What Highland Group does

Highland Group is a privately held, founder-owned custom residential architecture firm based in Salt Lake City, Utah, founded in 1986 and led by Design Director Tim Furner. The firm specializes in one-of-a-kind custom home designs for high-net-worth homeowners, delivering a four-phase service: Schematic Design Floor Plans, Schematic Design Exterior Elevations, Design Development, and Construction Documents. Its core differentiator is an explicit refusal to maintain a 'signature look' — each home is designed around an individual client's 'Wish List' interview process, with styles ranging from traditional motifs to mountain rustic, postmodern, and contemporary.

The firm's underlying technology is human-led custom design expertise rather than a platform or software product; there are no proprietary systems, AI tools, or APIs. Highland Group operates on a professional-services revenue model, charging project-based fees via hourly billing or fixed design contracts, with each engagement spanning multiple years from pre-design through construction documentation. The firm is highly selective with clients and relies on portfolio-driven word-of-mouth referrals rather than paid marketing.

Highland Group serves a concentrated base of affluent homeowners primarily across Utah's luxury residential markets (Park City, Deer Valley, Promontory, Midway, Holladay, and surrounding Wasatch Front communities). The firm employs 11–50 people and operates from a single headquarters at 4471 Highland Drive, Salt Lake City. In 2026, the firm extended a partnership with Indian Premier League cricket franchise Punjab Kings as official real-estate partner — an unusual brand-marketing move for a small US residential practice, and the only disclosed non-core commercial activity.

Name

Highland Group

Legal name

Highland Group

Website

https://highland-group.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Highland Group is a privately held Salt Lake City custom residential architecture firm, founded in 1986, that designs one-of-a-kind homes for high-net-worth homeowners through a four-phase process led by Design Director Tim Furner.

Ownership category

akta.pro rank

Product category

Residential Architecture Services

NAICS

Architectural Services (54131), Interior Design Services (541410)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI)

Keywords

• Custom residential architecture
• Home design services
• Architectural design firm
• Custom home design
• Residential construction documents

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Custom Home Design Services: Highland Group generates revenue through professional architectural design fees for custom residential homes. Services include schematic design, design development, and construction document preparation. Revenue is project-based, derived from hourly fees or fixed design contracts for each custom home project.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Highland Group provides custom residential architecture and design services, creating one-of-a-kind homes tailored to each client's taste, lifestyle, and family needs. The service is delivered through four sequential phases — Schematic Design (Floor Plans), Schematic Design (Exterior Elevations), Design Development, and Construction Documents — beginning with a pre-design 'Wish List' interview. The firm is selective about new clients and operates on a project-based, fee-for-service model.

Product overview

Highland Group is a custom residential architecture firm offering one-of-a-kind home design services. The company provides a modular service offering comprising four sequential phases: Schematic Design (Floor Plans), Schematic Design (Exterior Elevations), Design Development, and Construction Documents. Each home design is unique to the client, avoiding a signature aesthetic in favor of personalized designs based on a thorough 'Wish List' interview process. The firm serves homeowners seeking custom homes and has operated since 1986.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Residential Architecture Services End-to-end custom home design services producing one-of-a-kind residences tailored to each client's individual taste, lifestyle, and family needs, delivered through schematic design, design development, and construction document phases. Intended for affluent individual homeowners seeking a personalized home without a signature architectural style.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Punjab KingsminorGTM or Marketing Partner · 26 March 2026Highland Group serves as the official real-estate partner for Punjab Kings ahead of IPL 2026. The partnership extension was announced at a press conference in Chandigarh, with the unveiling of the 'The Address of Kings' campaign and a newly launched team anthem for the upcoming season.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Market position

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Highland Group