Ubisoft Entrepreneurs Lab

What Ubisoft Entrepreneurs Lab does

Ubisoft Entrepreneurs Lab is the startup-accelerator program operated by Ubisoft from Station F in Paris, with its Season 5 cohort focused on blockchain and social entertainment ventures. The entity sits within Ubisoft, a French video game publisher founded in 1986 by the Guillemot brothers and headquartered in Saint-Mandé (Paris), France, with major development studios in Montreal and additional offices across Europe, North America, and Asia Pacific. Ubisoft is publicly traded on Euronext Paris and operates a global distribution footprint spanning PC, PlayStation, Xbox, iOS, and Android.

Ubisoft's core product portfolio is one of gaming's most diversified, anchored by long-running franchises including Assassin's Creed, Rainbow Six Siege, The Division, Far Cry, The Crew Motorfest, Star Wars Outlaws, and Rayman. The Ubisoft Connect ecosystem provides the connective tissue — cross-platform identity, friends lists, chat, Units rewards, and a unified launcher on PC that imports Steam friends. Notable technical components include Rainbow Six Siege's 40+ operator-based tactical system, The Crew Motorfest's 700+ vehicle catalog with 25+ thematic playlists, and live-service seasons such as Operation System Override (Year 11) and the M.U.T.E. Protocol event.

Revenue is generated through a multi-stream model: one-time premium game sales (standard, deluxe, and ultimate editions at $49.99–$119.99), the Ubisoft+ subscription service (Games, Premium, and Classics tiers), in-game purchases across free-to-play titles (R6 Credits, Year 3 Pass at $29.99, battle passes, cosmetic draws), and mobile in-app purchases in The Division Resurgence and Brawlhalla. Go-to-market combines product-led growth (free access to Rainbow Six Siege's Quick Match and Unranked modes, free-to-play mobile titles) with event-driven seasonal content drops, an active esports circuit (BLAST R6 Majors in Salt Lake City and Osaka), and brand partnerships (NASCAR, Konami/Solid Snake, Red Bull, Roxy, Volcom). The Entrepreneurs Lab itself functions as a venture-development arm identifying and accelerating startups in adjacent gaming and entertainment categories.

Name

Ubisoft Entrepreneurs Lab

Legal name

Ubisoft Entertainment

Website

https://ubisoft.com

Company type

Public

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

Ubisoft Entrepreneurs Lab is Ubisoft's startup accelerator at Station F in Paris, focused on blockchain and social entertainment ventures. The parent entity, Ubisoft, is a global video game publisher operating flagship franchises (Assassin's Creed, Rainbow Six, The Division, The Crew) across PC, console, and mobile.

Ownership category

akta.pro rank

Product category

Startup Incubation Services

NAICS

Computer Training (611420)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Youth Business Incubators & Accelerators (EDAMAHAC)

akta.pro secondary industries

Business Planning, Pitching & Competitions (Pitch Decks, Demo Days) (EDAMAHAB), Entrepreneurship Foundations & Startup Basics (EDAMAHAA)

Keywords

• Startup incubation
• Gaming accelerator
• Blockchain ventures
• Social entertainment
• Entrepreneur mentorship

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Game Sales (Premium Titles): Full-game sales for premium titles including standard, deluxe, and ultimate editions. Pre-order incentives include 20% discount with 100 Ubisoft Units. Premium pricing for flagship franchises like Assassin's Creed and Star Wars Outlaws.
2. Ubisoft+ Subscription: Subscription service providing access to premium editions of games on Day 1 release, with tiered options including Games (base), Premium (includes DLC), and Classics (older titles). Monthly recurring revenue model with free trial periods.
3. Rainbow Six Siege In-Game Purchases: R6 Credits purchased for in-game items including Premium Battle Pass, new operators, weapon skins, operator skins, charms, and cosmetics. Seasonal content drives engagement and spending with limited-time bundles and event-specific items.
4. The Crew Motorfest DLC and Passes: Year Passes (Year 1, 2, 3) offering seasonal vehicle drops, exclusive content, and bonuses. Vehicle packs, currency packs, and DLC expansions provide additional revenue from engaged player base.
5. The Division Resurgence In-App Purchases: Free-to-play mobile RPG with Classified Ops Pass (free and premium tracks), cosmetic draws, battle passes, and in-game currency. Premium Credits for weapons, gear, and cosmetics drive monetization.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

The Ubisoft Entrepreneurs Lab is a startup incubation and acceleration program hosted at Ubisoft's Station F campus in Paris, France. It supports early-stage startups building products in entertainment technology, with the fifth season (Ubisoft Entrepreneurs Season 5 at Blockchain) specifically focused on two fields: blockchain and social entertainment. Participating startups gain access to Ubisoft's industry mentorship, workspace at Station F, and the broader Ubisoft gaming technology and distribution ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Ubisoft Entrepreneurs Lab (Startup Incubation Program) A startup incubation and acceleration program at Ubisoft's Station F campus in Paris, France, providing selected early-stage startups with workspace, mentorship from Ubisoft gaming professionals, and access to Ubisoft's technology ecosystem. Season 5 focuses specifically on blockchain and social entertainment ventures.

Quantifiable outcome

• Over 700 vehicles available in The Crew Motorfest from 50+ manufacturers
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor, core and flagship.

• RoxyminorGTM or Marketing Partner · 24 June 2026Roxy authentic brand collaboration in Riders Republic Season 19, offering branded outfit 'Always Lucky' and Surfbike through Seasonal Progression and in-game shop. Part of new authentic collaboration program.
• VolcomminorGTM or Marketing Partner · 24 June 2026Volcom authentic brand collaboration in Riders Republic Season 19, offering branded BMX through Seasonal Progression and in-game shop. Expands Riders Republic's authentic gear offerings.
• BLAST (R6 Esports)coreGTM or Marketing Partner · 23 June 2026BLAST partners with Ubisoft for Rainbow Six Siege esports events including R6 Salt Lake City Major and BLAST R6 Osaka Major. Tournament organization and live event production for competitive Rainbow Six Siege.
• NASCARcoreStrategic or Co-development Partner · 1 January 2026NASCAR partnership brings authentic NASCAR racing content to The Crew Motorfest, expanding the game's racing credibility and attracting motorsport enthusiasts to the franchise. The partnership was announced during The Crew Showcase as part of Year 3 content plans.
• Red BullcoreGTM or Marketing Partner · 1 January 2026Red Bull athlete collaborations featuring parkour videos and content for Assassin's Creed Black Flag Resynced. Red Bull athletes demonstrate iconic game moves including Leap of Faith.
• Konami Digital EntertainmentflagshipStrategic or Co-development Partner · 6 May 2025Solid Snake crossover character collaboration in Rainbow Six Siege. The Legend Pack includes Solid Snake as playable operator with exclusive 3D Operator Bundle and 1,200 R6 Credits. Significant crossover event bringing Metal Gear franchise elements to Rainbow Six Siege.
• Ivory TowercoreStrategic or Co-development Partner · 9 November 2023Ivory Tower is the developer studio behind The Crew Motorfest, a subsidiary studio under Ubisoft. Responsible for development of The Crew franchise racing games.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Ubisoft
• YouTubeyoutube.com/user/Ubisoft
• Facebookfacebook.com/Ubisoft
• LinkedInlinkedin.com/company/ubisoft
• Instagraminstagram.com/Ubisoft

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ubisoft Entrepreneurs Lab