What Pomilia does

Pomilia S.p.A. is an Italian food conserves producer founded in 1973 by brothers Gerardo and Antonio Salzano in Nocera Superiore, Campania. The company specializes in packaged tomato products (pelati, passata, polpa, filetti, datterini, San Marzano DOP, sughi pronti, doppio concentrato) under its Linea Rossa (Red Line), and legumes (fagioli borlotti, cannellini, ceci, lenticchie, piselli) under the Linea Gialla (Yellow Line). Products are offered in both canned and glass jar formats, with a BIO/organic sub-line. Production takes place at a 37,000 sqm facility that was expanded from the original 10,000 sqm following the 2007 acquisition of Galmond, with raw materials sourced from certified cooperatives in the Puglia region, particularly the Foggia province.

The company operates a hybrid go-to-market combining direct-to-consumer e-commerce through pomilia.it with home delivery, retail grocery distribution across Italy, and direct sales to the foodservice (HoReCa) sector targeting restaurants, pizzerias, and catering businesses. Pricing ranges from €12 to €40 per product unit in 400g to 800g formats, with bulk box options at €25 for a 24-piece, 12kg assortment. Quality credentials include San Marzano DOP certification for select SKUs and traditional preparation methods such as bagnomaria (double-boiler) cooking for passata, with glass-jar reclosable tin-lid packaging that preserves freshness post-opening.

Pomilia has operated as a family-owned business across three generations, with the founders' children now continuing operations and no external institutional investors on the cap table. After over 50 years of history, the company undertook a conservative brand restyling in 2024 to modernize its positioning while preserving traditional values. The brand is recognized by Gambero Rosso among Italy's top 8 artisanal peeled tomato producers, is a Confindustria member, and sources exclusively from Italian agricultural cooperatives.

Name

Pomilia

Legal name

Pomilia S.p.A.

Website

https://pomilia.it

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Pomilia S.p.A. is a family-owned Italian food conserves producer founded in 1973 in Nocera Superiore, specializing in premium packaged tomato products and legumes sold via direct e-commerce, retail grocery, and foodservice channels across Italy.

Ownership category

akta.pro rank

Product category

Canned and Preserved Tomatoes

NAICS

Fruit and Vegetable Canning, Pickling, and Drying (31142), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Specialty Canning (311422)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)

akta.pro primary industry

Canned Vegetables Manufacturing (AFAKACAB)

akta.pro secondary industries

Canned Beans, Legumes & Pulses Manufacturing (AFAKACAC), Pesto, Cooking Pastes & Concentrated Flavor Bases Manufacturing (AFAKADAN)

Keywords

• Canned tomato products
• Italian legume preserves
• San Marzano DOP tomatoes
• Organic tomato sauces
• Glass jar preserves

Headquarters

HQ city

Nocera Superiore

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct product sales: Pomilia generates revenue through the direct sale of packaged tomato products (pelati, passata, polpa, datterini, San Marzano DOP, sughi) and legumes (fagioli, ceci, lenticchie, piselli) to consumers and foodservice operators via its e-commerce platform and retail distribution.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Pomilia manufactures and sells packaged Italian tomato and legume preserves under two product lines: the Red Line (Linea Rossa) including peeled tomatoes, passata, polpa, pomodorini, San Marzano DOP tomatoes, double concentrate, and ready basil sauces, and the Yellow Line (Linea Gialla) covering chickpeas, borlotti, cannellini, Spanish white beans, lentils, and peas in both canned and glass jar formats. The company processes tomatoes sourced from certified cooperatives in Puglia (Foggia province) and sells via e-commerce, Italian retail grocery, and foodservice channels.

Product overview

Pomilia is an Italian food conserves company founded in 1973, specializing in tomato products (Linea Rossa - Red Line) and legumes (Linea Gialla - Yellow Line). The product portfolio includes peeled tomatoes (pelati), tomato purées (passata), tomato pulps (polpa), cherry tomatoes (pomodorini), San Marzano DOP tomatoes, concentrated tomato paste, and ready sauces with basil. The legume line includes chickpeas (ceci), borlotti beans (fagioli borlotti), cannellini beans (fagioli cannellini), Spanish white beans, lentils (lenticchie), and peas (piselli), available in both canned and glass jar formats. Products are made from Italian tomatoes grown in southern Italy (primarily Puglia region, Foggia province) and processed fresh after harvest. The company operates from Nocera Superiore, Salerno, Italy.

Differentiator

Problem solved

Functional benefit

Products and services

• Pomodori pelati Peeled tomatoes processed fresh, skinned and canned in their own juice to preserve taste and fragrance. Versatile product suitable for any recipe, sold at €13–€24 depending on package size.
• Passata di pomodoro classica Classic tomato purée cooked using the traditional bagnomaria (double-boiler) method, made only from ripe tomatoes matured in the sun. Bottled in glass with reclosable tin cap.
• Pomodoro San Marzano DOP San Marzano DOP peeled tomatoes with an elongated shape, sweet-sour flavor, and DOP certification. Grown only in the Agro Nocerino-Sarnese region.
• Polpa di pomodoro Tomato pulp processed fresh, dense and velvety, free of seeds and skin. Ideal for pizza, focaccias, and as base for many sauces.
• Filetti di pomodoro Tomato fillets made from the richest part of the tomato, cut into wedges. Skinless and canned in their juice to preserve taste and fragrance.
• Doppio concentrato di pomodoro Double tomato concentrate made from selected tomatoes, minced fresh after harvest and sieved to obtain a dense and full-bodied purée.
• Pomodori pelati BIO Organic peeled tomatoes grown without chemical fertilizers, herbicides, and pesticides. Skinned and canned in their own juice.
• Polpa di pomodoro BIO Organic tomato pulp from selected organic tomatoes, chopped fresh after harvest. Dense and velvety with intense, fresh tomato flavor.
• Passata di pomodoro BIO Organic tomato purée from organic tomatoes cultivated without chemical fertilizers and pesticides. Rich in vitamins and minerals.
• Pomodorini datterini Small, delicate cherry tomatoes with an elongated shape, sweet taste, and thin skin. Ideal for quick cooking and vegetable dishes.
• Pomodorini mediterranei Cherry tomatoes, small and round with consistent flesh. Versatile product ideal for vegetable dishes and quick-cooking sauces.
• Datterini Gialli Yellow datterini tomatoes with golden-colored skin and delicate, sweet flavor. Excellent for enriching sauces, meats, and side dishes.
• Pronto pizza Fine, dense, and velvety tomato pulp made from selected Italian tomatoes. Ideal for seasoning any pizza with uniform spreading.
• Sugo di pomodoro al Basilico Ready-to-use tomato sauce with basil leaves made from Pomilia tomatoes. Glass jar with reclosable tin cap preserves freshness and nutritional properties.
• Ceci in scatola Canned chickpeas, pre-cooked and preserved in water and salt. Ready to use and versatile for any preparation.
• Fagioli borlotti in scatola Canned borlotti beans with dark color and intense flavor. Packed immediately after cooking in water and salt.
• Fagioli cannellini in scatola Tender and delicate cannellini beans with naturally sweet flavor. Canned immediately after cooking and preserved in water and salt.
• Lenticchie in scatola Canned lentils, cooked and preserved in water and salt. Ready to use, ideal for seasoning soups, pasta, or as a side dish.
• Piselli in scatola Canned peas, cooked and preserved in water and salt. Ready to use with characteristic sweet-sour taste and tender, delicate pulp.
• Ceci lessati in vetro Cooked chickpeas in glass jar with velvet pulp and tender skin. Ready to use, ideal for seasoning salads, cold pasta, or traditional soups.
• Fagioli borlotti in vetro Cooked borlotti beans in glass jar with reclosable tin cap. Ready to use, ideal for seasoning soups and minestrones.
• Fagioli cannellini in vetro Cooked cannellini beans in glass jar. Ready to use and ideal for any preparation, with naturally sweet flavor.
• Fagioli bianchi di Spagna Spanish white beans cooked and preserved in water and salt without preservatives. Naturally low in fat, perfect for enriching salads and cold pasta.
• Piselli extra fini in vetro Extra fine peas in glass jar, delicately cooked and preserved in water and salt. Maintain the fragrance of freshly picked peas.
• Box Sapori e Colori Assorted box of 24 jars (12 kg total) containing cannellini beans, peas, chickpeas, lentils, peeled tomatoes, Mediterranean cherry tomatoes, datterini tomatoes, and tomato pulp. Priced at €25.

Quantifiable outcome

• Recognized in top 8 artisanal pelati producers in Italy by Gambero Rosso

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Cirio: Iconic Italian canned food brand offering tomatoes, legumes, vegetables, and sauces across retail and foodservice. Overlaps directly with Pomilia's tomato and legume lines and competes on Italian authenticity, but operates as a multi-category mass-market incumbent.
• Valfrutta (Conserve Italia): Mass-market Italian preserved fruit and vegetable brand from the Conserve Italia cooperative, including canned tomatoes and legumes. Competes with Pomilia across retail channels but at much higher scale and broader assortment.

Direct peers

• Saclà: Italian preserved food brand offering antipasti, sauces, and legumes with a premium artisanal positioning. Comparable to Pomilia in preserved-food heritage, glass-jar packaging, and multi-channel retail/foodservice distribution.
• La Doria: Italian food manufacturer with significant tomato-based products (purees, concentrates, canned tomatoes) and a private-label/B2B focus. Comparable on the manufacturing side, with overlap in tomato processing and foodservice supply chains.
• Le Conserve della Nonna: Artisanal Italian producer of preserved tomatoes, legumes, sauces, and ready meals with strong D2C and retail presence. Closely comparable artisanal positioning, glass-jar packaging, and brand storytelling to Pomilia.
• Pomar: Italian producer specializing in canned tomatoes, legume-based products (lentils, beans, peas), and ready meals under artisanal positioning. Direct competitor on both the red-line (tomato) and yellow-line (legume) product categories.
• Petti: Tuscan producer of high-quality canned tomatoes, passata, and tomato-based preserves with a premium artisanal identity. Comparable on tomato product quality positioning and Italian retail/foodservice distribution.
• Mutti: Italy's leading premium canned tomato brand (pelati, passata, polpa), serving both retail and foodservice with a strong DOP and organic portfolio. Closely comparable product mix, channel approach, and premium positioning to Pomilia, though at materially larger scale.
• De Rica: Specialist Italian canned tomato producer (pelati, passata, datterini) with comparable product mix and a strong retail presence. Direct competitor in Italy's canned-tomato category, addressing similar retail and HoReCa buyers.

Regional players

• Pastificio Lucio Garofalo: Campania-based Italian food producer (primarily pasta) with overlapping regional heritage and premium positioning in the same Southern Italian culinary tradition. Comparable as a Campana-anchored artisanal brand serving foodservice and retail.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pomilia.it
• Instagraminstagram.com/pomilia.it

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pomilia