PrimeTime Health Plan
- Company typePrivate
- Founded1997
- HeadquartersCanton, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What PrimeTime Health Plan does
PrimeTime Health Plan is a privately held Medicare Advantage organization operated by AultCare Health Insuring Corporation and affiliated with Aultman Health Foundation, headquartered at Morrow House in Canton, Ohio. It sells HMO-POS Medicare Advantage plans to Medicare-eligible individuals across 11 Ohio counties (Carroll, Columbiana, Harrison, Holmes, Mahoning, Medina, Portage, Stark, Summit, Tuscarawas, and Wayne), offering four plan tiers in 2026 — Basic MA Only at a $0 monthly premium, Aultimate, Classic at $60, and Plus at $115 — each including Medicare Part D prescription drug coverage and supplemental benefits such as Silver Sneakers fitness, TruHearing, OTC allowances, telehealth, and 24-hour nurse line access. The company differentiates itself through a deeply localized sales and service model: named local sales agents (Karen, Debbie, Trisha), a call center (330-363-7407), walk-in office, online enrollment portal, and a broker/agent referral network. Operationally, the plan has been rated 5 out of 5 stars for customer service by CMS for 11 consecutive years, holds a 4.5-star overall Medicare Star Rating for 2026, and reports a 90% member retention rate. Technology capabilities center on CMS-mandated health information interoperability that enables members to download and share health data with third-party applications; no AI/ML capabilities, public APIs, or proprietary platform assets are evidenced in the source data. Revenue is generated through recurring monthly Medicare Advantage premiums and Part D pharmacy benefit administration, with the parent AultCare/Aultman relationship providing the underlying provider network and back-office infrastructure.
PrimeTime Health Plan firmographics
Firmographics- Name
- PrimeTime Health Plan
- Legal name
- AultCare Health Insuring Corporation dba PrimeTime Health Plan / AultCare / Aultman Health Foundation
- Website
- https://www.primetimehealthplan.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
PrimeTime Health Plan industry classification
Industry- Product category
- Medicare Advantage Insurance
- NAICS
- Direct Health and Medical Insurance Carriers (524114), Direct Life, Health, and Medical Insurance Carriers (52411), HMO Medical Centers (621491)
- SIC
- Hospital & Medical Service Plans (6324)
- akta.pro primary industry
- Medicare Advantage HMOs (HMO/HMO-POS) (HLAEAMAH)
- akta.pro secondary industries
- MA Prescription Drug Plans (MA-PD) (HLAEACAF), MA Chronic Condition Management & Supplemental Benefits (SSBCI) (HLAEACAI)
Keywords
Where PrimeTime Health Plan is headquartered
LocationHeadquarters
- HQ city
- Canton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
PrimeTime Health Plan business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Medicare Advantage Premiums: Revenue generated from monthly premiums paid by Medicare beneficiaries enrolled in PrimeTime Health Plan Medicare Advantage plans. Plans include Basic MA Only ($0 premium), Aultimate, Classic ($60 monthly), and Plus ($115 monthly).
- Part D Prescription Drug Coverage: Medicare Part D prescription drug coverage included in plans, generating revenue through pharmacy benefit management and drug formulary administration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | PrimeTime Health Plan Basic MA – Only (HMO-POS) - $0 monthly premium |
| Subscription | Monthly | PrimeTime Health Plan Aultimate (HMO-POS) |
| Subscription | Monthly | PrimeTime Health Plan Classic (HMO-POS) - $60 monthly premium |
| Subscription | Monthly | PrimeTime Health Plan Plus (HMO-POS) - $115 monthly premium |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
PrimeTime Health Plan product offering
Product offeringCore offering
PrimeTime Health Plan sells Medicare Advantage HMO-POS health insurance plans to Medicare-eligible individuals in 11 Ohio counties. The plans bundle hospital, medical, and Part D prescription drug coverage with supplemental benefits such as telehealth, SilverSneakers fitness, OTC allowances, TruHearing hearing aid discounts, and access to AultmanNow urgent care. Four plan tiers are offered: Basic MA Only ($0), Aultimate ($0), Classic ($60), and Plus ($115) monthly premiums.
Product overview
PrimeTime Health Plan is a locally owned Medicare Advantage plan provider offering four distinct HMO-POS plans: Basic MA (entry-level, $0 premium), Aultimate (enhanced benefits), Classic ($60 premium, mid-tier), and Plus ($115 premium, most comprehensive). All plans include Part D prescription drug coverage and additional wellness benefits. The company serves 11 Ohio counties (Carroll, Columbiana, Harrison, Holmes, Mahoning, Medina, Portage, Stark, Summit, Tuscarawas, Wayne) and has received 5-star customer service ratings for 11 consecutive years with an overall 4.5-star Medicare rating for 2026. PrimeTime is operated by AultCare and is affiliated with Aultman Health Foundation.
Differentiator
Problem solved
Functional benefit
Brands
- PrimeTime Health Plan Basic MA – Only (HMO-POS): HMO-POS Medicare Advantage plan with $0 monthly premium
- PrimeTime Health Plan Aultimate (HMO-POS)
- PrimeTime Health Plan Classic (HMO-POS)
- PrimeTime Health Plan Plus (HMO-POS)
Products and services
- PrimeTime Health Plan Basic MA – Only (HMO-POS) A Medicare Advantage plan with $0 monthly premium offering basic medical and hospital coverage with HMO-POS network access. This is the entry-level plan option for Medicare-eligible individuals in Ohio.
- PrimeTime Health Plan Aultimate (HMO-POS) A Medicare Advantage plan with HMO-POS network access offering enhanced benefits beyond the Basic MA Only plan for Medicare-eligible individuals in Ohio.
- PrimeTime Health Plan Classic (HMO-POS) A Medicare Advantage plan with $60 monthly premium offering mid-tier coverage with HMO-POS network access for Medicare-eligible individuals in Ohio.
- PrimeTime Health Plan Plus (HMO-POS) A Medicare Advantage plan with $115 monthly premium offering the most comprehensive coverage among the four plan options with HMO-POS network access for Medicare-eligible individuals in Ohio.
- SilverSneakers Fitness Benefit Health and wellness program providing fitness memberships and exercise resources for eligible PrimeTime Health Plan Medicare members.
- TruHearing Hearing Aid Benefit Hearing aid coverage and discount program providing discounted hearing aids and hearing care services for PrimeTime Health Plan members.
- AultmanNow Urgent Care Urgent care services provided to PrimeTime Health Plan members through the Aultman Health System network.
Quantifiable outcome
- 90% member retention rate
- +2 more outcomes
Companies that use PrimeTime Health Plan
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
PrimeTime Health Plan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
PrimeTime Health Plan partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and supporting.
- Silver SneakerscoreSilver Sneakers wellness program included as additional benefit for members, providing fitness facility access and wellness programs.
- TruHearingsupportingTruHearing program providing discounted hearing aids and hearing care services for PrimeTime Health Plan members.
- Aultman Health FoundationcoreParent organization and health system partner. AultCare Health Insuring Corporation dba PrimeTime Health Plan is affiliated with Aultman Health Foundation, providing the healthcare network and system integration.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
PrimeTime Health Plan competitors and assessment
Company assessmentDirect peers
- SummaCare: Regional Medicare Advantage plan based in Akron, Ohio, affiliated with Summa Health system. Operates HMO and PPO MA plans in overlapping Northeast Ohio counties with similar health-system-backed distribution model.
- Paramount Health Care: Ohio-based regional health plan affiliated with ProMedica, offering Medicare Advantage HMO and PPO products in Northwest Ohio. Highly comparable as a provider-sponsored regional MA plan with integrated delivery network.
- MediGold: Medicare Advantage plan affiliated with Mount Carmel Health System in Columbus, Ohio. Operates HMO MA plans for Medicare beneficiaries in Central Ohio with a similar locally-branded, provider-affiliated model.
- Medical Mutual of Ohio: Ohio-based mutual health insurer offering Medicare Advantage plans alongside commercial products. Comparable as a regional carrier with strong Ohio brand recognition serving the same Medicare-eligible population.
- CareSource: Non-profit managed care plan headquartered in Dayton, Ohio, offering Medicare Advantage products alongside Medicaid. Comparable Ohio-based regional health plan with similar dual-eligible and MA product portfolio.
Broad incumbents
- Humana: One of the largest national Medicare Advantage carriers with strong Ohio presence. Competes directly with PrimeTime in overlapping counties and offers much larger provider networks, but lacks the local health-system integration that defines PrimeTime's brand.
- UnitedHealthcare (Medicare Solutions): Largest national Medicare Advantage carrier with broad Ohio presence including AARP-branded plans. Competes for the same Ohio Medicare beneficiaries with broader networks and richer supplemental benefits.
- Aetna (CVS Health): National MA carrier owned by CVS Health offering Medicare Advantage HMO and PPO plans in Ohio markets. Competes for the same Medicare beneficiaries with integrated pharmacy and clinic footprint advantage.
- Anthem Blue Cross Blue Shield (Ohio): Blue Cross Blue Shield licensee in Ohio offering Medicare Advantage plans with broad statewide provider networks. Direct competitor for Ohio Medicare beneficiaries with similar HMO/PPO product structure.
Others
- AultCare (parent organization): Parent health insuring corporation of PrimeTime Health Plan and affiliate of Aultman Health Foundation. Provides administrative infrastructure, provider network, and shared services — operationally integrated rather than market-competitive.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
PrimeTime Health Plan social profiles
Digital presencePrimeTime Health Plan financial estimates
Financial estimateRevenue estimate
Valuation estimate
PrimeTime Health Plan leadership team
Management profileNumber of profiles
Profiles3 records
PrimeTime Health Plan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PrimeTime Health Plan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PrimeTime Health Plan
What does PrimeTime Health Plan do?
PrimeTime Health Plan sells Medicare Advantage HMO-POS health insurance plans to Medicare-eligible individuals in 11 Ohio counties. The plans bundle hospital, medical, and Part D prescription drug coverage with supplemental benefits such as telehealth, SilverSneakers fitness, OTC allowances, TruHearing hearing aid discounts, and access to AultmanNow urgent care. Four plan tiers are offered: Basic MA Only ($0), Aultimate ($0), Classic ($60), and Plus ($115) monthly premiums.
Is PrimeTime Health Plan a public or private company?
PrimeTime Health Plan is a private company. It is classified as corporate owned and is currently operating.
When was PrimeTime Health Plan founded?
PrimeTime Health Plan was founded in 1997. It employs 1 to 10 people.
Where is PrimeTime Health Plan based?
PrimeTime Health Plan is headquartered in Canton, United States, in the North America region.
How does PrimeTime Health Plan make money?
Two revenue lines are on record. Medicare Advantage Premiums are the primary driver. The others are part D Prescription Drug Coverage.
Who are PrimeTime Health Plan's main competitors?
Direct peers on record are SummaCare, Paramount Health Care, MediGold, Medical Mutual of Ohio and CareSource. Broad incumbents are Humana, UnitedHealthcare (Medicare Solutions), Aetna (CVS Health) and Anthem Blue Cross Blue Shield (Ohio). AultCare (parent organization) is listed as an others.
Does PrimeTime Health Plan have an API?
No public API is recorded for PrimeTime Health Plan.
What industry is PrimeTime Health Plan in?
PrimeTime Health Plan's product category is Medicare Advantage Insurance. Its primary akta.pro industry code is HLAEAMAH, Medicare Advantage HMOs (HMO/HMO-POS), with a secondary code of HLAEACAF, MA Prescription Drug Plans (MA-PD). Its NAICS code is 524114 and its SIC code is 6324.