White Horse Machinery

What White Horse Machinery does

White Horse Machinery is a privately held, B2B used printing machinery dealer headquartered in Leeds, United Kingdom, with stated operating presence in the United Kingdom, Australia, and the United States. Founded in 1991 and self-described as "the world's leading offset and post press supplier," the company sources, inspects, cleans, refurbishes, and resells pre-owned offset printing presses and post-press/bindery/packing equipment from premium manufacturers including Heidelberg, KBA, Komori, Manroland, MBO, Stahl, Polar, Wohlenberg, Bobst, and Müller Martini. Its inventory spans 2-color to 10-color sheetfed offset presses, folding machines, guillotines, die cutters, perfect binders, and related finishing equipment, supported by a 100% Satisfaction Guarantee and a 5/5 Google business rating.

The business operates on a transaction-based, quote-driven model: each piece of equipment is listed on the company's website stocklist with a "Request Price" inquiry flow, with pricing excluding VAT and delivery, transport, insurance, and installation charged separately. Standard orders require a 10% deposit with the balance due on delivery; orders requiring installation follow a 10%/80%/10% deposit-delivery-installation schedule. In addition to outright equipment sales, White Horse Machinery offers a "Sell your machinery" service that assists owners in disposing of used printing equipment, and provides expert services including installation, commissioning, and technical support.

Revenue is generated through three streams: used printing equipment sales (hardware sales), machinery selling services (transaction fees or facilitation), and expert/professional services such as installation and technical support. Customers are served across a horizontal mix of segments, including commercial and web printers, used machinery dealers, bindery and finishing operators, packaging and converting companies, finance/leasing institutions, and auctioneers/valuers. The company has 251-500 employees, no disclosed outside funding, no parent company, and is led by Managing Director Robin Vauvelle, with a recently added East Asia Sales Manager (Lin Yang) suggesting incremental geographic outreach.

Name

White Horse Machinery

Legal name

White Horse Machinery Ltd

Website

https://whitehorsemachinery.co.uk

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

White Horse Machinery is a privately held B2B dealer founded in 1991 that sources, inspects, refurbishes, and resells pre-owned offset printing presses and post-press equipment globally from manufacturers such as Heidelberg, KBA, Komori, and Manroland, serving commercial printers, dealers, and bindery operators across the UK, Australia, and the USA.

Ownership category

akta.pro rank

Headquarters

HQ city

Harrogate

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Used Printing Equipment Sales: White Horse Machinery generates revenue primarily through the sale of used offset printing presses and post-press equipment. They source equipment, perform inspection, cleaning, and refurbishment, then sell to printers, dealers, and other print industry professionals. All equipment goes through rigorous inspection, cleaning and refurbishment before being offered for sale. Pricing is quote-based with VAT extra and delivery/installation charged separately.
2. Machinery Selling Services: The company also assists customers in selling their used printing machinery through their 'Sell your machinery' service, likely taking a commission or facilitating transactions between buyers and sellers.
3. Expert Services: White Horse Machinery provides expert services to printers, dealers and other print industry professionals, including installation, commissioning, and technical support services as referenced in their terms of business.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

White Horse Machinery is a dealer of used offset printing presses and post-press, bindery, and packing equipment sourced from brands such as Heidelberg, Komori, Roland, KBA, Polar, and Stahl. Each machine is inspected, cleaned, and refurbished in-house before sale, and the company also runs a consignment service for sellers wishing to dispose of surplus printing machinery.

Product overview

White Horse Machinery operates as a global used printing machinery dealer, specializing in offset printing presses and post press/bindery/packing equipment. The company offers a portfolio of pre-owned equipment from major manufacturers including Heidelberg, KBA, Manroland, Komori, MBO, Stahl, Polar, Wohlenberg, Bobst, Müller Martini, and others. Their inventory includes sheetfed offset presses ranging from 2-color to 10-color configurations, folding machines, guillotines, die cutting equipment, and binding machines. All equipment undergoes inspection, cleaning, and refurbishment before sale. The company also provides sell-your-machinery services for businesses looking to dispose of used print equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Used Offset Printing Presses Second-hand sheetfed and web offset printing presses from brands such as Heidelberg, Komori, Roland, and KBA, inspected and refurbished in-house before resale to commercial printers and packaging converters.
• Post-Press, Bindery and Packing Equipment Second-hand post-press, bindery, and packaging machinery from brands such as Polar and Stahl, supplied to printers, finishing houses, and packaging operations.
• Inspection, Cleaning and Refurbishment Service In-house workshop service that inspects, cleans, and refurbishes used printing and finishing machinery prior to resale, reducing buyer risk on second-hand equipment.
• Sell Your Machinery Service Consignment and brokerage service for print business owners and packaging operators wishing to dispose of surplus used offset presses, bindery, and packaging equipment through White Horse Machinery's global resale channels.

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Bobst: Leading OEM of packaging and converting equipment including die cutters and folder-gluers. Bobst machines appear in White Horse's post-press inventory, positioning the OEM as a broad incumbent in the packaging/converting equipment market.
• Komori: Japanese OEM of offset printing presses and post-press equipment. Komori machines are a featured brand in White Horse Machinery's stocklist, making the OEM a broad incumbent in the used offset equipment supply chain.
• Heidelberger Druckmaschinen AG: World's leading manufacturer of offset printing presses with a sizable used equipment division. While primarily a manufacturer, Heidelberg's used equipment services and trade-in programs overlap with White Horse Machinery's core inventory categories.
• Koenig & Bauer (KBA): Major OEM of sheetfed and web offset printing presses with a used equipment market presence. As a manufacturer whose machines feature prominently in White Horse's stocklist, KBA is a broad incumbent in the print machinery ecosystem.
• ManRoland: Historic OEM of offset printing presses with significant installed base. ManRoland equipment appears in White Horse Machinery's inventory, and the manufacturer's used equipment activities make it a broad incumbent peer in the offset machinery market.
• Müller Martini: OEM specializing in binding, finishing, and post-press equipment. Müller Martini perfect binders and similar machines feature in White Horse's stocklist, making the manufacturer a broad incumbent in the post-press segment.
• Heidelberg Pre-Owned: While not a separate company, the OEM's certified pre-owned program is a broad incumbent in the used printing equipment market, offering refurbished Heidelberg machines with warranty — directly competing with White Horse Machinery's value proposition.

Direct peers

• PressXchange: Online marketplace for buying and selling used printing and finishing equipment globally. White Horse Machinery's stocklist images are hosted on PressXchange's CDN, indicating active participation on the platform, making it a direct competitor in the used printing equipment market.
• Kustom Services: UK-based supplier of used printing and finishing equipment. Competes directly with White Horse Machinery in the British used offset and post-press market, serving similar commercial printer and dealer customers.
• Pressline Equipment: Used printing and finishing equipment dealer serving the North American market. Pressline competes with White Horse Machinery in the global used offset and post-press equipment market, particularly across transatlantic buyer-seller relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/WhiteHorse_HQ
• YouTubeyoutube.com/user/White1991Horse
• Facebookfacebook.com/whitehorsemachineryltd
• LinkedInlinkedin.com/company/white-horse-machinery
• Instagraminstagram.com/whitehorsehq

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Horse Machinery