Lakeside Marina

What Lakeside Marina does

Lakeside Marina (legally KCP Lakeside LLC) is a full-service certified marina founded in 1994 and headquartered on a 10-acre property at 9838 Rylee Ln in Minocqua, Wisconsin. The company operates 60,000 sq ft of indoor storage — described as the area's largest premier boat storage facility — and delivers rental boats to over 100 named lakes across the Minocqua/Boulder Junction/Eagle River/Land O'Lakes region of northern Wisconsin.

The business generates revenue across seven interlocking streams: daily and weekly boat rentals (pontoon, ski, and fishing boats via a Storable Rentals-powered online booking platform); new and consignment boat sales as a dealer for Montego Bay pontoons and Mirrocraft fishing boats; marine service and repair at $140/hr standard labor; Mercury engine repowering as an authorized Mercury dealer; indoor winter boat and PWC storage ($500 per PWC spot, $30/ft shrink wrapping, $50 local pickup/delivery); summer in/out valet storage with unlimited local launch deliveries; and boat detailing and cosmetic services. Core technology is limited to the third-party Storable Rentals SaaS for online reservations, with no proprietary software or AI capabilities disclosed.

Go-to-market is primarily direct-to-consumer via a self-serve website (minocqualakeside.com) and phone/email, with no paid advertising, social media presence, or PR activity identified. Customer segments are recreational families and groups renting for lake outings, boat owners requiring seasonal storage and maintenance, and boat buyers. The company operates as a privately held, bootstrapped business with no disclosed parent company, institutional investors, or external funding.

Name

Lakeside Marina

Legal name

KCP Lakeside LLC

Website

https://minocqualakeside.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Lakeside Marina (KCP Lakeside LLC) is a privately held, full-service certified marina in Minocqua, Wisconsin offering boat rentals, sales, indoor storage, and marine repair to recreational visitors and boat owners across northern Wisconsin's Northwoods lake region.

Ownership category

akta.pro rank

Product category

Marina Services

NAICS

Marinas (713930), Boat Dealers (441222), Ship Building and Repairing (336611)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro industry

PRIMARYIMAFAJAG

Marina & Small Craft Harbor Construction

Industrials, Manufacturing & Construction/Construction & Civil Engineering/Marine & Coastal Construction (Ports, Harbors, Dredging)

Keywords

• Boat rental services
• Marine storage facilities
• Boat sales dealership
• Marine repair services
• Pontoon boat rentals

Headquarters

HQ city

Minocqua

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Boat Rentals: Daily and weekly rentals of pontoon boats, ski boats, and fishing boats. Includes full tank of gas, life jackets, and safety equipment. Rental fleet includes Tahoe 185 Ski Boat (18 ft, 150 HP, seats 8), 16.5 ft Alumacraft Escape Fishing Boat (50 HP, seats 5), 25 ft TMC Pontoon (90 HP, seats 14), and 22 ft Montego Bay Deluxe Pontoon (60 HP, seats 12). Delivery to surrounding lakes available for additional charges.
2. Boat Sales: Sale of new Montego Bay pontoons, Mirrocraft fishing boats, and Mercury engines. Consignment sales service also offered where the marina handles listing, marketing, and sale of customer boats on behalf of owners. Featured inventory includes 2026 Mirrocraft 1771 Aggressor Pro MX ($48,995) and 2026 Montego Bay C8518 Pontoon ($28,995).
3. Marine Service and Repair: Full-service marine repair department covering mechanical, electrical, rigging, tune-ups, oil changes, prop repair, gearcase/lower unit repair, bellow replacement, gimbal bearing replacement, V-drive repair, engine alignment, and complete winterization/summerization. Standard labor rate of $140/hr. Services multiple engine brands including Mercury, Suzuki, Yamaha, Honda Marine, Kawasaki, and Indmar.
4. Indoor Boat Storage: Winter indoor boat storage including full winterization, free trailer storage, spring cleaning, and full summerization. Over 60,000 sq ft of warehouse space. PWC storage at $500 per spot. Shrink wrapping at $30 per foot (winterization not included). Pickup and delivery available at $50 local, with surcharges for dock/garage and per-mile fees.
5. Summer Valet Storage: Summer In/Out Valet Storage offering seamless launch and retrieval, secure monitored storage between outings, professional boat handling, flexible scheduling, and convenient dock delivery. Service includes indoor storage when not in use, unlimited deliveries to local launches, priority service for maintenance/repair. Pricing provided upon inquiry.
6. Boat Repowering: Motor repowering services with Mercury engines, including engine assessment, installation, alignment, wiring, and system integration. Authorized Mercury dealer. Labor rate $140/hr. Pricing varies by engine model.
7. Boat Detailing and Cosmetic Services: Interior detailing, acid cleansing, floor redecks, upholstery repair/replacement, and gelcoat/fiberglass repair. Pricing varies by service, contact for quote.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Lakeside Marina is a full-service certified marina offering pontoon, ski boat, and fishing boat rentals by the day or week with delivery to surrounding lakes. The company also sells new Montego Bay pontoons and Mirrocraft fishing boats as a regional dealer, operates 60,000 sq ft of indoor boat storage with winterization and summerization services, runs a full-service marine repair department, and provides Mercury engine repowering, detailing, and summer in/out valet storage. All operations are anchored at a 10-acre facility in Minocqua, WI serving the Wisconsin Northwoods.

Product overview

Lakeside Marina operates as a full-service marina offering boat rentals, sales, storage, and repair services. The core offerings include pontoon, ski boat, and fishing boat rentals available by day or week with delivery to surrounding lakes; comprehensive indoor/outdoor storage with winterization and valet services; full-service marine repair, detailing, and Mercury engine repowering; and new/used boat sales including Montego Bay and Mirrocraft brands. The company uses Storable Rentals' boat rental management software for online reservations and customer account management.

Differentiator

Problem solved

Functional benefit

Brands

• Summer In/Out Valet Storage: Convenience service where the marina handles boat launching and retrieval, secure storage between outings, and flexible scheduling for boat owners during the boating season.

Products and services

• Boat Rentals Daily and weekly rentals of pontoon boats, ski boats, and fishing boats with optional delivery to surrounding lakes. The fleet includes Tahoe 185 Ski Boat (150 HP), 16.5' Alumacraft Escape Fishing Boat (50 HP), 25' TMC Pontoon (90 HP), and 22' Montego Bay Deluxe Pontoon (60 HP). All rentals include a full tank of gas, life jackets, and safety equipment, plus a pre-departure walkthrough orientation.
• Boat Storage Indoor and outdoor boat storage services including winterization, summerization, spring cleaning, and shrink wrapping. Winter indoor storage for boats includes free trailer storage and priority service for maintenance/repair. PWC storage is priced at $500 per spot and shrink wrapping at $30 per foot.
• Summer In/Out Valet Storage Valet service that handles seamless launch and retrieval, secure storage between outings, professional boat handling, flexible scheduling, and convenient dock-to-dock access. Includes indoor storage when not in use, unlimited deliveries to local launches, and priority service for maintenance/repair.
• Marine Service and Repair Full-service marine repair department handling mechanical, electrical, tune-ups, oil changes, prop repair, gearcase and lower unit repair, bellow replacement, gimbal bearing replacement, V-drive repair, engine alignment, complete winterization, rigging, and complete repowers. Standard labor rate is $140/hr and the department services Mercury, Suzuki, Yamaha, Honda Marine, Kawasaki, and Indmar engines.
• Motor Repower Services (Mercury) Engine repowering services with Mercury engines. Authorized Mercury dealer providing engine upgrades, alignment, wiring, and system integration with certified service and warranties on parts and labor.
• Boat Detailing and Cosmetic Services Interior and exterior detailing including thorough cleanings, acid cleans for stubborn stains, floor redecks with vinyl flooring solutions, upholstery repair or replacement, and gelcoat/fiberglass repair.
• Boat Sales (New and Pre-Owned) Sales of new and pre-owned boats including Montego Bay pontoons and Mirrocraft fishing boats. Currently listing 2026 Mirrocraft 1771 Aggressor Pro MX ($48,995) and 2026 Montego Bay C8518 Pontoon ($28,995), with Mercury 150 Pro XS and Mercury 40 ELPT FourStroke engine options.
• Boat Consignment Sales Consignment sales service handling listing, marketing, and sale of customer boats on the marina's behalf. Includes expert valuation, showcasing at the facility, and management of the entire sales process.
• Boat Delivery Services Rental delivery service to various lakes in the Minocqua area including over 100 named lakes and resort locations. Pricing varies based on distance and specific lake locations, with $50 local base pickup/delivery, $100 surcharge for dock or garage service, and $5 per roundtrip mile.

Quantifiable outcome

• All boat rentals include life jackets, safety equipment, and a full tank of gas at no extra charge
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Mercury (Mercury Marine)coreOEM/ Whitelabel/ Licensing PartnerLakeside Marina is an authorized Mercury dealer, selling Mercury outboard engines and offering complete Mercury engine repowering services. They install Mercury engines including Mercury 150 Pro XS and Mercury 40 ELPT FourStroke on their new boat inventory. The partnership includes certified service, warranties on parts and labor, and handling of the full installation process including alignment, wiring, and system integration.
• Montego BaycoreChannel Partner/ Reseller/ DistributorLakeside Marina is a dealer for Montego Bay pontoon boats. New boats sold include the 2026 Montego Bay C8518 Pontoon (18 ft, starting at $28,995) and 2026 Montego Bay Deluxe Pontoon (22 ft). The marina offers full sales support, financing options, and payment calculator on their website for Montego Bay inventory.
• MirrocraftcoreChannel Partner/ Reseller/ DistributorLakeside Marina is a dealer for Mirrocraft fishing boats. New boats sold include the 2026 Mirrocraft 1771 Aggressor Pro MX (17 ft aluminum fish boat, starting at $48,995), rigged with Mercury 150 Pro XS engine and Lowrance electronics. The Mirrocraft brand is positioned as purpose-built for Northwoods fishing on the Minocqua chain.
• Storable RentalscoreTechnology or IntegrationLakeside Marina's online rental reservation system (rentals.minocqualakeside.com) is powered by Storable Rentals boat rental management software. This platform provides real-time availability, booking, filtering, and customer account management. The company is credited at the bottom of the rentals page as the software provider.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• MarineMax: Largest U.S. recreational boat dealer with new and pre-owned sales, brokerage, financing, and service. Comparable as a multi-brand boat retailer and service provider, but operates at national scale across many geographies rather than a single regional hub.
• Brunswick Corporation: Owner of Mercury Marine (Lakeside's primary OEM partner), Boston Whaler, Sea Ray, and other boat/engine brands. Highly relevant upstream: Brunswick sets the dealer economics, product roadmap, and warranty structure that Lakeside operates within.
• Tracker Marine Group: Boat manufacturer (Tracker, Nitro, Tahoe, Sun Tracker) tied to Bass Pro Shops retail network. Comparable to Lakeside's vertical model of selling its own brands through owned retail/service channels, though at national scale across hundreds of Bass Pro locations.

Direct peers

• Boatsetter: Peer-to-peer boat rental marketplace connecting boat owners with renters online. Directly competes with Lakeside's rental business model by aggregating third-party fleet supply and offering digital booking, contrasted with Lakeside's owned-fleet, single-location rental approach.
• GetMyBoat: Global online boat rental marketplace offering pontoons, fishing boats, and ski boats by day. Competes directly with Lakeside's rental category using an asset-light marketplace model rather than owned inventory.
• Suntex Marina Investors: Acquisitive owner and operator of marinas across the U.S. with a similar diversified model of storage, valet, service, and rentals. Comparable as a multi-property marina platform pursuing growth through ownership and operation of recreational boating facilities.
• Safe Harbor Marinas: Largest U.S. operator of recreational marinas with slip rentals, dry storage, and service at waterfront locations. Directly comparable as a full-service marina operator serving recreational boaters, though at national scale and on-water rather than off-water.

Others

• West Marine: National marine parts, accessories, and supplies retailer. Not a direct competitor but adjacent ecosystem player serving the same boater base that Lakeside serves via storage, rentals, and service.
• BoatUS: Boating association offering towing, insurance, and member services to recreational boaters. Adjacent enabler in the same customer ecosystem, indirectly supporting owners who store, service, and rent with operators like Lakeside.

Regional players

• SkipperBud's: Multi-location Great Lakes and Midwest marine dealer and marina operator with new/used sales, service, storage, and dockage. Comparable regional full-service marine business competing for similar customer profiles, though anchored in different lake geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lakesidemarina
• Facebookfacebook.com/LakesideMarinaWI
• LinkedInlinkedin.com/company/lakeside-rentals-storage-and-marina

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lakeside Marina