Bakers Digital Communication

What Bakers Digital Communication does

Bakers Digital Communication is a Bucharest-based digital communication agency operating as the dedicated digital arm of the Romanian V+O Communication Group. Founded in 2006 and employing between 1-10 people, the firm offers five integrated service lines to brand clients: Digital Communication Strategy (social media strategy, channel creation, content and engagement planning), Online Reputation Management (digital branding, community management, 24/7 monitoring, digital listening), Influential Marketing (digital media relations, blogger and vlogger campaigns), Social Advertising (SEO and earned/digital media planning), and Digital Media Development (social media applications, mobile applications, and online platforms). The agency also operates Bakers Academy, an in-house training program launched in 2017 in which V+O Communication's department directors teach students PR, Social Media, Copywriting, Event Management and New Business.

The agency's go-to-market is sales-led B2B, acquiring brand clients through direct engagement, professional reputation, and intra-group referrals from parent V+O Communication. Its customer base is described generically as "brand clients" seeking to build digital presence and social media experiences, with no named logos, customer counts, or revenue figures disclosed. Pricing is not publicly available and is presumably quote-based per engagement scope. The firm generates revenue primarily through professional services engagements and ongoing social media management retainers.

Technically, Bakers is a services operation rather than a software or platform business. There are no disclosed APIs, SDKs, proprietary technology platforms, or AI/ML capabilities. The agency's core assets are its service expertise, content production capability, influencer relationships, and the reputational halo from V+O Communication Group. Mihai Berejan was appointed Head of Digital in September 2021, bringing prior experience from OMD, Banca Țiriac, ING Bank, TouchPoint Media (JWT/WPP) and McCann Advertising.

Name

Bakers Digital Communication

Legal name

Bakers Digital Communication

Website

https://bakers.ro

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Bakers Digital Communication is a Bucharest-based digital communication agency and a division of V+O Communication Group, providing social media strategy, digital PR, influencer marketing, social advertising, and digital media development services to brand clients in Romania.

Ownership category

akta.pro rank

Product category

Digital Marketing and Communication Services

akta.pro industry

PRIMARYMPAAAAAI

B2B/ABM Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

Keywords

• Digital communication services
• Social media management
• Digital PR services
• Influencer marketing
• Online reputation management

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Digital Communication Services: Professional services revenue generated through providing digital communication strategy, social media management, digital PR, influencer marketing campaigns, and digital media development services to brand clients.
2. Social Media Management: Ongoing social media channel management, community management, and content creation services billed on retainer or project basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Bakers Digital Communication is a B2B digital communication agency that plans and executes social media strategies, online reputation management, influencer marketing campaigns, digital PR, social advertising, and digital media development (social media apps, mobile apps, online platforms) for brand clients. The agency combines PR expertise with digital execution to help brands build digital presence, cultivate consumer relationships, and drive engagement across channels.

Product overview

Bakers Digital Communication is a digital communication agency that offers a comprehensive suite of services including Digital Communication Strategy (social media strategy, channel creation, content & engagement planning), Online Reputation Management (digital branding, community management, 24/7 monitoring, digital listening), Influential Marketing (digital media relations, blogger & vlogger campaigns), Social Advertising (search engine adjustment, earned/digital media planning), and Digital Media Development (social media applications, mobile applications, online platforms). The agency also runs Bakers Academy, an internal training program. The core offering is a service-based model rather than a software product, focused on helping brands build digitally-driven projects and social media experiences throughout the business lifecycle.

Differentiator

Problem solved

Functional benefit

Brands

• Bakers Academy: In-house training program run by Bakers Digital Communication, featuring workshops on PR, Social Media, Copywriting, New Business and Event Management taught by V+O Communication's department directors.

Products and services

• Digital Communication Strategy Services Strategic planning service covering social media strategy, channel creation, and content and engagement strategy development for brands seeking to build digital presence.
• Online Reputation Management Services Digital branding, community management, 24/7 monitoring services, and digital listening to manage and protect brand reputation online, addressing risks including fake news.
• Influencer Marketing Services Digital media relations and blogger and vlogger campaign development and management to leverage influential marketers for brand promotion.
• Social Advertising Services Search engine optimization and earned and digital media planning services for paid social advertising campaigns.
• Digital Media Development Services Development of social media applications, mobile applications, and online platforms for digital brand experiences.
• Digital PR Services Digital public relations service that helps brands navigate the online universe and build their digital presence through earned media and online storytelling.
• Social Media Management Services Ongoing management of brand presence across social media channels and user-generated content to shape digital presence online, including community management and engagement.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• V+O Communication GroupcoreOthersBakers Digital Communication is part of the V+O Communication Group. The parent company announced leadership appointments including Mihai Berejan as Head of Digital of Bakers. V+O Communication Group provides strategic direction and corporate oversight, with Bakers serving as the digital arm of the group. Bakers Academy training program uses V+O Communication's department directors as speakers.

Scale indicators1 record

Recent moves3 records

Direct peers

• Rogalski Damaschin PR: Bucharest-based independent agency focused on PR, social media, and influencer marketing. Directly competes with Bakers for Romanian brand clients in digital PR and influencer campaigns.
• Jam Session Agency: Romanian independent creative and digital agency producing social, content, and digital campaigns for brands — overlaps with Bakers' social media, content, and digital media development services.
• McCann Worldgroup Romania: Interpublic-owned full-service agency in Romania offering advertising, digital communications, and content services to brand clients, overlapping directly with Bakers' offering.
• Dentsu Romania: Global network's Romanian operation providing creative, media, and digital communications services to enterprise brands — a head-to-head competitor for Bakers' brand-client pipeline.
• Wavemaker Romania: GroupM/WPP media and content agency active in Romania, offering paid social, digital media planning, and influencer services comparable to Bakers' Social Advertising and Influencer offerings.
• Publicis Romania: Global ad-network's Romanian affiliate offering full-service advertising, digital, media, and PR solutions directly overlapping Bakers' social, influencer, and digital development services.
• Propaganda (Romania): Independent Bucharest creative agency active in advertising, branding, and digital content for Romanian brands — adjacent competitor to Bakers in the local creative/digital agency space.
• Ogilvy Romania: WPP-owned creative and digital agency with a Romanian presence providing advertising, PR, social media, and influencer services — directly comparable to Bakers' integrated digital + PR model.
• MullenLowe Romania: IPG's creative-network affiliate in Romania providing advertising, social content, and digital communications services to brand clients.

Broad incumbents

• V+O Communication: Parent Romanian communication group of which Bakers is the digital arm. V+O is a broader incumbent providing integrated PR and advertising services; Bakers operates as its specialized digital sub-brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/BakersRo
• LinkedInlinkedin.com/company/bakers-digital

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bakers Digital Communication