Jurong Point
Jurong Point is a large suburban shopping mall in Jurong West, Singapore, operated under Link REIT alongside AMK Hub. It serves local residents with retail, dining, and services, anchored by the L Privileges membership app, e-vouchers, and corporate privileges programme.
- Company typePrivate
- Founded1995
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Jurong Point does
Jurong Point is a large suburban shopping mall located in the Jurong West region of Singapore, operated as part of Link REIT's retail portfolio alongside AMK Hub. The mall operates daily from 10am to 10pm, provides 669 parking lots, and functions as a one-stop retail, dining, and services destination for residents of one of Singapore's most populous residential districts. Its primary customer segments are general consumers and families living in the surrounding catchment, with a secondary corporate client base engaged via the JP Corporate Privileges Programme.
The mall's core digital product is the L Privileges membership app, which spans both Jurong Point and AMK Hub and enables shoppers to earn points, redeem cash vouchers, and access exclusive promotions across dining, groceries, and other services. Supplementary products include digital Jurong Point E-Vouchers (available for bulk purchase and in-store redemption) and the JP Corporate Privileges Programme for employee benefits. A forthcoming Jurong Point community app is being promoted on the mall's homepage, signalling continued investment in direct-to-consumer digital engagement. Marketing is executed through Facebook, Instagram, and TikTok, supplemented by on-mall campaigns and partnerships with national platforms such as LifeSG and major brand roadshows (e.g., adidas FIFA World Cup).
Jurong Point does not disclose pricing for mall operations; its revenue model is consistent with standard Singapore retail REIT economics — base rent, turnover rent, and ancillary income from parking and promotional activities — channelled through Link REIT's asset management structure. The mall is part of a two-property Singapore cluster under Link REIT, and the unified L Privileges programme is the primary mechanism for cross-mall customer retention and tenant monetisation.
Jurong Point firmographics
Firmographics- Name
- Jurong Point
- Legal name
- Jurong Point
- Website
- https://jurongpoint.com.sg
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Jurong Point is a large suburban shopping mall in Jurong West, Singapore, operated under Link REIT alongside AMK Hub. It serves local residents with retail, dining, and services, anchored by the L Privileges membership app, e-vouchers, and corporate privileges programme.
- Ownership category
- akta.pro rank
Where Jurong Point is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Jurong Point business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D
Distribution channels1 record
Marketing channels5 records
Jurong Point product offering
Product offeringCore offering
Jurong Point is a physical shopping mall located in Jurong West, Singapore, operating daily from 10am to 10pm with 669 parking lots. It provides retail, dining, and service spaces to multiple tenants and serves as a consumer shopping destination. The mall is operated as part of Link REIT's portfolio alongside AMK Hub and offers the L Privileges membership programme, digital e-vouchers, and a corporate privileges programme as customer-facing offerings.
Product overview
Jurong Point is a physical shopping mall operated by Link REIT, offering a unified retail ecosystem comprising the L Privileges membership app as the primary customer-facing digital product, supplemented by e-voucher services and a corporate privileges programme. The mall serves as a retail and dining destination with 669 parking lots, featuring physical stores, restaurants, and services across its premises. The L Privileges app serves as the central hub connecting customers to rewards, promotions, and multi-mall benefits across Jurong Point and AMK Hub.
Differentiator
Problem solved
Functional benefit
Brands
- L Privileges: Membership rewards program offering points, cash vouchers, exclusive promos, and discounts for dining, groceries, and other services at Jurong Point and AMK Hub.
Products and services
- L Privileges Membership Programme A membership rewards programme delivered through a mobile application that allows shoppers to earn points, redeem cash vouchers, and access exclusive promos for dining, groceries, and other services across Jurong Point and AMK Hub malls.
- Jurong Point E-Vouchers
- JP Corporate Privileges Programme
Companies that use Jurong Point
Customer profileSegments2 records
Ideal customer profiles2 records
Jurong Point technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Jurong Point partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Jurong Point competitors and assessment
Company assessmentDirect peers
- Tampines Mall: Established suburban mall in eastern Singapore serving a dense residential base; comparable on target shopper, tenant breadth, and family positioning.
- Causeway Point: Suburban Woodlands mall with comparable family-oriented positioning and broad retail/dining mix; competes on suburban catchment scale and operating hours.
- NEX: Large suburban mall serving a similarly dense residential catchment in north-east Singapore; comparable scale, operating hours, and broad tenant category spread.
- Westgate: Adjacent Jurong East mall competing for overlapping shoppers; comparable suburban format and tenant categories with similar family/dining positioning.
- Bugis Junction: Mid-sized Singapore mall with broad retail and F&B mix; comparable on operating model and shopper demographic, though with a more central/urban catchment.
- Vivo City: Singapore's largest suburban shopping mall; comparable in scale, broad retail/dining mix, and family-oriented positioning, though operated by a different landlord.
- Jem: Major mall in the Jurong East micro-cluster directly competing for the same Jurong West/East residential catchment with overlapping retail and dining offerings.
- AMK Hub: Sister property under the same Link REIT management; co-branded on the L Privileges app and jointly marketed. Most directly comparable on operating model, tenant mix philosophy, and digital ecosystem.
- IMM: Singapore suburban mall near Jurong East with strong outlet and lifestyle positioning; directly comparable on suburban catchment and broad tenant mix.
Broad incumbents
- ION Orchard: Premium Singapore mall with broader and more upmarket positioning; comparable on operating model and tenant mix breadth, but serves a higher-income shopper profile than Jurong Point.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks4 records
Key highlights6 records
Customer concentration
Jurong Point social profiles
Digital presenceJurong Point financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jurong Point leadership team
Management profileNumber of profiles
Jurong Point funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jurong Point M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jurong Point
What does Jurong Point do?
Jurong Point is a physical shopping mall located in Jurong West, Singapore, operating daily from 10am to 10pm with 669 parking lots. It provides retail, dining, and service spaces to multiple tenants and serves as a consumer shopping destination. The mall is operated as part of Link REIT's portfolio alongside AMK Hub and offers the L Privileges membership programme, digital e-vouchers, and a corporate privileges programme as customer-facing offerings.
Is Jurong Point a public or private company?
Jurong Point is a private company. It is classified as corporate owned and is currently operating.
When was Jurong Point founded?
Jurong Point was founded in 1995. It employs 11 to 50 people.
Where is Jurong Point based?
Jurong Point is headquartered in Singapore, Singapore, in the Asia region.
Who are Jurong Point's main competitors?
Direct peers on record are Tampines Mall, Causeway Point, NEX, Westgate, Bugis Junction, Vivo City, Jem, AMK Hub and IMM. ION Orchard is listed as a broad incumbent.
Does Jurong Point have an API?
No public API is recorded for Jurong Point.