Sure Purity

What Sure Purity does

Sure Purity is a UK-based, privately held manufacturer founded in 2016 and headquartered in Blaydon on Tyne, England. The company designs, manufactures, and sells the Carboguard family of multi-stage CO2 purification systems, which remove contaminants such as benzene, hydrogen sulphide (H2S), carbonyl sulphide (COS), hydrocarbons, moisture, and microbial matter from CO2 used in beverage production and dispense. Its core technology combines activated carbon adsorption, molecular sieves, a proprietary Snowstorm Filling technique (12% greater surface contact versus traditional systems), and a specialized COS Barrier layer — delivering a five-stage purification process positioned against incumbent two-stage systems such as Parker domnick hunter PCO2 units. The company received the Queen's Award for Enterprise in 2022 for Innovation / R&D.

The product portfolio spans Carboguard (high-capacity systems for bottling plants and large breweries), Carboguard Mini (compact point-of-use units for bars, restaurants, and fast-food chains), Carboguard Craft (Snowstorm Filling-enabled systems for craft breweries), and Alternative Kits (Carbo-ALT) service kits compatible with Parker domnick hunter PCO2 housings. Sure Purity monetizes primarily through hardware sales under multi-year contracts and recurring maintenance/service contracts with 12-month service intervals, plus pay-as-you-go consumable kits. Go-to-market is enterprise field sales direct to beverage manufacturers combined with a global independent distributor network and a WooCommerce-enabled e-commerce front end for online ordering with FedEx global shipping.

The customer base includes named enterprise logos Coca-Cola North America, Carlsberg Britvic (UK), and Royal Unibrew Europe (Denmark/Netherlands), with documented outcomes including 50% OPEX reduction, 50% reduction in solid waste, and eliminated line downtime at Royal Unibrew. The company employs 11-50 people at its single Blaydon manufacturing site, maintains memberships in ISBT, BFBi, and ADBA, and is led by founder and CEO Gary Robson. Ownership is concentrated among UK-based founding principals and the board; no external venture capital or private equity backing has been disclosed.

Name

Sure Purity

Legal name

Sure Purity Ltd

Website

https://surepurity.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Sure Purity is a UK-based manufacturer of the Carboguard multi-stage CO2 filtration systems for beverage bottling plants, breweries, and hospitality venues, with enterprise customers including Coca-Cola, Carlsberg Britvic, and Royal Unibrew.

Ownership category

akta.pro rank

Product category

Industrial CO2 Filtration Equipment

NAICS

Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)

SIC

Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

Water Treatment Adsorbents (GAC/PAC/Media) (IMAEAIAK)

akta.pro secondary industry

Replacement Filter Cartridges & Consumables (CRAJAJAH)

Keywords

• CO2 filtration systems
• Beverage gas purification
• Brewery filtration equipment
• Bottling plant filtration
• Industrial gas polishing

Headquarters

HQ city

Blaydon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. CO₂ Filtration System Sales: Sale of Carboguard filtration systems (Carboguard, Carboguard Mini, Carboguard Craft) and Alternative Kits for Parker domnick hunter PCO2 housings. Hardware sales with associated maintenance services.
2. Maintenance and Service: Ongoing maintenance contracts and servicing for filtration systems, with 12-month maintenance intervals. Includes filter consumables replacement and technical support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sure Purity manufactures the Carboguard multi-barrier CO2 filtration system, a five-stage purification platform that removes impurities such as COS, H2S, hydrocarbons, benzene, moisture, and microbial contaminants from CO2 used in beverage production. The portfolio includes Carboguard (for bottling plants and large breweries), Carboguard Mini (compact unit for bars and restaurants), Carboguard Craft (using proprietary snowstorm filling for craft breweries), and Alternative Kits (service kits for Parker domnick hunter PCO2 housings).

Product overview

Sure Purity is a Queens Award-winning manufacturer of CO2 filtration systems for the beverage industry. The product portfolio is built around the Carboguard multi-barrier filtration platform, a five-stage purification system that removes impurities including COS, H2S, hydrocarbons, and moisture from CO2 before it enters beverages. The lineup includes Carboguard (premium centralized system for bottling plants and large breweries), Carboguard Mini (compact point-of-use system for bars and restaurants), Carboguard Craft (proprietary snowstorm filling technique for craft breweries), and Alternative Kits (Carbo-ALT) for Parker domnick hunter PCO2 housing compatibility.

Differentiator

Problem solved

Functional benefit

Brands

• Carboguard: Premium CO2 vapour polishing system, safeguarding beverage quality and brand reputation. A five-stage multi-barrier purification system that protects beverages from harmful CO2 impurities.
• Carboguard Mini
• Carboguard Craft
• Alternative Kits

Products and services

• Carboguard

Quantifiable outcome

• 50% reduction in OPEX dollars
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor.

• ISBT (International Society of Beverage Technologists)minorOthersIndustry association membership demonstrating adherence to ISBT CO₂ purity guidelines and global beverage technology standards.
• BFBi (British Beer & Pub Association)minorOthersIndustry association membership in the UK brewing and pub sector.
• ADBA (Airlisted Drinks Federation - Anaerobic Digestion)minorOthersIndustry association membership related to CO₂ production from anaerobic digestion processes.
• FedExminorOthersThird-party shipping partner providing global shipping rates through WooCommerce integration. Handles standard and expedited delivery for product shipments worldwide.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Atlas Copco: Global supplier of compressed air and gas treatment equipment, including filtration and purification for industrial gas streams. Comparable as a broader gas-handling incumbent with the scale and channel to enter CO2 polishing for beverages.
• Mann+Hummel: Global filtration specialist with industrial and life sciences product lines. Comparable as a broader industrial filtration incumbent that could leverage scale and a wider product portfolio to compete in beverage gas filtration.
• Pentair: Major water and fluid treatment company with industrial filtration offerings. Comparable as a broader incumbent in fluid/filtration technology that could expand into beverage-grade gas treatment.
• Donaldson Company: A large, diversified industrial filtration company with compressed air and gas filtration product lines serving food and beverage manufacturing. While not CO2-specific, Donaldson represents the type of incumbent industrial filtration supplier that beverage customers could standardize on.
• 3M: 3M's Separation and Purification Sciences division produces filtration media and equipment for food and beverage processing. Comparable as a major diversified supplier of filtration media and systems that could compete on adsorption technology.
• Pall Corporation: A Danaher-owned filtration and separation specialist serving food, beverage, and industrial gas markets. Comparable as a larger, broader filtration incumbent with similar adsorption and membrane-based separation technology touchpoints.

Others

• Air Liquide: Global industrial gas supplier that also provides CO2 and gas-handling solutions to beverage customers. Comparable as an upstream supplier/partner in the beverage CO2 ecosystem whose product strategy could include or threaten independent polishers like Sure Purity.
• Linde: Global industrial and medical gas supplier with a substantial beverage CO2 business. Comparable as an adjacent ecosystem player whose CO2 purity strategy could either complement or compete with independent polishing solutions.

Direct peers

• Parker Hannifin: Parker's domnick hunter division manufactures the PCO2 CO2 filtration system, the direct incumbent competitor to Sure Purity's Carboguard. Sure Purity even sells 'Alternative Kits' for Parker domnick hunter PCO2 housings, evidencing how directly comparable the product lines are.
• Puregas (Parker Hannifin): Puregas was a dedicated CO2 purification specialist acquired by Parker Hannifin, making it the closest historical direct peer to Sure Purity. Its product line and beverage-industry focus are nearly identical, and it illustrates both the strategic value of the niche and the competitive pressure of being acquired by Parker.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@surepurityltd2025
• Facebookfacebook.com/surepurityltd
• LinkedInlinkedin.com/company/sure-purity
• Xx.com/surepurity

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sure Purity