Chloraseptic

What Chloraseptic does

Chloraseptic is a consumer healthcare brand specializing in over-the-counter (OTC) sore throat and mouth pain relief, currently positioned as the #1 doctor-recommended and #1 pediatrician-recommended sore throat spray brand in the United States per ProVoice and IQVIA ProVoice surveys. The product portfolio comprises two core format families — throat sprays (Cherry, Menthol, MAX Wild Berry, Warming Honey Lemon, Citrus, and Children's Cherry variants) and lozenges (Cherry, MAX Wild Berry, Warming Honey Lemon, Total Wild Cherry, Total Sugar Free Wild Cherry, and Citrus variants) — built around topical anesthetic/analgesic active ingredients including benzocaine (6mg–15mg), menthol (10mg), and phenol (1.4%–1.5%), with select "Total" formulations adding dextromethorphan HBr (5mg) for cough suppression. Lozenges feature a proprietary "soothing liquid center" delivery format, and MAX SKUs are positioned as the strongest available OTC relief without a prescription.

The brand was founded in 1970 and was acquired in 2015 by Prestige Consumer Healthcare Inc. (NYSE: PBH), a Tarrytown, NY-headquartered consumer goods company that operates a portfolio of OTC healthcare brands including Clear Eyes, Compound W, Dramamine, BC, Anacin, and Americaine. Chloraseptic generates revenue through one-time OTC consumer purchases distributed via retail pharmacy, drugstore, and mass merchandise channels in the U.S., Canada, Australia, and select other international markets. The brand has no direct e-commerce sales channel and instead uses its website for education, product selection guidance, and "Where to Buy" routing. Pricing is not publicly disclosed, and the brand relies on healthcare professional endorsement, sustained #1 recommendation rankings, and 50+ years of brand heritage as its primary commercial moat within a single, narrowly-defined therapeutic category.

Name

Chloraseptic

Legal name

Prestige Consumer Healthcare Inc.

Website

https://chloraseptic.com

Company type

Private

Founded year

1970

Operating status

Operating

Short description

Chloraseptic is an over-the-counter consumer healthcare brand that provides sore throat and mouth pain relief products (sprays and lozenges) to general consumers and parents, distributed through retail pharmacy and drugstore channels in the U.S., Canada, and Australia, and owned by Prestige Consumer Healthcare Inc. (NYSE: PBH).

Ownership category

akta.pro rank

Product category

OTC Sore Throat Care

NAICS

Medicinal and Botanical Manufacturing (325411)

SIC

Pharmaceutical Preparations (2834)

akta.pro primary industry

Cold, Flu, Cough & Allergy Remedies (Decongestants, Antihistamines, Cough Syrups, Lozenges) (CRADAMAD)

akta.pro secondary industries

OTC Pain Relief & Fever (Analgesics, Anti-inflammatory, Topical Pain Relief) (CRADAMAC), Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)

Keywords

• Throat lozenges
• Throat sprays
• OTC oral anesthetic
• Sore throat relief
• Consumer healthcare

Headquarters

HQ city

Lynchburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. OTC Consumer Healthcare Products: Chloraseptic generates revenue through the sale of over-the-counter sore throat relief products including sprays and lozenges. Products are sold as one-time purchases through retail channels including pharmacies, drugstores, and mass merchandise retailers. The brand is marketed and distributed by Prestige Consumer Healthcare Inc. to retail outlets in the US, Canada, Australia, and certain other international markets.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Chloraseptic manufactures and sells over-the-counter sore throat and mouth pain relief products in two primary formats: throat sprays and lozenges. The products use active ingredients such as benzocaine, menthol, phenol, and dextromethorphan HBr to provide fast-acting oral anesthetic, analgesic, and cough suppressant effects for adults and children. The brand is owned and distributed by Prestige Consumer Healthcare Inc. through retail channels in the US, Canada, Australia, and select international markets.

Product overview

Chloraseptic is a consumer healthcare brand owned by Prestige Consumer Healthcare Inc., specializing in over-the-counter sore throat relief products. The product portfolio consists of two core product lines: throat sprays (including Cherry, Menthol, MAX Wild Berry, Warming Honey Lemon, Citrus, and Children's Cherry variants) and lozenges (including Cherry, MAX Wild Berry, Warming Honey Lemon, Total Wild Cherry, Total Sugar Free Wild Cherry, and Citrus variants). Both product lines are doctor-recommended and provide fast-acting relief through topical anesthetic/analgesic ingredients like benzocaine and phenol. The brand claims to be the #1 Sore Throat Relief Brand and has been trusted by families for over 50 years. Products are designed for different age groups with sprays suitable for children 2-3+ years and lozenges for children 6+ years. Some products offer multi-symptom relief including cough suppression and nasal passage cooling.

Differentiator

Problem solved

Functional benefit

Brands

• Chloraseptic Children's: A sub-brand specifically designed for children's sore throat relief, featuring cherry-flavored spray safe for kids 3+ years old.

Products and services

• Chloraseptic Cherry Sore Throat Spray Fast-acting sore throat spray providing relief of sore throat pain and mouth pain, positioned as the #1 Doctor Recommended Sore Throat Spray brand, suitable for children ages 2 and up.
• Chloraseptic Cool Mint Menthol Sore Throat Spray Fast-acting sore throat spray with menthol for relief of sore throat pain and mouth pain; aspirin-free, sugar-free, for use in children ages 3 and older.
• Chloraseptic MAX Wild Berry Sore Throat Spray Maximum strength sore throat spray providing the strongest available over-the-counter relief with 1.5% phenol, coating to protect and reaching the back of the throat with a targeted spray.
• Chloraseptic Warming Honey Lemon Sore Throat Spray Warming spray providing fast-acting relief of sore throat and mouth pain with a honey lemon flavor.
• Chloraseptic Citrus Sore Throat Spray Fast-acting citrus-flavored sore throat spray for relief of sore throat pain.
• Chloraseptic Children's Cherry Spray Fast-acting sore throat spray specifically formulated for children, sugar-free cherry flavor, safe for kids 3+ and providing relief in seconds; positioned as the only throat spray safe for children ages 3+.
• Chloraseptic Cherry Sore Throat Lozenges Sore throat lozenges with an extra soothing Cherry Liquid Center providing fast-acting relief of sore throat and mouth pain, containing benzocaine for temporary pain relief.
• Chloraseptic MAX Wild Berry Sore Throat Lozenges Maximum strength lozenges with extra soothing Wild Berry Liquid Center; doctor recommended sore throat relief containing benzocaine 15mg for oral anesthetic/analgesic effect.
• Chloraseptic Warming Honey Lemon Sore Throat Lozenges Sore throat lozenges with soothing Honey Lemon Liquid Center providing fast-acting relief; doctor recommended with benzocaine 15mg for pain relief, suitable for children 3 years and over.
• Chloraseptic Total Wild Cherry Sore Throat Lozenges Multi-symptom formula lozenges with extra soothing liquid center that relieves pain, suppresses cough up to 4 hours, and cools nasal passages; contains dextromethorphan HBr for cough suppressant effect.
• Chloraseptic Total Sugar Free Wild Cherry Sore Throat Lozenges Sugar-free multi-symptom formula lozenges with soothing liquid center that relieve pain, suppress cough up to 4 hours, and cool nasal passages; contains benzocaine 6mg, dextromethorphan HBr 5mg, and menthol 10mg.
• Chloraseptic Citrus Sore Throat Lozenges Citrus-flavored sore throat lozenges with soothing liquid center for fast-acting sore throat pain relief; doctor recommended.

Quantifiable outcome

• #1 Doctor Recommended Sore Throat Spray brand (ProVoice Survey 2026)
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights2 records

Broad incumbents

• Robitussin: Robitussin, owned by Haleon, is a broad cold/cough care brand whose Total formula lozenges directly overlap Chloraseptic's Total multi-symptom SKU positioning.
• Vicks: Vicks (P&G) is a broader incumbent OTC cold/flu brand offering VapoRub, NyQuil, and DayQuil; competes with Chloraseptic within multi-symptom cold/flu treatment regimens at retail.
• Mucinex: Mucinex, owned by Reckitt Benckiser, is a dominant cold/flu/cough brand spanning expectorants and combinations, often co-purchased with Chloraseptic and competing for OTC shelf space and ad spend.

Direct peers

• Halls: Halls, owned by Mondelez, is the #1 cough drop brand in the US with comparable lozenge format, retail placement, and consumer demographic targeting.
• Luden's: Luden's is a heritage cough drop brand owned by Prestige Consumer Healthcare (same parent as Chloraseptic), competing in the same retail lozenge category with overlapping price positioning.
• Cepacol: Cepacol is a direct competitor in the OTC sore throat lozenge and spray category owned by Haleon, with overlapping active ingredients (benzocaine) and identical retail positioning in pharmacy aisles.
• Ricola: Ricola is a leading cough drop / lozenge brand with comparable retail distribution in drugstores and mass merchandise, and overlapping sore throat / cough relief positioning.
• Fisherman's Friend: Fisherman's Friend is a strong-menthol lozenge brand competing in the same cough/sore throat relief category with notable intensity positioning (Max Strength variants).
• Sucrets: Sucrets is a heritage sore throat lozenge brand with benzocaine-based formulations, competing in the same OTC sore throat category with overlapping positioning and pricing tier.

Emerging players

• Betadine (Mundipharma): Betadine throat spray/gargle is an emerging player in sore throat relief with antiseptic positioning, taking incremental share from anesthetic-based brands like Chloraseptic in international markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Chloraseptic

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chloraseptic