What Old Opera Frankfurt does

Alte Oper Frankfurt is a historic concert and congress center in Frankfurt am Main, Germany, operating as a private limited company (Alte Oper Frankfurt Konzert- und Kongresszentrum GmbH) under the leadership of Intendant and Managing Director Dr. Markus Fein. Originally opened in 1880 as the Frankfurt Opera House and rebuilt in 1981 after wartime destruction, the venue now hosts over 460 events annually and serves nearly 500,000 visitors across classical music, jazz, entertainment, world music, musicals, family programming, and corporate events. The company serves four primary customer segments: classical music enthusiasts and subscribers; families and children via the Pegasus program; corporate and institutional event planners; and Frankfurt's international community via the Alte Oper International program.

The company's core offerings are organized across three product pillars. First, concert and event ticketing — individual tickets priced from €21 to €77 are sold through an online shop, on-site box office, and physical advance booking locations, supported by twelve subscription series (Orchestra Premium, Bach, Piano, Ensemble Modern, Lunchtime, Debut, Youth, etc.) offering 20-30% discounts and an Abo-Card providing an additional 20% off outside-subscription events. Second, B2B venue rental — the Großer Saal (up to 2,434 persons), Mozart Saal (up to 718 persons), four salons, and five foyers are rented for galas, congresses, AGMs, balls, and award ceremonies, with on-site catering operated by Kuffler. Third, programming sub-brands — Pegasus (over 100 age-tiered family and youth events), Fratopia (free Festival of Discovery), Alte Oper Nights (Urban Vibe Festival), and Alte Oper International (English-language formats).

The revenue model combines one-time ticket sales, recurring subscription revenue, professional services from venue rental, sponsorship and patronage income (anchored by main sponsor ING Germany, the Freunde der Alten Oper Frankfurt e.V., and a cluster of foundations including Hertie, Aventis, Deutsche Bank Stiftung, and Commerzbank), and ancillary streams (catering commissions, guided tours). The technology stack is a Django-based web platform with CleverReach for email marketing, Google Analytics for measurement, Klaro for consent management, and a planned AI-assisted renovation of Mozart Saal acoustics. Go-to-market is direct-to-consumer via owned channels plus media partnerships with HR2 Kultur and Journal Frankfurt; no third-party ticket resellers are used.

Name

Old Opera Frankfurt

Legal name

Alte Oper Frankfurt Konzert- und Kongresszentrum GmbH

Website

https://alteoper.de

Company type

Private

Founded year

1880

Operating status

Operating

Headcount range

11–50 employees

Short description

Alte Oper Frankfurt is a historic Frankfurt concert and congress center hosting over 460 events annually for nearly 500,000 visitors, offering classical music, subscription series, family and youth programming, festivals, and B2B venue rental with full-service catering.

Ownership category

akta.pro rank

Product category

Concert Hall and Congress Center

NAICS

Other Performing Arts Companies (711190), Convention and Trade Show Organizers (56192), Theater Companies and Dinner Theaters (71111)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

VIP, Hospitality & Premium Experiences (MPAGAAAK)

akta.pro secondary industry

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

Keywords

• Classical concert venue
• Event venue rental
• Subscription concert series
• Family music programs
• Congress center services

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Individual concert and event tickets sold directly through online shop, box office, and advance booking offices. Ticket prices range from €21 to €70 depending on event and seating.
2. Subscription Series: Multiple subscription packages offering 30% discount (20% for selective subscriptions) compared to individual prices. Includes Abo-Card providing 20% discount on additional events outside subscription.
3. Conference and Event Venue Rental: Rental of venue spaces including Großer Saal (up to 2,434 persons), Mozart Saal (up to 718 persons), Salons, and Foyers for corporate events, galas, balls, congresses, and award ceremonies.
4. Sponsorship and Patronage: Partnership models including sponsors, foundations, and private supporters. Multiple sponsorship tiers including main patron, project partners, innovation partners, and media partners.
5. Catering and Hospitality: On-site catering through Kuffler team including Rosso Suite restaurant (level 1) and Opéra restaurant (level 3), plus bars in Clara Schumann Foyer, Hindemith Foyer, and Albert Mangelsdorff Foyer.
6. Guided Tours: Guided tours of the Alte Oper offering insights into architecture and history, including backstage access.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Alte Oper Frankfurt operates a historic concert and congress venue, presenting over 460 classical, jazz, entertainment, and world music events annually. It sells individual tickets and subscription packages directly to consumers, operates a Pegasus family/youth music education program, rents venue space (Großer Saal, Mozart Saal, salons, and foyers) for corporate conferences and events, and runs seasonal festivals (Fratopia, Alte Oper Nights) plus the Alte Oper International program for the international community.

Product overview

Alte Oper Frankfurt is a concert and congress center offering a unified portfolio of live event services. The core offering centers on concert and event ticketing across classical music, jazz, entertainment, and world music genres. This is supplemented by twelve Subscription Series packages ( Orchestra Premium, Piano, Bach Series, Jazz, etc.) providing 20-30% discounts. The family/youth segment is served through the Pegasus sub-brand with age-specific concerts from babies to teenagers. The venue also operates B2B conference and event rental services across the Großer Saal, Mozart Saal, salons, and foyers. International audiences are served through the Alte Oper International program with English-language formats and the International Club for corporate members. Seasonal festivals include Fratopia (free discovery festival) and Alte Oper Nights (urban vibe festival). Additional services include youth pricing (Under 25 for €10), guided tours, and catering.

Differentiator

Problem solved

Functional benefit

Brands

• Pegasus: Children's and youth programme offering concerts and events for families with children from 0 to teenagers
• Alte Oper International
• Fratopia
• Alte Oper Nights

Products and services

• Concert and Event Tickets Individual ticketing service for classical concerts, jazz, entertainment, world music, and musicals held at the Alte Oper venue. Tickets are sold online via the web shop, with pricing from €21 to €77 depending on event and seating category.
• Subscription Series (Abonnements) Twelve subscription packages (Orchestra Premium, Orchestra Premium Plus, Sunday Evening, Green Subscription, Piano, Bach Series, Ensemble Modern, Lunchtime Concerts, Debut, Jazz, Music of the World, etc.) offering 20-30% discounts on bundled concert tickets, with an Abo-Card providing an additional 20% discount on further events.
• Pegasus (Family and Youth Program) Children's and youth program with over 100 events for babies (0-1 years), toddlers (1-3 years), children (3-10 years), and teenagers (10+ years). Includes Babykonzerte, Entdecker, Rabauken und Trompeten, Klangforscher, Kinder-uni, and Young Concerts.
• Conference and Event Venue Rental Event venue rental service offering the Großer Saal (up to 2,434 persons), Mozart Saal (up to 718 persons), four salons (Schumann, Liszt, Mendelssohn, Telemann), and five foyers for corporate galas, congresses, award ceremonies, and balls. Includes on-site catering by Kuffler and modern event technology.
• Alte Oper International International program offering English-language concert formats, Behind-the-Scenes events with moderated conversations, an Ambassador Programme for Frankfurt's international community, and an International Club for multinational companies and their employees.
• Fratopia Festival Festival of Discovery featuring approximately 250 free events over five days (September 23-27, 2026). Innovative concert formats exploring new perspectives on classical music without genre boundaries or traditional concert rituals.
• Alte Oper Nights Urban Vibe Festival (October 14-16, 2026) featuring cross-genre programming where classical music meets new sounds. Includes talks by Hertie Foundation, silent film with live music, and late-night danceable beats, with tickets at €21 per evening.
• Under 25 Concert Tickets Youth pricing program allowing visitors aged 25 and under to attend any concert at the Alte Oper for a fixed price of €10 per ticket.
• Guided Tours Behind-the-scenes tours of the Alte Oper offering insights into the building's architecture and history, meeting at the stage entrance, with backstage access.
• Catering Services Food and beverage services offered through the Kuffler catering team, including bars in Clara Schumann Foyer (level 2), Hindemith Foyer (level 3), and Albert Mangelsdorff Foyer (level 5), the Rosso Suite restaurant (level 1), and the Opéra restaurant (level 3).

Quantifiable outcome

• Nearly 500,000 annual visitors attend over 460 events
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

23 partnerships are on record, tiered core, flagship and minor.

• CleverReach GmbH & Co. KGcoreTechnology or IntegrationEmail marketing service provider for newsletter distribution. Alte Oper uses CleverReach for sending newsletters about events, special offers, and season announcements with double-opt-in registration.
• Google Ireland LimitedcoreTechnology or IntegrationWeb analytics service (Google Analytics) used with IP anonymization to analyze website traffic, user behavior, and campaign performance. Data Processing Agreement in place.
• Meta Platforms Ireland LimitedcoreGTM or Marketing PartnerJoint controllership arrangement for Facebook and Instagram fan pages. Alte Oper maintains official presence for audience engagement and event promotion on social platforms.
• Hertie FoundationflagshipStrategic or Co-development PartnerMain patron of Alte Oper International program and project partner for Alte Oper Nights festival. Collaborates on English-language programming and community initiatives.
• Aventis FoundationflagshipStrategic or Co-development PartnerProject partner for Future House initiative. Supports innovative projects including the Treppenhausorchester season opening and Fratopia festival.
• Art Mentor Foundation LucernecoreStrategic or Co-development PartnerProject partner for Fratopia festival supporting innovative concert formats and discovery-focused programming.
• Deutsche Bank StiftungcoreStrategic or Co-development PartnerProject partner for Fratopia festival supporting music education and innovative programming.
• CommerzbankcoreStrategic or Co-development PartnerInnovation partner for Fratopia festival, supporting technological and format innovations in concert presentation.
• Freunde der Alten Oper Frankfurt e.V.flagshipStrategic or Co-development PartnerMain patron organization providing ongoing financial and moral support for operations and programming. Key funding source alongside sponsors.
• Pitzer-StiftungcoreStrategic or Co-development PartnerMain patron of Pegasus family and youth program, supporting children's and family concert programming.
• Erhard Kunert StiftungcoreStrategic or Co-development PartnerProject patron for Pegasus program supporting youth music education initiatives.
• Grünelius-StiftungcoreStrategic or Co-development PartnerProject patron for Pegasus program supporting children's musical education.
• FAZIT-StiftungcoreStrategic or Co-development PartnerProject patron for Pegasus family programming.
• HelabacoreStrategic or Co-development PartnerProject patron for Pegasus family and youth programming.
• Stiftung GierschcoreStrategic or Co-development PartnerProject patron for Pegasus children's program.
• Stiftung Polytechnische GesellschaftcoreStrategic or Co-development PartnerProject patron for Pegasus youth music education.
• Oddo BHFcoreStrategic or Co-development PartnerProject partner for Fratopia festival supporting innovative concert programming.
• Kulturfonds Frankfurt/Rhein-MaincoreStrategic or Co-development PartnerCultural fund supporting Fratopia festival and regional cultural initiatives.
• Union Investment StiftungcoreStrategic or Co-development PartnerProject partner for Fratopia festival supporting cultural programming.
• HR2 KulturcoreGTM or Marketing PartnerMedia partner providing radio coverage and promotion for Fratopia festival and Alte Oper Nights.
• Journal FrankfurtminorGTM or Marketing PartnerRegional media partner for event coverage and festival promotion.
• ING GermanyflagshipStrategic or Co-development PartnerMain sponsor of Alte Oper Frankfurt, providing primary corporate sponsorship for operations and programming.
• Verkehrsgesellschaft Frankfurt (VGF)minorGTM or Marketing PartnerAdvertising partner for Fratopia festival, providing promotional support through transit advertising.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Messe Frankfurt: Frankfurt's dominant trade fair and large-scale congress venue. Adjacent competitor for corporate events and congresses, with substantially larger floor space; competes with Alte Oper for Frankfurt-hosted galas, award ceremonies, and corporate functions.
• Carnegie Hall: New York-based iconic concert hall with subscription series, education programs, and venue rental. Comparable in heritage brand, multi-format programming, and educational/youth initiatives, though operating at a different geographic scale.

Direct peers

• Gewandhaus Leipzig: Leipzig concert venue and home orchestra. Comparable in combining subscription-based classical programming with corporate event rental and educational/family programming for a similar German metropolitan audience.
• Elbphilharmonie Hamburg: Iconic Hamburg concert hall operated by HamburgMusik. Directly comparable as a premium German concert venue offering classical subscriptions, international orchestra residencies, and event rental, competing for the same touring artist and corporate event budgets as Alte Oper.
• Tonhalle Düsseldorf: Düsseldorf concert hall home to the Tonhalle-Orchester. Comparable German classical venue with subscription series, family programming, and corporate event rental in a major Rhine-region city adjacent to Frankfurt's catchment.
• Berliner Philharmonie: Berlin-based concert hall home to the Berlin Philharmonic. Closest direct competitor in scale, programming (subscription series, classical/jazz programming), and B2B venue rental, serving the same German corporate and international orchestra market.
• Kölner Philharmonie: Cologne concert hall operating a subscription and single-ticket model across classical, jazz, and world music. Direct competitor for touring artists and overlapping Rhine-Main / Rhineland audiences.
• Festspielhaus Baden-Baden: Baden-Baden venue combining classical, entertainment, and corporate event programming. Comparable in its hybrid concert-plus-event-rental model and reliance on premium sponsorship and subscription revenue.
• Konzerthaus Berlin: Berlin concert hall operated as a multi-genre venue with classical, jazz, and family programming plus subscription series. Highly comparable to Alte Oper in product mix (concerts, family programming, rental) and target audience.
• Philharmonie München (Gasteig HP8): Munich's principal concert hall. Directly comparable as a German classical subscription venue with family programming and corporate event rental, competing for the same top-tier international orchestras and soloists.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xfacebook.com/alteoperfrankfurt
• YouTubeyoutube.com/user/AlteOperFrankfurt
• Facebookfacebook.com/AlteOper
• Instagraminstagram.com/alteoper.frankfurt
• LinkedInlinkedin.com/company/alte-oper-frankfurt

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Old Opera Frankfurt