ASQUAN
ASQUAN designs and manufactures B2B beauty packaging, including applicators, dispensing systems, and turnkey formulation-to-packaging solutions for indie and major cosmetics brands, with a sustainability-focused catalog spanning makeup and skincare categories.
- Company typePrivate
- Founded2008
- HeadquartersHillsborough, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
ASQUAN firmographics
Firmographics- Name
- ASQUAN
- Legal name
- Asquan Limited
- Website
- https://asquangroup.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ASQUAN designs and manufactures B2B beauty packaging, including applicators, dispensing systems, and turnkey formulation-to-packaging solutions for indie and major cosmetics brands, with a sustainability-focused catalog spanning makeup and skincare categories.
- Ownership category
- akta.pro rank
ASQUAN industry classification
Industry- Product category
- Beauty Packaging
- NAICS
- Packaging and Labeling Services (56191)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Primary Packaging (Bottles, Jars, Tubes, Jugs) (IMALAJAA)
- akta.pro secondary industries
- Color Cosmetics Packaging (Lipstick, Mascara, Compact, Palette) (IMALAJAH), Skincare Packaging (Cream Jars, Serum Bottles, Ampoules) (IMALAJAI), Cosmetics & Personal Care Plastic Packaging Manufacturing (IMANAEAL)
Keywords
Where ASQUAN is headquartered
LocationHeadquarters
- HQ city
- Hillsborough
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ASQUAN business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Cosmetic Packaging Products: ASQUAN generates revenue through the sale of cosmetic packaging solutions to beauty brands. The company offers both stock packaging (standard products from their catalog) and custom packaging development. Revenue is derived from one-time product sales with typical B2B payment terms of 50% deposit upon order acceptance and 50% balance prior to shipment or within 14 days of invoice.
- Turnkey Development Services: The company provides full-service turnkey solutions including formulation development, packaging design, and manufacturing. These services complement product sales and enable brands to reduce time-to-market complexity. Services include industrial design, engineering, and strategic sourcing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quotation-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
ASQUAN product offering
Product offeringCore offering
ASQUAN designs and manufactures beauty and skincare packaging solutions, offering both stock and custom packaging products (eyeliners, brow products, lipsticks, compacts, jars, airless systems) alongside turnkey development services from formulation to finished packaging. The company specializes in patented dispensing technologies, airless and rechargeable packaging, and sustainability-driven mono-material designs, supplying beauty brands globally with low minimum order quantities.
Product overview
Asquan Group (now Cosmogen & Asquan Group) is a premium beauty packaging company offering a comprehensive portfolio of cosmetic packaging solutions. The offering spans multiple product categories including makeup (eyeliners, brow products, compacts, lipsticks) and skincare (jars, bottles, airless packaging). Key product lines include the patented Bondi push-button dispenser for low-viscosity liquids, the patent-pending Powder Drop Jar system for loose powder, the Natural Brow Flick vegan brow collection, Classic Colors and Perfect Lines eyeliners, the Metals aluminum packaging collection, and the rechargeable Migo Collection airless jars. The company provides both stock packaging solutions and full turnkey services from formulation to finished packaging, targeting indie beauty brands and major cosmetics companies seeking innovative, sustainable packaging solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Turnkey Solutions End-to-end turnkey development services covering formulation, packaging design, manufacturing, and regulatory compliance for indie beauty brands seeking to reduce time-to-market and operational complexity. Includes compatibility reports, short lead times, and low minimum order quantities.
- Bondi Push-Button Dispenser Patented push-button dispenser with vented nozzle designed for low-viscosity formulas, providing smooth, uninterrupted flow with consistent measured dispensing. Available in 30ml, 60ml, 100ml, and 150ml sizes.
- Natural Brow Flick 100% vegan brow formulations using Japanese raw materials made in France. Shortened PET fiber brush creates precise, feathered natural eyebrows. Features styrene-free outer packaging with 77% natural materials. Available in 5 vegan shades (Ash-Brown, Blonde, Dark Brown, Medium-Brown, Red-Brown).
- Perfect Lines Classic Vol. 1 & 2 Eyeliners Full-service liquid eyeliners with tank system utilizing Japanese raw materials made in France. Available with precision lining brush tip or felt tip applicator, in Carbon Black or Carbon Black Free formulations. Formulated according to European, US, Japanese, and Chinese standards.
- Classic Colors Eyeliners Turnkey eyeliners available in three shades (Bordeaux, Walnut, Indigo) with two precision applicators (flexible PBT brush or precision felt tip). Fully styrene-free packaging with completed compatibility reports, short lead times, and low MOQ. Formulated according to EU, US, Japan, and China standards.
- Metals Aluminum Packaging Collection 100% aluminum beauty packaging collection including rechargeable lipstick (Ø12.7mm), compacts (Ø30, Ø42, & Ø59mm), and rechargeable aluminum jar (30mL). All products are endlessly recyclable aluminum, reducing waste and carbon footprint.
- Powder Drop Jar Patent-pending controlled dispensing system for loose powder packaging in the beauty industry, targeting portability, hygiene, and precision for beauty consumers and brands seeking innovative powder format solutions.
- Migo Collection Airless Packaging Rechargeable airless packaging for skincare products offering jars in 30mL and 50mL sizes with PE materials. Provides protection for creams, balms, and masks while reducing single-use plastic waste.
- PET Stick Complexion Mono-Material Makeup Line Mono-material makeup line featuring PET stick complexion products designed for sustainability with reduced material complexity.
- Compact Palettes Various compact and palette products including Parklane, Bauhaus, Clarity, and Frame series. Available in multiple sizes (Ø27mm to Ø59mm) and configurations including wet/dry, with/without mirror.
- Lipstick Components Wide range of lipstick packaging including aluminum, mono-material, magnetic, rechargeable, and slimline options. Multiple shapes (round, square, scalloped, hexagonal) and sizes available.
- Skincare Jars and Bottles Skincare packaging including soft round, stepped round, clean round, mono-material, double-walled, and airless jars. Various sizes from 15mL to 300mL.
Quantifiable outcome
- Products formulated according to EU, US, Japan, and China standards for global market compliance
- +1 more outcomes
Companies that use ASQUAN
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
ASQUAN technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
ASQUAN partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CosmogencoreCosmogen completed its acquisition of ASQUAN in May 2026, creating Cosmogen & Asquan Group as a new premium beauty packaging player. The merger combines complementary expertise in applicator systems, dispensing technologies, and multi-category packaging development. The new group operates across Europe, the United States, Asia, and the Middle East, offering beauty brands a broader platform spanning advanced applicator and dispensing technologies, premium stock and custom packaging solutions, industrial design and engineering, strategic sourcing, and sustainability-driven development.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
ASQUAN competitors and assessment
Company assessmentDirect peers
- Quadpack Industries: European premium beauty packaging manufacturer offering turnkey solutions, stock packaging, and custom development across skincare, makeup, and fragrance. Directly comparable in business model, customer focus (indie and mid-tier brands), and sustainability positioning.
- Cosmogen: French beauty packaging specialist focused on applicator systems, brushes, and dispensing technologies. Cosmogen acquired ASQUAN in May 2026 to form Cosmogen & Asquan Group, making them the closest direct peer and now parent entity.
- Baralan: Italian beauty packaging specialist with deep catalog in skincare jars, bottles, and fragrance components. Competes with ASQUAN's skincare packaging lines and serves many of the same indie and established beauty brands globally.
- HCT Group: Full-service beauty packaging supplier offering turnkey product development from formulation to finished package, with strong focus on color cosmetics compacts and stock packaging. Comparable turnkey service model and indie/mid-tier brand customer overlap.
- Coverpla: French premium beauty packaging supplier offering fragrance, skincare, and makeup packaging with strong European indie brand presence. Comparable business model as a stock-and-custom packaging specialist serving brand owners.
Emerging players
- Verescence: French specialist in glass packaging for beauty and fragrance, with growing refillable and sustainable packaging portfolio. Adjacent competitor to ASQUAN's premium and refillable aluminum lines, particularly in skincare jar applications.
- Topline Products: UK-based beauty packaging supplier offering mascara, lip gloss, and skincare packaging with strong indie brand focus in Europe. Comparable customer segment overlap and similar stock-plus-custom service approach.
- Anomatic: US-based aluminum packaging manufacturer serving beauty, personal care, and consumer markets with anodized and sustainable aluminum components. Direct competitive overlap with ASQUAN's 100% aluminum rechargeable lipstick, compact, and jar lines.
Broad incumbents
- Albea Group: One of the world's largest beauty packaging manufacturers offering lipstick, mascara, skincare, and fragrance packaging. Competes directly with ASQUAN across multiple categories but with much greater scale and a broader global manufacturing footprint.
- AptarGroup (Beauty + Home): Global leader in dispensing systems, pumps, and closures serving beauty, personal care, and home markets. Closely competes with ASQUAN's Bondi dispensing technology in skincare and airless packaging segments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
ASQUAN social profiles
Digital presenceASQUAN compliance and trust
Trust signalCompliance2 records
ASQUAN financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASQUAN leadership team
Management profileNumber of profiles
ASQUAN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASQUAN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASQUAN
What does ASQUAN do?
ASQUAN designs and manufactures beauty and skincare packaging solutions, offering both stock and custom packaging products (eyeliners, brow products, lipsticks, compacts, jars, airless systems) alongside turnkey development services from formulation to finished packaging. The company specializes in patented dispensing technologies, airless and rechargeable packaging, and sustainability-driven mono-material designs, supplying beauty brands globally with low minimum order quantities.
Is ASQUAN a public or private company?
ASQUAN is a private company. It is classified as corporate owned and is currently operating.
When was ASQUAN founded?
ASQUAN was founded in 2008. It employs 51 to 100 people.
Where is ASQUAN based?
ASQUAN is headquartered in Hillsborough, United States, in the North America region.
How does ASQUAN make money?
Two revenue lines are on record. Cosmetic Packaging Products are the primary driver. The others are turnkey Development Services.
Who are ASQUAN's main competitors?
Direct peers on record are Quadpack Industries, Cosmogen, Baralan, HCT Group and Coverpla. Emerging players are Verescence, Topline Products and Anomatic. Broad incumbents are Albea Group and AptarGroup (Beauty + Home).
Does ASQUAN have an API?
No public API is recorded for ASQUAN.
What industry is ASQUAN in?
ASQUAN's product category is Beauty Packaging. Its primary akta.pro industry code is IMALAJAA, Primary Packaging (Bottles, Jars, Tubes, Jugs), with a secondary code of IMALAJAH, Color Cosmetics Packaging (Lipstick, Mascara, Compact, Palette). Its NAICS code is 56191 and its SIC code is 2844.