Hamburg 1 television
Hamburg 1 television is a Hamburg-based regional TV broadcaster founded in 1995, delivering daily local news, sports, and entertainment programming to the Hamburg metropolitan region via cable, DVB-T, online streaming, mobile/IPTV, and YouTube, monetized through tiered local advertising spots.
- Company typePrivate
- Founded1995
- HeadquartersHamburg, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Hamburg 1 television does
Hamburg 1 television is a regional television broadcaster headquartered in Hamburg, Germany, founded in 1995 and operating as a family-controlled Kommanditgesellschaft (KG) under the legal name KG Hamburg 1 Fernsehen Beteiligungs GmbH & Co. The company delivers daily local news, sports, and entertainment programming to viewers in the Hamburg metropolitan region (Metropolregion Hamburg) through cable television, DVB-T digital terrestrial broadcast, online streaming at hamburg1.de, mobile apps, IPTV, and a YouTube channel. Its programming slate centers on recurring franchises including the weekday news show Hamburg Der Tag (live at 18:00), the Frühcafé morning magazine, the Hallo Hallo Fans football talk show, the Rasant sports magazine, the Nachgefragt interview format, and the Hamburg 040 drama series, with supplementary content in the Mediathek on-demand archive and a livestream service.
The underlying technology stack is conventional broadcast infrastructure extended to digital distribution channels, with no proprietary AI/ML or advanced technical components disclosed in the available data. Content production is supported by a partnership with CMPro Content Media Production GmbH, and editorial leadership is held by Chefredakteur Dursun Yigit per § 18 Abs. 2 MStV, while Seyhan Yigit serves as Managing Director (Geschäftsführerin) of the general partner entity.
Hamburg 1 generates revenue exclusively through television advertising, selling 30-second commercial spots under a tiered time-slot pricing structure with a 10-second minimum length. Pricing includes a 15% agency commission for qualifying agencies, volume discounts based on annual booked revenue, and surcharges of up to 20% (two advertisers) or 30% (three or more) for composite advertising. The go-to-market targets local and regional advertisers seeking access to the Hamburg-area audience, with no named customer logos or diversified revenue streams disclosed in the source data.
Hamburg 1 television firmographics
Firmographics- Name
- Hamburg 1 television
- Legal name
- KG Hamburg 1 Fernsehen Beteiligungs GmbH & Co.
- Website
- https://hamburg1.de
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hamburg 1 television is a Hamburg-based regional TV broadcaster founded in 1995, delivering daily local news, sports, and entertainment programming to the Hamburg metropolitan region via cable, DVB-T, online streaming, mobile/IPTV, and YouTube, monetized through tiered local advertising spots.
- Ownership category
- akta.pro rank
Hamburg 1 television industry classification
Industry- Product category
- Local Television Broadcasting
- NAICS
- Television Broadcasting Stations (516120)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- National & Regional Sports TV Networks (Linear) (MPABAJAA)
Keywords
Where Hamburg 1 television is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Hamburg 1 television business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Television Advertising: Revenue generated from broadcasting advertising spots during commercial breaks. Standard spot length is 30 seconds with pricing varying by time slot. The station offers various advertising formats including standard commercial breaks and special advertising forms. Production costs are billed separately.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Time-based advertising pricing with standard 30-second spots |
Distribution channels4 records
Marketing channels4 records
Hamburg 1 television product offering
Product offeringCore offering
Hamburg 1 television is a regional broadcaster that produces and distributes local news, sports, and entertainment programming for viewers in the Hamburg metropolitan region. Its core offerings include a flagship daily news show (Hamburg Der Tag), a morning magazine (Frühcafé), sports programming covering HSV, FC St. Pauli, and amateur football (Hallo Hallo Fans, Rasant), talk and interview formats, a local drama series (Hamburg 040), and political commentary, delivered across cable, DVB-T, online streaming, mobile/IPTV, and social media channels.
Product overview
Hamburg 1 is a local television station serving the Hamburg metropolitan region, operating as a single unified TV broadcasting platform. The station delivers news programming through "Hamburg Der Tag" (weekday news show), magazine-format content via "Frühcafé" (morning show with news, weather, traffic and interviews), sports coverage through "Hallo Hallo Fans" (football discussion), and "Rasant" (sports magazine). Additional offerings include interview/talk formats like "Nachgefragt" and "Im Gespräch mit Christian Pothe," the drama series "Hamburg 040," "Business Night" for business content, "Hamburger Ausguck" for political commentary, and "first moments" for personality profiles. The station provides a Mediathek (media archive) for on-demand viewing and a Livestream service for live TV broadcasting.
Differentiator
Problem solved
Functional benefit
Products and services
- Hamburg Der Tag Flagship daily local news program of Hamburg 1 television, airing Monday to Friday at 18:00 LIVE on YouTube and TV, covering the most important events in Hamburg with news, politics, and sports for viewers in the Hamburg metropolitan region.
- Frühcafé Morning magazine show of Hamburg 1 television, airing Monday to Friday from 07:00 to 09:00, featuring news, weather, traffic information, and guest interviews for Hamburg metropolitan region viewers.
- Hallo Hallo Fans Football-focused sports talk show airing Mondays at 21:45 on Hamburg 1, featuring analysis of Hamburger SV, FC St. Pauli, and amateur football with studio guests, hosted by Rolf "Rollo" Fuhrmann.
- Rasant Weekly sports magazine of Hamburg 1 television, airing Mondays at 21:15, covering professional teams, amateur sports, and recreational sports in Hamburg.
- Nachgefragt Interview/talk format of Hamburg 1 television featuring discussions with guests from politics, economy, and society on current topics and developments relevant to Hamburg.
- Im Gespräch mit Christian Pothe Talk show of Hamburg 1 television hosted by Christian Pothe, featuring conversations with interesting personalities from politics, business, and sport, focusing on life paths and personalities.
- Hamburg 040 Local Hamburg drama series airing Fridays at 18:15 on Hamburg 1 television and Tuesdays at 20:00 on YouTube, featuring local Hamburg stories.
- Business Night Business-themed programming block of Hamburg 1 television featuring episodes on business topics and profiles for Hamburg-area viewers.
- Hamburger Ausguck Political commentary format of Hamburg 1 television covering topics such as Bürgerschaftswahl (state parliament elections) and Bundestagswahlen (federal elections) relevant to Hamburg voters.
- Mediathek On-demand media archive of Hamburg 1 television offering viewers access to previously aired content from various Hamburg 1 programs.
- Livestream / LIVE-TV Live streaming service of Hamburg 1 television allowing viewers to watch Hamburg 1 programming in real-time via the hamburg1.de website, complementing cable and DVB-T broadcast distribution.
Companies that use Hamburg 1 television
Customer profileSegments1 record
Ideal customer profiles2 records
Hamburg 1 television technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hamburg 1 television partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CMPro Content Media Production GmbHminorContent production partner working with Hamburg 1. CMPro Content Media Production GmbH is described as a creative team of experienced film and video professionals working with a broad network of experts.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
Hamburg 1 television competitors and assessment
Company assessmentDirect peers
- NRWision: NRWision is a citizen and regional TV channel for North Rhine-Westphalia in Germany, offering local programming across cities via cable, web and IPTV. Like Hamburg 1, it operates as a smaller regional broadcaster distributing hyperlocal content on multiple digital channels.
- tv.berlin: tv.berlin is a regional television channel focused on Berlin and Brandenburg with local news, sports and entertainment content distributed via cable and digital. It is directly comparable to Hamburg 1 as another German city-level commercial broadcaster with a similar programming mix.
- München TV: München TV is a regional commercial TV broadcaster serving the Munich metropolitan area in Germany with news, sports and local programming distributed via cable and digital channels. It is the closest direct peer to Hamburg 1 by virtue of being another large German city-focused regional TV station with an advertising-funded model.
- CenterTV: CenterTV operates regional local TV channels in several German metropolitan areas (e.g., Cologne, Dortmund, Essen), delivering news and local sports programming on cable and online. It is a direct peer to Hamburg 1 as a sibling-format German regional broadcaster using similar ad-based local content models.
- Leipziger Fernsehen: Leipziger Fernsehen is a regional TV broadcaster serving Leipzig and central Saxony with local news, sports and community programming. It mirrors Hamburg 1's structure as a German metropolitan-area local TV station with advertising-supported operations.
- rheinmaintv: rheinmaintv is a regional TV broadcaster for the Frankfurt/Rhine-Main metropolitan region in Germany, delivering local news, sports and event coverage on cable and online channels. Its metropolitan-regional scope, ad-supported model and multi-platform distribution make it highly comparable to Hamburg 1.
Others
- Funke Mediengruppe (regional newspapers & local media): Funke Mediengruppe is a major German regional media group publishing local newspapers and digital portals across multiple German regions. It is an adjacent peer in that it competes for the same Hamburg regional advertiser budgets and audience attention through local news, but does so via print and digital rather than broadcast TV.
Broad incumbents
- Sport1: Sport1 is a German sports-themed broadcaster and digital platform offering national sports news, talk shows and live coverage. It is a broad incumbent comparable to Hamburg 1 specifically in the sports content and football talk vertical that Hamburg 1 also covers locally via Hallo Hallo Fans and Rasant.
- ProSiebenSat.1 Media: ProSiebenSat.1 is one of Germany's largest commercial broadcasting groups, running national channels (ProSieben, SAT.1, kabel eins) and digital properties. It competes with Hamburg 1 for Hamburg-based advertisers and viewers but at national scale and with a much broader content portfolio.
- RTL Germany (RTL Deutschland): RTL Deutschland is Germany's largest private broadcaster, operating national channels and streaming services (RTL+, Nitro) that target mass-market German audiences including Hamburg. It is a broad incumbent competitor that overlaps with Hamburg 1 in audience and advertiser pools but operates at national scale with vastly greater resources.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Hamburg 1 television social profiles
Digital presenceHamburg 1 television financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hamburg 1 television leadership team
Management profileNumber of profiles
Profiles2 records
Hamburg 1 television funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hamburg 1 television M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hamburg 1 television
What does Hamburg 1 television do?
Hamburg 1 television is a regional broadcaster that produces and distributes local news, sports, and entertainment programming for viewers in the Hamburg metropolitan region. Its core offerings include a flagship daily news show (Hamburg Der Tag), a morning magazine (Frühcafé), sports programming covering HSV, FC St. Pauli, and amateur football (Hallo Hallo Fans, Rasant), talk and interview formats, a local drama series (Hamburg 040), and political commentary, delivered across cable, DVB-T, online streaming, mobile/IPTV, and social media channels.
Is Hamburg 1 television a public or private company?
Hamburg 1 television is a private company. It is classified as family owned and is currently operating.
When was Hamburg 1 television founded?
Hamburg 1 television was founded in 1995. It employs 11 to 50 people.
Where is Hamburg 1 television based?
Hamburg 1 television is headquartered in Hamburg, Germany, in the Europe region.
How does Hamburg 1 television make money?
One revenue line is on record: television Advertising.
Who are Hamburg 1 television's main competitors?
Direct peers on record are NRWision, tv.berlin, München TV, CenterTV, Leipziger Fernsehen and rheinmaintv. Funke Mediengruppe (regional newspapers & local media) is listed as an others. Broad incumbents are Sport1, ProSiebenSat.1 Media and RTL Germany (RTL Deutschland).
Does Hamburg 1 television have an API?
No public API is recorded for Hamburg 1 television.
What industry is Hamburg 1 television in?
Hamburg 1 television's product category is Local Television Broadcasting. Its primary akta.pro industry code is MPABAJAA, National & Regional Sports TV Networks (Linear). Its NAICS code is 516120 and its SIC code is 4833.