What Innovative Pool Products does

Innovative Pool Products is a US-based privately held manufacturer founded in 1990 and headquartered in San Clemente, California, that designs and produces swimming pool control systems, automation devices, and proprietary Ground Fault Circuit Interrupter (GFCI) products. The company serves three primary verticals: the swimming pool industry (its core OEM/private-label base of pool equipment manufacturers, installers, and service companies), home and outdoor lighting automation, and greenhouse environmental controls. Its product portfolio spans the GFX-220 and GFX-220TC GFCI product lines (a feed-through 20A/240V architecture engineered for high-frequency noise generated by variable-speed pumps, LED lighting, and transformers), the Smart Touch pool and home automation system, the CC-series pool control systems (CC400QT, CC650, CC60100, and variants), and the ET-3 environmental / greenhouse controllers.

The company operates predominantly as an Original Equipment Manufacturer (OEM) and private-label supplier, having pivoted away from direct-to-consumer manufacturing in 2007 toward supplying controls for other manufacturers in the pool and outdoor lighting industries. The GFX-220 — developed and launched at the end of 2020 and through 2021 in response to documented global GFCI breaker shortages and reliability failures — is the company's flagship proprietary technology and is differentiated architecturally from integrated GFCI breakers through its feed-through design, brand-agnostic compatibility with 2-pole circuit breakers, and weather-resistant internals rated for NEMA 3R wet-location enclosures. Distribution is multi-channel: OEM/private-label manufacturing arrangements serving multiple manufacturers (including international OEMs), domestic stockist relationships (e.g., GFI Warehouse for the GFX-220 line), and direct quote-based sales for custom pool and home automation systems routed through the company website and a toll-free number.

Headcount sits in the 51-100 employee range; no revenue, funding, or ownership disclosures are available. There is no app, API, or SDK; the technology base is electromechanical with embedded logic rather than digital/AI-driven. Customer-facing support is delivered via telephone, downloadable manuals, wiring guides, and cut sheets. The product cadence has been thin in the last several years — the GFX-220 launch in 2021 is the most recent documented product action — and there are no signals of M&A, leadership change, new geographies, or capital raises in the available source material.

Name

Innovative Pool Products

Legal name

Innovative Pool Products

Website

https://innovativepools.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Innovative Pool Products, founded 1990 in San Clemente, California, is a privately held OEM manufacturer of swimming pool control and automation systems, proprietary GFCI protection devices, and greenhouse environmental controls, supplying pool equipment manufacturers and distributors.

Ownership category

akta.pro rank

Product category

Pool Automation and Control Equipment

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Relay and Industrial Control Manufacturing (335314)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

akta.pro secondary industry

Water Testing & Chemical Balancing (HSAIALAB)

Keywords

• Pool automation systems
• Swimming pool controls
• GFCI protection devices
• OEM pool equipment
• Greenhouse environmental controls

Headquarters

HQ city

San Clemente

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Hardware Product Sales: Revenue from manufacturing and selling pool automation control systems, GFCI devices, and related equipment. Products include the GFX-220, GFX-220TC, Smart Touch Systems, CC400QT, and various wiring control systems.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Innovative Pool Products designs and manufactures swimming pool control and automation systems, feed-through Ground Fault Circuit Interrupters (GFX-220 and GFX-220TC), and environmental automation products (Smart Touch, CC-series, ET-3, Greenhouse Control Systems). The company primarily operates as an OEM and private-label manufacturer supplying other swimming pool industry brands, while also selling direct through stockists and on a quote basis for custom pool and home automation installations.

Product overview

Innovative Pool Products offers a portfolio of swimming pool control and automation systems, primarily as an Original Equipment Manufacturer (OEM) since 2007, private labeling controls for various manufacturers in the swimming pool industry. The product line includes the GFX-220 and GFX-220TC Ground Fault Circuit Interrupters for electrical protection, Smart Touch pool automation systems for managing pumps and lighting, CC-series pool control systems (CC400QT, CC650, CC60100) with varying capacities, and environmental automation products including ET-3 environmental controls and Greenhouse Control Systems. The company operates as an OEM/private labeling manufacturer serving the swimming pool industry and outdoor lighting automation markets since transforming its business model in 2007.

Differentiator

Problem solved

Functional benefit

Products and services

• GFX-220 GFCI A 20 amp 240 volt feed-through Ground Fault Circuit Interrupter specifically engineered to withstand high-frequency noise and voltage spikes from Variable Speed Pumps, LED lighting, and transformers; pairs with any brand of 15 or 20 amp 2-pole circuit breaker and is intended for swimming pool circulation, chlorinator, ozone generator, and UV purifier equipment.
• GFX-220TC GFCI Weather-resistant variant of the GFX-220 feed-through GFCI designed for wet-location pool installations requiring a NEMA 3R weatherproof enclosure.
• Smart Touch Pool & Outdoor Lighting Automation System Pool and outdoor lighting automation control system that manages pumps, lighting, and other pool equipment, available in installer and end-user versions for residential and commercial pools.
• CC400QT Pool Control System Swimming pool control and automation system with quadruplex timing capabilities for managing pool equipment circuits.
• CC650 Pool Control System Mid-range pool control system with automation capabilities for typical residential and commercial pool installations.
• CC60100 Pool Control System High-capacity pool control system designed for larger residential or commercial pool installations requiring expanded circuit management.
• ET-3 Environmental Control System Environmental control system for managing climate and environmental conditions, part of the company's expansion beyond pool automation into environmental automation.
• Greenhouse Control Systems Greenhouse automation system providing environmental and climate control for greenhouse operations, built on the company's broader automation platform.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• GFI WarehousecoreChannel Partner/ Reseller/ DistributorGFI Warehouse is listed as an authorized stockist for Innovative Pool Products' GFX-220 GFCI product line. They distribute the GFX-220 and GFX-220TC GFCI devices to customers through their online platform at gfiwarehouse.com/Innovative-Pool-Products-GFCI.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Strengths4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/innovative-pool-products

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innovative Pool Products