Mediehuset Altaposten

What Mediehuset Altaposten does

Mediehuset Altaposten is a regional Norwegian media company headquartered in Alta, Finnmark, founded in 1969 and operating with 51-100 employees. It serves as the primary local news and content provider for the Alta municipality and the broader Finnmark and Nord-Troms regions of Northern Norway, covering local government reporting, sports (including Alta IF and local clubs), cultural events, opinion pieces, obituaries, weather, and electricity pricing information. The company operates a multi-platform portfolio anchored on its main news portal altaposten.no, and including the eAvis digital newspaper (via e-pages.pub), Radio Alta (radioalta.no), a podcast lineup (Laksepodden, Fotballbua, and historical investigative series), a video section with live streams of council meetings and sports, and a set of interactive engagement games (Sudoku, Ordjakt, Tallknuser, Ordkrig, Ordsøk, Kalduko).

The underlying technology stack is a web-based digital publishing platform with ePages e-newspaper integration, stream media infrastructure for video content, and standard community engagement tools (comments, tips submission). Editorial leadership sits with Editor-in-Chief Rolf Edmund Lund, News Editor Tom Skoglund, and Director Tor Sara. Mediehuset Altaposten is a subsidiary of Polaris Media, one of Norway's largest local media groups, sharing technology infrastructure, content systems, and corporate governance with the parent group.

The business model is dual-stream: recurring subscription revenue from digital and print newspaper access via the 'Bli abonnent' program, plus advertising and sponsored content revenue through banner ads and the Annonsørinnhold marketplace that features local advertisers such as Nysted Bygg, Kronsteingruppen, Millionfisken, and HTH Harstad. The go-to-market approach is content-led, targeting residents of Alta, Finnmark, and Nord-Troms with community-focused coverage, local event reporting, and radio programming that drives both subscription acquisition and local advertising demand.

Name

Mediehuset Altaposten

Legal name

Mediehuset Altaposten

Website

https://altaposten.no

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

51–100 employees

Short description

Mediehuset Altaposten is a regional Norwegian media house serving Alta, Finnmark, and Nord-Troms with local news, sports, culture, and community content via its website, eAvis digital newspaper, Radio Alta, podcasts, and video, operating under Polaris Media ownership.

Ownership category

akta.pro rank

Product category

Local News Media

NAICS

Newspaper Publishers (51311), Newspaper Publishers (513110)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Radio Broadcasting Stations (4832)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industries

Local News & Weather Stations (MPABACAJ), Talk/News/Sports Radio Networks & Syndication (MPAIAEAG)

Keywords

• Local news media
• Digital newspaper
• Regional journalism
• News subscription
• Local radio broadcasting

Headquarters

HQ city

Alta

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Revenue: Digital and print newspaper subscriptions providing access to news content, eAvis, and premium features. The company offers a 'Bli abonnent' (become subscriber) model for both online and print readers.
2. Advertising & Sponsored Content: Banner advertising on the website and sponsored editorial content (annonsørinnhold) from local businesses. The Annonsørinnhold page features sponsored articles from companies including Nysted Bygg, Kronsteingruppen, HTH Harstad, and others across construction, retail, and local services.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Mediehuset Altaposten publishes a local newspaper (print and digital via eAvis), operates a regional news website (altaposten.no), runs local radio station Radio Alta, and produces podcasts and video content covering news, sports, culture, and community events for the Alta, Finnmark, and Nord-Troms regions of Northern Norway. The company sells digital and print subscriptions to individual readers and sells advertising and sponsored editorial content (annonsørinnhold) to local businesses.

Product overview

Mediehuset Altaposten operates a multi-platform local media portfolio centered on its main news website (altaposten.no) covering news, sports, culture, and opinion for Alta and Finnmark/Nord-Troms. The core offering includes a digital news portal, eAvis (digital newspaper via e-pages.pub), Radio Alta, podcasts, and video content. Supporting services include a culture calendar, obituaries search, and online bingo. The company also offers engagement games including Sudoku, Ordjakt, Tallknuser, Ordkrig, Ordsøk, and Kalduko (4x4 and 6x6 variants), along with a sponsored content section for advertisers.

Differentiator

Problem solved

Functional benefit

Brands

• Radio Alta: Radio station operated by Mediehuset Altaposten
• Altaposten eAvis

Products and services

• Altaposten News Portal (altaposten.no) Main online news portal of Mediehuset Altaposten providing local news coverage for Alta and the surrounding Finnmark/Nord-Troms region, organized into Nyheter, Sport, Kultur, Meninger, and Video sections. Targeted at general consumers in Northern Norway.
• eAvis (Digital Newspaper) Digital version of the print Altaposten newspaper delivered through the e-pages.pub platform, providing subscribers with online access to the full print edition. Targeted at subscribers who want a digital reading experience.
• Radio Alta Local radio station operated by Mediehuset Altaposten, broadcasting news, music, and community programming aimed at the Alta region's general audience.
• Print Newspaper Subscription Print edition of the Altaposten newspaper delivered to subscribers in the Alta, Finnmark, and Nord-Troms region, providing local news, sports, culture, and opinion coverage in physical form.
• Podcasts (Podkast) Podcast series distributed through the Altaposten website, covering local topics like salmon fishing (Laksepodden), football (Fotballbua), and historical investigations (e.g., the JFK assassination). Targeted at local listeners and on-demand audio consumers.
• Video Content Service Video content section featuring news clips, sports coverage, event recordings, live streams of local council meetings, sporting events (Altaposten Cup, Altaturneringen), and magazine-style series like Villmarksbarna and Superfotografene. Targeted at local viewers of on-demand and live video.
• Kulturkalenderen (Culture and Sports Calendar) Curated culture and sports calendar for Alta and the surrounding area, listing upcoming local events, exhibitions, and sports fixtures. Targeted at local residents seeking community event information.
• Dødsannonser (Obituaries) Online service enabling readers to read and search death notices (obituaries) published in the Alta/Finnmark region. Targeted at local community members seeking obituary information.
• Bingo (RTV Bingo) Online bingo game integrated with TV Nord and Radio Alta, providing interactive bingo gaming content to readers. Targeted at local entertainment-seeking users.
• Annonsørinnhold (Sponsored Content) Sponsored editorial content (native advertising) section featuring promotional articles from local businesses across construction, retail, tourism, and services sectors. Targeted at local businesses seeking to reach the Altaposten readership with branded content.

Named customers1 record

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Polaris MediacoreOthersMediehuset Altaposten is part of the Polaris Media group, one of Norway's largest local media companies. Polaris Media owns multiple regional newspapers and media houses across Norway. Altaposten operates under Polaris Media's umbrella, sharing technology infrastructure (e-pages digital platform), content systems, and corporate governance including cookie policy and openness law compliance (åpenhetsloven).
• Radio AltacoreStrategic or Co-development PartnerRadio Alta is a local radio station operated by Mediehuset Altaposten. It provides local radio content including news, music, and community programming for the Alta region. The radio station is accessible at radioalta.no and is featured as a main navigation item on altaposten.no.
• RTV BingominorChannel Partner/ Reseller/ DistributorRTV Bingo is a bingo service linked from altaposten.no under the Bingo section (rtvbingo.no). The partnership provides interactive bingo gaming content to Altaposten's audience as part of the site's entertainment offerings.
• Vær Varsom-plakaten (Press Ethics)coreStrategic or Co-development PartnerAltaposten operates under the Vær Varsom-plakatens (Press Ethics Code) rules for good press practice, as stated on the website footer. This is a regulatory/advisory partnership with the Norwegian Press Federation (Presse.no) governing journalistic ethics and editorial standards.
• Local Advertisers (Annonsører)minorChannel Partner/ Reseller/ DistributorLocal businesses purchase sponsored content (annonsørinnhold) on Altaposten's website, including companies like Nysted Bygg (construction), Kronsteingruppen (construction), Millionfisken (tourism/fishing), HTH Harstad (kitchens), and others across construction, retail, and local services sectors.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Amedia: Norway's largest local newspaper publisher, operating around 90+ local titles across Norway with subscription and advertising models. Directly comparable business model (local news, digital+print, sponsored content) and a more national footprint than Altaposten's Polaris Media parent.
• NRK Nordnytt: NRK's regional TV/radio/online news service for Nord-Norge, including Finnmark. Free, publicly funded competitor that covers much of the same regional news beats Altaposten does, compressing the addressable local market.

Direct peers

• Nordlys: Tromsø-based regional newspaper (Amedia title) covering Northern Norway including Nord-Troms and parts of Finnmark. Overlaps with Altaposten's coverage area on the Nord-Troms side and competes for the same regional advertising budgets.
• Rana Blad: Local newspaper for the Rana/Helgeland region in Northern Norway, published by Polaris Media. Sister-title comparison: same parent group, similar mid-sized local newspaper footprint, multi-platform offering and revenue mix.
• Avisa Nordland: Regional newspaper covering Nordland county in Northern Norway with print and digital editions. Comparable business model (subscription + advertising, multi-platform local news) under Polaris Media's wider competitor set.
• iFinnmark: Direct local competitor covering the Finnmark region in Northern Norway. Operates as a digital-first local news outlet competing for the same Alta/Finnmark readers and advertisers, making it the closest head-to-head peer.
• Finnmark Dagblad: Historical Finnmark regional newspaper that has gone through multiple owners and editions; functions as a partial overlap competitor for the same geographic news market and advertising base as Altaposten.

Regional players

• Radio Norge: National commercial radio network covering news and music in Norway including northern regions. Comparable to Altaposten's Radio Alta in being a local/national radio operator with news and community programming, though at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/altaposten
• Facebookfacebook.com/MediehusetAltaposten
• LinkedInlinkedin.com/company/mediehuset-altaposten

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediehuset Altaposten