City of Rogers
The City of Rogers, MN is a municipal government serving approximately 13,500 residents in Hennepin County with public safety, parks and recreation, utilities, permitting, planning, and community programming, funded through property taxes, municipal enterprises, and grants.
- Company typePrivate
- Founded1854
- HeadquartersRogers, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What City of Rogers does
The City of Rogers is a municipal government entity in Hennepin County, Minnesota, serving approximately 13,500 residents and a daytime population of 10,000+ jobs. It was founded in 1854 and operates as a full-service municipality providing public safety (fire and police), parks and recreation, utilities, planning and zoning, permitting and licensing, and community programming. Service delivery is anchored by physical infrastructure including 452 acres of parkland, 14 playgrounds, 35.9 miles of trails, the 21st Century Bank Event Center, the TruStone Center Activity Room, and municipal facilities for senior services and community events.
The city's technology footprint is limited to standard municipal systems: an official website (rogersmn.gov) functioning as the primary service portal, an online permits and licensing platform, and the third-party RAVE Alert / Smart911 emergency notification system for multi-channel public alerts and citizen safety profiles. Rogers Wines & Spirits operates as a municipal liquor store offering 3,500+ labels, with profits directly supporting public services.
Revenue mechanics are those of a municipal government: property taxes, fees, intergovernmental grants, and enterprise operations (liquor store, facility rentals, utilities). Facility rentals are priced on an hourly basis with tiered resident and non-resident rates across event center, activity center, and park pavilions. The city has secured approximately $1.3 million in grant funding for downtown redevelopment, partners with Hennepin County on the Fletcher Bypass project, and pursues active public-private partnerships (notably Duffy Development) for mixed-use downtown revitalization.
City of Rogers firmographics
Firmographics- Name
- City of Rogers
- Legal name
- City of Rogers
- Website
- https://rogersmn.gov
- Company type
- Private
- Founded year
- 1854
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The City of Rogers, MN is a municipal government serving approximately 13,500 residents in Hennepin County with public safety, parks and recreation, utilities, permitting, planning, and community programming, funded through property taxes, municipal enterprises, and grants.
- Ownership category
- akta.pro rank
Where City of Rogers is headquartered
LocationHeadquarters
- HQ city
- Rogers
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
City of Rogers business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Hourly | City employee position - Liquor Clerk |
| Unit Pricing | Hourly | TruStone Center Activity Room rental |
| Unit Pricing | Hourly | 21st Century Bank Event Center - Conference Room |
| Unit Pricing | Hourly | 21st Century Bank Event Center - Great Hall |
| Unit Pricing | Hourly | Lions Central Park Pavilion and Sunroom rental |
Distribution channels3 records
Marketing channels4 records
City of Rogers product offering
Product offeringCore offering
The City of Rogers is a municipal government that delivers public services to approximately 13,500 residents in Hennepin County, Minnesota. Its directly operated commercial offerings include Rogers Wines & Spirits, a municipally owned liquor store, and an Event Center available for private and community rentals. It also runs parks and recreation programs, community gardens, a seasonal farmers market, and emergency alert services via RAVE Alert and Smart911.
Product overview
City of Rogers, MN operates as a municipal government offering a unified portfolio of city services primarily focused on resident-facing public services rather than a software product platform. The city's digital presence centers on its official website (rogersmn.gov) which serves as the primary portal for all municipal services. Core service offerings include Parks and Recreation (encompassing 452 acres of parkland, 21st Century Bank Event Center, TruStone Activity Room, community gardens, Farmers Market, and comprehensive recreation programs), the municipal liquor store (Rogers Wines & Spirits generating revenue for public services), and public safety services including the RAVE Alert/Smart911 emergency notification system. Planning and development services include the Planning Commission, Downtown Small Area Planning initiative, and permits/licensing. These services are provided through both digital platforms and physical facilities, functioning as traditional municipal government services rather than a modular software product architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Rogers Wines & Spirits
Quantifiable outcome
- 452 acres of park land with 14 playgrounds and 35.9 miles of trails
- +2 more outcomes
Companies that use City of Rogers
Customer profileSegments3 records
Ideal customer profiles2 records
City of Rogers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
City of Rogers partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Humane Society for Animals, Inc.coreThe Rogers City Council approved a 10-year partnership with the Humane Society for Animals, Inc. to provide free spay and neuter services, including rabies vaccinations, for verified Rogers residents. The City pays a $2,000 monthly facility support fee and per-procedure costs for services at a dedicated facility to be constructed at the Humane Society's Benton County location.
- Duffy DevelopmentcoreDuffy Development is the developer for the Main Street Rogers redevelopment project, proposing a 40-unit active living seniors (55+) apartment building with senior center space, and a 66-unit workforce and market rate apartment building at Main Street and John Deere Lane.
- LouckscoreLoucks was hired as a consulting firm to assist City staff with the Downtown Small Area Plan exercise. Contact: Nate Ekhoff, d: (763) 496-6722
- SRF Consulting GroupcoreSRF was hired to assist with parking assessment as part of the Downtown Small Area Plan. Contact: Tom Sachi, d: (763) 452-4838
- Hennepin CountycoreHennepin County is a partner on the Fletcher Bypass project (with City of Rogers) and awarded a $50,000 Corridor Planning grant for downtown planning work. The county is also considering additional grant funding for the Duffy Development project.
- ISD 728 (Independent School District 728)coreRogers Parks and Recreation partners with ISD 728 Community Ed to offer over 150 programs throughout the year at Rogers facilities. District includes Hassan Elementary, Rogers Elementary STEM Magnet School, Rogers Middle School, and Rogers High School.
Scale indicators6 records
Recent moves8 records
Expansion highlights4 records
City of Rogers competitors and assessment
Company assessmentDirect peers
- City of Champlin, MN: Geographically adjacent Twin Cities suburb of similar scale and demographic profile, offering similar municipal services mix (parks, public safety, utilities) and competing directly for residential and commercial growth near Rogers.
- City of Anoka, MN: Historic Mississippi River city with similar population scale, established downtown, parks and recreation programming, and small-staff municipal operating model. Comparable service portfolio and similar governance structure.
- City of Otsego, MN: Rapidly growing northwest Twin Cities suburb competing for similar residential and commercial development along the I-94 corridor. Similar demographic and family-oriented positioning with comparable small-staff municipal structure.
- City of Buffalo, MN: Growing Twin Cities exurb of similar scale that is also pursuing downtown redevelopment, recreation expansion, and economic development. Comparable position as a mid-size family-oriented suburb with active civic development agenda.
- City of Maple Grove, MN: Adjacent Twin Cities suburb with similar high-income demographics, comparable park and recreation footprint, municipal liquor operations, and similar family-oriented city positioning. Direct competition for residential and commercial growth in the northwest metro.
- City of Elk River, MN: Twin Cities exurb of comparable population scale (~25,000), recent rapid residential growth, recreation amenity investments, and similar downtown/light-industrial redevelopment trajectory. Closely matched stage of city evolution.
- City of Dayton, MN: Small adjacent Twin Cities suburb with similar demographic profile and family-friendly positioning. Competes directly for residential growth and recreational/parks-based differentiation in the northwest metro.
- City of Plymouth, MN: Larger but demographically and operationally similar Twin Cities suburb with strong park system, robust commercial tax base, and similar community-development approach. Comparable on utility billing, recreation programming, and economic development playbook.
Broad incumbents
- City of Minneapolis: Core Twin Cities city operating municipal services at vastly larger scale (parks, public safety, utilities, planning). While not a direct competitor for residential growth, provides the central governance and infrastructure backbone against which suburbs like Rogers position their offerings.
- City of Brooklyn Park, MN: Significantly larger Twin Cities suburb (86,000+ residents) operating a much broader portfolio of municipal services, economic development initiatives, and recreation amenities in the same regional market. Overlap on parks, public safety, and economic development functions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
City of Rogers social profiles
Digital presenceCity of Rogers compliance and trust
Trust signalCompliance1 record
City of Rogers financial estimates
Financial estimateRevenue estimate
Valuation estimate
City of Rogers leadership team
Management profileNumber of profiles
City of Rogers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
City of Rogers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about City of Rogers
What does City of Rogers do?
The City of Rogers is a municipal government that delivers public services to approximately 13,500 residents in Hennepin County, Minnesota. Its directly operated commercial offerings include Rogers Wines & Spirits, a municipally owned liquor store, and an Event Center available for private and community rentals. It also runs parks and recreation programs, community gardens, a seasonal farmers market, and emergency alert services via RAVE Alert and Smart911.
Is City of Rogers a public or private company?
City of Rogers is a private company. It is classified as state government owned and is currently operating.
When was City of Rogers founded?
City of Rogers was founded in 1854. It employs 11 to 50 people.
Where is City of Rogers based?
City of Rogers is headquartered in Rogers, United States, in the North America region.
Who are City of Rogers's main competitors?
Direct peers on record are City of Champlin, MN, City of Anoka, MN, City of Otsego, MN, City of Buffalo, MN, City of Maple Grove, MN, City of Elk River, MN, City of Dayton, MN and City of Plymouth, MN. Broad incumbents are City of Minneapolis and City of Brooklyn Park, MN.
Does City of Rogers have an API?
No public API is recorded for City of Rogers.