SlotssøBadet

What SlotssøBadet does

Slotssøbadet is a municipal aquatic center and water park located at Hospitalsgade 16 in central Kolding, Denmark, with scenic views over Koldinghus castle and Slotssøen (the Castle Lake). The facility is operated by Akturum, a municipal recreation organization that also runs Dronning Dorotheas Badstue, Danhostel Kolding, Forum Kolding, and Kongeåbadet under a shared governance structure led by Direktør Jørn Pedersen. The core product is a Badeland (swimming complex) comprising seven distinct pools, a 55-meter water slide, a spray park, a seasonal outdoor pool, a Sauna Bellavista, infrared deep heat therapy, and a lifeguard training tower. Supporting amenities include Barfodscafé (a barefoot café on-site) and a reception/retail area.

The facility monetizes through a multi-stream model: per-visit admission fees with adult, child, and evening-discounted tiers (e.g., half-price Motorsaften), pre-purchased clip cards that two adults can share, gift cards redeemable across the entire Akturum portfolio, and structured group bookings for schools, bachelor parties, and children's birthday parties. Recurring programming includes baby swimming (including father-infant classes), Dolphin Week (Delfinuge), AquaFitness variants (Aqua Zumba, Aqua Crossfit, pregnancy gymnastics), yoga, Saunagus rituals, and adult-only quiet evenings. Go-to-market is predominantly direct-to-consumer walk-in, supported by online gift card e-commerce, phone/email group bookings, and organic social media presence on Facebook and Instagram.

The customer base is distributed across families with children (primary), children and youth in swimming education programs, adults seeking wellness and fitness, schools booking structured lessons, and private/corporate groups booking events. Slotssøbadet has no proprietary technology platform, mobile app, API, or disclosed AI capabilities; the core value proposition is physical, location-based, and experiential rather than technology-mediated. A regulatory control report (findsmiley.dk ID 73722) is on file, evidencing active compliance with Danish facility-safety oversight.

Name

SlotssøBadet

Legal name

Akturum

Website

https://ssbad.dk

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Slotssøbadet is a municipal aquatic center and water park in central Kolding, Denmark, operated by Akturum, serving families, schools, and wellness-seeking adults with seven pools, a water slide, saunas, fitness classes, and event hosting.

Ownership category

akta.pro rank

Product category

Public Aquatic Facility Services

NAICS

Amusement and Theme Parks (71311), Amusement Parks and Arcades (7131), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB)

akta.pro secondary industries

Aquatic Centers & Swimming Facilities (MPAKAEAF), Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides) (THAAABAA), Water Park Concessions & Guest Services (Food, Retail, Lockers, Cabanas) (THAAABAH)

Keywords

• Municipal swimming facility
• Aquatic recreation center
• Water park services
• Swimming instruction programs
• Wellness sauna services

Headquarters

HQ city

Kolding

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Entry Fees and Admissions: Individual and family admission fees to the swimming facility and water park. Adult and child pricing tiers with special evening rates.
2. Membership and Clip Cards: Recurring or pre-purchased access passes including adult clip cards that can be shared between two adults, offering convenience and perceived value.
3. Gift Cards: Gift cards sold for use across all Akturum departments including Slotssøbadet, Dronning Dorotheas Badstue, Danhostel Kolding, concerts and events, and fitness activities.
4. Events and Activities: Specialized programming including dolphin weeks, birthday parties, bachelor parties, school arrangements, quiet evenings for adults, sauna experiences, yoga, and aqua fitness classes.
5. Café and Retail: Barfodscafé (barefoot café) within the facility serving refreshments to visitors, and a shop/reception selling merchandise and essentials.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Slotssøbadet operates a municipal aquatic center and water park in Kolding, Denmark, offering swim access across seven pools, a 55-meter water slide, spray park, seasonal outdoor pool, sauna facilities, and infrared heat therapy. The center runs swimming lessons, baby swimming, dolphin weeks, aqua fitness, yoga, and other structured programs, alongside event hosting for children's birthdays, schools, bachelor parties, and adult-only evenings. Revenue is generated through admission fees, clip cards, gift cards redeemable across all Akturum facilities, group bookings, and an on-site barefoot café.

Product overview

Slotssøbadet is a municipal aquatic center operated by Akturum, located in the heart of Kolding, Denmark, with views of Koldinghus and Slotssøen. The facility consists of a Badeland (swimming pool complex) with seven different pools as its core product, complemented by extensive training and fitness activities (AquaFitness, yoga, pregnancy gymnastics, swimming lessons, baby swimming), wellness services (Saunagus, infrared deep heat, Sauna Bellavista), and event hosting capabilities (children's birthday parties, dolphin weeks, school arrangements, adult-only evenings). Supporting facilities include a Barfodscafé, a 55-meter water slide, Spray Park, seasonal outdoor pool, and lifeguard training tower. The center also offers gift cards and package deals redeemable across all Akturum group facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Badeland (Swimming Facility and Water Park)

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights1 record

Regional players

• Joboland: Water park and amusement park on Bornholm, Denmark, focused on family aquatic recreation. Comparable as a Danish water park operator serving regional family demand, though located in a different geography.
• BonBon-Land: Danish family amusement park in southern Zealand with smaller water attractions. Comparable as a Danish family amusement operator with aquatic elements, though more amusement-ride focused than Slotssøbadet.

Direct peers

• Fårup Sommerland: Fårup Sommerland is a Danish amusement and water park in North Jutland with extensive water slides, wave pools, and family attractions. Comparable as a Danish water park operator targeting families and tourists with combined amusement/aquatic offerings.
• Lalandia: Lalandia operates indoor water parks attached to holiday centers in Billund and Rødby, Denmark. Most directly comparable to Slotssøbadet: indoor water slides, pools, family aquatic recreation, and on-site accommodation/F&B — same core product and target demographic of Danish families.
• Djurs Sommerland: Major Danish amusement park with a substantial water park section. Comparable as a regional Danish operator combining amusement rides with aquatic attractions aimed at families, and located within the same Danish catchment.

Broad incumbents

• LEGOLAND Billund Resort: Large Danish theme park resort operator owned by Merlin Entertainments; includes water park components and on-site accommodation. Comparable as a Danish destination family attraction with water-based elements, though much broader in scope.
• Tivoli Copenhagen: Iconic Copenhagen amusement park with seasonal water features and event programming. Comparable as a Danish amusement/recreation venue with cultural significance, though much larger and broader in scope than Slotssøbadet.
• Center Parcs Europe: European operator of forest holiday villages with on-site subtropical water parks (Aqua Mundo) — comparable business model combining family accommodation with indoor water park facilities and similar target demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61573253363653
• Instagraminstagram.com/slotssoebadet
• Xx.com/ssbad
• LinkedInlinkedin.com/company/slotss-badet

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SlotssøBadet