Expo Med|Hospitalar México

What Expo Med|Hospitalar México does

Expo Med | Hospitalar México is a B2B trade show and digital marketplace for Mexico's healthcare industry, operated by Informa Markets, S.A.P.I. de C.V. (formerly UBM México Exposiciones), a subsidiary of Informa PLC (LSE: INF). Launched in 2011, the 16th edition is scheduled for August 18-20, 2026 at Centro Banamex in Ciudad de México, attracting 6,000+ qualified healthcare buyers and 180+ exhibitors per edition across medical devices, equipment, consumables, diagnostics, and healthcare IT. Following its 2023 integration with Hospitalar (Brazil), the event sits within Informa's global network of 12 healthcare exhibitions and 110 conferences reaching 700,000+ healthcare professionals worldwide.

The product portfolio spans the physical three-day trade show plus a year-round digital platform (Expo Med Hub, built on Swapcard with 10,400+ registered users and 37% active engagement), a lead management analytics tool (LeadInsights, integrating Leadster for badge scanning), the Healthcare Strategy Summit conference, certified workshops (Colegio de Ingenieros Biomédicos de México), the Industry Leaders Club buyer community, and an annual industry report. Revenue is generated through quote-based booth rentals (four standard sizes: 9 m², 18 m², 36 m², 54 m²), tiered sponsorship packages, four digital marketing tiers (Digital Space, Prospecting, Community, Total Connection), and contact-based workshop/conference registration fees. Visitor admission is free with pre-registration; the buyer-side value proposition emphasizes that 90% of attendees directly influence purchasing decisions. Marketing leverages digital advertising (Google, Meta, LinkedIn), co-marketing with 15+ supporting organizations (CANIFARMA, AMID, FUNSALUD, HL7 México, SOMIB, Academia de Ingeniería México), and media partners.

Name

Expo Med|Hospitalar México

Legal name

Informa Markets, S.A.P.I. de C.V.

Website

https://expomed.com.mx

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Expo Med | Hospitalar México is a B2B trade show and digital marketplace connecting 180+ medical device exhibitors with 6,000+ qualified healthcare buyers in Mexico, operated by Informa Markets under the global Informa PLC healthcare events portfolio.

Ownership category

akta.pro rank

Product category

Healthcare Trade Show & B2B Events

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Medical, Scientific & Healthcare Congress Organizers (THAHACAD)

akta.pro secondary industries

Healthcare, Medical Devices & Pharma Shows Organizers (THAHABAH), Industry-Specific B2B Trade Show Organizers (THAHABAB), Healthcare & Medical Congresses (MPAGAGAF), Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)

Keywords

• Healthcare trade show
• B2B medical exhibition
• Medical device expo
• Healthcare networking events
• Medical industry conferences

Headquarters

HQ city

Miguel Hidalgo

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Exhibition booth and floor space sales: Exhibitors pay to reserve booth space at Centro Banamex. Stand sizes offered include 9 m², 18 m², 36 m², and 54 m². Revenue is generated from national and international medical device manufacturers, distributors, and technology companies seeking to connect with 6,000+ qualified buyers.
2. Sponsorship packages: Tiered sponsorship opportunities including outdoor signage, hallway banners, parking pens, brand recognition, and cross-selling visibility within the event. Sold as add-ons to booth reservations to amplify exhibitor brand presence.
3. Digital marketing solutions for exhibitors: Four exclusive digital packages (Digital Space, Prospecting, Community, and Total Connection) offered through Soluciones Digitales. Includes website banners, Expo Med Hub premium profiles, sponsored content on LinkedIn, Google Ads, Meta social campaigns, newsletters, video-on-demand, and industry report placements.
4. Conference and workshop registration fees: The Healthcare Strategy Summit features paid sessions and workshops. The 1st edition of specialized workshops (August 19–20, 2026) offers certification through the Colegio de Ingenieros Biomédicos de México. Contact-based pricing ([email protected] / 5554932097).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Expo Med | Hospitalar México is an annual B2B trade show held at Centro Banamex in Mexico City, connecting medical device manufacturers, distributors, and technology providers with healthcare buyers, hospital executives, and procurement professionals. The event spans three days with 180+ in-person exhibitors and 6,000+ qualified buyers, complemented by year-round digital networking through the Expo Med Hub platform and LeadInsights lead management tools. The portfolio also includes the Healthcare Strategy Summit, certified Workshops Especializados, the Industry Leaders Club buyer community, digital marketing packages, and sponsorship opportunities.

Product overview

Expo Med | Hospitalar México operates as an integrated B2B healthcare trade show platform comprising the core annual event (16th edition, August 18-20, 2026 at Centro Banamex) plus digital infrastructure. The product portfolio includes: the main Expo Med | Hospitalar México trade show; the Healthcare Strategy Summit educational conference; Workshops Especializados certification programs; the Industry Leaders Club buyer community; the Expo Med Hub digital networking platform (via Swapcard); LeadInsights lead management tool; Soluciones Digitales marketing packages; the Faster Forward sustainability program; the Reporte de la Industria research publication; and sponsorship/patrocinios packages. The physical event connects 6,000+ buyers with 180+ exhibitors over 3 days, while the Hub platform maintains year-round engagement, and digital solutions extend exhibitor reach beyond the event dates.

Differentiator

Problem solved

Functional benefit

Brands

• Expo Med HUB: Official digital platform of Expo Med | Hospitalar México. Described as the largest business platform in Latin America for healthcare and medical device industry buyers and suppliers, offering networking, content, and a digital directory. Reported metrics: +10,400 registered users, 37% active users, +160 exhibitors.
• Healthcare Strategy Summit
• Industry Leaders Club
• Workshops Especializados
• Consejo Consultivo
• LeadInsights
• Expo Med Hub
• Reporte de la Industria

Products and services

• Expo Med | Hospitalar México (Annual Trade Show) Annual 3-day B2B healthcare trade show at Centro Banamex, Mexico City, hosting 180+ in-person exhibitors and 6,000+ qualified buyers across medical devices, equipment, technology, and healthcare supplies sectors. Open to hospital executives, procurement professionals, medical specialists, manufacturers, and distributors.
• Healthcare Strategy Summit Three-day educational conference program featuring keynotes, panels, and sessions on medical device innovation, regulatory affairs, healthcare technology, and industry trends. Held as part of the Expo Med event, free for Industry Leaders Club members and available to attendees.
• Workshops Especializados (Specialized Workshops) Specialized professional certification workshops offering practical training in regulatory affairs and AI applications for medical devices, officially certified by the Colegio de Ingenieros Biomédicos de México (CIB). Targeted at biomedical engineers, regulatory professionals, and medical device industry practitioners.
• Industry Leaders Club (Buyer Community) Exclusive buyer community program providing qualified decision-makers (hospital owners, medical directors, procurement heads) with preferential access to Business Center, direct exhibitor engagement, complimentary Healthcare Summit access, parking, and networking events.
• Expo Med Hub (Digital Platform) Official digital business platform enabling year-round B2B networking between healthcare buyers and sellers, with digital profiles for exhibitors (product galleries, PDFs, social links), a live event floor plan, content access, and networking tools. Currently hosts 10,400+ registered users with a 37% active user rate and 160+ exhibitors.
• LeadInsights Lead management and analytics platform that unifies attendee data from online interactions, stand scans, and sponsored sessions into a single dashboard. Enriches lead profiles with firmographic and behavioral data, auto-segments leads by ICP, and provides real-time ROI reporting and pipeline visualization for exhibitors.
• Soluciones Digitales (Digital Marketing Packages) Digital marketing solutions package including four tiers (Digital Space, Prospecting, Community, Total Connection) with website banners, Expo Med Hub premium profiles, sponsored content on LinkedIn, Google Ads, Meta social campaigns, newsletters, video-on-demand, and industry report placements for brand visibility and qualified audience targeting among exhibitors.
• Patrocinios (Sponsorship Packages) Sponsorship opportunities including outdoor billboards, hallway banners, parking pens, brand recognition, and cross-selling networking benefits for enhanced exhibitor visibility at the Expo Med event.

Quantifiable outcome

• 90% of attendees directly influence purchasing decisions; 22% are owners or general directors
• +3 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

14 partnerships are on record, tiered flagship, core and minor.

• Hospitalar (São Paulo, Brazil)flagshipStrategic or Co-development Partner · 1 January 2023In 2023, Expo Med integrated with Hospitalar, the most important healthcare event in Brazil and one of the most relevant in Latin America. This alliance strengthened Expo Med's international presence, expanded its exhibitor and visitor offerings, and consolidated it as the leading event for medical devices, equipment, and technology in Mexico. Hospitalar is listed as a 'hermano' (sister event).
• WHX (World Health Expo, formerly Arab Health — Dubai)coreStrategic or Co-development PartnerExpo Med is part of the same global family as WHX (formerly Arab Health), the largest healthcare exhibition in the Middle East. This connection provides international exhibitor and buyer cross-pollination across the Informa Markets global healthcare portfolio.
• WHX Miami (formerly FIME)coreStrategic or Co-development PartnerExpo Med is co-branded with WHX Miami under the Informa Markets global healthcare events portfolio, enabling exhibitors to participate in multiple Latin American and US healthcare markets.
• FIME (Miami Beach, USA)coreStrategic or Co-development PartnerFIME (Florida International Medical Expo) is listed as a sister event under the Informa global network, allowing cross-promotion of exhibitors and buyers across North American and Mexican healthcare markets.
• CANIFARMA (Cámara Nacional de la Industria Farmacéutica — National Chamber of the Pharmaceutical Industry)coreStrategic or Co-development PartnerCANIFARMA is listed as a supporting organization, with its Medical Devices section actively participating in the event. Jorge Carlos Daniel Alarcón, Director of Medical Devices at CANIFARMA, serves on the Advisory Board. CANIFARMA members represent a significant share of medical device companies in Mexico.
• AMID (Asociación Mexicana de Industrias Innovadoras de Dispositivos Médicos — Mexican Association of Innovative Medical Device Industries)coreStrategic or Co-development PartnerAMID is a supporting organization of Expo Med | Hospitalar México. Ana Riquelme, Executive Director of AMID, serves on the Advisory Board. AMID represents innovative medical device manufacturers in Mexico and promotes industry standards.
• FUNSALUD (Fundación Mexicana para la Salud — Mexican Health Foundation)coreStrategic or Co-development PartnerFUNSALUD is listed as a supporting organization. Héctor Valle Mesto, Executive President of FUNSALUD, serves on the Advisory Board. FUNSALUD is one of Mexico's most influential healthcare policy and research foundations.
• Colegio de Ingenieros Biomédicos de México (Mexican College of Biomedical Engineers)coreStrategic or Co-development PartnerThe Colegio de Ingenieros Biomédicos de México is a supporting organization and provides official certification for the 2026 specialized workshops. Montserrat Godínez (President) and María Ximena Ruiz y García (President, Regulatory Affairs Commission) serve on the Advisory Board.
• HL7 México (Health Level Seven International — Mexico Chapter)coreTechnology or IntegrationHL7 México is listed as a supporting organization. Carlos Medina, Director of Medical Informatics at Pager and President of the HL7 México Chapter, serves on the Advisory Board. HL7 standards support healthcare IT interoperability.
• Informa Markets (parent company)flagshipStrategic or Co-development PartnerExpo Med | Hospitalar México is operated by Informa Markets, S.A.P.I. de C.V. (a trading division of Informa PLC). Informa provides global infrastructure, sales networks, and brand backing that enables Expo Med's international reach across 12 global healthcare exhibitions and 110 conferences.
• Getnet (Official Sponsor)minorGTM or Marketing PartnerGetnet is listed as the Official Sponsor of Expo Med | Hospitalar México, providing payment and financial technology solutions for the event.
• Academia de Ingeniería México (Mexican Academy of Engineering)minorStrategic or Co-development PartnerListed as a supporting organization. Guillermo Casar Marcos, Secretary of the Academia de Ingeniería México, spoke at the 2026 summit on environmental strategies for healthcare waste management.
• Cruz Roja Mexicana (Mexican Red Cross)minorStrategic or Co-development PartnerListed as a supporting organization, bringing visibility to the humanitarian healthcare dimension of the event.
• Médicos Sin Fronteras (Doctors Without Borders — MSF Mexico)minorStrategic or Co-development PartnerListed as a supporting organization, adding credibility to the event's social impact and humanitarian healthcare mission.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• CMEF (China Medical Equipment Fair): One of the world's largest medical equipment exhibitions, held in China. Comparable in product focus on medical devices and equipment but operates at much greater scale and serves primarily the Chinese market.
• MEDICA (Messe Düsseldorf): The world's largest medical trade fair held annually in Düsseldorf, Germany. Comparable as a global medical-device exhibition but operates at vastly larger scale and broader international scope than Expo Med Mexico.

Direct peers

• Medical Fair India (Messe Düsseldorf): Medical devices and equipment trade show serving the Indian market. Comparable as a regional emerging-market B2B healthcare exhibition with similar product mix and audience profile.
• Expomed Eurasia (Istanbul): Leading medical devices and equipment exhibition serving Turkey, the Middle East, and the CIS region. Directly comparable as a regional medical-device B2B trade show targeting emerging-market healthcare buyers.
• Hospitalar: Brazil's leading healthcare trade show and the explicit sister event integrated with Expo Med since 2023. Directly comparable as a medical-device exhibition serving Latin American buyers and exhibitors, with the same Informa Markets parent.
• FIME / WHX Miami: Florida International Medical Expo, a major medical device trade show in the Americas also operated by Informa Markets. Directly comparable in exhibitor base, audience composition, and B2B healthcare event format.
• Africa Health (Informa): Informa Markets' flagship African healthcare exhibition. Comparable as a sister regional healthcare trade show with similar product offering (medical devices, equipment, technology) targeting emerging-market buyers.
• WHX Dubai (formerly Arab Health): The largest healthcare exhibition in the Middle East, operated by Informa Markets. Directly comparable as a B2B medical device and equipment trade show under the same global organizer, attracting many of the same international exhibitors.

Emerging players

• HIMSS Global Health Conference & Exhibition: Major global healthcare IT and digital health conference with large exhibition component. Comparable as a healthcare B2B event with strong exhibitor-driven revenue, though focused on health IT rather than physical medical devices.

Others

• Expo Med México (pre-2023 brand) / Latin American Healthcare Trade Shows: The pre-2023 standalone Expo Med brand, now integrated with Hospitalar, included in peers as a baseline self-reference. Additional regional Latin American medical trade fairs (e.g., ExpoMED Colombia, Hospitalario) operate as adjacent regional players in the same product category.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ExpoMedHospitalarMexico
• LinkedInlinkedin.com/company/expomedhospitalar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Expo Med|Hospitalar México