doubleTwist
doubleTwist is a private digital media company developing Android and Windows music and podcast apps — including CloudPlayer and Classic Player — serving over one million daily consumers via freemium downloads and in-app purchases.
- Company typePrivate
- Founded2007
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What doubleTwist does
doubleTwist Corporation is a privately-held digital media company that develops music and podcast applications primarily for Android devices and Windows desktops. Founded in 2007 in Oslo, Norway by Monique Farantzos and Jon Lech Johansen (known as DVD Jon), the company is now headquartered in Austin, Texas and legally incorporated in the Cayman Islands. Its stated mission is to provide a unifying media platform that addresses the perceived shortfall in software quality from major device manufacturers, enabling consumers to organize and enjoy music, photos, and videos across home devices.
The company's product portfolio centers on consumer media applications built around cross-protocol compatibility. Core products include CloudPlayer (a music streaming app that integrates Dropbox and OneDrive as cloud sources, with lossless FLAC and Apple Lossless support, plus built-in Chromecast and AirPlay streaming), Classic Player (a comprehensive Android music, podcast, and video player with DLNA device targeting), doubleTwist Sync (a Windows desktop companion for syncing media over USB or WiFi with bidirectional iTunes and Windows Media Player integration), and AirPlay Recorder (a paid add-on for capturing AirPlay streams on Windows, Mac, and Android). A proprietary MagicPlay universal streaming standard underpins much of the device-routing logic, and additional premium features (AirSync wireless sync, Magic Radio) are packaged as doubleTwist Pro v3.
doubleTwist operates a product-led, low-overhead go-to-market with minimal paid marketing, distributing through the Google Play Store for Android apps and direct downloads from doubletwist.com for desktop software. Revenue is generated via freemium Android apps with in-app purchase upgrades (CloudPlayer Platinum, Pro v3) and one-time desktop license sales (AirPlay Recorder). The company claims over one million daily active users worldwide, has raised approximately $7.5 million across two disclosed funding rounds in 2008 and 2009 from Index Ventures, Northzone, and Horizons Ventures, and discloses no subsequent capital raises, acquisitions, or material leadership changes.
doubleTwist firmographics
Firmographics- Name
- doubleTwist
- Legal name
- doubleTwist Corporation
- Website
- https://doubletwist.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- doubleTwist is a private digital media company developing Android and Windows music and podcast apps — including CloudPlayer and Classic Player — serving over one million daily consumers via freemium downloads and in-app purchases.
- Ownership category
- akta.pro rank
doubleTwist industry classification
Industry- Product category
- Consumer Mobile Media Applications
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Software Publishers (5132)
- akta.pro primary industry
- On-Demand Music Streaming Platforms (MPAIADAA)
- akta.pro secondary industries
- On-Demand Music Streaming (Interactive) (MPAIACAA), Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles) (MPAHAJAO)
Keywords
Where doubleTwist is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
doubleTwist business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Freemium App Model: Base applications offered free with premium features unlocked through in-app purchases. CloudPlayer and Classic Player use this model with premium tiers for advanced features.
- In-App Purchases: Premium upgrades and features sold within Android applications. Includes CloudPlayer Platinum and doubleTwist Pro v3 upgrades.
- AirPlay Recorder Desktop Sales: Windows and Mac desktop applications sold as one-time purchases with online unlock key delivery. Basic free version saves 10-second clips; paid version saves full-length recordings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | CloudPlayer free tier with CloudPlayer Platinum in-app upgrade |
| Freemium | Pay-as-you-go | Classic Player available as free and Pro versions |
| One time/ perpetual license | Pay-as-you-go | AirPlay Recorder basic free with paid unlock |
| One time/ perpetual license | Pay-as-you-go | AirPlay Recorder for Mac basic free with paid unlock |
| Freemium | Pay-as-you-go | AirPlay Recorder for Android free with in-app upgrade |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels4 records
doubleTwist product offering
Product offeringCore offering
doubleTwist develops and distributes consumer media applications for Android and Windows that let users play, sync, and stream music, podcasts, and videos. Flagship products include CloudPlayer, which streams lossless audio from Dropbox and OneDrive; Classic Player, an Android music and podcast player with DLNA and AirPlay streaming; doubleTwist Sync, a Windows client for syncing media with Android phones and iTunes; and AirPlay Recorder apps that capture AirPlay streams for offline listening. The portfolio is monetized via a freemium model on mobile (in-app premium upgrades) and one-time license sales for desktop tools.
Product overview
doubleTwist is a music and podcast applications company offering a portfolio of Android and desktop applications. The core products include CloudPlayer (cloud music streaming from Dropbox/OneDrive), Classic Player (Android music/podcast playback), and doubleTwist Sync (Windows desktop sync client). Additional add-on products include AirPlay Recorder for recording AirPlay streams and doubleTwist Pro v3 for premium features like AirSync wireless syncing and Magic Radio. The products support streaming to AirPlay, Chromecast, and DLNA devices.
Differentiator
Problem solved
Functional benefit
Brands
- CloudPlayer: Music streaming and playback app that integrates with Dropbox and OneDrive, supporting high-fidelity audio formats including Apple Lossless and FLAC, with Chromecast and AirPlay support
- Classic Player
- doubleTwist Sync
- AirPlay Recorder
- doubleTwist Pro v3
Products and services
- CloudPlayer An Android music streaming and playback app that turns cloud storage services into a jukebox, letting users stream, browse, and download their music from Dropbox and OneDrive with lossless audio support and multi-room streaming to AirPlay and Chromecast devices. Targeted at individual consumers who store personal music libraries in the cloud.
- Classic Player An Android music, podcast, and video player offering local playback, playlist management, podcast subscriptions, video playback, and streaming to AirPlay and DLNA devices (Xbox, PlayStation, Smart TVs). Targeted at individual Android users who want a single app to manage all personal media.
- doubleTwist Sync A Windows desktop application that syncs music, videos, and pictures between a PC and Android devices over USB or WiFi, with bidirectional iTunes and Windows Media Player library integration that preserves playlists, ratings, and play counts. Targeted at Windows users who manage their media in iTunes but use Android phones.
- AirPlay Recorder for Android An Android app that captures songs streamed via AirPlay from iTunes for offline listening; the free version records at 32 KBit/sec and an in-app purchase upgrades to high-quality AAC VBR mode. Targeted at Android users who want offline copies of iTunes-streamed audio.
- AirPlay Recorder for Windows A Windows desktop application that records songs streamed via AirPlay from iTunes; the free version saves 10-second clips while the paid unlock saves full-length recordings (online purchase with emailed key). Targeted at Windows PC users who want to capture AirPlay-streams for offline use.
- AirPlay Recorder for Mac A Mac desktop application that captures songs streamed via AirPlay from iTunes for offline listening, with a basic free mode and a paid unlock for full-length recording. Targeted at Mac users on OSX 10.7.3+ with iTunes 11.1.4+.
- doubleTwist Pro v3 A paid premium version of the Classic Player Android app that adds AirSync wireless syncing, Magic Radio smart radio, and other enhanced streaming and playback features. Targeted at individual Android users who want advanced premium features on top of Classic Player.
Quantifiable outcome
- Over 1 million daily active users
Companies that use doubleTwist
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
doubleTwist technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature8 records
doubleTwist partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- DropboxcoreCloudPlayer integrates with Dropbox as a cloud music source, allowing users to stream, browse and download their music stored in Dropbox accounts. This is a core feature differentiation for the CloudPlayer product.
- Microsoft OneDrivecoreCloudPlayer integrates with OneDrive as a cloud music source, enabling users to stream their music collection from Microsoft's cloud storage service alongside Dropbox support.
- Apple (AirPlay)coredoubleTwist products support Apple's AirPlay protocol for wireless streaming to AirPlay-enabled devices including Apple TV and AirPlay speakers.
- Google (Chromecast)coreCloudPlayer includes built-in Chromecast support, allowing users to cast music to Chromecast-enabled devices and smart TVs.
- Apple iTunescoredoubleTwist Sync provides bidirectional synchronization with iTunes, supporting playlist syncing, ratings, and play counts. Uses Apple-recommended COM interface for safe integration.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
doubleTwist competitors and assessment
Company assessmentEmerging players
- Audiomack: Audiomack is a free music streaming and discovery platform with a mobile-first player app. It is comparable as an emerging music streaming platform competing for Android user attention, though differentiated by its artist-upload catalog rather than playback features.
Broad incumbents
- Plex: Plex is a media management and streaming platform for personal media libraries. It overlaps with doubleTwist in cross-device media organization and streaming but operates a server-based model at significantly larger scale.
- Spotify: Spotify is the dominant global music streaming subscription service with a licensed catalog. It is comparable to doubleTwist as it competes for Android music listening time and offers its own player, but operates at vastly larger scale with a different business model.
- Apple Music: Apple Music is Apple's subscription music streaming service with lossless and hi-res tiers. It is comparable because its lossless audio offering directly competes with doubleTwist's FLAC/Apple Lossless value proposition for cross-ecosystem users.
- YouTube Music / Google Play Music: YouTube Music is Google's streaming service that succeeded Google Play Music. Comparable because doubleTwist's marketing material explicitly contrasts its lossless cloud streaming with Google Play Music's DRM-compressed approach.
Direct peers
- foobar2000: foobar2000 is an advanced freeware audio player for Windows known for lossless format support and audiophile-grade playback. It is comparable to doubleTwist in targeting power users who prioritize audio quality and format flexibility over mainstream catalog access.
- Poweramp Music Player: Poweramp is a leading third-party Android music player with a freemium/pro model and 10-band equalizer. It directly competes with doubleTwist's Classic Player for audiophile and power-user Android users seeking features beyond stock players.
- VLC Media Player: VLC is an open-source cross-platform media player supporting Android, Windows, and Mac with streaming to multiple protocols. Like doubleTwist, it competes as a versatile third-party media player rather than a licensed streaming service.
- Neutron Music Player: Neutron is a paid Android music player emphasizing bit-perfect audio output, DLNA streaming, and audiophile features. It targets the same niche as doubleTwist CloudPlayer: users seeking lossless playback and advanced streaming protocols.
- BlackPlayer Music Player: BlackPlayer is a freemium Android music player with customization, equalizer, and local library focus. It targets the same horizontal consumer segment as doubleTwist Classic Player, though without the cloud-streaming differentiator.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
doubleTwist social profiles
Digital presencedoubleTwist financial estimates
Financial estimateRevenue estimate
Valuation estimate
doubleTwist leadership team
Management profileNumber of profiles
Profiles3 records
doubleTwist funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
doubleTwist M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about doubleTwist
What does doubleTwist do?
doubleTwist develops and distributes consumer media applications for Android and Windows that let users play, sync, and stream music, podcasts, and videos. Flagship products include CloudPlayer, which streams lossless audio from Dropbox and OneDrive; Classic Player, an Android music and podcast player with DLNA and AirPlay streaming; doubleTwist Sync, a Windows client for syncing media with Android phones and iTunes; and AirPlay Recorder apps that capture AirPlay streams for offline listening. The portfolio is monetized via a freemium model on mobile (in-app premium upgrades) and one-time license sales for desktop tools.
Is doubleTwist a public or private company?
doubleTwist is a private company. It is classified as venture growth investor backed and is currently operating.
When was doubleTwist founded?
doubleTwist was founded in 2007. It employs 11 to 50 people.
Where is doubleTwist based?
doubleTwist is headquartered in San Francisco, United States, in the North America region.
How does doubleTwist make money?
Three revenue lines are on record. Freemium App Model is the primary driver. The others are in-App Purchases and airPlay Recorder Desktop Sales.
Who are doubleTwist's main competitors?
Audiomack is listed as an emerging player. Broad incumbents are Plex, Spotify, Apple Music and YouTube Music / Google Play Music. Direct peers are foobar2000, Poweramp Music Player, VLC Media Player, Neutron Music Player and BlackPlayer Music Player.
Does doubleTwist have an API?
No public API is recorded for doubleTwist.
What industry is doubleTwist in?
doubleTwist's product category is Consumer Mobile Media Applications. Its primary akta.pro industry code is MPAIADAA, On-Demand Music Streaming Platforms, with a secondary code of MPAIACAA, On-Demand Music Streaming (Interactive). Its NAICS code is 516210.