Grande Dunes Tennis Club

Name

Grande Dunes Tennis Club

Legal name

Grande Dunes Tennis Club

Website

https://grandedunestennis.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Tennis Club Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF)

akta.pro secondary industries

Tennis & Racquet Sports Facilities (MPAKAEAE), Racquet Sports (Tennis/Pickleball/Badminton/Squash) Retail (CRAMABAF)

Keywords

• Tennis lessons
• Tennis club membership
• Junior tennis programs
• Tennis summer camps
• Racquet stringing

Headquarters

HQ city

Myrtle Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Membership Fees: Family and single memberships providing unlimited court access, reduced lesson rates, fitness center access, and member discounts on pro shop merchandise and events. One-week reservation policy for Har-Tru clay courts.
2. Court Access Fees: Day-use court fees for non-members: $20/day per person for 2-hour court play, $65 for groups of 4. Members receive unlimited court access. Non-members limited to once monthly play excluding lessons.
3. Private and Semi-Private Tennis Lessons: Private lessons with Director of Tennis ($75 member/$90 non-member per hour), Head Professionals ($55/$70 per hour), and Teaching Professionals ($55/$70 member/$70 non-member per hour). Semi-private lessons available for groups.
4. Tennis Camps: Summer camps for ages 4-18 including Red Ball ($149 member/$179 non-member per week), Orange Ball, Green Ball, and Yellow Ball camps. Weekend tennis camp packages available.
5. Adult Clinics: Weekly adult tennis clinics including Advanced Clinic, Doubles Drills & Strategy, Cardio Tennis, Tennis 102, and Co-ed Clinic at various skill levels (2.0-5.0).
6. After-School Clinics: Monthly after-school junior tennis programs for ages 4-18, with sessions prorated based on school dates. Red Ball (ages 4-7), Orange Ball (ages 6-10), Green Ball (ages 7-11), and Yellow Ball (ages 8-18) programs.
7. Tennis Day Camps: Full-day tennis camps at $150 per person and partial day camps at $110 per person. Includes warm-up, drills, strategy, positioning, and match play with coaching.
8. Pro Shop Sales: Fully stocked pro shop offering racquet stringing (24-hour turnaround), demo racquets ($5-8 rental), racquet evaluation, and general tennis merchandise.
9. Ball Machine Rental: Ball machine rental at $15-$25 for 30 minutes, $20-$30 for 60 minutes, or $150 for 5 days unlimited.
10. Event Hosting: Private parties, corporate outings, and birthday parties. Pricing varies upon request. Court rental, outdoor terrace, and tennis pros available.
11. Weekend Tennis Camp Packages: Weekend tennis camp packages including Friday meet & greet, Saturday full day (morning drills, lunch, afternoon match play), and Sunday morning drills with round robin. Includes court time and fitness center access.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Grande Dunes Tennis Club operates a semi-private tennis facility centered on 10 Har-Tru clay courts, offering private and group tennis lessons, adult clinics, junior after-school programs, summer tennis camps, weekend tennis camp packages, USTA league teams, and sanctioned tournaments. Ancillary revenue comes from a fully stocked pro shop, racquet stringing and demo racquets, ball machine rental, fitness center access, and event hosting for private parties and corporate outings.

Product overview

Grande Dunes Tennis Club is a semi-private tennis facility offering a comprehensive suite of tennis programs and services centered around its 10 Har-Tru clay courts (8 lit). The core offerings include private, semi-private, and group lessons delivered by USPTA-certified professionals, alongside structured adult clinics and junior development programs. The club operates seasonal summer camps (Tennis & Activity Camps and advanced Yellow/Green Ball Camps), weekend tennis packages, and day camp options. Ancillary services include a fully stocked pro shop, racquet stringing, ball machine rental, fitness center access, and event hosting. Membership provides priority court access and discounted rates on all programs. USTA team participation and sanctioned tournaments round out the competitive offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Club Membership Recurring family and single membership providing unlimited court access across 10 Har-Tru clay courts, reduced lesson rates, fitness center access, member socials, league play, and pro shop discounts. Members benefit from a one-week court reservation policy.
• Private Tennis Lessons One-on-one tennis instruction from USPTA-certified professionals at three tiers: Director of Tennis ($75 member/$90 non-member per hour), Head Professionals ($55/$70), and Teaching Professionals ($55/$70), with shorter 30-minute options available.
• Semi-Private Tennis Lessons Small-group lessons for 2-4 players with per-person pricing that varies by group size (e.g., $40-$55 per person per hour for 2 players; $28-$49 per person per hour for 4+ players depending on member status).
• Adult Tennis Clinics Weekly adult clinics across skill levels including Advanced Clinic (3.5+), Doubles Drills & Strategy (3.0+), Cardio Tennis (2.0+), Co'ed Clinic (2.5+), and Tennis 102.
• After-School Tennis Clinics Monthly junior tennis programs for ages 4-18 grouped under USTA 10 and Under methodology — Red Ball (ages 4-7), Orange Ball (ages 6-10), Green Ball (ages 7-11), Yellow Ball (ages 8-18) — with sessions prorated based on school dates.
• Tennis & Activity Summer Camps Weekly summer camps for ages 4-18 (beginner to intermediate) running June 15 through August 6 featuring tennis instruction plus games, crafts, and field activities. Member rate $149/week, non-member $179/week.
• Yellow/Green Ball Summer Camps Advanced and elite junior training for tournament-level players ages 9-College, including Yellow Ball (ages 10-College; $160 member/$210 non-member per week) and Intermediate/Advanced Green Ball (ages 9-12) programs.
• Tennis Day Camps Full-day ($150 per person) or partial-day mini camp ($110 per person) tennis instruction programs with morning warm-up, drills, strategy, and match play; minimum 4 people.
• Weekend Tennis Camp Multi-day tennis getaway package including Friday meet-and-greet, Saturday full day of drills, lunch, and afternoon match play, and Sunday morning drills and round robin; includes court time and fitness center access.
• USTA Teams Organized competitive tennis league teams spanning NTRP skill levels 2.0 to 5.0 for adult members and players.
• Cardio Tennis Fitness-oriented tennis program combining cardiovascular workout with tennis drills for adults at 2.0+ skill level.
• Sanctioned Tournaments Competitive tennis tournaments organized by the club for members and visitors, plus sanctioned USTA tournament hosting.
• Pro Shop Fully stocked tennis pro shop offering racquets, strings, apparel, and accessories with a 10% member discount on merchandise.
• Racquet Stringing and Demo Racquets Racquet evaluation, demo racquet rental ($5-$8 with rental fee applied to purchases), and stringing service with a 24-hour turnaround guarantee.
• Ball Machine Rental Ball machine rental available at 30-minute ($15 member/$25 non-member), 60-minute ($20/$30), or 5-day unlimited ($150) intervals for player practice sessions.
• Fitness Center Access Access to the club's approximately 5,000-square-foot state-of-the-art fitness facility, included with membership and available for an additional $10 to non-member day-use players.
• Private Events and Parties Venue rental for private parties, corporate outings, and birthday celebrations that includes court access, outdoor terrace, and tennis pros; pricing provided upon request.
• Day-Use Court Rentals (Non-Members) Day-rate court access for non-members and visitors at $20/day per person for 2-hour play, $65 for a group of 4, and $10 for additional fitness facility access.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vanderbilt Tennis Club: Long-standing Naples, Florida tennis club offering lessons, leagues, junior programs, and events in a similar resort/residential market. Closely matches Grande Dunes on programming mix and member/non-member pricing model.
• Racquet Club of Memphis: Historic private tennis and athletic club in Memphis offering lessons, leagues, junior programs, and social tennis. Comparable as a member-based tennis club with similar programming breadth and a comparable staff certification profile.
• Kiawah Island Club: Private South Carolina Lowcountry club with a full tennis program, junior development, and resort-style amenities. Comparable as a premium member-based tennis facility in the Southeast coastal corridor serving both residents and visitors.
• Sea Pines Country Club: Hilton Head Island resort community club offering tennis, golf, and recreational amenities in a Southeast coastal tourism market. Directly comparable as a member-based racquet sports facility serving a similar vacationer-and-resident mix.
• The Dunes Golf and Beach Club: Myrtle Beach-based private club where Grande Dunes' owners and Head Pros previously worked. Operates tennis programming alongside golf and beach amenities, providing a direct local comparison for member experience and competitive positioning.

Broad incumbents

• ClubCorp / Invited Clubs: Largest owner-operator of private golf and country clubs in the US, many of which offer tennis programming. Comparable as a multi-club operator with member-based racquet sports, but operates at vastly greater scale and with broader amenity portfolios.
• Life Time Athletic (tennis programming): National fitness club operator that includes racquet sports programming (tennis, pickleball) as part of a broader membership portfolio. Comparable as a multi-revenue stream racquet sports operator, but at much larger scale and with broader amenities.

Emerging players

• IMG Academy (tennis program): Bradenton, Florida-based performance tennis academy with elite junior development, boarding, and tournament training. Comparable on the elite junior development side, though a different business model (academy rather than member club).
• Evert Tennis Academy: Boca Raton-based tennis academy focused on competitive junior player development. Comparable as a coaching-intensive junior tennis development program, but more specialized and less broad than Grande Dunes' full club offering.
• USTA National Campus (Orlando): Flagship USTA tennis facility offering lessons, camps, junior programming, and tournaments. Comparable on programming structure (USTA-aligned methodology) and junior development, but operates as a non-profit public facility rather than a member club.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gdtcmyrtlebeach
• LinkedInlinkedin.com/company/grande-dunes-tennis-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grande Dunes Tennis Club