Anfra

What Anfra does

Anfra S.A. is a privately held Chilean industrial components distributor headquartered at Lira 764, Santiago, specializing in bearings (rodamientos), seals (retenes), and adjacent mechanical parts for the mining, agriculture, machinery, and automotive aftermarket sectors. The company has operated continuously for over 40 years under the Anfra trade name as a Sociedad Anónima under Chilean law, with no disclosed external investors, parent entity, or public listing.

The company's core offering is a 4,762-SKU catalog organized across nine product lines: 2,363 bearings, 2,027 seals, 137 hydraulic seals, 24 blind seals, 63 bearing housings/supports, 63 wheel hubs, 38 pulleys, 19 locking devices, and 3 industrial greases. Product is sourced from a portfolio of global and regional manufacturers including Tier-1 bearing OEMs JTEKT, NTN, and NSK, sealing specialist Corteco, and minor brands WLK, MBS, CBR, and SAV. Underlying technology is a conventional e-commerce storefront with parametric search by SKU, part number, and physical dimensions — no proprietary AI, API, or mobile app layer is exposed.

Anfra operates a dual-channel revenue model: a retail e-commerce channel with per-unit CLP pricing and individual cart checkout, and a wholesale channel gated behind a formal business validation process that unlocks bulk quotation tools and volume-based pricing. Orders are fulfilled either via customer pickup at the Santiago headquarters (with dedicated parking via Calle Copiapó) or via nationwide courier dispatch using buyer-selected carriers. The company employs between 11 and 50 staff and runs sales support through a dedicated mesa central and a multi-line Ventas desk, supplemented by a named sales-executive team referenced via an "Equipo de Ventas" page.

Name

Anfra

Legal name

Anfra S.A.

Website

https://anfra.cl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Anfra S.A. is a Chilean industrial components distributor specializing in bearings, seals, and mechanical parts for the mining, agriculture, machinery, and automotive aftermarket industries. Operating from Santiago for over 40 years, it sells a 4,762-SKU catalog via retail e-commerce and validated wholesale channels with nationwide courier delivery.

Ownership category

akta.pro rank

Product category

Industrial Bearings and Seals Distribution

NAICS

Other Commercial Equipment Merchant Wholesalers (42344), Service Establishment Equipment and Supplies Merchant Wholesalers (42385)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)

Keywords

• Industrial bearings distribution
• Mechanical seals supply
• Automotive replacement parts
• Industrial component imports
• Wholesale power transmission

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Retail and Wholesale: Direct sales of industrial components including bearings, seals, hydraulic seals, brackets, wheel hubs, grease, pulleys, and locks. Operates both retail e-commerce and wholesale channels with volume-based pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Anfra S.A. imports and distributes industrial bearings (rodamientos), mechanical seals (retenes), hydraulic seals, blind seals, pulleys, bearing housings (soportes), wheel hubs (mazas de rueda), locking devices (seguros), and industrial grease for mining, agriculture, manufacturing, and automotive applications in Chile. The company operates a catalog of 4,762 SKUs sourced from global manufacturers including JTEKT, NTN, NSK, and Corteco, and sells through both retail e-commerce and validated B2B wholesale channels with volume-based pricing.

Product overview

Anfra S.A. is an industrial components distributor specializing in bearings and seals with a catalog of over 4,762 products. The core offering consists of Rodamientos (bearings) as the largest category with 2,363 items, followed by Retenes (mechanical seals) with 2,027 products. Additional specialized product lines include Reten Hidraulico (hydraulic seals, 137 items), Reten Ciego (blind seals, 24 items), Poleas (pulleys, 38 items), Grasa (industrial greases, 3 items), Soportes (bearing housings, 63 items), Mazas de rueda (wheel hubs, 63 items), and Seguros (locking devices, 19 items). The company operates an e-commerce platform with wholesale pricing tiers, a bulk order quotation system for large orders, and serves customers throughout Chile with courier dispatch services.

Differentiator

Problem solved

Functional benefit

Products and services

• Rodamientos (Bearings) Ball bearings, roller bearings, and related bearing assemblies for industrial and automotive applications. Anfra's largest catalog category with 2,363 SKUs.
• Retenes (Mechanical Seals) Mechanical seals used to prevent leakage of fluids and exclude contaminants in rotating machinery. Catalog includes 2,027 SKUs.
• Reten Hidraulico (Hydraulic Seals) Specialized seals designed for hydraulic systems operating under high pressure conditions. 137 SKUs in catalog.
• Reten Ciego (Blind/Closed Seals) Closed-end seals used in applications where one side does not require a bore or shaft seal. 24 SKUs in catalog.
• Poleas (Pulleys) V-belts, timing belt pulleys, and related power transmission components. 38 SKUs in catalog.
• Grasa (Industrial Grease) Industrial lubricants and greases for bearing and mechanical applications. 3 SKUs in catalog.
• Soportes (Bearing Housings/Mounting Supports) Bearing housings and mounting brackets for securing bearings in machinery. 63 SKUs in catalog.
• Mazas de Rueda (Wheel Hubs) Automotive wheel hub assemblies with integrated bearings for vehicle applications. 63 SKUs in catalog.
• Seguros (Locking Devices) Locking nuts, washers, and securing devices for bearing installations. 19 SKUs in catalog.
• Cotizador Mayorista (Wholesale Quotation Module) Self-service wholesale quotation tool that lets validated wholesale accounts assemble bulk orders of bearings, seals, and related components by SKU, part number, or dimensions, with account-specific pricing and discounts.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• JTEKTcoreTechnology or IntegrationJTEKT is a major bearings manufacturer supplying products to Anfra's catalog. JTEKT specializes in bearing and steering technologies.
• NTNcoreTechnology or IntegrationNTN is a leading bearing manufacturer supplying Anfra's inventory. NTN produces various types of bearings for industrial applications.
• NSKcoreTechnology or IntegrationNSK supplies bearings and precision machinery to Anfra's catalog. NSK is a global bearing manufacturer.
• CortecocoreTechnology or IntegrationCorteco supplies seals and gaskets to Anfra's product line. Specializes in sealing solutions for automotive and industrial applications.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Motion Industries: Motion Industries is a large industrial MRO distributor of bearings, seals, power transmission, and related components. Its product breadth and catalog model closely mirror Anfra's components distribution approach.
• Rodamientos Rulman Chile: A Chilean bearings and seals distributor serving mining, agriculture, and industrial markets with a comparable wholesale/retail model in the same geography as Anfra.
• Applied Industrial Technologies: Applied Industrial Technologies is a major industrial distributor of bearings, seals, fluid power, and maintenance products through B2B sales and e-commerce, paralleling Anfra's wholesale-plus-online model.

Broad incumbents

• Grainger: Grainger is a large MRO and industrial supplies distributor with extensive bearings, seals, and power transmission lines sold via a digital catalog — the same digitally-served industrial model Anfra targets.
• SKF (Chile / Latam distribution): SKF is the world's largest bearing manufacturer and operates its own direct and authorized distributor network across Chile and Latam, directly competing with Anfra in bearings supply to industrial, mining and automotive customers.
• Timken: Timken is a global bearings and power transmission manufacturer with its own industrial distribution footprint across the Americas, directly competing with Anfra for industrial bearings.
• NTN: NTN is a leading global bearings manufacturer with direct and authorized distribution in Latin America, overlapping with Anfra on industrial bearings for mining, agriculture, and machinery applications.
• Schaeffler (INA / FAG): Schaeffler manufactures INA and FAG bearings with global distribution, including in Chile. It is a direct competitor in industrial and automotive bearing categories served by Anfra.
• NSK: NSK is a global bearing manufacturer that also distributes via its own channels. As a Core supplier to Anfra, NSK competes in the same bearings space through direct industrial accounts and authorized distributors in Chile.

Emerging players

• Repuestero: A Chilean online automotive-aftermarket parts platform overlapping with Anfra's wheel-hub, bearing, and seal assortment for vehicle-repair customers, representing a digital-native competitor in the retail channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/anfra.cl
• LinkedInlinkedin.com/company/anfra-s-a
• Instagraminstagram.com/anfracl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anfra