Eveready Industries

What Eveready Industries does

Eveready Industries India Ltd. is a publicly listed (NSE: EVEREADY) consumer products company headquartered in Kolkata, with over 100 years of operating history in India. Its core business is the manufacture and sale of dry cell batteries — where it holds a 52% share of the Indian zinc-carbon segment and 15-16% of the alkaline segment, operating in a Rs 3,900-4,000 crore domestic market. The portfolio spans zinc-carbon batteries, the Ultima Alkaline range with proprietary turbo-lock technology launched in September 2023, and the recently introduced Ultima Lithium line for high-drain smart devices. Beyond batteries, the company sells flashlights (including India's first hybrid rechargeable/standard-battery torch, the DL142), LED lighting, mobile accessories, mosquito racquets and vaporizers, and home electricals, distributed through a network of more than 4 million retail outlets across India.

The company's revenue model is anchored in hardware sales across consumer and B2B channels. The primary GTM motion is retail-led product distribution through general trade, modern trade, and e-commerce, complemented by an emerging white-label and contract manufacturing business serving international battery brands with alkaline production from the newly commissioned Jammu facility. The Rs 200 crore Jammu plant — India's only operating domestic alkaline battery manufacturing facility with 456 million units of annual installed capacity — was commissioned in April 2026 and underpins the company's stated target to grow alkaline market share to 25-33% within three years and to derive 40-45% of revenue from non-battery businesses over the same horizon. FY26 consolidated revenue reached Rs 1,455.39 crore (up 8.25% YoY), with the alkaline segment growing 82% YoY against 2-3% market growth.

Management is led by CEO Anirban Banerjee, who is executing a transformation strategy that has driven six consecutive quarters of revenue growth and a turnaround from the company's 2010-2022 stagnation period. Recent strategic moves include the Jammu alkaline plant commissioning, the Noida leasehold rights transfer (Rs 102.70 crore exceptional income), a slate of 2026 product launches across non-battery categories, and exploratory partnerships with waste management firms to comply with India's Battery Waste Management Rules 2022 Extended Producer Responsibility framework. The company also operates a manufacturing facility in Noida that is being divested via leasehold transfer as alkaline capacity consolidates at Jammu.

Name

Eveready Industries

Legal name

Eveready Industries India Ltd

Website

https://evereadyindia.com

Company type

Public

Founded year

1890

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Eveready Industries India is a publicly listed, 100-year-old consumer products company manufacturing batteries (52% share of India's zinc-carbon segment), flashlights, and lighting products, distributed through 4 million+ Indian retail outlets and now expanding into alkaline manufacturing and white-label exports.

Ownership category

akta.pro rank

Product category

Consumer Batteries & Lighting

NAICS

Battery Manufacturing (33591), Battery Manufacturing (335910), Electrical Equipment Manufacturing (3353)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electric Lighting & Wiring Equipment (3640), Electric Housewares & Fans (3634)

akta.pro primary industry

Batteries & Battery Packs (Rechargeable/Primary, Device-Specific Packs) (CRACATAG)

akta.pro secondary industries

Battery Cells (Li-ion, LFP, Sodium-ion, Lead-acid, NiMH) (IMAGAHAA), Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB), Battery Pack Manufacturing & Module Assembly (EUAFABAI), E-Mobility Batteries & Swappable Packs (Consumer) (CRACASAI)

Keywords

• Consumer battery manufacturing
• Alkaline zinc carbon batteries
• Flashlights and lighting products
• Mobile accessories and powerbanks
• White label battery manufacturing

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Battery sales: Primary revenue from manufacturing and selling dry cell batteries including zinc-carbon and alkaline variants across consumer and professional segments
2. Flashlights and lighting products: Sale of flashlights, consumer lighting solutions including LED bulbs and specialty lighting products
3. Mobile accessories and appliances: Sale of mobile accessories, mosquito racquets, liquid vaporizers, home electricals, and appliances
4. White-label manufacturing: Contract manufacturing services for global battery brands using the Jammu alkaline battery facility capacity

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Eveready manufactures and sells consumer dry cell batteries (zinc-carbon, alkaline, and lithium) under the Eveready and Ultima brands, alongside flashlights, LED lighting, mobile accessories, mosquito racquets, and home electricals. Its Jammu facility makes it India's only operating alkaline battery manufacturer, serving 4 million+ retail outlets and offering white-label contract manufacturing for international brands targeting export markets.

Product overview

Eveready Industries India is a diversified consumer products company offering batteries (zinc carbon, alkaline, and lithium), flashlights, mobile accessories, home electricals, consumer lighting, and home care products. The company's core product portfolio centers on its battery range (Zinc Carbon batteries where it holds 52% market share, Ultima Alkaline batteries with turbo-lock technology, and Ultima Lithium batteries), complemented by flashlights (including the innovative Hybrid Torch DL142 and Siren Torch DL102), LED lighting solutions (50W Hammer Bulb), and mobile accessories (Magsafe Powerbank PB-31). The company operates India's only alkaline battery manufacturing facility in Jammu with 456 million unit annual capacity, positioning itself as a potential manufacturing partner for global brands while serving domestic demand through 4+ million outlets across India.

Differentiator

Problem solved

Functional benefit

Brands

• Ultima Alkaline: Premium alkaline battery line with turbo-lock technology
• Ultima Lithium
• Siren Torch
• Hybrid Torch DL142

Products and services

• Ultima Lithium Batteries Premium lithium batteries offering 15X longer lasting power for smart devices and high-drain electronics, targeted at consumers seeking extended-life performance.
• Ultima Alkaline Batteries Advanced alkaline batteries with proprietary turbo-lock technology for extended life and superior performance in consumer devices.
• Zinc Carbon Batteries Traditional dry cell batteries in which Eveready holds a 52% market share in India, serving everyday low-cost power needs across households.
• Siren Torch DL102 Self-defence tool combining a powerful flashlight with a 100-decibel safety alarm for personal emergency use.
• Hybrid Torch DL142 India's first hybrid torch that operates on both a rechargeable battery and standard 3 AA batteries, offering versatile power options for consumers.
• 50W Hammer Bulb High-efficiency 50W LED bulb providing bright lighting for residential and commercial spaces.
• Magsafe Powerbank PB-31 Sleek wireless power bank with Magsafe compatibility, durable build, and fast charging for mobile devices.
• Flashlights Eveready's broader flashlight and torch lineup, marketed as India's No. 1 flashlight brand for consumer and professional use.
• Mobile Accessories Range of mobile charging and accessory products including power banks and Magsafe-compatible devices for everyday consumer use.
• Mosquito Racquets & Liquid Vaporisers Home care products for mosquito control, including electric racquets and liquid vaporiser systems for Indian households.
• Consumer Lighting LED lighting solutions including bulbs for residential and commercial applications.
• Appliances and Accessories Various household appliances and accessories for everyday consumer needs, sold through the same retail channels as batteries and flashlights.
• Home Electricals Electrical products for home use including wiring accessories and power solutions distributed through retail.
• White-label/OEM Battery Manufacturing Contract and white-label alkaline battery manufacturing services for international battery brands, leveraging the Jammu facility's 456 million unit annual capacity for export markets.

Quantifiable outcome

• 82% year-on-year revenue growth in alkaline batteries
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Waste management firms (exploratory)minorOthersEveready Industries India is exploring partnerships with waste management firms as part of compliance solutions for Battery Waste Management Rules, 2022 Extended Producer Responsibility framework. These partnerships would help establish battery collection infrastructure to meet regulatory collection targets.

Scale indicators16 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Energizer Holdings: Major global battery and portable lighting company with overlapping product portfolio in alkaline, lithium, and flashlights. Comparable to Eveready across consumer battery chemistries, retail placement dynamics, and product-line breadth.
• Indo National (Nippo): Indian competitor primarily in zinc-carbon dry cell batteries and flashlights, directly contesting Eveready's domestic stronghold. Most direct Indian competitor with similar product mix and kirana-channel distribution.
• Maxell Holdings: Japanese battery and consumer electronics company with product overlap in alkaline, lithium, and button cell batteries. Comparable on consumer battery chemistries and OEM manufacturing for global brands.
• Duracell: Global alkaline and specialty battery leader owned by Berkshire Hathaway. Directly comparable to Eveready across consumer battery chemistries, retail channel competition in India, and white-label partnerships; the brand Eveready is most directly challenging in alkaline.
• Panasonic Energy: Global battery manufacturer with significant India presence across alkaline, lithium, and specialty cells. Comparable to Eveready on consumer battery chemistries, channel partnerships, and OEM manufacturing for global brands.

Emerging players

• Syska LED: Indian consumer electronics brand competing with Eveready in flashlights, LED lighting, mobile accessories, and personal care appliances. Comparable on retail distribution, target customer (Indian mass-market), and consumer durables brand-building.
• HBL Power Systems: Indian listed company manufacturing industrial and specialized batteries including alkaline and lithium cells. Comparable on India-based cell manufacturing, exports, and overlapping institutional/customer segments, though more industrial-leaning than Eveready's consumer core.

Broad incumbents

• Toshiba Lifestyle Products: Multinational consumer electronics conglomerate with battery offerings among a broader portfolio. Comparable on battery chemistries and global brand competition, though operating as part of a much wider product portfolio.

Regional players

• EverBattery / Amara Raja Energy & Mobility: Indian battery manufacturer focused on automotive and industrial lead-acid plus emerging lithium-ion, with domestic manufacturing scale comparable to Eveready's Jammu plant. Adjacent in Indian battery manufacturing, though primarily automotive rather than consumer dry cell.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/eveready.india/?utm_medium=copy_link
• Xx.com/evereadyindia
• Facebookfacebook.com/EvereadyIndia
• LinkedInlinkedin.com/company/about

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eveready Industries