Bosisto

What Bosisto does

Felton Grimwade & Bosisto's Pty Ltd (trading as Bosisto's) is an Australian vertically integrated consumer goods company founded in 1852 by pharmacist Joseph Bosisto, who opened Australia's first commercial eucalyptus oil distillery in Victoria. The company cultivates its own Blue Mallee (Eucalyptus Polybractea) plantations of over 1,500 hectares at Inglewood, Victoria, and distills eucalyptus oil using a biomass-fueled steam distillation process refined through a 'Super Trees' breeding program developed in collaboration with the University of Melbourne School of Botany since 2000. A new $10 million purpose-built distillery near Wedderburn opened in 2026, tripling production capacity and incorporating 2,000 solar panels, water reuse, and biomass-fueled boilers in a near zero-waste production cycle.

Bosisto's manufactures and sells more than 60 products across five categories: Essential Oils (eucalyptus, lavender, tea tree), Aromatherapy (diffusers and diffuser oil blends, including an Australian Native Botanicals range), Health & Personal Care (hand and body washes, nasal spray, throat lozenges, antiseptic spray, steam inhaler), Cleaning (multipurpose, bathroom, glass, floor cleaners, dish wash, dishwasher capsules), and Laundry (powder, liquid, capsules, wool/delicates, stain remover, dust mite spray). Its flagship 'Parrot Brand' eucalyptus oil is positioned for stronger fragrance and longer-lasting effect through re-distillation and blending.

The company monetizes primarily through B2C unit-priced retail sales ranging from $4.55 (throat lozenges) to $69.95 (waterless diffusers), distributed via major Australian supermarket and pharmacy chains, a direct-to-consumer e-commerce site with free shipping over $85, and a B2B portal for commercial buyers. Pricing is pay-as-you-go, with gift cards available in $25-$250 denominations. Privately held by the Abbott family since their 1974 acquisition of the business, Bosisto's employs 101-250 people and is headquartered in Oakleigh South, Victoria, with manufacturing operations in Inglewood and Wedderburn and warehouse fulfillment from Melbourne.

Name

Bosisto

Legal name

Felton Grimwade & Bosisto's Pty Ltd

Website

https://bosistos.com.au

Company type

Private

Founded year

1852

Operating status

Operating

Headcount range

101–250 employees

Short description

Bosisto's is an Australian, family-owned consumer goods company that vertically integrates eucalyptus oil production from its Victorian Blue Mallee plantations through to a 60+ SKU range of essential oils, cleaning, laundry, aromatherapy, and health products sold via supermarkets, pharmacies, and DTC e-commerce.

Ownership category

akta.pro rank

Product category

Personal Care and Household Consumer Products

NAICS

Starch and Vegetable Fats and Oils Manufacturing (31122)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Water & Home System Care (Water Softeners, Septic Treatments, Drain/Openers, Appliance Cleaners) (CRADAKAK)

akta.pro secondary industry

Resins & Oleoresins (Pine Resin, Frankincense, Myrrh) Harvesting (AFAMAFAA)

Keywords

• Eucalyptus oil production
• Natural cleaning products
• Essential oil blends
• Aromatherapy diffusers
• Laundry care products

Headquarters

HQ city

Oakleigh South

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consumer Product Sales (B2C): Direct-to-consumer sales of essential oils, aromatherapy products, cleaning supplies, laundry products, and health/personal care items through e-commerce and retail channels. Products sold at various price points from $4.55 (throat lozenges) to $69.95 (diffusers).
2. B2B / Commercial Sales: Bosisto's Business portal for commercial and bulk buyers, suggesting B2B sales channel for businesses requiring eucalyptus oil or related products in commercial quantities.
3. Wholesale/Distribution: Distribution through major Australian retailers including supermarkets and pharmacies, with products like Laundry Powder launched in major chains since 2007.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Bosisto's manufactures and sells Australian eucalyptus oil and a portfolio of consumer products derived from it, including essential oils, aromatherapy blends and diffusers, household cleaning products, laundry care products, and health/personal care items. The company operates its own eucalyptus plantations and distillation facilities in Victoria, producing over 60 SKUs sold through retail, e-commerce, and B2B channels.

Product overview

Bosisto's is an Australian consumer products company offering a diverse portfolio centered on natural essential oils and their applications. The core product is eucalyptus oil distilled from Blue Mallee eucalypts grown at their Victorian farms. The portfolio spans five main categories: Essential Oils (eucalyptus, lavender, tea tree oils in various formats including sprays and solutions); Aromatherapy (diffusers, diffuser oils, Australian native botanical blends for wellness); Health & Personal Care (hand/body washes, nasal sprays, throat lozenges, antiseptic sprays, steam inhalers); Cleaning (multipurpose, bathroom, glass, floor cleaners, dishwasher capsules, dish wash); and Laundry (liquid, powder, capsules, stain removers, wool care). The company operates from farm to bottle, with their own eucalyptus oil distillery, and is expanding production with a new $10M facility. Products are marketed as natural alternatives to chemical-based cleaners and aim to help families 'live a more natural life.'

Differentiator

Problem solved

Functional benefit

Brands

• Parrot Brand: Bosisto's signature eucalyptus oil quality brand known for its distinctive clean, fresh fragrance.

Products and services

• Eucalyptus Oil 100% pure Australian eucalyptus oil distilled from Blue Mallee leaves, available in 50mL, 175mL, and 500mL sizes. Used for health and wellbeing purposes and as a natural antibacterial for household cleaning.
• Eucalyptus Spray 200g Pure eucalyptus essential oil in a convenient spray format for cleaning, laundry and freshening.
• Lavender Essential Oil Blend 100% pure lavender essential oil blend with a luxurious fragrance that naturally calms and soothes.
• Tea Tree Oil Known as 'Nature's Antiseptic', Tea Tree Oil helps treat and prevent infection. Available in 15mL and 50mL sizes.
• Antibacterial Eucalyptus & Lemon Myrtle Solution 500mL Antibacterial eucalyptus and lemon myrtle solution for surface cleaning and sanitization.
• Simply Oil Waterless Diffuser Waterless diffuser device that disperses pure essential oils without heat or water, priced at $69.95.
• Ultrasonic Diffuser Ultrasonic diffuser that uses vibrations to disperse essential oils as a fine mist into the air.
• Australian Natives Breathe Oil 15mL Essential oil blend featuring Australian native botanicals for respiratory support and breathing wellness.
• Australian Natives Sleep Oil 15mL Essential oil blend designed to promote relaxation and support restful sleep.
• Australian Natives Stress Oil 15mL Essential oil blend formulated to help reduce stress and promote emotional balance.
• Kakadu Plum & Lemon Myrtle Nourishing Body Wash 1L Body wash enriched with Australian native botanicals (Kakadu Plum and Lemon Myrtle) known for antioxidant and anti-ageing properties.
• Desert Lime & Eucalyptus Revitalising Hand Wash 500mL Moisturising hand wash with Desert Lime and Eucalyptus extracts for revitalizing and refreshing hand cleansing.
• Eucalyptus Nasal Spray 50mL Nasal spray for respiratory relief using natural eucalyptus properties.
• Eucalyptus Throat Lozenges 50g Throat lozenges containing eucalyptus oil for soothing throat discomfort.
• Steam Inhaler Steam inhaler device for respiratory relief, designed to work with eucalyptus oil.
• Eucalyptus Antiseptic Spray 55mL Antiseptic spray for minor cuts and wounds using natural eucalyptus oil antibacterial properties.
• Multipurpose Cleaner 500mL Multi-purpose natural cleaning product powered by eucalyptus oil antibacterial properties.
• Bathroom & Shower Cleaner 500mL Natural bathroom and shower cleaner with antibacterial eucalyptus oil for effective cleaning.
• Glass Cleaner 500mL Natural glass cleaner for streak-free cleaning without harsh chemicals.
• Floor Cleaner 750mL Natural floor cleaner suitable for various floor types, powered by eucalyptus oil.
• Orange & Eucalyptus Dish Wash 500mL Dish washing liquid combining orange and eucalyptus oils for effective grease cutting and fresh fragrance.
• Supreme+ Dishwasher Capsules 18 pack Natural dishwasher capsules for effective dish cleaning without harsh chemicals.
• Power+ Laundry Capsules 20 Pack Power+ laundry capsules for tough stain removal with eucalyptus oil antibacterial properties.
• Sensitive Laundry Capsules 20 Pack Gentle laundry capsules formulated for sensitive skin, dermatologically tested.
• Power+ Laundry Liquid 1.2L Concentrated laundry liquid with powerful eucalyptus oil for tough cleaning action.
• Sensitive Laundry Liquid 1.2L Gentle laundry liquid suitable for sensitive skin, dermatologically tested and earth friendly.
• Sensitive Laundry Powder 1kg Gentle laundry powder for sensitive skin.
• Wool & Delicates Laundry Liquid 1.2L Specialized laundry liquid for wool and delicate fabrics.
• Pre-Wash Stain Remover 200mL Pre-treatment stain remover for tough stains before washing.
• Dust Mite Spray 200g Spray treatment for eliminating dust mites from bedding and fabrics.

Quantifiable outcome

• 100% Australian eucalyptus oil from farm to bottle
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• University of MelbournecoreStrategic or Co-development PartnerPartnership with University of Melbourne Botany Department for the Super Trees breeding program since 2000, aimed at radically increasing eucalyptus oil production in Australia through enhanced high-yielding blue mallee varieties.
• Victorian Government (Manufacturing Growth Program)minorOthersVictorian government Manufacturing Growth Program supported the development of the new $10 million distillery near Wedderburn, central Victoria, to boost local manufacturing and sustainable production.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/1522218

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bosisto