LivingMom Birth
LivingMom Birth is a Utah-based midwifery practice serving expectant mothers through home birth, placenta encapsulation, childbirth education, and herbal apothecary products. Founded by Rachel Talley, the founder-operated practice serves the Wasatch Front, with placenta encapsulation shipped across North America.
- Company typePrivate
- Founded-
- HeadquartersPleasant Grove, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What LivingMom Birth does
LivingMom Birth is a founder-operated maternal wellness practice headquartered in Pleasant Grove, Utah, serving expectant and new mothers along the Wasatch Front and select clients across North America. The company is built around the credentials of founder Rachel Talley, a certified doula since 1999, a certified nutritional herbologist since 2000, and a practicing homebirth midwife since 2008. Its core service portfolio consists of home birth midwifery, placenta encapsulation (locally attended and mail-order across North America), structured childbirth education (LivingMom Positive Childbirth Courses taught for 15+ years), and nutritional counseling. The business also retails a line of herbal apothecary products, including yoni steam blends, herbal capsules, and postpartum sitz bath blends, through its own e-commerce shop at livingmombirth.com.
The operating model is a direct-to-consumer, community-led service practice with no disclosed technology platform, no public-facing API, and no AI components. Distribution is mixed: local in-person midwifery and home visits along the Wasatch Front, plus direct e-commerce for herbal and encapsulation products. Marketing is primarily organic, powered by a long-standing blog archive, an Instagram presence, word-of-mouth referrals, and birth-testimonial content. Pricing is largely quote-based for services, with donation-based nutritional counseling signaling a community trust posture rather than a venture-growth model.
Commercially, LivingMom Birth is a sole proprietorship-style small business with no institutional investment, no parent company, and no documented M&A activity. The team is small (likely 2-5 people) and centered on Rachel Talley, with partner Yulia assisting on midwifery services. Revenue is generated from professional services fees (midwifery, encapsulation, childbirth education), apothecary product sales, and at-will donations for nutritional counseling. The business profile is that of a stable, long-tenured lifestyle practice rather than a venture-scalable company.
LivingMom Birth firmographics
Firmographics- Name
- LivingMom Birth
- Legal name
- LivingMom Birth
- Website
- http://livingmombirth.com
- Company type
- Private
- Operating status
- Operating
- Short description
- LivingMom Birth is a Utah-based midwifery practice serving expectant mothers through home birth, placenta encapsulation, childbirth education, and herbal apothecary products. Founded by Rachel Talley, the founder-operated practice serves the Wasatch Front, with placenta encapsulation shipped across North America.
- Ownership category
- akta.pro rank
LivingMom Birth industry classification
Industry- Product category
- Midwifery and Holistic Maternal Care Services
- NAICS
- Home Health Care Services (62161)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro industry
- Postpartum Newborn Care & Parent Education (NCS)Home & Personal Services/Childcare, Babysitting & Nanny Services/Newborn Care Specialist (NCS) ServicesNewborn Routine Setup & Household Newborn Logistics (NCS)Home & Personal Services/Childcare, Babysitting & Nanny Services/Newborn Care Specialist (NCS) Services
Keywords
Where LivingMom Birth is headquartered
LocationHeadquarters
- HQ city
- Pleasant Grove
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LivingMom Birth business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales
Revenue model
- Midwifery Services: Home birth midwifery services provided by certified practitioner Rachel Talley, including prenatal care, birth attendance, and postpartum support along the Wasatch Front.
- Placenta Encapsulation: Placenta processing and encapsulation services offered as standalone product or with herbal apothecary blends. Includes various placenta preparation products.
- Childbirth Education: LivingMom Positive Childbirth Courses taught for 15+ years, providing expectant mothers with knowledge for empowered birth experiences.
- Herbal Apothecary Products: Online shop selling herbal blends including yoni steams, herb capsules, and nutritional supplements. Revenue from direct product sales.
- Nutritional Counseling: Donation-based nutritional herbology counseling services. Rachel operates on a suggested donation model for nutritional guidance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Donation-based nutritional counseling |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
LivingMom Birth product offering
Product offeringCore offering
LivingMom Birth is a Utah-based midwifery practice that provides home birth services, placenta encapsulation, childbirth education, and nutritional counseling for expectant mothers. The practice also retails an herbal apothecary line including yoni steams and herbal capsules to support natural maternal and reproductive wellness.
Product overview
LivingMom Birth is a service-based business offering a unified portfolio of maternal health services and wellness products. The core offerings include midwifery services for homebirth, placenta encapsulation (combining pharmaceutical-grade processing with healing herbs), childbirth education courses, healthy eating guidance, emotional healing facilitation, and nutritional counseling. These services are complemented by a product line of apothecary items including yoni steam products, herbal blend capsules, and placenta encapsulation preparations with various herbal formulations such as Bye Bye Blues, Lacta Love, Calming Blend, and Strong Mama.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Birth Midwifery Service Comprehensive home birth midwifery care for expectant mothers in Utah, covering prenatal visits, attendance at the home birth, and postpartum follow-up. Designed for women seeking a natural, low-intervention birth experience outside of a hospital.
- Placenta Encapsulation Service
- Childbirth Education Course
- Nutritional Counseling
- Herbal Apothecary Products
Companies that use LivingMom Birth
Customer profileSegments2 records
Ideal customer profiles1 record
LivingMom Birth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LivingMom Birth partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
LivingMom Birth competitors and assessment
Company assessmentDirect peers
- The Farm Midwifery Center: Legendary Tennessee homebirth midwifery practice founded by Ina May Gaskin offering prenatal, birth, and postpartum care in a holistic, low-intervention model. Highly comparable to LivingMom Birth in service mix, philosophy, and apprenticeship-style practitioner model.
- Birth Boot Camp: National childbirth education company offering in-person and online courses for expectant parents seeking unmedicated and informed birth. Overlaps directly with LivingMom's 15-year childbirth education program and natural-birth curriculum.
- Birthing From Within: Childbirth education methodology and doula/midwife training program founded by Pam England that emphasizes holistic preparation, emotional healing, and informed choice. Closely aligned with LivingMom's emotional-clearing facilitation and empowerment-focused curriculum.
- Mama Natural: Leading digital content and education platform for natural pregnancy, birth, and postpartum led by Genevieve Howland. Comparable as a natural-birth content authority competing for the same expectant-mother audience LivingMom reaches through its blog and courses.
- Commonsense Childbirth: Midwifery practice and birth center founded by Jennie Joseph offering holistic prenatal, birth, and postpartum care with a strong focus on underserved communities. Comparable service model to LivingMom Birth, including out-of-hospital birth and wraparound postpartum support.
- Midwifery Today: Long-running midwifery publication and conference organization serving the homebirth and out-of-hospital midwifery community. Comparable audience and professional positioning to LivingMom's community-led midwifery focus.
Broad incumbents
- American College of Nurse-Midwives: National professional association representing certified nurse-midwives and certified midwives across all practice settings. Represents the broader institutional midwifery establishment against which independent homebirth practices like LivingMom Birth position themselves.
- National Association of Certified Professional Midwives: Professional association specifically representing Certified Professional Midwives (CPMs), the credential most aligned with homebirth and out-of-hospital practice. Directly comparable professional positioning to Rachel Talley's homebirth midwife practice.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
LivingMom Birth social profiles
Digital presenceLivingMom Birth financial estimates
Financial estimateRevenue estimate
Valuation estimate
LivingMom Birth leadership team
Management profileNumber of profiles
Profiles1 record
LivingMom Birth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LivingMom Birth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LivingMom Birth
What does LivingMom Birth do?
LivingMom Birth is a Utah-based midwifery practice that provides home birth services, placenta encapsulation, childbirth education, and nutritional counseling for expectant mothers. The practice also retails an herbal apothecary line including yoni steams and herbal capsules to support natural maternal and reproductive wellness.
Is LivingMom Birth a public or private company?
LivingMom Birth is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LivingMom Birth founded?
LivingMom Birth was founded in -1.
Where is LivingMom Birth based?
LivingMom Birth is headquartered in Pleasant Grove, United States, in the North America region.
How does LivingMom Birth make money?
Five revenue lines are on record. Midwifery Services are the primary driver. The others are placenta Encapsulation, childbirth Education, herbal Apothecary Products and nutritional Counseling.
Who are LivingMom Birth's main competitors?
Direct peers on record are The Farm Midwifery Center, Birth Boot Camp, Birthing From Within, Mama Natural, Commonsense Childbirth and Midwifery Today. Broad incumbents are American College of Nurse-Midwives and National Association of Certified Professional Midwives.
Does LivingMom Birth have an API?
No public API is recorded for LivingMom Birth.
What industry is LivingMom Birth in?
LivingMom Birth's product category is Midwifery and Holistic Maternal Care Services. Its primary akta.pro industry code is HSAAACAA, Postpartum Newborn Care & Parent Education (NCS), with a secondary code of HSAAACAI, Newborn Routine Setup & Household Newborn Logistics (NCS). Its NAICS code is 62161 and its SIC code is 8082.