IEMI

What IEMI does

IEMI - Inteligência de Mercado is a privately held Brazilian B2B market research and business intelligence firm founded in 1985 and headquartered in the Itaim Bibi district of São Paulo. The company produces market intelligence on six interlocking verticals: textiles, apparel, footwear, home goods (bed, table, bath), furniture, and mattresses. Its product portfolio spans standardized sector reports (e.g., Brasil Têxtil 2025, Brasil Móveis 2025) priced between R$1,980 and R$15,900, monthly subscription-based "Termômetros IEMI" thermometers, the proprietary IPC IEMI consumption-potential index covering all 5,570 Brazilian municipalities, and a custom research practice that includes Posicionamento 360°, pricing research, market coverage analysis, store-expansion potential studies, market share measurement, brand-image studies, NPS surveys, lead mapping, and product testing. The firm also monetizes keynote speaking by its managing partner Marcelo Villin Prado at a standardized R$9,900 fee.

The company's underlying technology is its proprietary panel-based research methodology, built on 40 years of accumulated panel data across Brazil's principal production and consumption centers. IEMI's competitive narrative rests on the IPC IEMI indicator system (consumption potential, purchasing power class, retail point-of-sale count, and socioeconomic/demographic data per municipality), exclusive recurring panel surveys (consumer-behavior studies based on 1,200+ respondents per wave), and a continuous 5-year historical evolution methodology across annual market-potential reports. Distribution runs through a direct enterprise sales force, an e-commerce channel for standardized reports, and institutional channels through sectoral associations including Abimóvel, Abit, ABCASA, and ABVTEX, as well as managing-partner roles at FIESP and ABIESV. The customer base skews toward large Brazilian manufacturers and retailers (Renner, Magazine Luiza, Hanesbrands Brasil, Grupo Malwee, Madeira Madeira, Santander Consumer, Coteminas, The LYCRA Company, Riachuelo, Via Varejo, Arezzo, Grendene, Tok&Stok, Altenburg, Karsten, Hering, Doptex, Credsystem), with cited partnerships spanning 40 years in some cases.

Commercially, IEMI operates without any disclosed external funding, M&A activity, or parent-company affiliation, functioning as an owner-operated firm led by Sócio-Diretor Marcelo Villin Prado and a small management team. Revenue mechanics are diversified across (i) one-time licensed standardized reports, (ii) recurring monthly thermometer subscriptions, (iii) professional-services custom research projects (quote-based, multi-year engagements), and (iv) fixed-fee speaking engagements. The 2025-2026 product pipeline includes an expanded slate of sector and retail-channel studies, signaling continued productization within its incumbent verticals rather than category-expansion or platform pivots.

Name

IEMI

Legal name

IEMI - Inteligência de Mercado

Website

https://iemi.com.br

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

IEMI - Inteligência de Mercado is a São Paulo-based B2B market research firm founded in 1985 that provides proprietary panel-based intelligence, standardized sector reports, and custom research to Brazilian manufacturers and retailers in textiles, apparel, footwear, home goods, furniture, and mattresses.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Standardized Market Reports: IEMI publishes and sells pre-packaged annual market reports covering specific sectors and product categories. Reports are delivered as digital files, editable Excel tables, and web-based access. Examples include Brasil Têxtil 2025 (R$1,980), Jeanswear 2025 (R$15,900), Tecidos de Malha 2026 (R$11,900), and many others across textile, apparel, footwear, home goods, furniture, and mattress categories.
2. Custom Research Projects (Soluções Personalizadas): IEMI develops bespoke market research projects tailored to individual client needs. Solutions include Posicionamento 360° (comprehensive market positioning diagnosis), Pricing Research, Market Coverage Analysis, Store Expansion Potential studies, Market Share and Competitor Analysis, Brand Image and Recall studies, Satisfaction and NPS surveys, Lead Mapping, and Product Testing. These are custom engagements priced individually.
3. Speaking Engagements and Conferences: IEMI generates revenue through paid keynote presentations and lectures delivered by its managing partner Marcelo Villin Prado at industry events, trade shows, and corporate conferences. The standard engagement fee is R$9,900 per presentation, covering in-person or video conference formats across Brazil and internationally.
4. Monthly Thermometer Subscriptions: Monthly subscription reports providing ongoing market performance monitoring. Thermometers cover sectors including footwear, furniture and mattresses, and apparel, offering updated production, retail sales, pricing, and foreign trade indicators on a recurring basis.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

IEMI provides market intelligence studies for Brazil's textile, apparel, footwear, home goods (bed/table/bath), furniture, and mattress sectors. Its offerings include standardized annual and pre-launch sectoral reports (Brasil Têxtil, Brasil Móveis, Jeanswear, Tecidos de Malha, etc.), monthly Termômetros IEMI subscriptions, the IPC IEMI consumption potential indicator for all 5,570 Brazilian municipalities, and bespoke custom research solutions (Posicionamento 360°, pricing research, market coverage, store expansion, market share, brand image, NPS, lead mapping, and product testing).

Differentiator

Problem solved

Functional benefit

Products and services

• Brasil Têxtil 2025 Annual macroeconomic sectoral publication providing a comprehensive overview of Brazil's textile and confection industry, including production volumes and values, consumption, retail performance, and external trade data. Targeted at industrial manufacturers, retailers, and trade associations in the textile sector.
• Brasil Móveis 2025 Annual macroeconomic sectoral publication providing a comprehensive overview of Brazil's furniture industry, including production volumes and values, consumption, retail performance, and external trade data. Targeted at furniture manufacturers, retailers, and industry associations.
• Termômetros IEMI (Monthly Market Thermometers) Recurring monthly subscription reports presenting key market performance indicators in Brazil, including production volumes and values, retail sales, pricing, foreign trade data, imported product market share, employment, and salary mass. Offered on a recurring basis for sectors including footwear, furniture and mattresses, and apparel.
• IPC IEMI - Índice de Potencial de Consumo Proprietary consumption potential indicator system covering all 5,570 Brazilian municipalities, reporting the consumption participation of each city for a target product category, spending by purchasing power class, number of specialized and non-specialized points of sale, and socioeconomic/demographic data. Used for site selection, demand forecasting, and geographic expansion planning by manufacturers and retailers.
• Posicionamento 360° Bespoke market research project providing a comprehensive market positioning diagnosis for individual clients, combining proprietary methodologies to deliver a complete view of competitive positioning, market share, and strategic opportunities. Targeted at enterprise manufacturers and brands in textile, apparel, footwear, home goods, and furniture sectors.
• Palestras IEMI (Speaking Engagements) Paid keynote presentations and lectures on Brazilian market intelligence, sector trends, and consumer behavior, delivered by managing partner Marcelo Villin Prado at industry events, trade shows, and corporate conferences in Brazil and internationally, in person or via video conference.

Quantifiable outcome

• IPC IEMI covers 100% of Brazilian municipalities (5,570 cities) with consumption potential indicators
• +3 more outcomes

Named customers22 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core, minor and historical.

• FIEV (Federação das Indústrias do Estado de São Paulo)coreStrategic or Co-development PartnerMarcelo Villin Prado, IEMI's Managing Partner, serves as a member of FIEV's Textile Committee (Comitê Têxtil da FIESP), providing strategic guidance and industry representation for Brazil's textile and apparel sector. This institutional role reinforces IEMI's position as a thought leader and trusted partner in sectoral intelligence.
• ABIESV (Associação Brasileira das Indústrias de Equipamentos e Serviços para o Varejo)coreStrategic or Co-development PartnerMarcelo Villin Prado serves as a Director of ABIESV, connecting IEMI with Brazil's retail equipment and services industry. This relationship provides IEMI with deep insight into retail dynamics and strengthens its positioning as a trusted intelligence partner for the retail sector.
• Fórum Acelera Varejo MultimarcasminorStrategic or Co-development PartnerIEMI partnered with Flash On Business and the Forum Acelera Varejo Multimarcas to conduct an unprecedented survey that awards the brands most valued by multi-brand retail store owners in Brazil. This joint initiative generates proprietary research findings and positions IEMI as a thought leader in fashion retail intelligence.
• UN/UNDP (United Nations Development Programme)historicalOthersMarcelo Villin Prado previously served as a UN/UNDP Consultant for the Development of Brazilian Textile Trade. This historical engagement established IEMI's credibility as a premier source of textile sector intelligence and positioned the firm within international development frameworks.
• Flash On BusinessminorGTM or Marketing PartnerIEMI collaborates with Flash On Business as co-organizer of the Forum Acelera Varejo Multimarcas, a platform that awards top-performing fashion brands as evaluated by multi-brand retail store owners. The partnership leverages Flash On Business's event platform to distribute IEMI's proprietary research findings.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/iemipesquisas
• YouTubeyoutube.com/c/iemipesquisas
• Facebookfacebook.com/iemi.inteligencia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IEMI