Grenoble region urban planning agency

What Grenoble region urban planning agency does

The Agence d'urbanisme de la région grenobloise (AURG) is a public urban planning agency founded in 1966, headquartered in Grenoble, France, and serving municipalities, intercommunalities, and public bodies across the SCoT de la grande région de Grenoble, Isère department, and Auvergne-Rhône-Alpes region. The agency employs a multidisciplinary team of 51-100 specialists — including urban planners, ecologists, demographers, economists, geomaticians, landscape architects, and jurists — and provides territorial observation, strategic planning support, project accompaniment, and prospective analysis covering mobility, housing, land use, environment, demographics, and economic development.

AURG's core technology stack centers on GIS, web mapping, and cartographic platforms, notably the VizuAliz web cartographic application and CARTOWEB/Geodata territorial mapping platform, which provide interactive geographic data access across multiple territorial scales. The agency operates a network of specialized observatories (OFPI for land use, Observatoire des déplacements for mobility, OLL for local rents, OTLE for student housing, and the EMC² mobility survey) that produce longitudinal territorial data and publish thematic analyses. A documentation center housing 10,000+ references and 60 journals, plus a weekly newsletter reaching 600+ subscribers, supports knowledge dissemination. A Scientific Council on Climate and Transition, established in 2022, guides exploratory research.

The agency's business model is a non-commercial, membership-funded mutualized activity program: member collectivités pay recurring fees and receive access to the agency's full portfolio of studies, observatories, data platforms, and advisory services. There is no commercial pricing, no venture or equity funding, and no disclosed revenue. AURG also operates within the national Réseau des agences d'urbanisme, enabling cross-territory knowledge sharing and benchmarking across French urban planning agencies.

Name

Grenoble region urban planning agency

Legal name

Agence d'urbanisme de la région grenobloise

Website

https://aurg.fr

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

51–100 employees

Short description

AURG is a public urban planning agency in Grenoble, France, providing territorial observation, planning support, and multidisciplinary expertise to municipalities, intercommunalities, and public bodies across the Grenoble metropolitan region, Isère, and Auvergne-Rhône-Alpes.

Ownership category

akta.pro rank

Product category

Urban Planning Services

NAICS

Administration of Housing Programs, Urban Planning, and Community Development (925), Administration of Urban Planning and Community and Rural Development (92512), Administration of Housing Programs, Urban Planning, and Community Development (9251)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Urban & Regional Planning (Land Use, Zoning, Master Planning) (BPAIANAD)

akta.pro secondary industry

State/Provincial Housing, Urban/Regional Planning & Community Development (BPAIABAM)

Keywords

• Urban planning services
• Territorial observation
• Public sector consulting
• Land use analysis
• Mobility planning

Headquarters

HQ city

Grenoble

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Membership fees from public sector members: AURG operates as a public agency funded through membership fees from collectivités (municipalities, intercommunalities, and other public bodies) in the Grenoble region. The agency has a mutualized activity program.

Distribution channels1 record

Marketing channels7 records

Core offering

The Agence d'urbanisme de la région grenobloise (AURG) is a public urban planning agency that observes, analyzes, and supports territorial development across the Grenoble region. It provides multidisciplinary expertise in urban planning, demography, environment, mobility, housing, and land use through cartographic platforms, specialized observatories, territorial studies, and publications for its public-sector members.

Product overview

The Agence d'urbanisme de la région grenobloise (AURG) operates as a multi-disciplinary urban planning agency offering territorial observation, analysis, and planning services. Its core portfolio includes cartographic platforms (VizuAliz, CARTOWEB/Geodata) for interactive mapping and territorial data visualization, a network of specialized observatories (L'OBS'y, OFPI, Observatoire des déplacements, OLL, OTLE, Enquête mobilité EMC²) tracking mobility, housing, land use, and demographic indicators, and communication resources including Grand A magazine, the 'Nos données en image' data publication series, a documentation center with 10,000+ references, a photo-cartothèque, and the weekly 'Blog de veille' newsletter. The agency also facilitates knowledge exchange through event series like Parlon'ZAN on zero land artificialization and Croq' Futurs prospective workshops.

Differentiator

Problem solved

Functional benefit

Products and services

• VizuAliz (Vizualiz) Web-based cartographic application providing interactive mapping tools and territorial data visualization for the Grenoble region, available to the public and member organizations.
• CARTOWEB (Geodata) Territorial mapping platform offering downloadable geodata and interactive maps of the Grenoble area, SCoT, Isère, and Sud Isère territories.
• L'OBS'y Thematic observatory providing cross-disciplinary territorial data and analysis for the Grenoble region, covering demographics, housing, mobility, environment, and economic indicators.
• Observatoire foncier partenarial de l'Isère (OFPI) Partnership observatory tracking land use, property transactions, and land policy indicators in the Isère department.
• Observatoire des déplacements Mobility observatory monitoring transportation patterns, commuting behavior, and mobility infrastructure in the Grenoble region.
• Observatoire local des loyers (OLL) Local rent observatory providing rental price data and housing cost analysis for the Grenoble area.
• Observatoire territorial du logement des étudiants (OTLE) Student housing observatory analyzing accommodation availability, pricing, and accessibility for students in the territory.
• Enquête mobilité EMC² Mobility survey initiative collecting and analyzing travel behavior and transportation mode data across the Grenoble metropolitan area.
• Grand A Magazine Annual institutional magazine featuring urban planning studies, territorial projects, and agency activities for partners and members.
• Nos données en image Thematic data visualization series presenting territorial statistics through infographics and maps on topics including health, commerce, tourism, real estate, employment, and biodiversity.
• Centre de documentation Documentation center housing over 10,000 references and 60 journals on urban planning topics, accessible to the public by appointment.
• Photo-cartothèque Photo library providing territorial imagery organized by theme and geography including Bièvre Isère, Matheysine, and mobility topics.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Université et institutions scientifiquescoreStrategic or Co-development PartnerPartnership network includes universities and scientific institutions for research collaboration, territorial observation, and expert input on climate transition and environmental matters. The Scientific Council (Conseil scientifique Climat et Transition) guides exploratory research directions.
• SMMAG (Syndicat Mixte des Mobilités de l'Aire Grenobloise)coreStrategic or Co-development PartnerCollaboration on mobility organization projects including micro-PDM metropolitan initiatives for strategic sectors such as Boucles de l'Isère, south Grésivaudan, and GrandAlpe.
• Réseau des agences d'urbanismecoreStrategic or Co-development PartnerPart of the national network of urban planning agencies enabling knowledge sharing, benchmark studies, and collaborative research across French territories.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Institut Paris Region (IAU îdF): Île-de-France urban planning institute serving the Paris region with territorial studies, observatories, and planning support to public members — structurally the closest large-scale peer to AURG with similar observatories, data products, and membership-based public governance.
• a'urba (Agence d'urbanisme de Bordeaux): Bordeaux metropolitan urban planning agency providing planning, observation, and project support to public members in the Gironde region — directly comparable multidisciplinary agency under the same French public-agency framework.
• Agence d'urbanisme de Marseille: Marseille-area urban planning agency offering territorial analysis, planning support, and observatories to member public bodies — same legal/governance model as AURG with comparable service portfolio and observatory products.
• Agence d'urbanisme de Toulouse (AUAT): Toulouse metropolitan urban planning agency providing planning, prospective studies, and territorial observatories to public members across the Haute-Garonne area — directly comparable multidisciplinary public agency.
• Agence d'urbanisme de Lille (ADULM): Lille metropolitan urban planning agency providing planning, observation, and prospective studies to member authorities in northern France — directly comparable public urban planning agency.
• Agence d'urbanisme de l'aire métropolitaine lyonnaise: Lyon metropolitan urban planning agency operating under the same French 'agence d'urbanisme' model — multidisciplinary public agency providing territorial observation, planning studies, and observatories to member municipalities and intercommunalities in the Lyon region.
• ADUGA (Agence de Développement et d'Urbanisme de l'Agglomération de Nantes): Nantes-area urban planning and development agency serving member local authorities with planning studies, territorial observation, and project accompaniment — same French 'agence d'urbanisme' framework as AURG.
• Agence d'urbanisme de Strasbourg: Strasbourg-area urban planning agency (ADEUS) delivering territorial analysis, planning studies, and observatories to public members in the Bas-Rhin / Eurométropole territory — directly comparable multidisciplinary agency.

Broad incumbents

• Cerema: National French public expert agency for risks, environment, mobility, and land-use planning — broader and more resourced than AURG, with overlapping competence in mobility observatories, climate transition, and territorial engineering across all French regions.

Others

• Réseau des agences d'urbanisme: National federation/network of French urban planning agencies of which AURG is a member — not a competitor but a coordinating body that enables knowledge sharing, benchmark studies, and collaborative research across member agencies including AURG.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCQlukswqiqtUeqTr0jpPqMA
• Facebookfacebook.com/AgenceUrbaGre
• LinkedInlinkedin.com/company/agence-urbanisme-r%C3%A9gion-grenobloise

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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