Hamburg 1 television

What Hamburg 1 television does

Hamburg 1 television is a regional television broadcaster headquartered in Hamburg, Germany, founded in 1995 and operating as a family-controlled Kommanditgesellschaft (KG) under the legal name KG Hamburg 1 Fernsehen Beteiligungs GmbH & Co. The company delivers daily local news, sports, and entertainment programming to viewers in the Hamburg metropolitan region (Metropolregion Hamburg) through cable television, DVB-T digital terrestrial broadcast, online streaming at hamburg1.de, mobile apps, IPTV, and a YouTube channel. Its programming slate centers on recurring franchises including the weekday news show Hamburg Der Tag (live at 18:00), the Frühcafé morning magazine, the Hallo Hallo Fans football talk show, the Rasant sports magazine, the Nachgefragt interview format, and the Hamburg 040 drama series, with supplementary content in the Mediathek on-demand archive and a livestream service.

The underlying technology stack is conventional broadcast infrastructure extended to digital distribution channels, with no proprietary AI/ML or advanced technical components disclosed in the available data. Content production is supported by a partnership with CMPro Content Media Production GmbH, and editorial leadership is held by Chefredakteur Dursun Yigit per § 18 Abs. 2 MStV, while Seyhan Yigit serves as Managing Director (Geschäftsführerin) of the general partner entity.

Hamburg 1 generates revenue exclusively through television advertising, selling 30-second commercial spots under a tiered time-slot pricing structure with a 10-second minimum length. Pricing includes a 15% agency commission for qualifying agencies, volume discounts based on annual booked revenue, and surcharges of up to 20% (two advertisers) or 30% (three or more) for composite advertising. The go-to-market targets local and regional advertisers seeking access to the Hamburg-area audience, with no named customer logos or diversified revenue streams disclosed in the source data.

Name

Hamburg 1 television

Legal name

KG Hamburg 1 Fernsehen Beteiligungs GmbH & Co.

Website

https://hamburg1.de

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Hamburg 1 television is a Hamburg-based regional TV broadcaster founded in 1995, delivering daily local news, sports, and entertainment programming to the Hamburg metropolitan region via cable, DVB-T, online streaming, mobile/IPTV, and YouTube, monetized through tiered local advertising spots.

Ownership category

akta.pro rank

Product category

Local Television Broadcasting

NAICS

Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

National & Regional Sports TV Networks (Linear) (MPABAJAA)

Keywords

• Local television broadcasting
• Regional news programming
• Television advertising sales
• Digital content streaming
• Sports broadcasting services

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Television Advertising: Revenue generated from broadcasting advertising spots during commercial breaks. Standard spot length is 30 seconds with pricing varying by time slot. The station offers various advertising formats including standard commercial breaks and special advertising forms. Production costs are billed separately.

Pricing tiers

Distribution channels4 records

Marketing channels4 records

Core offering

Hamburg 1 television is a regional broadcaster that produces and distributes local news, sports, and entertainment programming for viewers in the Hamburg metropolitan region. Its core offerings include a flagship daily news show (Hamburg Der Tag), a morning magazine (Frühcafé), sports programming covering HSV, FC St. Pauli, and amateur football (Hallo Hallo Fans, Rasant), talk and interview formats, a local drama series (Hamburg 040), and political commentary, delivered across cable, DVB-T, online streaming, mobile/IPTV, and social media channels.

Product overview

Hamburg 1 is a local television station serving the Hamburg metropolitan region, operating as a single unified TV broadcasting platform. The station delivers news programming through "Hamburg Der Tag" (weekday news show), magazine-format content via "Frühcafé" (morning show with news, weather, traffic and interviews), sports coverage through "Hallo Hallo Fans" (football discussion), and "Rasant" (sports magazine). Additional offerings include interview/talk formats like "Nachgefragt" and "Im Gespräch mit Christian Pothe," the drama series "Hamburg 040," "Business Night" for business content, "Hamburger Ausguck" for political commentary, and "first moments" for personality profiles. The station provides a Mediathek (media archive) for on-demand viewing and a Livestream service for live TV broadcasting.

Differentiator

Problem solved

Functional benefit

Products and services

• Hamburg Der Tag Flagship daily local news program of Hamburg 1 television, airing Monday to Friday at 18:00 LIVE on YouTube and TV, covering the most important events in Hamburg with news, politics, and sports for viewers in the Hamburg metropolitan region.
• Frühcafé Morning magazine show of Hamburg 1 television, airing Monday to Friday from 07:00 to 09:00, featuring news, weather, traffic information, and guest interviews for Hamburg metropolitan region viewers.
• Hallo Hallo Fans Football-focused sports talk show airing Mondays at 21:45 on Hamburg 1, featuring analysis of Hamburger SV, FC St. Pauli, and amateur football with studio guests, hosted by Rolf "Rollo" Fuhrmann.
• Rasant Weekly sports magazine of Hamburg 1 television, airing Mondays at 21:15, covering professional teams, amateur sports, and recreational sports in Hamburg.
• Nachgefragt Interview/talk format of Hamburg 1 television featuring discussions with guests from politics, economy, and society on current topics and developments relevant to Hamburg.
• Im Gespräch mit Christian Pothe Talk show of Hamburg 1 television hosted by Christian Pothe, featuring conversations with interesting personalities from politics, business, and sport, focusing on life paths and personalities.
• Hamburg 040 Local Hamburg drama series airing Fridays at 18:15 on Hamburg 1 television and Tuesdays at 20:00 on YouTube, featuring local Hamburg stories.
• Business Night Business-themed programming block of Hamburg 1 television featuring episodes on business topics and profiles for Hamburg-area viewers.
• Hamburger Ausguck Political commentary format of Hamburg 1 television covering topics such as Bürgerschaftswahl (state parliament elections) and Bundestagswahlen (federal elections) relevant to Hamburg voters.
• Mediathek On-demand media archive of Hamburg 1 television offering viewers access to previously aired content from various Hamburg 1 programs.
• Livestream / LIVE-TV Live streaming service of Hamburg 1 television allowing viewers to watch Hamburg 1 programming in real-time via the hamburg1.de website, complementing cable and DVB-T broadcast distribution.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CMPro Content Media Production GmbHminorImplementation/ SI/ Consulting PartnerContent production partner working with Hamburg 1. CMPro Content Media Production GmbH is described as a creative team of experienced film and video professionals working with a broad network of experts.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• NRWision: NRWision is a citizen and regional TV channel for North Rhine-Westphalia in Germany, offering local programming across cities via cable, web and IPTV. Like Hamburg 1, it operates as a smaller regional broadcaster distributing hyperlocal content on multiple digital channels.
• tv.berlin: tv.berlin is a regional television channel focused on Berlin and Brandenburg with local news, sports and entertainment content distributed via cable and digital. It is directly comparable to Hamburg 1 as another German city-level commercial broadcaster with a similar programming mix.
• München TV: München TV is a regional commercial TV broadcaster serving the Munich metropolitan area in Germany with news, sports and local programming distributed via cable and digital channels. It is the closest direct peer to Hamburg 1 by virtue of being another large German city-focused regional TV station with an advertising-funded model.
• CenterTV: CenterTV operates regional local TV channels in several German metropolitan areas (e.g., Cologne, Dortmund, Essen), delivering news and local sports programming on cable and online. It is a direct peer to Hamburg 1 as a sibling-format German regional broadcaster using similar ad-based local content models.
• Leipziger Fernsehen: Leipziger Fernsehen is a regional TV broadcaster serving Leipzig and central Saxony with local news, sports and community programming. It mirrors Hamburg 1's structure as a German metropolitan-area local TV station with advertising-supported operations.
• rheinmaintv: rheinmaintv is a regional TV broadcaster for the Frankfurt/Rhine-Main metropolitan region in Germany, delivering local news, sports and event coverage on cable and online channels. Its metropolitan-regional scope, ad-supported model and multi-platform distribution make it highly comparable to Hamburg 1.

Others

• Funke Mediengruppe (regional newspapers & local media): Funke Mediengruppe is a major German regional media group publishing local newspapers and digital portals across multiple German regions. It is an adjacent peer in that it competes for the same Hamburg regional advertiser budgets and audience attention through local news, but does so via print and digital rather than broadcast TV.

Broad incumbents

• Sport1: Sport1 is a German sports-themed broadcaster and digital platform offering national sports news, talk shows and live coverage. It is a broad incumbent comparable to Hamburg 1 specifically in the sports content and football talk vertical that Hamburg 1 also covers locally via Hallo Hallo Fans and Rasant.
• ProSiebenSat.1 Media: ProSiebenSat.1 is one of Germany's largest commercial broadcasting groups, running national channels (ProSieben, SAT.1, kabel eins) and digital properties. It competes with Hamburg 1 for Hamburg-based advertisers and viewers but at national scale and with a much broader content portfolio.
• RTL Germany (RTL Deutschland): RTL Deutschland is Germany's largest private broadcaster, operating national channels and streaming services (RTL+, Nitro) that target mass-market German audiences including Hamburg. It is a broad incumbent competitor that overlaps with Hamburg 1 in audience and advertiser pools but operates at national scale with vastly greater resources.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/Hamburg1Fernsehen
• Facebookfacebook.com/HamburgEins
• LinkedInlinkedin.com/company/hamburg-1-fernsehen
• Xx.com/hamburg1

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hamburg 1 television