Public Service Media

What Public Service Media does

Public Service Media (PSM) is the state-owned public service broadcaster of the Republic of Maldives, established under the Public Service Media Act (9/2015) on 28 April 2015. The organization operates multi-platform broadcasting across five television channels (Television Maldives, PSM News, YES TV, Maldives TV, and Munnaaru), three radio channels (Dhivehiraajjeyge Adu, Dhivehi FM, and Dheenuge Adu), and the PSM Air streaming application available on iOS and Android. Broadcasting heritage traces to Dhivehiraajjeyge Adu, established in 1962, and PSM holds the country's largest audiovisual archive of historical footage, documentaries, interviews, and cultural recordings.

PSM functions under a hybrid revenue model combining government funding (mandated by statute to fulfill public service obligations) with advertising and sponsorship sales. Its monetization infrastructure includes a structured advertising sales operation offering individual slots (prime time and non-prime time, 15–60 second durations) and multi-tier packages (Platinum, Gold, and Silver) across television and radio channels, priced in Maldivian Rufiyaa. Sponsorship deals cover flagship programming such as the FIFA World Cup 2026 coverage (with Maldives Post as main sponsor) and long-running shows like Heyyanbo. Additional revenue and ecosystem value is being developed through the Creatoll digital content marketplace (with Visit Maldives Corporation), the PSM Air direct-to-consumer streaming app, and the Maldives Media Institute (MMI), a wholly-owned subsidiary offering professional broadcast training.

The go-to-market motion combines direct-to-consumer broadcast distribution with a sales-led advertising and sponsorship operation, supported by event-driven engagement (such as FIFA World Cup build-up community events). Customer segments served include the general Maldivian public (primary), international tourists, youth, and religious audiences, addressed through channel-specific programming. The organization's mandate is to inform, educate, and entertain the population, with PSM positioned as the sole formal link between the government and the public.

Name

Public Service Media

Legal name

Public Service Media

Website

https://psm.mv

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Public Service Media (PSM) is the Maldives' state-owned public service broadcaster, operating national television, radio, and the PSM Air streaming app to inform, educate, and entertain the Maldivian public, international tourists, and youth audiences.

Ownership category

akta.pro rank

Product category

Public Broadcasting Services

NAICS

Television Broadcasting Stations (516120), Radio and Television Broadcasting Stations (5161), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Television Broadcasting Stations (4833), Radio Broadcasting Stations (4832)

akta.pro primary industry

National Public Television Networks & Member Stations (PBS-style) (MPABADAA)

akta.pro secondary industries

National Public Radio Networks & Member Stations (NPR-style) (MPABADAB), Public Media Digital Platforms & Streaming (Apps, On-demand, Podcasts) (MPABADAG), Public Service News Channels (MPABAIAE), International TV Broadcasters (Free-to-Air/Satellite/Cable) (MPABAEAJ)

Keywords

• Public service broadcasting
• Television broadcasting
• Radio broadcasting
• Media streaming
• News broadcasting

Headquarters

HQ city

Male

HQ country

Maldives

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising and Sponsorship: PSM generates revenue through advertising slots on television and radio channels. Pricing varies by time slot (prime time vs non-prime time), duration (15-60 seconds), and channel. Package deals (Platinum and Gold) offer discounts for bulk advertising over 180 days.
2. Sponsorship: PSM secures sponsorship deals for special coverage and events, such as Maldives Post as main sponsor of FIFA World Cup 2026 coverage. Sponsorship includes program sponsorships for long-running shows.
3. Government Funding: As the state broadcaster mandated under the Public Service Media Act, PSM receives government support to fulfill its public service obligations to inform, educate, and entertain.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Public Service Media is the state broadcaster of the Maldives, operating multiple national television channels, radio channels, and a digital streaming app to deliver news, current affairs, entertainment, sports, religious, and cultural content to the Maldivian public. Its portfolio spans Television Maldives (the leading national channel), PSM News (24-hour news), YES TV (youth/sports), Munnaaru (Islamic), Maldives TV (international/tourism), Dhivehiraajjeyge Adu, Dhivehi FM, Dheenuge Adu (radio), and the PSM Air streaming application. Revenue is generated primarily through advertising slot sales and sponsorships across these channels.

Product overview

Public Service Media operates a multi-platform broadcasting portfolio consisting of television channels (Television Maldives, PSM News, YES TV, Maldives TV, Munnaaru), radio channels (Dhivehiraajjeyge Adu, Dheenuge Adu, Dhivehi FM), a streaming application (PSM Air), and a training institute (Maldives Media Institute). The company serves as the state broadcaster of the Maldives, providing television, radio, and online media services to the general public through its diverse brand portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Television Maldives: The National Television channel and known leading channel of the Maldives which broadcasts nationally. Provides recent news, current affairs and variety of entertainment programs.
• Dhivehiraajjeyge Adu
• PSM News
• YES TV
• Dheenuge Adu
• Dhivehi FM
• Maldives TV
• Munnaaru
• PSM Air
• Maldives Media Institute
• Majlis TV

Products and services

• Television Maldives (TVM)

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and major.

• My Q Study ExpocoreStrategic or Co-development Partner · 1 July 2026PSM and My Q Study Expo signed MoU for technical training programme. Training will be conducted through Maldives Media Institute, providing free technical training to PSM employees in broadcasting, journalism, communication skills, team building, and public speaking. The partnership aims to enhance skills and technical capacity across PSM departments.
• Maldives PostmajorGTM or Marketing Partner · 1 January 2026Maldives Post signed as the main sponsor of PSM's FIFA World Cup 2026 coverage. The agreement was signed at the PSM Television Building ceremony with Managing Director Ahmed Shakeeb and Deputy Managing Director Shaheed Ibrahim representing both parties. This sponsorship supports PSM's comprehensive World Cup coverage including live matches, countdown shows, match programmes, and highlight shows.
• Visit Maldives Corporation (VMC)coreStrategic or Co-development PartnerVMC and PSM partnered to expand Creatoll digital marketplace for creative content. PSM's extensive audiovisual archive including historical footage, documentaries, interviews, and cultural recordings will be integrated into the platform. The collaboration aims to create a digital hub for users to browse and purchase Maldivian creative content including photography, films, and cultural archives.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• PBS (Public Broadcasting Service): The US public television network operates under a similar model as a non-commercial public broadcaster funded by government and member support. PSM's Television Maldives channel plays a comparable role in national coverage.
• Deutsche Welle (DW): Germany's international public broadcaster operates globally distributed content in multiple languages. Comparable to PSM's Maldives TV international channel in providing destination/national content to international audiences.
• NPR (National Public Radio): US public radio network with a mandate for educational and informational content. PSM's Dhivehiraajjeyge Adu radio (established 1962) shares the same public service radio model with government funding and news/information focus.
• ABC (Australian Broadcasting Corporation): Australia's national public broadcaster operating TV, radio, and digital platforms with government funding. Comparable to PSM as a multi-platform public service media entity serving a national population.
• TRT (Turkish Radio and Television Corporation): Turkey's national public broadcaster operates multiple TV and radio channels with international distribution. Comparable to PSM as a state broadcaster with multi-platform presence and international content ambitions.
• BBC (British Broadcasting Corporation): The UK's public service broadcaster operates a similar mandate of informing, educating, and entertaining through TV, radio, and digital platforms (iPlayer). PSM follows the same public service broadcasting model with government funding and multi-platform distribution.
• Al Jazeera: Qatar-based international broadcaster with state backing that operates news and cultural channels. Comparable to PSM in being a state-funded media organization with international ambitions and multi-channel operations.

Direct peers

• Doordarshan: India's state-owned public broadcaster with similar multi-channel television and radio operations. Operates regional-language channels and has comparable government funding model and public service mandate in a South Asian context.
• RTM (Radio Televisyen Malaysia): Malaysia's state broadcaster operates TV and radio channels under government mandate. Similar position as a national public broadcaster with multi-channel portfolio and government funding in a regional Asian context.

Regional players

• TVRI (Televisi Republik Indonesia): Indonesia's state-owned public broadcaster operates national TV and radio services. Similar public service mandate with government funding in a Southeast Asian context, though serving a much larger market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/psm_mkt
• LinkedInlinkedin.com/company/public-service-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Public Service Media