Diving mail order online

What Diving mail order online does

Tauchversandonline (trading as "Diving mail order online") is a German direct-to-consumer e-commerce retailer of diving and water-sports equipment, headquartered at Brochthäuser Str. 91, 37115 Duderstadt and operated as a sole proprietorship by Alexander Kilian. The company runs the German-language online storefront tauchversandonline.de, serving individual recreational and professional divers, freedivers, snorkelers, triathletes, surfers, water-skiers and stand-up paddleboarders in Germany and Switzerland. Its product range centers on a curated multi-brand assortment spanning wetsuits, drysuits, undergarments, masks, fins, snorkels, regulators, dive computers, BCDs and wings, SideMount systems, drysuit components, and accessories, drawn from brands such as Waterproof, Camaro, Cressi Sub, TUSA, Poseidon, EnthDegree, XDeep, Xcel, Scubaforce and Atomic.

The underlying technology stack is a standard outsourced e-commerce configuration rather than proprietary infrastructure: order and listing management via MagnaLister (RedGecko GmbH), newsletter automation via Sendinblue, live-chat support via Smartsupp, traffic analytics via Google Analytics, online advertising via Google Ads, and embedded product video via YouTube. Payment processing is handled through PayPal, paydirekt, Wirecard checkoutportal, and SOFORT/Klarna. There is no public-facing API, mobile app, or proprietary software disclosed, and AI/ML functionality is not present in the stack.

The business model is straightforward unit-pricing direct-to-consumer retail with no subscription or recurring component. SKUs range from entry-level accessories around €7.50 to premium technical-diving equipment above €2,200, sold with percentage-off pricing (e.g., 8.3–23% discounts on featured lines). The company offers free outbound and return shipping within Germany on orders above €59 and VAT-free pricing for Switzerland, and acquires customers primarily through organic search, price-comparison listings on Geizhals and idealo, a Proven Expert review widget, and Sendinblue-driven email marketing. It has no disclosed revenue, no headcount figure, no institutional funding, and no parent or subsidiary structure.

Name

Diving mail order online

Legal name

Tauchversandonline

Website

https://tauchversandonline.de

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Tauchversandonline (Diving mail order online) is a German direct-to-consumer e-commerce retailer in Duderstadt operating tauchversandonline.de, selling a curated multi-brand catalog of diving, snorkeling, triathlon, surfing, SUP and water-skiing equipment to individual consumers in Germany and Switzerland.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail (Diving and Water Sports Equipment)

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Diving & Snorkeling Retail (Scuba Gear) (CRAMAIAF)

akta.pro secondary industries

Paddle Sports Retail (Kayak, Canoe, SUP, Paddles) (CRAMAIAD), Surf & Beach Sports Retail (Surfboards, Bodyboards, Skimboards) (CRAMAIAE)

Keywords

• Scuba diving equipment
• Water sports gear
• Wetsuits and drysuits
• Diving accessories
• Online diving retailer

Headquarters

HQ city

Duderstadt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Product Sales: Direct-to-consumer online retail of diving and water sports equipment. Customers purchase products through the website with payment processed via PayPal, Paydirekt, Wirecard checkout, and SOFORT/Klarna. Revenue is generated through one-time product transactions with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Tauchversandonline is a German online retail store that sells diving equipment and water sports gear directly to consumers. The catalog includes wetsuits, drysuits, diving masks, fins, snorkels, regulators, dive computers, undergarments, boots, and accessories, alongside apparel and gear for swimming, triathlon, surfing, water skiing, and stand-up paddleboarding. Products from brands such as Waterproof, Camaro, Cressi Sub, TUSA, Poseidon, EnthDegree, XDeep, Scubaforce, and Xcel are offered with free shipping within Germany over €59 and VAT-free pricing for Swiss customers.

Product overview

Tauchversandonline (Diving mail order online) is a German online retailer specializing in diving equipment and water sports gear. The store offers a diverse portfolio of branded products including wetsuits, drysuits, diving masks, fins, snorkels, diving computers, regulators, and accessories from multiple manufacturers such as Waterproof, Camaro, Cressi Sub, TUSA, Poseidon, XDeep, EnthDegree, Xcel, and others. The product range covers men's, women's, and children's diving equipment, as well as swimming, triathlon, surfing, water skiing, SUP, and outdoor sports gear. The store operates as an e-commerce platform with categories for Schnäppchen (bargains), Damenlinie (ladies' line), SideMount, and various water sports disciplines.

Differentiator

Problem solved

Functional benefit

Products and services

• Camaro Titanium Shorty - unisex 2mm SCS Titanium Open Cell Neoprene shorty undergarment with glued and blind-stitched seams and waterproof construction, sized XXS-XXXXL, used as a warm underlayer for divers.
• Poseidon Zweifenstermaske TECHNICA Two-window diving mask with small internal volume, black-grey frame, and black silicone strap, sold to divers seeking a high-quality low-volume mask.
• TUSA Geräteflosse SF-22 Solla Device fin featuring ForcElast technology, patented 20° Angled Blade Design, optimized 3-channel blade, and pre-formed 3D foot straps, intended for divers.
• EnthDegree AVEIRO SHORTS / UNISEX Unisex water sports shorts made of 385gsm Fernotherm3 material with water-repellent outer layer, windproof breathable PU membrane, and UV 50+ sun protection.
• Camaro Triathlon-Wettkampfanzug Speed One Seamless Compression Mono - Women Competition-compliant women's one-piece triathlon suit with integrated seat pad, sold with a 3-year warranty and free repair service for triathletes.
• Cressi Sub Tauchmaske Action mit ActionCam Adapter Diving mask with ActionCam adapter and reinforced frame for action camera mounting, used by snorkelers, divers, and freedivers.
• Tusa Visio Tri-Ex Schnorchel Reise Set Snorkeling travel set including UM-31 mask with curved side lenses, USP-250 snorkel with Dry Top technology, and UF-21 fins with soft open foot pocket, targeted at traveling snorkelers.
• EnthDegree Eminence QD 5mm Herren High-end men's 5mm wetsuit combining warmth, flexibility, and comfort, using Q-Dry quick-drying technology and high-stretch Elasticity M1 neoprene.
• EnthDegree BARRIER FULL SUIT Frauen Women's full-body watersports protection suit with back entry, 4-way stretch material, and seals at neck, arms, and legs for SUP, surfing, kitesurfing, or diving.
• Camaro Shorty Voltage - Women Women's 3mm neoprene shorty with double collar with velcro closure, extra-wide sealing flap, and asymmetric front zip, sold with 3-year warranty and free repair service.
• Waterproof W7 5MM FULLSUIT Herren Men's 5mm neoprene wetsuit with high-pile thermal lining, extend thermo inner lining, back zipper seal, double cuffs on arms and legs, computer holders on wrists, and expandable leg pockets.
• TUSA Tauchmaske M1001 Freedom HD - Indigo Single-lens diving mask with large field of view, small internal volume, Freedom technology 180° rotating buckles, and a fit suitable for nearly any face shape.
• Waterproof W7 7MM FULLSUIT Herren Men's 7mm neoprene cold-water wetsuit made from Neoflex 100% Microcell Limestone CR Neoprene, designed for cold-water diving with the same feature set as the 5mm version.
• Xcel Womens Thermoflex TDC 5/4 Women's high-end wetsuit with Thermo Dry Celliant inner lining that converts body heat into infrared radiation, UltraStretch neoprene, and DuraFlex knee panels for flexibility.
• Waterproof B50 Low Cut 3mm Füssling Zipperless 3mm diving boot with extreme stretch, blind-stitched and glued construction, reinforced heel, designed to pair with the W50 fullsuit.
• Waterproof W-Serie Eisweste 5mm mit Haube - Herrenmodell Men's 5mm ice vest with integrated hood for cold-water diving, usable as an undergarment with a drysuit or on its own.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Four partnerships are on record, tiered core and minor.

• PayPal (Europe) S.a.r.l. et Cie, S.C.A.coreChannel Partner/ Reseller/ DistributorPayment processing including PayPal, credit card via PayPal, direct debit via PayPal, and 'Buy Now Pay Later' options. Major payment method for customer transactions.
• paydirekt GmbHminorChannel Partner/ Reseller/ DistributorGerman payment service providing direct payment processing. Paydirekt authenticates payments through customer's bank.
• Wirecard UK & Ireland Ltd (checkoutportal by wirecard)minorChannel Partner/ Reseller/ DistributorPayment gateway providing multiple payment options through the Wirecard checkoutportal platform.
• SOFORT GmbH (Klarna Group)minorChannel Partner/ Reseller/ DistributorPayment processing via SOFORT direct bank transfer service, part of the Klarna Group.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tec-Tauchshop: German technical-diving focused online retailer cited on Tauchversandonline's own storefront as a related shop. Directly comparable as a German-language niche e-tailer specializing in technical/recreational diving equipment for the same DACH market.
• Mares: Italian manufacturer of diving equipment (regulators, BCDs, fins, masks, dive computers) with direct online sales in Europe. Comparable as both a brand stocked by Tauchversandonline and a competing direct-to-consumer channel for the same diving products.
• Cressi Sub: Italian diving and water-sports manufacturer with its own direct e-commerce channel; sells masks, fins, wetsuits, regulators and snorkel sets directly to consumers. Comparable as it competes head-to-head on many of the same product categories Tauchversandonline retails, and is also one of Tauchversandonline's suppliers.
• Divestore: European online diving specialist retailing masks, fins, regulators, wetsuits, BCDs and dive computers from the same major brands (Cressi, Mares, Scuba Pro, Aqualung). Comparable business model: pure-play e-commerce retailer serving diving and water-sports enthusiasts across Europe, overlapping directly in catalog and customer base.
• Poseidon Diving Systems: Swedish diving equipment manufacturer (rebreathers, regulators, masks) sold through its own site and dealers. Comparable as a premium technical-diving brand that Tauchversandonline retails, also competing for the same high-end European diving customer.
• Beuchat: French diving, snorkeling and spearing equipment brand with direct e-commerce. Comparable as a European manufacturer-retailer offering overlapping masks, snorkels, wetsuits, spearguns and freediving gear targeting the same enthusiast customers.

Broad incumbents

• Aqua Lung: Global diving and water-sports equipment brand with direct online sales across Europe. Comparable as a broad incumbent manufacturer-retailer competing across regulators, BCDs, masks, fins and wetsuits — many of the same categories Tauchversandonline retails.
• Decathlon: Mass-market sporting goods omnichannel retailer with strong presence in Germany, including full snorkeling, swimming, surfing, SUP and entry-level diving gear lines. Comparable as the dominant broad-incumbent alternative for German consumers shopping the same water-sports categories.
• Scubapro: Global premium diving brand (owned by Johnson Outdoors) with direct e-commerce, retail partners and authorized-dealer networks worldwide. Comparable as a broad incumbent in diving equipment retail overlapping Tauchversandonline's premium wetsuit, regulator and dive computer assortment.

Regional players

• Surfdome: UK-based online retailer specializing in surfing, SUP and water-sports equipment. Comparable as a pure-play water-sports e-tailer with overlapping categories (wetsuits, surfing, SUP), but serving the UK rather than the German-speaking market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tauchversandonline

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diving mail order online