Fair Trade

What Fair Trade does

Fair Trade Co., Ltd. (フェアトレード株式会社) is a privately held Japanese financial technology company founded in May 2005 and headquartered in Shinagawa-ku, Tokyo. The company develops and distributes the "System Trade Master" (システムトレードの達人) desktop software platform—a Japanese-stock-specific system trading verification and backtesting tool developed by Masaaki Saito, a recognized authority on system trading in Japan. The platform enables individual investors ranging from beginners to advanced systematic traders to construct, validate, and implement quantitative trading strategies on Japanese equities without requiring programming expertise, and ships with downloadable stock screening lists for Tokyo Stock Exchange Prime, Standard, and Growth markets and Nikkei 225 components.

The company monetizes through two tiers: a one-time licensed Professional Edition aimed at experienced users and a monthly subscription "Startup Course" (launched March 2023) that bundles the Standard Edition with a 12-week system trading practice program and supplementary educational materials for first-time system traders. Distribution is self-serve and digital, run through the company's own websites, and supported by a content ecosystem comprising a daily official blog, a free morning email newsletter, an educational "Stock System Trade Textbook" site, and a Fair Trade Investment Strategy Partners site. Fair Trade is registered as a financial instruments business operator with Japan's Kanto Local Finance Bureau (investment advice and agency) and holds investment advisory membership in the General Incorporated Association of Asset Management Business, operating with a headcount of 1–10 employees and no disclosed external funding.

Name

Fair Trade

Legal name

フェアトレード株式会社

Website

https://fairtrade.co.jp

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Fair Trade Co., Ltd. is a privately held Japanese fintech company that develops and sells "System Trade Master," a Japanese-stock-specific system trading verification software serving individual investors from beginners to advanced.

Ownership category

akta.pro rank

Headquarters

HQ city

Chuo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. ソフトウェア販売 (Software Sales): Sale of system trading software products including professional and standard versions for Japanese stock market trading
2. 月額サブスクリプション (Monthly Subscription): Startup course provides monthly subscription access to standard version software with bundled 12-week educational program

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Fair Trade develops and sells the "System Trade Master" (システムトレードの達人) software for systematic trading and strategy verification on the Japanese stock market. The Professional Edition serves advanced users with backtesting tools, while the Startup Course is a monthly subscription bundling the Standard Edition with a 12-week educational program for beginners. The company also operates supporting content sites, a daily blog, and downloadable stock screening lists.

Product overview

Fair Trade offers a single main software product called System Trade Master (システムトレードの達人) for Japanese stock trading, available in two tiers: a Professional Edition for experienced users and a Startup Course for beginners that bundles the Standard Edition with a 12-week training program and educational materials. The company also operates several complementary information and blog sites (Stock System Trade Textbook, Official Blog, Investment Strategy Partners) that support and promote the software.

Differentiator

Problem solved

Functional benefit

Brands

• システムトレードの達人: Japanese stock market validation software for system trading, developed by Masaaki Saito
• システムトレードの達人 スタートアップコース
• 株システムトレードの教科書
• システムトレードの達人公式ブログ
• フェアトレード投資戦略パートナーズ

Products and services

• System Trade Master Professional Edition (システムトレードの達人 プロフェッショナル版) Professional-grade Japan-stock-specific system trading verification software enabling users to backtest and implement systematic trading strategies on the Tokyo Stock Exchange. Designed for investors from beginner to advanced levels, including non-technical users, to easily start systematic trading on their PCs.
• System Trade Master Startup Course (システムトレードの達人 スタートアップコース) A monthly subscription package that includes the Standard Edition of System Trade Master along with a 12-week system trading practice program and various educational materials, designed for users new to systematic trading.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• MultiCharts: Retail backtesting and automated trading platform with a paid license model targeted at individual systematic traders. Directly comparable in providing backtesting/strategy verification tooling to retail users.
• MetaStock: Long-standing retail backtesting and technical analysis software for individual traders. Comparable in delivering standalone backtesting/strategy verification products to retail users on a paid license model.
• NinjaTrader: Retail-focused trading and backtesting platform widely used by individual futures and equities traders. Closely comparable product category (strategy development/backtesting for non-institutional users) and similar paid-license + subscription distribution.
• TradeStation: Retail trading platform offering strategy building, backtesting, and automated execution for active traders. Directly comparable in core functionality (retail-facing system trading/backtesting software) and target customer (individual active traders), though Japan-equity-specific depth differs.
• AmiBroker: Retail technical analysis and backtesting software sold as a one-time license to individual traders. Comparable in being downloadable, retail-paid, backtesting/verification software built around a recognized domain expert.

Emerging players

• QuantConnect: Algorithmic/quantitative trading platform providing backtesting and live trading infrastructure to individual quant traders. Comparable as an emerging retail systematic-trading platform with partial feature overlap (backtesting, strategy verification) targeting individual investors.

Regional players

• SBI Securities (SBI証券): One of Japan's largest online brokerages, offering native screeners, trading tools, and investor education content to Japanese retail customers. Comparable as a Japan-domestic destination for retail investors using backtesting-adjacent tooling bundled with brokerage accounts.
• Monex Securities (マネックス証券): Japanese online brokerage providing retail trading platforms, research, and educational content for Japanese individual investors. Comparable as a Japan-domestic alternative that bundles trading and learning tooling into a brokerage account.
• au Kabucom Securities (auカブコム証券): Japanese online brokerage operating the Kabu Station platform with advanced order types and analytical tools for retail traders. Comparable as a Japan-domestic platform offering sophisticated retail trading functionality that competes with standalone system trading software.

Broad incumbents

• TradingView: Large, broadly adopted charting and backtesting platform with social and educational layers for retail traders. Comparable as a backtesting/charting destination for individual investors, though it operates across many asset classes rather than Japan stocks specifically.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fair Trade