Radio Mango
Radio Mango is a privately held Malayalam-language online radio station and media production company headquartered in Kochi, India, broadcasting on 91.9 FM since 2007 to Malayalee listeners in Kerala, across India, and in the UAE via web, mobile apps, and social channels.
- Company typePrivate
- Founded2007
- HeadquartersKochi, India
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Radio Mango does
Radio Mango is an online radio station and media production company headquartered in Kochi, India, broadcasting on the 91.9 FM frequency since its launch on 29 November 2007. It produces and distributes Malayalam-language music and entertainment programming aimed at Malayalee listeners in Kerala, the wider Indian market, and the UAE diaspora. The core product, Radio Mango Live 91.9, is complemented by a structured schedule of weekday shows (Superfast, Timepass, Josh Junction, Citylights, Jab We Met) and weekend programming (Vellarikkapattanam, Mr. Mouse, Kollywood Binge, Hindistan, Kochi Twist, Shabash Sundays, Celebrity Playlist, Radio Mango Best 30), plus downloadable jingles.
The underlying technology stack is a conventional online radio streaming platform: live audio broadcast delivered via the radiomango.fm website, native applications on Google Play and Apple App Store, and video/highlight content on YouTube, with social engagement layers on Facebook, Twitter, and Instagram. The programming philosophy is summarized as "think, feel, act," and the station has accumulated brand recognition through award recognition including a Limca Book of Records entry for the first non-studio reality music show, NYF Bronze, Golden Mikes Gold, IRF Gold, and FUCA awards between 2014 and 2017. Pricing is not publicly disclosed and there is no subscription model described, indicating an advertising-supported revenue model typical of regional FM broadcasters.
The business is privately held with no disclosed parent company, funding rounds, or institutional investors; ownership and revenue figures are not publicly available. Operating geographies span South India and the UAE, headcount is in the 101-250 band, and the entity shows no evidence of M&A, restructuring, or leadership changes in the available data. Distribution is entirely self-serve/consumer-direct, and the value proposition rests on cultural connection, RJ-driven personality content, and Malayalam-language entertainment rather than proprietary technology.
Radio Mango firmographics
Firmographics- Name
- Radio Mango
- Legal name
- Radio Mango
- Website
- https://radiomango.fm
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Radio Mango is a privately held Malayalam-language online radio station and media production company headquartered in Kochi, India, broadcasting on 91.9 FM since 2007 to Malayalee listeners in Kerala, across India, and in the UAE via web, mobile apps, and social channels.
- Ownership category
- akta.pro rank
Radio Mango industry classification
Industry- Product category
- Radio Broadcasting Services
- NAICS
- Radio Broadcasting Stations (51611)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)
- akta.pro secondary industry
- Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)
Keywords
Where Radio Mango is headquartered
LocationHeadquarters
- HQ city
- Kochi
- HQ country
- India
- HQ region
- Asia
Markets served
Radio Mango business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Distribution channels3 records
Marketing channels6 records
Radio Mango product offering
Product offeringCore offering
Radio Mango is an online radio station broadcasting at 91.9 FM, delivering free-flowing music and non-stop entertainment to Malayalee audiences across Kerala, India, and UAE. The station offers a portfolio of scheduled weekday and weekend programming including morning shows, drive-time segments, and specialty music programs featuring Bollywood, Mollywood, and Kollywood content, accessible via web streaming, mobile apps, and traditional FM broadcast.
Product overview
Radio Mango operates as a unified online radio broadcasting platform offering live FM radio at 91.9 frequency alongside a portfolio of scheduled programming. The core product is Radio Mango Live 91.9, complemented by scheduled shows including Superfast (morning), Timepass (late morning), Josh Junction (afternoon), Citylights (evening), and Jab We Met (night) on weekdays. Weekend programming includes Vellarikkapattanam, Mr. Mouse, Kollywood Binge, Hindistan, and Kochi Twist/Radio Mango Best 30 on Saturdays, plus Shabash Sundays and Celebrity Playlist. The platform also offers downloadable jingles and a mobile app distributed through Google Play and App Store, serving Malayalee audiences across Kerala, India, and UAE.
Differentiator
Problem solved
Functional benefit
Products and services
- Radio Mango Live 91.9 Online radio station broadcasting live at 91.9 FM frequency, offering free-flowing music and non-stop entertainment targeting Malayalee audiences across Kerala, India, and UAE with scheduled weekday and weekend programming.
- Radio Mango Mobile App Mobile application available on Google Play and App Store for listening to radio broadcasts on-the-go across Android and iOS devices.
- Jingles Downloads Downloadable audio jingles including World Heart Day, Original, Qawwali, Acapella, Bhangra, Night, and R&B tracks available through the Radio Mango website.
Companies that use Radio Mango
Customer profileSegments2 records
Ideal customer profiles3 records
Radio Mango technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Radio Mango partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Radio Mango competitors and assessment
Company assessmentEmerging players
- JioSaavn: India's largest music streaming service offering on-demand Bollywood/Mollywood/Kollywood catalogs. An emerging player that competes for the same listener time and ad revenue pool as Radio Mango's digital streams, particularly among younger mobile users.
- Gaana (Times Internet): Major India-focused music streaming platform with regional language catalogs. Indirect competitor for online listenership and increasingly an alternative to live radio for the same young, mobile-first Kerala demographic.
Direct peers
- BIG FM (BIG Entertainment Network): Major Indian FM radio chain broadcasting in 50+ cities with regional language programming and personality-driven shows. A direct competitor for advertisers and listeners in the Kerala market across Hindi, regional, and entertainment formats.
- Red FM (Kal Radio / Digital Media): One of the largest private FM radio operators in India, broadcasting in multiple cities with a comparable RJ-led, music-and-entertainment programming model targeting regional and youth audiences. Directly competes with Radio Mango for both listeners in Kerala and advertisers.
- Fever FM (HT Media): Leading Bollywood/Hindi FM station targeting urban Indian youth with a similar RJ-led, music-and-entertainment format. Competes for the same Malayalee-youth segment in Kerala and for national advertising budgets.
- Club FM (Mathrubhumi Printing & Publishing): Malayalam-language commercial FM radio station operated by Mathrubhumi group, with stations in Kerala and Gulf states. Most direct Malayalam-language competitor to Radio Mango, targeting the same Malayalee listener base in India and UAE.
- Radio Mirchi (Entertainment Network India): India's largest private FM radio network, broadcasting across dozens of cities including Kerala. Operates the same commercial radio model (music, RJ-driven programming, advertising monetization) as Radio Mango and is the primary national competitor for ad budgets and listenership in Kerala.
- Radio Mango 91.9 (group peer: Malayala Manorama / Asianet media radio operators): Malayalam media groups operating radio and TV in Kerala and globally, targeting the same Malayalee audience with adjacent content plays. Strong regional incumbents and benchmark for the audience Radio Mango serves.
Broad incumbents
- iHeartRadio: US-based broad incumbent combining terrestrial radio stations with online streaming apps. Relevant as a strategic benchmark for combining FM broadcast, multi-platform streaming, and personality-driven content at scale.
Others
- Hungama (Hungama Digital Media Entertainment): Indian digital entertainment platform offering music streaming, video, and regional content. An adjacent/ecosystem participant that competes for the same regional audio listener time on mobile, useful for comparable digital ad monetization benchmarks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Radio Mango social profiles
Digital presenceRadio Mango financial estimates
Financial estimateRevenue estimate
Valuation estimate
Radio Mango leadership team
Management profileNumber of profiles
Radio Mango funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Radio Mango M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Radio Mango
What does Radio Mango do?
Radio Mango is an online radio station broadcasting at 91.9 FM, delivering free-flowing music and non-stop entertainment to Malayalee audiences across Kerala, India, and UAE. The station offers a portfolio of scheduled weekday and weekend programming including morning shows, drive-time segments, and specialty music programs featuring Bollywood, Mollywood, and Kollywood content, accessible via web streaming, mobile apps, and traditional FM broadcast.
Is Radio Mango a public or private company?
Radio Mango is a private company. It is classified as unknown and is currently operating.
When was Radio Mango founded?
Radio Mango was founded in 2007. It employs 101 to 250 people.
Where is Radio Mango based?
Radio Mango is headquartered in Kochi, India, in the Asia region.
Who are Radio Mango's main competitors?
Emerging players on record are JioSaavn and Gaana (Times Internet). Direct peers are BIG FM (BIG Entertainment Network), Red FM (Kal Radio / Digital Media), Fever FM (HT Media), Club FM (Mathrubhumi Printing & Publishing), Radio Mirchi (Entertainment Network India) and Radio Mango 91.9 (group peer: Malayala Manorama / Asianet media radio operators). iHeartRadio is listed as a broad incumbent. Hungama (Hungama Digital Media Entertainment) is listed as an others.
Does Radio Mango have an API?
No public API is recorded for Radio Mango.
What industry is Radio Mango in?
Radio Mango's product category is Radio Broadcasting Services. Its primary akta.pro industry code is MPAIAEAA, Commercial Terrestrial Radio Broadcasting (AM/FM), with a secondary code of MPAIAEAE, Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only). Its NAICS code is 51611 and its SIC code is 4832.