Åmells
Åmells is a Stockholm art gallery founded in 1920 that buys, sells, and rents Scandinavian art from the 1700s onward, serving private collectors, corporate clients via its Rent Your Art rental service, and museums through exhibition catalogues.
- Company typePrivate
- Founded1920
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Åmells does
Åmells is a Stockholm-based fine art dealer and gallery founded in 1920, specializing in Scandinavian art from the 1700s to the present. The company operates a single physical gallery at Birger Jarlsgatan 14 in central Stockholm, complemented by a bilingual Swedish/English website and an Online Gallery that extends the catalog beyond the storefront. Its offerings include curated exhibitions, expert-assisted buying and selling of fine art, professional valuation and advisory services, annual exhibition catalogues and publications, and a dedicated Åmells Photography department focused on Swedish photography. Revenue is generated across four streams: one-time fine art sales, recurring corporate art rentals (Rent Your Art and Rent Public Art), professional advisory and valuation services, and sales of exhibition publications. The Rent Your Art service, launched in 2005, lends from a collection of over 3,000 works under annual contracts that bundle transport, installation, and insurance at SEK 8,000-15,000 per month. The firm serves private collectors and art enthusiasts, corporate clients furnishing offices and public spaces, and museums and cultural institutions purchasing publications. Åmells is privately held, headquartered in Stockholm, Sweden, and operates with 11-50 employees across its gallery, rental, advisory, and publication activities.
Åmells firmographics
Firmographics- Name
- Åmells
- Legal name
- Åmells
- Website
- https://amells.com
- Company type
- Private
- Founded year
- 1920
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Åmells is a Stockholm art gallery founded in 1920 that buys, sells, and rents Scandinavian art from the 1700s onward, serving private collectors, corporate clients via its Rent Your Art rental service, and museums through exhibition catalogues.
- Ownership category
- akta.pro rank
Åmells industry classification
Industry- Product category
- Fine Art Gallery
- NAICS
- Art Dealers (45992), Art Dealers (459920)
- akta.pro primary industry
- Luxury Department/Flagship & Multi-brand Boutiques (Jewelry/Watches) (CRAKAGAF)
- akta.pro secondary industry
- Luxury Consignment Boutiques (Online/Offline) (CRAKAKAE)
Keywords
Where Åmells is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Åmells business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Art Sales: Primary revenue from selling fine art including paintings, sculptures, photography, and contemporary art. The company specializes in Scandinavian art from the 1700s to present day.
- Art Rental (Rent Your Art): Art rental service for corporate clients, charging monthly fees for artwork loans. Rental includes transport, installation, and insurance. Contract period runs for one year with three-month notice period.
- Art Advisory Services: Professional art advisory including valuation services and consultation for buying or selling art.
- Publications and Catalogues: Sale of exhibition catalogues and art publications produced annually.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Art rental for corporate offices starting at SEK 8,000 per month |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Åmells product offering
Product offeringCore offering
Åmells is a Stockholm-based fine art gallery and dealer specializing in Scandinavian art from the 1700s to the present, founded in 1920. It sells paintings and works on paper through the gallery, offers a corporate art-rental program branded "Rent Your Art", and provides advisory, valuation, and specialized art photography services. The combination of historical depth, Nordic specialization, and photography expertise underpins both sales and fee-based engagements.
Product overview
Åmells is a fine art dealer and gallery established in 1920 in Stockholm, specializing in Scandinavian art from the 17th century to the present day. The company operates as a unified offering combining a physical gallery with curated exhibitions and multiple service lines: the core Gallery services for buying and selling art, the Rent Your Art division for corporate art rental with over 3,000 works available, the specialized Åmells Photography department for Swedish and international photography, and an Online Gallery for digital access to their collection. Additional services include art valuation, advisory consulting, and public art installations.
Differentiator
Problem solved
Functional benefit
Brands
- Rent Your Art: Corporate art rental service offering artwork rentals for offices and public spaces, includes transport, installation, and insurance
Products and services
- Scandinavian Art Sales
Companies that use Åmells
Customer profileSegments3 records
Ideal customer profiles3 records
Åmells technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Åmells partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights4 records
Åmells competitors and assessment
Company assessmentRegional players
- Dorotheum: Vienna-based auction house, the largest in the German-speaking region, with established fine art and antiques departments. Comparable in operating model (traditional auction and gallery sales) but operates in a different European geography, making it a regional rather than direct competitor.
- Artcurial: Paris-based auction house covering fine art, decorative arts, and Scandinavian/Modern design categories. Operates with a similar traditional gallery and auction model but serves primarily French and broader European markets rather than competing directly in Stockholm.
Direct peers
- Bukowskis: Stockholm-based fine art and antiques auction house founded in 1870, serving the same Scandinavian collector base as Åmells with auction sales, valuations, and physical showrooms. Most directly comparable peer given shared Stockholm location and Nordic art specialization.
- Uppsala Auktionskammare: Swedish auction house operating across fine art and antiques. Operates in overlapping Scandinavian art and antiques markets with Åmells and targets the same collector base, providing appraisal and consignment services.
- Stockholms Auktionsverk: Sweden's oldest auction house, founded in 1674, based in Stockholm. Competes directly with Åmells in fine art, antiques, and Scandinavian collectibles sales and valuations, sharing the same primary customer segments.
- Bruun Rasmussen: Denmark's leading auction house, founded in 1948, specializing in fine art and Nordic design. Closest regional Scandinavian peer operating in the same Nordic art market and serving overlapping collector and institutional clients.
Broad incumbents
- Phillips: International auction house covering 20th-century and contemporary art, including Scandinavian and Nordic modern works. Broad incumbent competitor that overlaps with Åmells' contemporary and photography segments.
- Sotheby's: Global fine art auction house and private sales platform operating worldwide, including the Scandinavian art category. Larger incumbent with broader geographic reach and deeper consignor relationships, competing for high-value Nordic works and serious collectors.
- Christie's: Global fine art auction house with established Nordic art department and private sale capabilities. Operates at the high end of the same Scandinavian art category Åmells serves, attracting both consignors and buyers who might otherwise transact locally.
Emerging players
- Lauritz.com: Nordic-focused online auction platform listed on Nasdaq First North, offering fine art and antiques across Scandinavian categories. Competes with Åmells at lower price points and broader inventory, with an online-first model that contrasts with Åmells' gallery-centric approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Åmells social profiles
Digital presenceÅmells financial estimates
Financial estimateRevenue estimate
Valuation estimate
Åmells leadership team
Management profileNumber of profiles
Åmells subsidiaries and ownership
Company hierarchySubsidiaries1 record
Åmells funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Åmells M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Åmells
What does Åmells do?
Åmells is a Stockholm-based fine art gallery and dealer specializing in Scandinavian art from the 1700s to the present, founded in 1920. It sells paintings and works on paper through the gallery, offers a corporate art-rental program branded "Rent Your Art", and provides advisory, valuation, and specialized art photography services. The combination of historical depth, Nordic specialization, and photography expertise underpins both sales and fee-based engagements.
Is Åmells a public or private company?
Åmells is a private company. It is classified as unknown and is currently operating.
When was Åmells founded?
Åmells was founded in 1920. It employs 11 to 50 people.
Where is Åmells based?
Åmells is headquartered in Stockholm, Sweden, in the Europe region.
How does Åmells make money?
Four revenue lines are on record. Art Sales are the primary driver. The others are art Rental (Rent Your Art), art Advisory Services and publications and Catalogues.
Who are Åmells's main competitors?
Regional players on record are Dorotheum and Artcurial. Direct peers are Bukowskis, Uppsala Auktionskammare, Stockholms Auktionsverk and Bruun Rasmussen. Broad incumbents are Phillips, Sotheby's and Christie's. Lauritz.com is listed as an emerging player.
Does Åmells have an API?
No public API is recorded for Åmells.
What industry is Åmells in?
Åmells's product category is Fine Art Gallery. Its primary akta.pro industry code is CRAKAGAF, Luxury Department/Flagship & Multi-brand Boutiques (Jewelry/Watches), with a secondary code of CRAKAKAE, Luxury Consignment Boutiques (Online/Offline). Its NAICS code is 45992.