P3R Lab AB

What P3R Lab AB does

P3R Lab AB is a Swedish private product and consultancy company headquartered in Göteborg (Gothenburg), Sweden, focused on advanced algorithm and software development with emphasis on embedded real-time sensor processing. The company operates across two complementary lines: a flagship product, SAF3, a registered video processing application that detects smoke and flames in real-time video streams and runs on-board Axis surveillance cameras and encoders without requiring additional hardware; and bespoke professional services spanning high-level function and algorithm development, embedded and server-side software implementation, testing, and demonstrations.

The technical scope extends beyond video analytics into mono and stereo computer vision in both visual and infrared bands, networked multi-sensor systems, tracking and surveillance radar, multi-LiDAR perception, and video-based traffic monitoring and vehicle telematics. P3R Lab serves three primary customer segments: the security and surveillance industry (via Axis Application Development Partner and Milestone Solution Partner channels), military and defense (complex embedded sensor projects), and civilian/commercial projects including transportation and infrastructure monitoring.

The business model combines one-time software license sales of SAF3 with project-based professional services revenue. The company employs 1-10 people, uses a sales-led direct engagement motion (phone/email), and is supported by Almi Företagspartner, the Swedish government-backed innovation and business development organization, through its mentorship program. Pricing is not publicly disclosed and the firm maintains minimal digital marketing presence.

Name

P3R Lab AB

Legal name

P3R Lab AB

Website

https://p3rlab.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

P3R Lab AB is a Swedish product and consultancy firm in Gothenburg specializing in advanced algorithm and embedded real-time sensor software. It sells the SAF3 video smoke and flame detection application and provides custom algorithm development to security, military, and civilian clients.

Ownership category

akta.pro rank

Product category

Computer Vision Software

NAICS

Software Publishers (513210), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)

akta.pro primary industry

Video Alarm Verification & Remote Video Monitoring (VSaaS Monitoring) (BPAKAFAE)

Keywords

• Embedded software development
• Video surveillance analytics
• Computer vision systems
• Real-time sensor processing
• Algorithm development services

Headquarters

HQ city

Göteborg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations

Revenue model

1. Product Sales - SAF3: Sale of the proprietary SAF3 video smoke and flame detection application. The product runs on surveillance cameras and encoders, providing a software product that detects smoke and flames in real-time video streams.
2. Professional Services: High-level function and algorithm development, detailed implementation, testing and demonstrations. Services span from small-scale studies to complex military and civilian projects.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

P3R Lab AB develops and sells SAF3, a real-time video smoke and flame detection application that runs on-board surveillance cameras and encoders without requiring extra hardware, and sends detection signals to external systems. The company also provides professional services in algorithm development, embedded software, computer vision, and real-time sensor processing for military and civilian projects.

Product overview

P3R Lab AB offers SAF3, a dedicated video processing application for smoke and flame detection. SAF3 is a single-purpose product that runs directly on surveillance cameras and encoders, processing video streams in real-time to detect fire hazards and send alerts to external systems. Beyond product offerings, P3R Lab provides consultancy services including algorithm development, embedded software development, real-time video processing, prototyping, and proofs-of-concept for sensor systems, computer vision, tracking radar, LiDAR perception, and traffic monitoring.

Differentiator

Problem solved

Functional benefit

Brands

• SAF3: Video smoke and flame detection application developed by P3R Lab. The application detects smoke and flames in video streams in real-time and can send signals to external systems for further processing.

Products and services

• SAF3 SAF3 is a real-time video processing application that detects smoke and flames in video streams from surveillance cameras and encoders. It runs on-board the camera/encoder without needing extra hardware and, upon detection, sends signals to external systems for further processing. It is designed for security and surveillance operators using Axis network cameras and Milestone video management software.
• Algorithm and software development services High-level function and algorithm development plus detailed implementation, testing and demonstrations for customers. Covers prototyping, proofs-of-concept, embedded and server software development, and real-time video processing. Engagements range from small-scale studies to complex military and civilian projects for defense, transportation, and infrastructure clients.
• Computer vision and multi-sensor perception system development Custom development of mono and stereo computer vision systems operating in visual and infrared bands, networked multi-sensor systems, tracking radar, surveillance radar, multi-LiDAR perception systems, video-based traffic monitoring systems, vehicle telematics, and simulators/demonstrators. Targeted at defense, security, transportation, and infrastructure clients needing specialized sensor processing solutions.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Axis CommunicationscoreChannel Partner/ Reseller/ DistributorAxis Communications is a market leader in network video. P3R Lab is an Axis Application Development Partner (ADP). SAF3 runs on-board Axis surveillance cameras and encoders, leveraging Axis's network video infrastructure.
• Milestone SystemscoreChannel Partner/ Reseller/ DistributorMilestone Systems is a world-leading provider of video management software. P3R Lab is a Milestone Solution Partner (MSP), enabling integration of SAF3 with Milestone's video management platform.
• Almi FöretagspartnerminorStrategic or Co-development PartnerAlmi Företagspartner is the Swedish government's organization for innovation and business development support. P3R Lab is supported by Almi for business development. Additionally, P3R Lab participates in Almi Mentor's apprenticeship mentorship program.

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Avigilon (Motorola Solutions): Avigilon is a major manufacturer of network cameras and AI video analytics (now under Motorola Solutions) — overlapping with P3R Lab's surveillance analytics space but with a much broader hardware + software portfolio.
• Axis Communications: Axis is a market-leading network camera manufacturer and P3R Lab's core platform partner; Axis also offers its own analytics and increasingly embeds AI detection directly into cameras, making it both an enabler and a potential competitive threat to SAF3.
• Milestone Systems: Milestone is a leading open-platform VMS provider and P3R Lab's second core partner; it serves the same surveillance integrators but at a much larger scale, with its own analytics marketplace that includes direct competitors to SAF3.
• Bosch Security Systems: Bosch Security provides network video, intrusion, and fire detection systems including intelligent video analytics — comparable to P3R Lab's end-to-end offering in surveillance and fire detection but with vastly greater scale and a much broader product portfolio.

Direct peers

• BriefCam: BriefCam is a video analytics software company specializing in object detection, face recognition, and rapid video review for security and surveillance use cases — closely overlapping P3R Lab's computer-vision-on-surveillance-video approach, though at much larger scale.
• Agent Video Intelligence (Agent Vi): Agent Vi provides AI-based video analytics for surveillance, including intrusion detection, crowd analytics, and safety applications integrated with major VMS platforms — directly comparable to P3R Lab's SAF3 on-camera analytics for surveillance environments.
• Xtralis (Honeywell): Xtralis, now part of Honeywell, pioneered video smoke detection (VSD) products such as ADPRO and VESDA-related offerings — directly competing with P3R Lab's SAF3 in the video-based fire/smoke detection niche.
• Oosto (formerly AnyVision): Oosto develops AI-powered video analytics for security, surveillance, and safety monitoring — including real-time anomaly detection on camera streams — making it a direct functional peer to P3R Lab's on-device video analytics.

Emerging players

• Vintra: Vintra delivers AI-powered video analytics for real-time security and situational awareness, with focus on forensic search and alerting — an emerging competitor to P3R Lab's on-camera analytics approach.
• IronYun: IronYun provides AI video analytics for security, safety, and operational intelligence across enterprise surveillance environments — overlapping with P3R Lab's video analytics capabilities for safety and surveillance verticals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about P3R Lab AB