Stewo International
Stewo International AG is a Swiss gift-wrapping and packaging manufacturer and distributor founded in 1860. It designs and sells coordinated gift wrap, bags, boxes, napkins, ribbons, and accessories to retail consumers and wholesale stationery buyers across Switzerland and German-speaking Europe.
- Company typePrivate
- Founded1860
- HeadquartersWolhusen, Switzerland
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Stewo International does
Stewo International AG is a Swiss gift-wrapping and packaging manufacturer and distributor founded in 1860, with its registered office in Sursee and operations centered in Wolhusen. The company designs, produces, and distributes a coordinated product portfolio covering gift wrap paper (Geschenkpapier) in rolls, sheets, and perforated counter-rolls at 70–115 g/m², gift bags in five size formats, gift boxes in A6+ to A3+ standardized sizes, napkins in two sizes, ribbons in satin/polyband/paper-raffia materials, accessories (greeting cards, gift tags, tissue paper, decorative tapes, stickers, folding boxes, Furoshiki fabric wraps), advent calendars, and retail shop display systems. Each collection is designed from scratch in an in-house Swiss design atelier staffed by designers, product managers, and printing technologists who produce original sketches, models, and color concepts; product lines are color-matched across categories so that wrap, bags, boxes, ribbons, stickers, and napkins form one coordinated assortment per seasonal theme.
The business operates a sales-led model through three channels: a retail/consumer-direct channel with a CHF 120 net minimum order and free delivery above CHF 300; a wholesale/retail-trade channel with a CHF 300 net minimum and free delivery above CHF 500; and a custom design services line that delivers bespoke gift packaging and promotional articles from concept to finished product for enterprise buyers. Both standard channels charge CHF 20 postage/handling below the free-delivery threshold. Pricing is quote-based and not publicly disclosed. Geographic focus is Switzerland and German-speaking Europe (DACH region), and the company maintains co-marketing partnerships with three established German paper-products brands—Brunnen (part of the Schneider Group), HEYDA, and KNORR prandell—which are displayed alongside Stewo on the corporate website as complementary creative brands.
The company is privately held, with no parent company, venture capital backing, or public ownership disclosure in the available source material. Headcount is stated at 51–100 employees. Revenue is not disclosed. The e-commerce site operates in German, English, and French, and the firm maintains an active presence on Facebook, YouTube, LinkedIn, and Instagram, supplemented by an email newsletter and themed inspiration content covering birthdays, Christmas, Easter, weddings, baby, children, and other occasions.
Stewo International firmographics
Firmographics- Name
- Stewo International
- Legal name
- Stewo International AG
- Website
- https://stewo.com
- Company type
- Private
- Founded year
- 1860
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Stewo International AG is a Swiss gift-wrapping and packaging manufacturer and distributor founded in 1860. It designs and sells coordinated gift wrap, bags, boxes, napkins, ribbons, and accessories to retail consumers and wholesale stationery buyers across Switzerland and German-speaking Europe.
- Ownership category
- akta.pro rank
Stewo International industry classification
Industry- Product category
- Gift Packaging & Stationery
- NAICS
- Gift, Novelty, and Souvenir Retailers (459420)
- SIC
- Wholesale-Paper & Paper Products (5110)
- akta.pro primary industry
- Greeting Cards, Gift Wrap & Party Paper Goods Distribution (CRAOALAJ)
- akta.pro secondary industries
- Flexible Paper Packaging & Wraps (kraft wrap, pouches, laminations) (IMAMAHAF), Gift Wrapping & Presentation (Wrapping/Boxes/Ribbons) (HSACANAF)
Keywords
Where Stewo International is headquartered
LocationHeadquarters
- HQ city
- Wolhusen
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Stewo International business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Gift Wrapping Products: Sale of gift wrapping papers, carrier bags, boxes, ribbons, stickers, and napkins to retail and wholesale customers. Products are sold through Swiss and German brand quality positioning with typical paper weights of 70-80 g/m².
- Custom Design Services: Bespoke design and production of custom gift packaging and promotional articles from concept to finished product, implementing individual customer wishes with their know-how, craftsmanship, and passion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail Single Orders |
| Unit Pricing | Pay-as-you-go | Wholesale/ Bulk Orders |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Stewo International product offering
Product offeringCore offering
Stewo International designs, produces, and distributes gift wrapping paper, gift bags, gift boxes, napkins, gift ribbons, accessories (greeting cards, gift tags, tissue paper, decorative tapes, stickers, folding boxes, Furoshiki fabric wraps), Advent calendars, and retail shop systems. The company sells these products through both retail (direct-to-consumer) and wholesale channels, primarily in Switzerland and German-speaking Europe, and additionally offers custom design services for branded gift packaging and promotional articles from concept to finished product.
Product overview
Stewo International is a Swiss gift wrapping and packaging company established in 1860, operating as a single unified product portfolio rather than a platform-plus-modules architecture. The company produces gift wrapping paper (Geschenkpapier) available in rolls, short rolls, and sheets in various formats (50×70 cm, 70×100 cm), gift bags (Geschenktaschen) in multiple sizes including large (23×13×30 cm), small (18×8×21 cm), 3-packs (20×8×20 cm), bottle bags, and various formats, gift boxes (Geschenkboxen) in A3+, A4+, A5+, A6+, Cube, and various formats, accessories (Zubehör) including greeting cards (Grusskarten), gift tag sets (Geschenkanhänger-Sets), tissue paper (Seidenpapier), decorative tapes (Deko Tapes), stickers (Aufkleber), folding boxes (Faltboxen), and fabric wraps/Furoshiki (Stoffverpackungen), napkins (Servietten) in 33×33 cm and 25×25 cm sizes, gift ribbons (Geschenkbänder) including Doppel-Satin, Polyband, and Papier-Raffia varieties, Advent calendars (Adventskalender), and shop systems (Shopsysteme). The product lines are color-coordinated across categories to provide a complete gift packaging solution.
Differentiator
Problem solved
Functional benefit
Products and services
- Gift Wrapping Paper (Geschenkpapier) Gift wrapping paper offered in standard rolls (Kurzrollen), assortment rolls (Sortierungen), sheets 50×70 cm and 70×100 cm, and Sécaré perforated counter rolls. Available in named collections (Luxury Mood, Glorious Nights, Xmas Carousel, etc.) in paper weights of 70–115 g/m²; sold to retail consumers and wholesale buyers across Switzerland and German-speaking Europe.
- Gift Bags (Geschenktaschen) Gift bags available in large (23×13×30 cm), small (18×8×21 cm), 3-piece sets (20×8×20 cm), bottle bags (Flaschentaschen), and various formats. Named collections include 'Amaia' in a pink/rosa colorway; sold to retail and wholesale buyers.
- Gift Boxes (Geschenkboxen) Gift boxes available in standard sizes A3+ (33×48×12 cm), A4+ (24×33×12 cm), A5+ (16.5×24×12 cm), A6+ (12×16.5×6 cm), Cube (23×23×24 cm), and various formats. Available in color-coordinated designs such as 'Amaia' in rosa/rot; sold to retail and wholesale buyers.
- Accessories (Zubehör) Complete accessory range including greeting cards (Grusskarten), gift tag sets (Geschenkanhänger-Sets), tissue paper (Seidenpapier), decorative tapes (Deko Tapes), stickers (Aufkleber), folding boxes (Faltboxen), and Furoshiki fabric wraps for sustainable gifting. Color-coordinated with wrapping collections; sold to retail and wholesale buyers.
- Napkins (Servietten) Napkins available in two standard sizes — 33×33 cm and 25×25 cm. Color-coordinated with Stewo gift wrapping collections; sold to retail and wholesale buyers.
- Gift Ribbons (Geschenkbänder) Gift ribbons available in Doppel-Satin (double satin), Polyband (bolduc), Papier-Raffia (paper raffia), and various other designs. Newly introduced colors and materials complement the One Colour and Uni Pure concepts; sold to retail and wholesale buyers.
- Advent Calendars (Adventskalender) Advent calendar products for the Christmas season, distributed via the Stewo retail and wholesale channels.
- Shop Systems (Shopsysteme) Retail shop display systems and solutions for presenting Stewo products in-store; sold to wholesale and retail trade customers.
- Furoshiki Fabric Wraps (Stoffverpackungen) Traditional Japanese-style fabric wrapping cloths combining tradition and modernity. Can be used as stylish gift wrapping, practical carrying bags, or fashionable accessories. Emphasizes sustainable gifting; sold to retail and wholesale buyers.
- Custom Design Services Bespoke design and production of custom gift packaging and promotional articles from concept to finished product, implementing individual customer wishes. Delivered by the in-house design atelier for wholesale and enterprise clients.
Companies that use Stewo International
Customer profileSegments2 records
Ideal customer profiles3 records
Stewo International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Stewo International partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Brunnen (Schneider Group)coreBrunnen, part of the Schneider Group, is a German brand since 1877 in school, stationery, and calendars. They distribute alongside Stewo products as complementary brands within the European paper products market. The Schneider Group has around 700 employees at five locations with approximately 20,000 products.
- HEYDAcoreSince 1902, HEYDA has been setting creative trends in paper products and is one of the best-known craft brands in Germany. They partner with Stewo as complementary creative brands.
- KNORR prandellcoreKNORR prandell is one of the most important suppliers for hobby and craft articles and is known as a creative expert in many European countries. They partner with Stewo as complementary creative brands.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Stewo International competitors and assessment
Company assessmentBroad incumbents
- Sealed Air Corporation: Global packaging manufacturer with significant presence in protective and paper-based packaging. Overlaps with Stewo in converted paper packaging formats but at vastly larger scale and broader industrial customer base.
- American Greetings: Large North American greeting card and stationery manufacturer with international operations. Comparable as a broad incumbent producing paper-based greeting and gifting products at much larger scale than Stewo.
- Smurfit Kappa: Global paper-based packaging leader with deep European footprint. Adjacent peer in paper packaging manufacturing rather than consumer gift wrap, useful as a scale benchmark for European paper packaging.
- Mondi Group: Major European integrated paper and packaging group producing containerboard, kraft paper, and specialty papers. Adjacent comparable as a paper packaging producer serving European B2B channels.
- Hallmark Cards: Global incumbent in greeting cards and adjacent gifting products with significantly broader scale. Overlaps with Stewo in greeting cards and gift packaging as part of a much wider brand and product portfolio.
Direct peers
- KNORR prandell: Major European supplier of hobby and craft articles and explicit Stewo partner. Operates in overlapping paper-based decorative and craft categories with similar DACH retail and wholesale channels.
- IG Design Group plc: Listed global designer and manufacturer of gift wrap, bags, stationery, and seasonal products, with major European operations. Closest publicly traded pure-play comparable to Stewo in gift wrap, gift bags, and seasonal paper products.
- Brunnen (Schneider Group): German stationery, school, and calendars brand owned by the Schneider Group and explicitly partnered with Stewo as a complementary paper products brand. Comparable product mix and DACH distribution footprint make it Stewo's closest structural peer.
- HEYDA: German creative paper and craft brand since 1902, also under the Schneider Group and listed on Stewo's site as a complementary partner. Highly comparable in product category (decorative paper, craft supplies) and European channel presence.
Regional players
- Card Factory: UK-listed specialist retailer of greeting cards, gift wrap, and related party and gift products. Comparable in product mix (cards, wrap, party) but primarily UK-facing rather than DACH.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Stewo International social profiles
Digital presenceStewo International financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stewo International leadership team
Management profileNumber of profiles
Stewo International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stewo International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stewo International
What does Stewo International do?
Stewo International designs, produces, and distributes gift wrapping paper, gift bags, gift boxes, napkins, gift ribbons, accessories (greeting cards, gift tags, tissue paper, decorative tapes, stickers, folding boxes, Furoshiki fabric wraps), Advent calendars, and retail shop systems. The company sells these products through both retail (direct-to-consumer) and wholesale channels, primarily in Switzerland and German-speaking Europe, and additionally offers custom design services for branded gift packaging and promotional articles from concept to finished product.
Is Stewo International a public or private company?
Stewo International is a private company. It is classified as unknown and is currently operating.
When was Stewo International founded?
Stewo International was founded in 1860. It employs 51 to 100 people.
Where is Stewo International based?
Stewo International is headquartered in Wolhusen, Switzerland, in the Europe region.
How does Stewo International make money?
Two revenue lines are on record. Gift Wrapping Products are the primary driver. The others are custom Design Services.
Who are Stewo International's main competitors?
Broad incumbents on record are Sealed Air Corporation, American Greetings, Smurfit Kappa, Mondi Group and Hallmark Cards. Direct peers are KNORR prandell, IG Design Group plc, Brunnen (Schneider Group) and HEYDA. Card Factory is listed as a regional player.
Does Stewo International have an API?
No public API is recorded for Stewo International.
What industry is Stewo International in?
Stewo International's product category is Gift Packaging & Stationery. Its primary akta.pro industry code is CRAOALAJ, Greeting Cards, Gift Wrap & Party Paper Goods Distribution, with a secondary code of IMAMAHAF, Flexible Paper Packaging & Wraps (kraft wrap, pouches, laminations). Its NAICS code is 459420 and its SIC code is 5110.