Ashville Places

What Ashville Places does

Ashville Places is a Kraków-based property developer and operator specializing in serviced apartments and commercial real estate, with operations confined to a single geographic market. The company was established in 2005/2006 (originally as Anser Investments, rebranded to Ashville Polska in April 2007 and subsequently to Ashville Places) and operates as a subsidiary of Ashville Group, a UK-based development and consultancy business with nearly 50 years of trading history. Its core product is the development, restoration, and operation of heritage properties in central Kraków, most notably a 16th-century merchant building at Stradomska 7 converted into the 23-apartment Stradonia Serviced Apartments, which carries a 9.7 guest rating and a #2 TripAdvisor ranking among Kraków hotels.

The business operates across three distinct demand segments. The premium consumer segment is served by Stradonia Serviced Apartments and Stradonia Premiere (a 120m² two-bedroom apartment at Pijarska 9), positioned as a 5-star-hotel alternative. The mid-market/student segment is served by AppleTree by Ashville (five apartments at Czysta 14). The B2B segment consists of property development, consultancy, and partnership services for building owners, including tailored cooperation contracts, brand affiliation, and ongoing building management, with additional commercial offering via Czysta Office and Workspace by Ashville office rentals.

The business model mixes direct real estate operations (rental income from owned properties), asset management and consultancy fees from third-party property owners, and bundled partnership contracts. Go-to-market is dual: a sales-led B2B outreach for building-owner partnerships, and direct-to-consumer marketing via owned brand websites and third-party platforms, primarily TripAdvisor. The company maintains a small team (1-10 listed, 21 per 2015 sources) and a pipeline that includes major inventory expansion at Miodowa 26 (34 planned apartments in a 1929 modernist building) and Kościuszki 27 (24 planned apartments opening in 2023). No external funding rounds, AI capabilities, or technology platform differentiators are disclosed.

Name

Ashville Places

Legal name

Ashville Places

Website

https://ashvilleplaces.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Ashville Places is a Kraków-based developer and operator of serviced apartments and commercial properties, converting heritage buildings into premium short-stay accommodation under the Stradonia brand, plus student housing (AppleTree) and office space, while also offering property development, consultancy, and partnership services to building owners.

Ownership category

akta.pro rank

Product category

Serviced Apartments and Property Development

NAICS

Residential Property Managers (531311), Lessors of Nonresidential Buildings (except Miniwarehouses) (531120), Services to Buildings and Dwellings (5617)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYTHAMACAA

Urban serviced apartments (city-centre)

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Serviced Apartments & Aparthotels

SECONDARYBPAJAFAI

Vacation & Short-Term Rental Management

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Property Management

SECONDARYBPAJAGAA

Office Property Management

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Commercial Property Management

Keywords

• Property development
• Serviced apartments
• Property management
• Historical renovation
• Real estate investment

Headquarters

HQ city

Krakow

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Short-term Serviced Apartment Rentals: Premium short-term rentals at Stradonia Serviced Apartments and AppleTree by Ashville properties. Features 24/7 reception, fastest optical fiber internet, kitchen facilities as alternative to 5-star hotel suites.
2. Long-term Rental Operations: Long-term rental of serviced apartments and office spaces including Czysta Office (100m2, 3 rooms, minimum 12 months).
3. Property Development and Management Services: Consultancy, planning and management services for building owners. Services include construction process planning, management, tendering, and building phase management. Interior design project management and execution.
4. Asset Management: Managing property portfolios for investors, offering solutions that optimize costs, facilitate processes and maximize revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Ashville Places develops, redevelops, and operates serviced apartments and office spaces in Kraków, Poland, specializing in the restoration of historical buildings (16th–19th century) into modern accommodation. The company sells short- and long-term accommodation under brands such as Stradonia Serviced Apartments, AppleTree by Ashville, and Stradonia Premiere, alongside commercial office rentals under Czysta Office and Workspace by Ashville. It also provides property development consulting, building management, and partnership/cooperation services for third-party property owners and investors.

Product overview

Ashville Places operates a multi-property portfolio of serviced apartments and office spaces in Kraków, Poland, under distinct brands. The core products include Stradonia Serviced Apartments (premium 5-star equivalent accommodation at a 16th century monument near Wawel Castle), AppleTree by Ashville (budget-friendly serviced apartments for students and young professionals), and Workspace/Czysta Office (commercial office spaces). The company functions as both property developer and operator, offering services including property development, renovation, building management, and partnership programs for third-party property owners. Stradonia Serviced Apartments serves as the flagship premium brand, AppleTree by Ashville targets the budget-conscious market segment, while Workspace and Czysta Office provide commercial rental offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Stradonia Serviced Apartments: Premium standard serviced apartments in a 16th century merchant building at Stradomska 7, Krakow, near Wawel Castle. 23 apartments with 9.7 rating.
• AppleTree by Ashville
• Stradonia Premiere
• Czysta Office
• Plantonia Aparthotel

Products and services

• Stradonia Serviced Apartments Premium serviced apartments operating in a fully renovated 16th-century merchant building near Wawel Castle in Kraków. Features 23 apartments offering a 5-star hotel alternative with 24/7 reception, fastest optical fiber internet, kitchen facilities, and air-conditioning, targeted at business and leisure travelers seeking premium short- and long-term accommodation.
• AppleTree by Ashville Serviced apartments targeting students and young professionals, located at Czysta 14 in Kraków. Five fully equipped, air-conditioned apartments with kitchen facilities and WiFi, positioned approximately 5 minutes from Main Market Square in a classic 19th-century building.
• Stradonia Premiere Premium two-bedroom serviced apartment with park view at Pijarska 9, Kraków Old Town. 120m2 air-conditioned accommodation on the 2nd floor of a 19th-century merchant building, located two blocks from Main Market Square, targeted at high-end travelers.
• Czysta Office Office space located on the 2nd floor of a newly renovated tenement house at Czysta 14, Kraków. 100m2 space with 3 rooms, corridor, separate toilet, and a fully equipped kitchen, available with a minimum 12-month rental period for business tenants.
• Workspace by Ashville Office space at Miodowa 26, Kraków, operated under the Ashville brand as commercial workspace rental.
• Property Development Services Comprehensive property development services including investment consulting, planning, and management for building owners. Covers serviced apartments, offices, and serviced offices development from acquisition due diligence through construction management to interior design and project execution.
• Partnership Program Cooperation program for building owners to include their apartments under the Ashville brand with individually tailored cooperation contracts. Services include brand licensing, operational support, cost optimization, and revenue maximization solutions.
• Building Management Services Property management services for a wide portfolio of properties belonging to the company and external customers, including building management, renovation consultancy, and historical building conservation services.

Quantifiable outcome

• 9.7 rating achieved by Stradonia Serviced Apartments with tens of thousands of satisfied guests
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ashville GroupcoreStrategic or Co-development PartnerAshville Places is part of Ashville Group, a UK-based development and consultancy business with a trading history of nearly half a century. This parent company relationship provides strategic backing, global organizational definition, and access to international expertise in leisure, business and student accommodation sectors.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Puro Hotels: Polish boutique hotel brand operating design-focused hotels in major Polish cities including Kraków. Comparable in targeting design-conscious travelers in the same Polish urban hospitality market.
• Qubus Hotel: Polish hotel chain operating across multiple Polish cities including Kraków. Comparable in serving business and leisure travelers in the same Polish urban hospitality market, though at larger scale.
• Vienna House: Central European hotel and aparthotel operator with properties across the region including Poland. Comparable in offering urban accommodation with extended-stay capability in the same Central European market.
• StayCity Aparthotels: European aparthotel group operating serviced apartment properties across major cities. Comparable in core product (urban serviced apartments with hotel-style services) but at significantly larger scale.
• SACO Serviced Apartments: A larger UK-headquartered serviced apartment operator with European-wide portfolio. Comparable operating model (urban aparthotels) though at much greater scale across multiple cities.

Direct peers

• Apartments Apart: Kraków-based serviced apartment rental provider with multiple units near Main Market Square. Direct competitor offering similar short-term accommodation to the same tourist and business traveler segments.
• Cracow City Apartments: Operates a portfolio of serviced apartments in Kraków's Old Town. Comparable in product offering, target customer (tourists and business travelers), and central Kraków geographic focus.
• Nimbus Serviced Apartments: A Kraków-based serviced apartment operator offering short and long-term stays in central locations. Directly comparable as a local competitor targeting the same tourist and business-traveler segments in Kraków.
• Wawel Apartments: A Kraków-based operator of short-term rental apartments near Wawel Castle, the same prime location as Stradonia. Direct local competitor offering similar accommodation to tourists in Kraków's most visited area.

Emerging players

• Lamington Serviced Apartments: A serviced apartment operator focused on extended-stay offerings in European urban markets. Comparable operating model in urban aparthotels, though it does not have properties in Kraków and is a smaller-scale operator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCEOQ4fVUhB48cnV3E9Z1X7A
• Facebookfacebook.com/Stradonia
• LinkedInlinkedin.com/company/ashville-polska

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ashville Places