Aquarium Design

Name

Aquarium Design

Legal name

Aquarium Design

Website

https://aquarium-design.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Custom Aquarium Installation Services

NAICS

Museums, Historical Sites, and Similar Institutions (7121), Zoos and Botanical Gardens (712130)

SIC

Laboratory Apparatus & Furniture (3821)

akta.pro primary industry

Aquarium & Fish Supplies Retail (CRALAHAI)

akta.pro secondary industries

Zoos, Aquariums & Botanical Gardens (Educational Collections) (THAJADAL), Aquatic Pet Boarding & Care (Fish/Invertebrates) (HSANAKAD)

Keywords

• Custom aquarium design
• Marine aquarium installation
• Coral reef tank systems
• Jellyfish tank systems
• Aquarium maintenance services

Headquarters

HQ city

Thousand Oaks

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Custom Aquarium Installation Services: Design, fabrication, and installation of custom marine aquariums ranging from 40 gallons to 1500+ gallons for residential and commercial clients. Includes site consultation, custom acrylic tank construction, filtration system design, plumbing, and professional installation.
2. Aquarium Equipment Sales: Sale of new and used aquarium equipment including protein skimmers, pumps (Iwaki, Rio, LittleGiant, Velocity), chillers, metal halide lighting, UV sterilizers, calcium reactors, wet-dry filters, canister filters, Sea Swirls, and complete aquarium systems. Equipment is sold through their used equipment outlet.
3. Maintenance Services: Ongoing aquarium maintenance services for existing clients, including water testing, feeding, cleaning, and system upkeep. The company operates an aquarium maintenance business serving customers in the Thousand Oaks area.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Aquarium Design provides custom marine aquarium design, fabrication, installation, and ongoing maintenance services for residential, commercial, and educational clients primarily in Southern California. The company specializes in custom acrylic aquariums ranging from 40 to 1500+ gallons, including coral reef tank systems, specialized jellyfish display systems (Jelliquarium), seahorse aquariums, and marine science lab multi-tank configurations. It also sells used aquarium equipment through its online outlet and offers ongoing maintenance services.

Product overview

Aquarium Design is a marine aquarium installation and maintenance service company based in Thousand Oaks, California. The company offers custom aquarium design, installation, and maintenance services for marine, reef, jellyfish, and seahorse aquariums ranging from 40 gallons to 1500 gallons. Their portfolio includes marine fish tanks, coral reef systems with live rock and advanced filtration, specialized Jelliquarium jellyfish display systems, seahorse aquarium setups, and marine science lab systems for educational institutions. The company also sells used aquarium equipment including protein skimmers, pumps, chillers, and complete tank setups. The business operates as a service company rather than a product manufacturer, providing installation and ongoing maintenance for residential and commercial clients in the Southern California area.

Differentiator

Problem solved

Functional benefit

Brands

• Jelliquarium: Jellyfish Display Systems - specialized jellyfish tanks and displays
• C*Farm

Products and services

• Custom Aquarium Design & Installation Service Turnkey design, fabrication, and installation of custom marine aquariums ranging from 40 to 1500+ gallons for residential and commercial clients. Includes site consultation, custom acrylic tank construction, filtration system design, plumbing, and professional installation. Configurations include in-wall, free-standing, cabinet, and room-divider installations.
• Custom Marine Aquariums Custom-built marine aquariums in sizes from 40 to 1500 gallons including in-wall, free-standing, and specialty configurations such as bent corner, curved face, cylinder, hexagon, and L-shaped acrylic tanks.
• Coral Reef Tank Systems Complete coral reef aquarium systems featuring live rock, live sand, protein skimmers, metal halide lighting, and water circulation equipment for SPS and other coral reef environments.
• Jelliquarium Jellyfish Tank Systems Specialized jellyfish display systems including custom Kreisel-style tanks, filtration, and feeding systems for moon jellyfish and other jellyfish species.
• Seahorse Aquarium Systems Specialized seahorse tank setups with appropriate water flow, feeding systems, and live sand substrates for Hippocampus species.
• Marine Science Lab Systems Multi-tank marine science laboratory systems for educational institutions, including specimen tanks, coral reef tanks, tide pool exhibits, and kelp forest eco-systems.
• Aquarium Maintenance Services Ongoing aquarium maintenance services for residential and commercial clients, including water testing, feeding, cleaning, and system upkeep. The company uses approximately 400 gallons of real ocean water per week for its maintenance service business.
• Used Aquarium Equipment Pre-owned aquarium equipment including protein skimmers, pumps, chillers, lighting systems, UV sterilizers, calcium reactors, wet-dry filters, canister filters, Sea Swirls, and complete tank setups. Prices range from $20-25 for small items to $5,300 for complete jellyfish cabinet systems.
• Mangrove Farming Systems (C*Farm) Captive mangrove growing systems using surge devices and controlled environments for hobbyist nutrient control applications.

Quantifiable outcome

• Successfully maintained open ocean-fed 1500 gallon reef system with no traditional filtration
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• MACNA (Marine Aquarium Conference of North America)coreStrategic or Co-development Partner · 1 January 1998Aquarium Design website hosts archives and information about MACNA X (1998) held in Long Beach, California. Featured presentations by Jim Wolf, Bob Fenner, and other marine aquarium luminaries.
• Marine Aquarium Society of Los Angeles (MASLA)coreStrategic or Co-development PartnerAquarium Design hosts MASLA information on their website and participates in the marine aquarium community. MASLA is a regional aquarium hobbyist organization for Southern California.
• Bob Fenner (Marine Aquarist, Author)minorStrategic or Co-development PartnerReferral source for customer installations. Bob Fenner is a well-known marine aquarist and author of 'The Conscientious Marine Aquarist'. His referrals have brought customers to Aquarium Design.
• Mike Paletta (Author)minorStrategic or Co-development PartnerFeatured Aquarium Design customer installations in 'Ultimate Marine Aquariums' book, documenting successful reef tank builds including the 250 gallon SPS reef and 150 gallon surge reef tanks.
• JelliquariumcoreTechnology or IntegrationSpecialized jellyfish display system partner. Aquarium Design installs Jelliquarium systems and features them prominently in their portfolio. Includes MTV Hills celebrity installation.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Jelliquarium: Declared technology partner of Aquarium Design and co-marketer of specialized jellyfish display systems (Kreisel tanks, moon jellyfish setups). Directly comparable niche product line that Aquarium Design integrates and installs for clients like the MTV Hills installation.
• Living Color Aquariums: Custom aquarium design, fabrication, and installation firm serving high-end residential and commercial clients. Closest direct competitor in the custom-built luxury marine aquarium installation space.
• Midwater Systems: Partner referenced by Aquarium Design for jellyfish tank equipment, Kreisel designs, and proprietary foods (Cyclop-eeze). Overlaps in the specialty jellyfish display niche and Kreisel aquarium systems.

Others

• MASLA (Marine Aquarium Society of Los Angeles): Regional aquarium hobbyist organization in Southern California whose events and website Aquarium Design hosts. Comparable as a community of marine aquarium enthusiasts and a referral source for hobbyist-led installation leads.
• AquaBid: Online marketplace for aquarium livestock, equipment, and supplies. Comparable used-equipment distribution channel to Aquarium Design's website-based outlet for second-hand protein skimmers, pumps, and tank systems.
• Reef2Reef: Online marine aquarium community and marketplace. Compares as an ecosystem enabler: Aquarium Design's customer base and referral network overlap with Reef2Reef's user community, and second-hand equipment sales cross channels.

Broad incumbents

• Marineland: Established manufacturer of aquarium equipment, tanks, and filtration systems. Overlaps with Aquarium Design's equipment sales channel and is a potential supplier in the broader marine aquarium supply chain.
• Tetra: Global manufacturer of aquarium products including filtration, food, and water care. Serves a similar hobbyist and small-system customer base that overlaps with Aquarium Design's DIY hobbyist segment.
• Aqueon: Major aquarium products manufacturer producing tanks, filters, lighting, and accessories. Adjacent to Aquarium Design's distribution channel and a broad incumbent in the marine aquarium supply category.
• Aquarium of the Pacific: Major public aquarium in Long Beach, California that operates educational marine exhibits and conservation programs. Comparable as a southern California marine aquarium operator but at institutional scale, with overlap in educational marine exhibit design.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aquarium Design