Anleggsgruppen
Anleggsgruppen AS is a Norwegian exclusive importer and authorized dealer, founded 2011 in Lier, distributing Bobcat, Ammann, Rubble Master, Pitbull, Hatz, Probst, Epiroc and other European equipment brands to construction firms, municipalities, contractors and recyclers across Norway via direct sales and a nationwide service-partner network.
- Company typePrivate
- Founded2011
- HeadquartersGullaug, Norway
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Anleggsgruppen does
Anleggsgruppen AS is a Norwegian privately held construction equipment distributor founded in 2011 and headquartered in Lier (Buskerud), with an additional sales presence in Storsteinnes (northern Norway) and an operating subsidiary in Trondheim following the 2021 acquisition of Asfalt & Betong Maskiner AS. The company holds exclusive Norwegian import and representation rights for at least eight European equipment brands, most notably Bobcat (compact loaders, mini-excavators, compact track loaders, wheel loaders and compact tractors up to 10 tonnes), Ammann (asphalt pavers and a full range of compaction equipment from single-drum rollers to rammers), Rubble Master (mobile impact crushers and screeners), Pitbull (compact loaders including a battery-powered vacuum lifter launched in 2025), Hatz (diesel engines), Probst (stone handling), Epiroc (hydraulic breakers and shears with the patented IPS system), CNF (mini dumpers), Rotar International (demolition attachments), Snowek (snow and sweep), and supplementary lines from Clipper, ADLER, NORDICC, Olofsfors, Rozzi, Dala Gripen, Gjerstad, RF Skuffer, and Se Equipment.
The business operates as a classic exclusive importer / authorized dealer: revenue is generated through (i) hardware sales of new machines and attachments, (ii) recurring spare parts supply for all represented brands, and (iii) service, maintenance and warranty work performed in-house at the Lier headquarters and warehouse/workshop or routed through a nationwide authorized service-partner network that covers every Norwegian county. Pricing is quote-based with no public list prices; leasing is offered on selected Bobcat equipment. Go-to-market is direct field sales from Lier and Storsteinnes, supported by a WooCommerce product-catalog website, social channels (Facebook, YouTube, Instagram), and Finn.no marketplace listings.
Anleggsgruppen serves Norwegian construction companies and contractors (its primary segment), municipalities (compact tractors, sweepers, snow equipment for parks, roads and winter maintenance), the agriculture and property-management segment (compact tractors for farms, stables, sports facilities), and recycling/material processing customers (mobile crushing and screening). With roughly 16 staff plus the Trondheim-based subsidiary, the company positions itself as a multi-brand productivity partner rather than a single-line dealer, bundling equipment, parts, technical support and field service across the full equipment lifecycle.
Anleggsgruppen firmographics
Firmographics- Name
- Anleggsgruppen
- Legal name
- Anleggsgruppen AS
- Website
- https://anleggsgruppen.no
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Anleggsgruppen AS is a Norwegian exclusive importer and authorized dealer, founded 2011 in Lier, distributing Bobcat, Ammann, Rubble Master, Pitbull, Hatz, Probst, Epiroc and other European equipment brands to construction firms, municipalities, contractors and recyclers across Norway via direct sales and a nationwide service-partner network.
- Ownership category
- akta.pro rank
Where Anleggsgruppen is headquartered
LocationHeadquarters
- HQ city
- Gullaug
- HQ country
- Norway
- HQ region
- Europe
Offices3 records
Markets served
Anleggsgruppen business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Equipment Sales: Sale of construction equipment and machinery including compact loaders, mini-excavators, wheel loaders, compact tractors, asphalt pavers, rollers, compactors, mobile crushers, screeners, and attachments.
- Service and Maintenance: Service department providing maintenance and repairs. Service coordination and field service through nationwide partner network.
- Spare Parts: Parts and spare parts sales for all equipment brands through dedicated parts department.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Contact-based sales with no public pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Anleggsgruppen product offering
Product offeringCore offering
Anleggsgruppen is a Norwegian exclusive importer and distributor of construction equipment and machinery, representing brands including Bobcat, Ammann, Rubble Master, Epiroc, Pitbull, Probst, Hatz, CNF, Rotar, Snowek, and Clipper. The company sells compact loaders, mini-excavators, wheel loaders, compact tractors, asphalt pavers, rollers, compactors, mobile crushers, screeners, stone-handling equipment, demolition attachments, and snow-removal equipment, and complements sales with service, maintenance, and spare-parts support through a network across Norway.
Product overview
Anleggsgruppen AS is a Norwegian construction equipment dealer established in 2011, operating as an exclusive importer and representative for European equipment brands including Bobcat, Pitbull, Hatz, Probst, Rubble Master, Rotar International, Snowek, CNF, and Ammann. The company offers a diversified portfolio of construction machinery covering compact loaders, mini excavators, wheel loaders, compact tractors, asphalt pavers, soil and asphalt compactors, mobile crushers and screeners, stone handling equipment, demolition attachments, tracked mini dumpers, snow removal equipment, and light towers. Equipment addresses the full lifecycle needs of Norwegian construction companies, municipalities, and contractors, complemented by after-sales service and spare parts support.
Differentiator
Problem solved
Functional benefit
Products and services
- Bobcat Compact Equipment
- Ammann Compaction and Paving Equipment
- Rubble Master Mobile Crushers and Screeners
- Pitbull Compact Loaders
- Epiroc Hydraulic Attachments
- Probst Stone-Handling Equipment
- CNF Mini Dumpers
- Rotar Demolition and Sorting Equipment
- Snowek Snow-Removal Equipment
- Hatz Diesel Engines
- Clipper Construction Tools
- Service, Maintenance and Spare Parts
Companies that use Anleggsgruppen
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Anleggsgruppen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Anleggsgruppen partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Asfalt & Betongmaskiner AS (ABM)coreIn 2021, Asfalt & Betong Maskiner AS became part of Anleggsgruppen. ABM is the company's presence in Trøndelag providing service and support in the central Norway region.
- Moddsen ASminorService partner in Rogaland (Sandnes) for Anleggsgruppen's equipment.
- K.Hauge servicepartnerminorService partner in Bergen (Hordaland) for Anleggsgruppen's equipment.
- Bjørklund Mekaniske verksted ASminorService partner in Mo I Rana (Nordland) for Anleggsgruppen's equipment.
- Maskinteknikk Nord ASminorService partner in Sortland (Nordland) for Anleggsgruppen's equipment.
- Anlegg & Landbruksservice ASminorService partner in Storsteinnes (Troms) for Anleggsgruppen's equipment.
- BobcatcoreExclusive importer of Bobcat equipment in Norway. Bobcat is a leading brand in compact equipment with over 50 years of experience. Products include wheel loaders, mini-excavators, compact track loaders, compact loaders, compact tractors, and extensive attachments up to 10 tonnes class.
- AmmanncoreExclusive importer of Ammann equipment. Ammann is known throughout the industry for asphalt pavers, compaction equipment, and light equipment. Products include asphalt pavers, single drum rollers, tandem rollers, pneumatic tyred rollers, trench rollers, rammers, vibratory plates, and walk-behind rollers.
- Rubble MastercoreExclusive importer of Rubble Master mobile crushing and screening equipment. Rubble Master was the earliest producer of mobile impact crushers and has delivered electric machines for over 30 years - experience no other has.
- PitbullcoreExclusive importer of Pitbull compact loaders. Unique vehicles with extra focus on safety, quality, and power. Compact and maneuverable, ideal for work in tight spaces. Features Dana Spicer axle configuration with rear pivot axle available in hydrostatic or electric drive.
- HatzcoreExclusive importer of Hatz diesel engines. Hatz is one of the world's largest suppliers of diesel engines for small equipment. Product lines include B-series, D-series, G-series, H-series, L-series, and M-series engines.
- ProbstcoreExclusive importer of Probst stone handling equipment. World market leader in grip and lay technology through numerous innovations. Products include manual tools, leveling equipment, manual grippers, lifting grippers, vacuum lifters, and accessories for paving, pipe, and concrete products.
- EpiroccoreImplements and distributes Epiroc hydraulic attachments including hydraulic breakers (from ~50kg to 10,000kg working weight) and hydraulic shears for steel cutting. Features patented Intelligent Protection System (IPS) combining AutoControl and StartSelect functions.
- CNFminorImplements and distributes CNF mini dumpers designed for safety, compactness, and performance in material handling, even in difficult access situations. Capable of handling slopes up to 20 degrees forward and 10 degrees sideways.
- Rotar InternationalminorImplements and distributes Rotar demolition equipment including rotators and demolition attachments.
- SnowekminorImplements and distributes Snowek sweeping and snow equipment including U-plows, V-plows, sand spreaders, diagonal/butterfly plows, brush buckets, sweeper attachments, and snow blowers.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Anleggsgruppen competitors and assessment
Company assessmentBroad incumbents
- Volvo Construction Equipment: Global OEM of construction equipment including excavators, wheel loaders, and compact machines with established Nordic dealer network. Comparable as a principal and competitor brand in the same Norwegian equipment category.
- Cramo (Boels): Pan-Nordic and European equipment rental giant with Norwegian operations. Comparable as a provider of construction equipment to Norwegian contractors, though operating on a rental rather than sales/distribution model.
- Caterpillar (Norway dealer network): Global construction equipment OEM with multi-dealer presence in Norway. Comparable as an alternative equipment brand competing for the same Norwegian construction customer wallet.
Direct peers
- Naboen Utleie: Norwegian equipment rental company serving construction and contractors with compact and heavy machinery. Comparable as a Norway-focused construction equipment provider competing for the same contractor/municipal customer base.
- A-K Maskiner: Danish construction equipment dealer distributing multiple premium brands (including Kubota, Manitou) with Nordic reach. Directly comparable as a multi-brand equipment distributor in the Scandinavian market.
- Pon Equipment: Dutch-headquartered but with strong Nordic presence, Pon Equipment distributes Caterpillar and other heavy equipment in the region. Directly comparable as a multi-brand construction equipment distributor serving Scandinavian markets.
- Skjæveland Maskin: Norwegian construction and earthmoving equipment distributor based in southwestern Norway with sales, service and parts. Comparable as a regional Norwegian equipment distributor serving contractors and municipalities.
- Hybeko: Norwegian dealer and service provider for construction machinery including excavators, wheel loaders, and compaction equipment. Directly comparable as a Norwegian construction equipment distributor.
Regional players
- Lantmännen Maskin: Sweden's largest agricultural and construction equipment dealer network. Comparable as a multi-brand Nordic equipment distributor with service infrastructure, but primarily Sweden-based.
- Ramirent (Boels): Northern European equipment rental specialist with Norwegian operations (now part of Boels). Comparable as a provider of construction equipment to the same Norwegian customer base, though via rental rather than distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Anleggsgruppen social profiles
Digital presenceAnleggsgruppen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anleggsgruppen leadership team
Management profileNumber of profiles
Profiles1 record
Anleggsgruppen subsidiaries and ownership
Company hierarchySubsidiaries1 record
Anleggsgruppen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anleggsgruppen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anleggsgruppen
What does Anleggsgruppen do?
Anleggsgruppen is a Norwegian exclusive importer and distributor of construction equipment and machinery, representing brands including Bobcat, Ammann, Rubble Master, Epiroc, Pitbull, Probst, Hatz, CNF, Rotar, Snowek, and Clipper. The company sells compact loaders, mini-excavators, wheel loaders, compact tractors, asphalt pavers, rollers, compactors, mobile crushers, screeners, stone-handling equipment, demolition attachments, and snow-removal equipment, and complements sales with service, maintenance, and spare-parts support through a network across Norway.
Is Anleggsgruppen a public or private company?
Anleggsgruppen is a private company. It is classified as unknown and is currently operating.
When was Anleggsgruppen founded?
Anleggsgruppen was founded in 2011. It employs 1 to 10 people.
Where is Anleggsgruppen based?
Anleggsgruppen is headquartered in Gullaug, Norway, in the Europe region.
How does Anleggsgruppen make money?
Three revenue lines are on record. Equipment Sales are the primary driver. The others are service and Maintenance and spare Parts.
Who are Anleggsgruppen's main competitors?
Broad incumbents on record are Volvo Construction Equipment, Cramo (Boels) and Caterpillar (Norway dealer network). Direct peers are Naboen Utleie, A-K Maskiner, Pon Equipment, Skjæveland Maskin and Hybeko. Regional players are Lantmännen Maskin and Ramirent (Boels).
Does Anleggsgruppen have an API?
No public API is recorded for Anleggsgruppen.