What Keya Cosmetics does

Keya Cosmetics Ltd is a Bangladesh-based cosmetics and toiletries manufacturer, incorporated in 1996 and operating as a subsidiary of the founder-led Keya Group (established in 1983 by Mr. Abdul Khaleque Pathan). The company is headquartered at Jarun, Konabari, Gazipur, and runs manufacturing on European machinery supported by in-house R&D laboratories and an ISO 9001:2008 quality management system. Its portfolio spans beauty soaps (flagship Keya Super Beauty Soap), laundry soaps, medicated and cooling powders, oral care (Keya Active Tooth Paste), shaving cream, skincare (petroleum jelly, lip gel, glycerin), hair care (Natural Care and Dandruff Control shampoos), and multiple detergent powders, alongside industrial raw materials (Soap Noodles and Refined Glycerin, pharmacy grade) sold to third-party manufacturers.

The company's go-to-market is sales-led and operates through two layers: a domestic distribution channel in Bangladesh anchored by two enterprise customers, UNILEVER and RBBL, and an international export channel reaching more than 10 countries across South Asia, Europe, the Middle East, and Africa (India, Bhutan, Pakistan, Italy, KSA, UK, Djibouti, Mali, Chad, Senegal, and other Middle East markets). International sales are supported by dedicated regional offices — Keya Europe in Brussels/Diegem and Keya USA in High Point, NC, the latter established in September 2011. The business has been recognized by the Government of Bangladesh with consecutive National Export Trophies (Bronze 2003 and 2004, Silver 2005, Gold 2008 and 2010), underscoring a long-running export orientation.

Revenue mechanics are unit-based sales of FMCG personal care and detergent products domestically and abroad, plus B2B raw-material supply (Soap Noodles, Refined Glycerin). Pricing is not publicly disclosed. While the entity is privately held by the founder/family and operates as part of a diversified group that also includes knit garments, spinning, cotton, yarn, and agro-processing units, Keya Cosmetics itself reports no disclosed revenue, no external funding rounds, and no public-company status.

Name

Keya Cosmetics

Legal name

Keya Group

Website

https://keyagroupbd.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Keya Cosmetics Ltd is a Bangladesh-based manufacturer of affordable cosmetics, toiletries, and detergents, serving local anchor customers UNILEVER and RBBL plus export markets across South Asia, Europe, the Middle East, and Africa, and also selling industrial Soap Noodles and Refined Glycerin.

Ownership category

akta.pro rank

Product category

Cosmetics and Personal Care Manufacturing

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)

akta.pro secondary industries

Hand Sanitizers & Antibacterial Personal Care (CRADANAI), Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)

Keywords

• Cosmetics manufacturing
• Personal care products
• Toiletries manufacturing
• Laundry detergent production
• Industrial soap raw materials

Headquarters

HQ city

Gazipur

HQ country

Bangladesh

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Cosmetics and Toiletries Manufacturing and Sales: Keya Cosmetics manufactures and sells a wide range of cosmetics and toiletries products including beauty soaps, laundry soaps, toothpaste, shampoo, shaving cream, and detergent powders. Products are marketed both locally through distributors and exported to international markets.
2. Industrial Raw Materials (Soap Noodles and Refined Glycerin): Manufactures and sells industrial raw materials including Soap Noodles (basic raw material for soap) and Refined Glycerin (pharmacy grade).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Keya Cosmetics Ltd manufactures and sells a wide range of cosmetics, toiletries, and personal care products including beauty soaps, laundry soaps, toothpastes, shampoos, shaving creams, medicated powders, petroleum jelly, lip gel, glycerin, and detergent powders. The company also produces industrial raw materials such as soap noodles (basic raw material for soap) and pharmaceutical-grade refined glycerin for downstream manufacturers. Products are marketed locally through distributors and exported to South Asian, European, Middle Eastern, and African markets.

Product overview

Keya Cosmetics Ltd operates as part of Keya Group, one of Bangladesh's leading conglomerates. The company offers a diverse portfolio of cosmetics, toiletries, and detergent products under the Keya brand. The product portfolio spans personal care items including beauty soaps (Keya Super Beauty Soap, Keya Glycerin Laundry Soap, Keya Ball Soap), medicinal powders (Keya Prickly Heat Powder, Keya Ice Magic Powder), oral care (Keya Active Tooth Paste), shaving products (Keya Shaving Cream, Super Salon Lather Shaving Cream), skincare (Keya Petroleum Jelly, Keya Lip Gel, Keya Glycerin), hair care (Keya Natural Care Shampoo, Keya Dandruff Control Shampoo), and laundry detergents (Keya Lemon Detergent Powder, Keya White Plus Detergent Powder, Super Excel Detergent Powder, Keya Easy Wash Detergent Powder). The company also manufactures industrial/raw material products including Soap Noodles and Refined Glycerin for pharmaceutical grade applications. Additional products include Keya Green Tissue. Keya Cosmetics markets products both domestically and internationally, with major local customers including UNILEVER and RBBL, and exports to India, Bhutan, Pakistan, Italy, KSA, UK, Djibouti, Mali, Chad, Senegal, and the Middle East.

Differentiator

Problem solved

Functional benefit

Brands

• Keya Super Beauty Soap: Keya Super Beauty Soap - a key product that marked the beginning of Keya Group
• Keya Glycerin Laundry Soap
• Keya Ball Soap
• Keya Prickly Heat Powder
• Keya Ice Magic Powder
• Keya Lifeguard Soap
• Keya Active Tooth Paste
• Keya Shaving Cream
• Super Salon Lather Shaving Cream
• Keya Petroleum Jelly
• Keya Lip Gel
• Keya Glycerin
• Keya Natural Care Shampoo
• Keya Dandruff Control Shampoo
• Keya Lemon Detergent powder
• Keya White Plus Detergent powder
• Super Excel Detergent powder

Products and services

• Keya Super Beauty Soap Flagship beauty soap manufactured with the finest ingredients and marketed as a superior quality product available at affordable prices. Sold to distributors, enterprise accounts, and export markets.
• Keya Glycerin Laundry Soap Glycerin-based laundry soap product offered as part of Keya's cosmetics and toiletries portfolio for household and consumer use.
• Keya Ball Soap Ball-shaped soap product in Keya's personal care range for everyday consumer use.
• Keya Prickly Heat Powder Medicated powder designed to provide relief from prickly heat, marketed as part of Keya's personal care portfolio.
• Keya Ice Magic Powder Cooling powder product for personal comfort and hygiene in Keya's personal care line.
• Keya Lifeguard Soap Antibacterial/deodorant soap product positioned in Keya's personal care range for daily hygiene use.
• Keya Active Tooth Paste Toothpaste product in Keya's oral care line for daily dental hygiene.
• Keya Shaving Cream Shaving cream product for personal grooming marketed to mass-market consumers.
• Super Salon Lather Shaving Cream Premium shaving cream with rich lather formulation positioned above the standard Keya Shaving Cream.
• Keya Petroleum Jelly Petroleum jelly product for skin protection and moisturizing in Keya's skincare line.
• Keya Lip Gel Lip care gel product for lip protection and hydration in Keya's skincare range.
• Keya Glycerin Glycerin product positioned as a key ingredient in cosmetics manufacturing and personal care applications.
• Keya Natural Care Shampoo Shampoo formulated with natural ingredients in Keya's hair care portfolio.
• Keya Dandruff Control Shampoo Specialized anti-dandruff shampoo for scalp care and treatment in Keya's hair care line.
• Keya Lemon Detergent Powder Lemon-scented detergent powder for everyday laundry cleaning.
• Keya White Plus Detergent Powder Detergent powder formulated for whitening and brightening of laundry in Keya's detergent range.
• Super Excel Detergent Powder High-performance detergent powder positioned for heavy-duty laundry cleaning as the premium SKU in Keya's detergent range.
• Keya Easy Wash Detergent Powder Detergent powder designed for easy washing and stain removal, extending Keya's laundry detergent portfolio.
• Keya Green Tissue Tissue paper product in Keya's personal care range for everyday household and personal hygiene use.
• Soap Noodles Basic raw material for soap manufacturing, sold in bulk to other soap manufacturers for downstream production.
• Refined Glycerin (Pharmacy Grade) High-purity refined glycerin meeting pharmaceutical-grade specifications, supplied for cosmetics and pharmaceutical applications.

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Unilever Bangladesh: Local subsidiary of Unilever PLC manufacturing and selling soaps (Lux, Lifebuoy), shampoos (Sunsilk, Dove), and detergents (Wheel, Surf Excel) across Bangladesh. Keya is both a contract supplier to Unilever and a direct competitor in personal care; comparison relevant for category pricing, distribution intensity, and regulatory positioning in Bangladesh.
• Dabur India: Large Indian FMCG company with deep presence in ayurvedic and natural personal care (Dabur Amla, Vatika, Real), oral care (Meswak, Red), and home care. Comparable for South Asia and emerging market distribution footprint, scale of branded personal care portfolio, and export-led expansion.
• Godrej Consumer Products: Indian-listed FMCG major (part of Godrej Group) with personal care and home care brands (Godrej No.1, Cinthol, Expert) across South Asia, Africa and Latin America. Comparable for emerging-market distribution model and similar product categories (soap, hair care, household).
• Procter & Gamble (Bangladesh/South Asia): Global FMCG major with personal care (Head & Shoulders, Pantene, Gillette) and home care (Tide, Ariel, Mr. Clean) brands sold across Bangladesh and South Asia. Comparable as multinational competitor and benchmark for premium personal care positioning.
• Reckitt Benckiser (Bangladesh/South Asia): Global FMCG company selling hygiene and home care brands (Dettol, Durex, Harpic, Finish) across South Asia. Comparable as a multinational competing in adjacent personal care and home hygiene categories, useful for benchmarking scale and quality standards in Bangladesh.

Direct peers

• Himalaya Wellness (Himalaya Drug Company): India-based personal care and wellness company producing herbal soaps, shampoos, and oral care distributed across South Asia, Middle East and Africa. Comparable for affordable herbal positioning, multi-country distribution, and similar manufacturing-driven CPG model.
• Square Toiletries & Accessories Ltd: Bangladesh-based personal care and toiletries manufacturer (part of Square Group) producing soaps, shampoos, and cosmetics under brands like "Mediplus" and "Fresh+" for the local and export market. Directly comparable as a Bangladesh-headquartered CPG manufacturer competing in the same product categories (soap, shampoo, toothpaste) and serving the same domestic channel.
• Marico Bangladesh: Subsidiary of Marico Limited (India) selling hair care (Parachute coconut oil, Livon), personal care and edible oils across Bangladesh. Comparable as a South Asia-headquartered CPG personal care brand competing for the same low-to-mid income consumer with similar distribution-led GTM and price-sensitive positioning.
• ACI Consumer Brands (Bangladesh): Bangladesh-based FMCG unit of ACI Limited producing soaps (Saviour), cosmetics, and home care products distributed locally and exported to regional markets. Comparable as a Bangladesh-headquartered conglomerate CPG subsidiary competing in the same product categories and channel.
• Emami Limited: Indian FMCG company (founded 1974) producing personal care products (Navratna, Boroplus, Zandu) with strong South Asian emerging-market presence. Comparable for affordable-mass personal care positioning, multi-country South Asian distribution, and brand portfolio breadth similar to Keya's.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keya Cosmetics