What Norman Urology Associates does

Norman Urology Associates is a private, physician-owned urology medical practice established in 1987 and headquartered at 500 E. Robinson St., Suite 1300, Norman, Oklahoma. The practice provides comprehensive diagnostic, medical, and surgical urological care to men, women, and children, spanning kidney stone management, urologic cancer surgery, urinary incontinence, BPH, pelvic organ prolapse, and male reproductive health. Clinical operations are delivered through six office locations across central and southwestern Oklahoma (Norman, Blanchard, Chickasha, Lawton, Moore, and Ada) by four board-certified urologists (Drs. David J. Cochran, S. Edward Dakil, Alexander B. Jones, Bradley A. Wilson) and five advanced practice providers (Kent D. Bays PA-C, Katie Dudley APRN FNP-C, Glenroy Hines Jr. PA-C, Lara E. Green PA-C, Cheryl E. Warren APRN FNP-C). The practice is HIPAA-compliant and reports no parent company, private equity, or venture capital backing.

The practice's technology platform is built on third-party clinical systems and medical devices rather than proprietary software. Surgical capabilities center on the da Vinci robotic-assisted laparoscopic system (used for radical prostatectomy, partial/radical nephrectomy, pyeloplasty, and sacrocolpopexy), Axonics and Medtronic InterStim sacral neuromodulation systems for overactive bladder and incontinence, and a range of minimally invasive BPH treatments including UroLift, TURP, and photoselective vaporization. Operational infrastructure includes the eClinicalWorks patient portal, Navicure for online payments, and patient financing partnerships with Parasail and CareCredit. Differentiators cited by the practice include board-certified urologists with robotic-surgery training (Dr. Wilson established the robotic urology program at Norman Regional Hospital and holds the Medtronic InterStim Center of Excellence award), and 35+ years of continuous community presence.

Revenue is generated through fee-for-service patient care billed to insurance carriers and Medicare, with co-pays collected at time of visit. The go-to-market is traditional medical-practice acquisition: physician referrals, insurance network participation, direct patient inquiries via phone and the practice website, and scheduled appointments across its six locations; no referral is required unless mandated by the patient's insurer. There are no disclosed funding rounds, acquisitions, or ownership changes, and the practice is independently operated.

Name

Norman Urology Associates

Legal name

Norman Urology Associates

Website

https://normanurology.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Norman Urology Associates is a private, physician-owned urology practice founded in 1987, providing diagnostic, medical, and surgical urological care to men, women, and children across six Oklahoma locations, staffed by four board-certified urologists and five advanced practice providers.

Ownership category

akta.pro rank

Product category

Urology Medical Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General Urology (HLAKAOAA)

akta.pro secondary industries

Urolithiasis / Kidney Stone Centers (HLAKAOAG), Endourology & Minimally Invasive Urologic Surgery (HLAKAOAF), Female Pelvic Medicine & Reconstructive Surgery (Urogynecology) (HLAKAOAC)

Keywords

• Urological care services
• Robotic surgery
• Urology medical practice
• Kidney stone treatment
• Male health procedures

Headquarters

HQ city

Norman

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Patient Care Services: Medical and surgical urological care billed through insurance (including Medicare) and patient co-pays. Services include office consultations, diagnostic procedures, surgical procedures, and follow-up care. Co-pays are due at time of visit.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Norman Urology Associates is a private urology medical practice that provides diagnostic, medical, and surgical care for urological conditions affecting men, women, and children. Services span kidney stone management, urological cancer treatment, urinary incontinence therapies, male reproductive health procedures, BPH treatment, and robotic-assisted laparoscopic surgery using the da Vinci Surgical System. The practice operates across six office locations in Oklahoma.

Product overview

Norman Urology Associates is a urological medical practice offering a comprehensive range of diagnostic and surgical services for conditions of the male and female urinary tract (bladder, ureter, kidney, and urethra) and male reproductive system. The practice operates as a unified offering of medical and surgical services, organized by condition area and treatment type. Core services include Kidney Stone Procedures (ESWL, ureteroscopy, PCNL), Cancer Procedures (nephrectomy, radical prostatectomy, TURBT), Incontinence Treatment (artificial sphincter, InterStim, Axonics Therapy, Botox), Male Health and Erectile Dysfunction Procedures (vasectomy, penile implant, testosterone replacement), Robotic-Assisted Laparoscopic Surgery using the da Vinci Surgical System, and Enlarged Prostate BPH Procedures (UroLift, TURP). Supporting services include Urodynamics diagnostics, Female Urology, and treatments for kidney/bladder stones, urethral strictures, Peyronie's disease, and urologic cancers (kidney, bladder, prostate, testicular, ureteral).

Differentiator

Problem solved

Functional benefit

Products and services

• Kidney Stone Procedures Comprehensive surgical and medical management of kidney stones, including cystoscopy, ureteroscopy, ESWL, and percutaneous nephrolithotomy, for patients with kidney stone disease.
• Cancer Procedures Surgical treatment for urologic cancers including nephrectomy, partial nephrectomy, TURBT, radical prostatectomy, orchiectomy, SpaceOAR placement, and testicular prosthesis implantation, for patients with kidney, bladder, prostate, testicular, or ureteral cancer.
• Incontinence Treatment Treatment for urinary incontinence including artificial urinary sphincter, male sling, pelvic organ prolapse repair, Coaptite injection, urethral sling, sacral neuromodulation therapy, and Botox injections, for patients suffering from urinary incontinence.
• Male Health and Erectile Dysfunction Procedures Men's health services including vasectomy, circumcision, spermatocelectomy, varicocelectomy, Xiaflex therapy for Peyronie's disease, penile implant surgery, and testosterone replacement therapy, for male patients with reproductive or sexual health concerns.
• Axonics Therapy Sacral neuromodulation therapy using the Axonics System to treat overactive bladder, urinary incontinence, frequency, and incomplete bladder emptying by restoring communication between the brain and bladder, for patients who have not responded to conservative treatments.
• InterStim Therapy Sacral neuromodulation therapy using the Medtronic InterStim micro-implant to target nerve response between the brain and bladder, treating overactive bladder and urinary incontinence when conservative treatments have failed, for patients with refractory bladder control issues.
• Enlarged Prostate (BPH) Procedures Surgical and minimally invasive treatments for benign prostatic hyperplasia (BPH), including UroLift, transurethral resection of the prostate (TURP), and photoselective vaporization of the prostate, for men with enlarged prostate symptoms.
• Robotic-Assisted Laparoscopic Surgery Robotic-assisted laparoscopic surgery using the da Vinci Surgical System for procedures including partial and radical nephrectomy, radical prostatectomy, pyeloplasty, sacrocolpopexy, and pelvic floor reconstruction, for patients requiring complex urological surgery.
• Urodynamics In-office diagnostic procedure involving a series of tests to assess bladder function and assist in making a thorough urologic diagnosis, for patients with lower urinary tract symptoms.
• Female Urology Urological care for women including treatment for urinary incontinence (stress and urge), pelvic prolapse, and robotic-assisted pelvic floor reconstruction, for female patients with urological conditions.

Quantifiable outcome

• Minimally invasive and robotic-assisted techniques for faster recovery and better outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Integris Health: A large Oklahoma-based health system with employed urologists and urology service lines. Overlaps with Norman Urology on the same patient population and competes for physician referrals and network inclusion.
• OU Health Physicians: The University of Oklahoma's academic physician group operating within the same Oklahoma geography. Provides overlapping urology services within a broader multi-specialty portfolio and competes for referrals in the same catchment.

Direct peers

• Michigan Institute of Urology: A large independent urology group serving metro Detroit and surrounding Michigan areas with comprehensive urology services. Comparable multi-physician specialty urology practice.
• U.S. Urology Partners: A large, PE-backed urology practice management platform consolidating independent urology groups across multiple U.S. states. Directly comparable as a multi-site urology group operating with employed urologists and advanced practice providers.
• Alliance Urology Specialists: A multi-physician urology group operating across Colorado locations, offering advanced treatments including robotic surgery and minimally invasive procedures. Comparable regional urology practice with similar patient mix.
• Texas Urology Specialists: A network of urology practices across Texas offering advanced treatments including robotic surgery and minimally invasive procedures. Comparable as a multi-location, multi-physician urology specialty group with similar service offerings.
• Arizona Urology Specialists: A regional specialty urology practice offering comprehensive urological care including robotic surgery, cancer treatment, and incontinence management. Directly comparable as a multi-physician specialty urology group.
• Chesapeake Urology / United Urology Group: A consolidated urology group with locations across the Mid-Atlantic and beyond, offering comprehensive urologic care including robotic surgery, oncology, and incontinence. Comparable multi-site urology platform with similar service mix.
• Tennessee Urology Associates: A regional urology group providing comprehensive urologic care across multiple Tennessee locations. Directly comparable as a multi-physician, multi-site independent urology practice with similar service mix.

Others

• Intuitive Surgical: Manufacturer of the da Vinci Surgical System used by Norman Urology. While not a competitor, Intuitive is a key enabling partner — adoption of its platform directly drives the practice's advanced-procedure capabilities and competitive positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/normanurology
• LinkedInlinkedin.com/company/norman-urology-associates-p-c

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norman Urology Associates