchandise including sweatshirts, T-shirts, backpacks, serving trays, and bar mats.
4. Corporate Gift Box Sales: Corporate gift boxes are offered to B2B customers for end-of-year gifting, sold directly through the shop or via contact with the sales team.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Brasserie Goudale is a French independent and family-owned brewery that produces and sells a wide portfolio of specialty beers under brands including La Goudale, Triple Secret des Moines, Belzebuth, La Bière du Démon, La Raoul, Kingwood, and Saint-Landelin, as well as a traditional French lemonade (Limo de Goudale). The company also operates an on-site shop, runs guided brewery tours with tastings, and provides corporate seminar facilities, distributing products through its own boutique, retail and supermarket channels in France and abroad, and a small corporate gift box program.

Product overview

Brasserie Goudale is a French independent family brewery founded in 1919, producing a diverse portfolio of specialty beers. The company operates across multiple product lines: the flagship La Goudale brand offering 14+ variants (Blonde, Ambrée, IPA, Rubis, Blanche, Hop Lager, Triple, Grand Cru, Rhum Finish, Saison, Bio, de Printemps, de Noël, and non-alcoholic 00 range); Triple Secret des Moines with 4 varieties (Blonde, Brune, Rouge, Grand Cru) inspired by monastic traditions; Belzebuth featuring 6 fruit beers (Framboise, Violette, Citron Vert & Gingembre, Rouge, 8.5%, 11.8%); La Bière du Démon strong beer line (12% and 16% Méga-Démon); plus individual brands Kingwood (Trappist-style), Saint-Landelin (abbey beer), La Raoul (Flanders hops tribute), and Limo de Goudale lemonade. The company also operates a microbrewery for innovation, offers brewery tours with tastings, runs an on-site shop, and provides corporate seminar facilities. In 2019, Brasserie Goudale became France's largest independent brewing group.

Differentiator

Problem solved

Functional benefit

Brands

• Belzebuth: Fruit beer brand with varieties including Raspberry, Violette, Lime & Ginger, Red, and 11.8
• La Bière du Démon
• Triple Secret des Moines
• Kingwood
• Raoul
• Saint-Landelin
• Limo de Goudale

Products and services

• La Goudale (brand range) Flagship brand of Brasserie Goudale offering a wide range of blonde, amber, IPA, white, red-fruit, triple, Grand Cru, seasonal, organic and non-alcoholic beers brewed with Flanders hops and special malts.
• Triple Secret des Moines Triple beer brand inspired by monastic brewing tradition, offered in blonde, brune, red, and Grand Cru varieties brewed using recipes passed down through generations.
• Belzebuth Fruit beer brand with distinctive colored bottles, offering raspberry, violet, lime & ginger, red and 11.8% variants.
• La Bière du Démon Emblematic strong beer brand of Brasserie Goudale, considered one of the world's strongest beers, including the 12% La Bière du Démon and 16% Méga-Démon varieties.
• La Raoul Top-fermented blond beer brewed with Flanders hops as a tribute to the emblematic northern French singer Raoul de Godeswarsvelde.
• Kingwood Blonde ale inherited from Trappist tradition with fruity notes and herbaceous bitterness from noble hops.
• Saint-Landelin Top-fermented abbey-style beer brewed with spring water, special malts, English hops, and spices.
• Limo de Goudale Traditional French finely sparkling lemonade made with natural ingredients, reviving the historic tradition where breweries also produced lemonade.
• Brewery Tours and Tastings Guided 1.5–2 hour tours of the Arques brewery including explanatory film, brewing room, micro-brewery and bottling line, ending with beer tasting at the brewery bar; tickets sold via Billetweb.
• On-site Shop On-site boutique at the Arques brewery selling the full beer range, tasting glasses, Goudale cheese, gift boxes and branded merchandise including sweatshirts, T-shirts, backpacks, serving trays and bar mats.
• Corporate Seminars and Team Events Meeting rooms for 10–50 people at the brewery, with optional tour and tasting team-building activities, served by direct B2B contact.
• Corporate Gift Boxes Branded Goudale gift boxes sold directly to businesses for end-of-year corporate gifting, ordered via the on-site shop or via dedicated B2B sales contact.

Quantifiable outcome

• Water consumption reduced threefold in 10 years — only 3L of water used to produce 1L of beer (down from 9L)
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Brasserie Castelain: French independent family-owned brewery based in Bénifontaine producing Ch'ti and other specialty beers. Closely comparable to Brasserie Goudale in business model (independent regional brewer with multi-brand portfolio) and scale profile.
• Brasserie Duyck (Jenlain): Independent French family brewery producing Jenlain and other craft and specialty brands from the Nord region — same geography as Goudale. Comparable independent family-brewery model with strong regional brand heritage.
• Brasserie Gallia: French independent craft brewery producing a diversified portfolio of specialty and seasonal beers. Comparable independent brewer operating multi-brand specialty portfolios in France.
• Brasserie de Saint-Omer: Already merged into Brasserie Goudale's ownership group under André Pecqueur; historically a peer regional French independent brewery with overlapping Nord-Pas-de-Calais footprint and specialty beer focus.

Emerging players

• Boston Beer Company: US-based independent craft/specialty brewer with a diversified multi-brand portfolio (Samuel Adams, Angry Orchard, Truly) including non-alcoholic lines. Comparable business-model template for multi-brand specialty brewing at scale.
• Sierra Nevada Brewing Co. US craft brewer recognized for sustainability investments (solar, water reclamation, CO2 recovery) directly analogous to Brasserie Goudale's biomethane and CO2 capture systems; comparable scale and emphasis on sustainability-led premium positioning.
• Chimay (Bières de Chimay): Belgian Trappist brewery producing abbey-style ales comparable to Brasserie Goudale's Triple Secret des Moines monastic-tradition range. Operates as a producer-led specialty brand with strong heritage positioning in on-premise and retail channels.

Broad incumbents

• Kronenbourg (Carlsberg Group): France's largest mainstream brewer, owned by Carlsberg. Competes with Brasserie Goudale for French retail shelf space across mainstream and specialty segments with much broader portfolio and marketing investment.
• Anheuser-Busch InBev France: Global brewing major with strong French distribution through brands such as Leffe, Hoegaarden, and Stella Artois. Competes with Brasserie Goudale in the Belgian-style abbey and specialty segment that includes Triple Secret des Moines.
• Heineken France (Heineken Group): Heineken-owned portfolio in France includes Fischer, Desperados, and Edelweiss — directly overlapping with Brasserie Goudale's specialty and sessionable styles through multinational scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/brasserie-goudale
• Xx.com/brasseursgayant

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brasserie Goudale