YS Insurance

What YS Insurance does

YS Insurance is an independent insurance brokerage operating in California under Yuliya Shekhtman Insurance Agency, Inc., founded in February 2011 by CEO Yuliya Shekhtman. The firm represents over 25 insurance carriers and distributes eight core personal and commercial lines: homeowner, condo, renters, business (including BOP, restaurant, salon, and retail coverage), health (individual and group), auto, umbrella, and jewelry insurance. Its go-to-market is sales-led and relationship-driven, combining phone consultations, an online lead-capture form (PLM Intake), and virtual appointments, with a particular emphasis on serving both English-speaking and Russian-speaking communities in California.

The business model is standard for an independent broker: revenue is generated through recurring commissions paid by carriers on placed policies, with quotes tailored to individual client circumstances rather than a fixed price schedule. Underlying technology is modest — primarily the PLM Intake web form (app.ysins.net) for digital lead capture and a content website (ysins.net), with no proprietary underwriting, AI, or data platform. Operational scale is small (11–50 employees, single mailing address in Beverly Hills, virtual-first service model), and the firm shows no evidence of institutional capital, M&A activity, or geographic expansion beyond California.

The addressable market is fragmented California consumers and SMBs, with an explicit niche focus on the Russian-speaking population through dedicated social channels on Facebook, Instagram, TikTok, and YouTube. Customer testimonials indicate multi-year retention in personal lines, and a partnership with Kistler Agency LLC extends effective lead-processing capacity. There are no disclosed revenue figures, no funding rounds, no patents, no AI capabilities, and no public listings — consistent with a founder-controlled, lifestyle-scale brokerage rather than a venture-backed or roll-up vehicle.

Name

YS Insurance

Legal name

Yuliya Shekhtman Insurance Agency, Inc

Website

https://ysins.net

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

YS Insurance is an independent California-based insurance brokerage founded in 2011, representing over 25 carriers to distribute eight personal and commercial lines to consumers, SMBs, and landlords via phone, online intake, and virtual consultations.

Ownership category

akta.pro rank

Product category

Independent Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321)

akta.pro primary industry

Individual Health Insurance Brokerage & Distribution (FSAIAEAL)

akta.pro secondary industry

Standalone Umbrella Liability (FSAJANAE)

Keywords

• Independent insurance brokerage
• Personal lines insurance
• Commercial insurance coverage
• Multi-carrier insurance broker
• Health insurance agency

Headquarters

HQ city

North Hollywood

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Insurance Brokerage Commissions: YS Insurance operates as an independent insurance broker, earning commissions from multiple insurance carriers (over 25 companies) when policies are sold. The company represents various insurance providers and receives compensation for placing business with those carriers.
2. Personal and Group Health Insurance: Revenue generated from individual health insurance plans and group health insurance offerings for businesses, providing coverage that fits lifestyle, budget, and employee benefits needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

YS Insurance is an independent insurance brokerage that places personal, commercial, and health insurance policies on behalf of clients by representing more than 25 insurance carriers. The agency distributes eight product lines — homeowner, condo, renters, business, health (individual and group), auto, umbrella, and jewelry insurance — with agents customizing coverage to client needs across California.

Product overview

YS Insurance is an independent insurance agency offering personalized insurance solutions through partnerships with over 25 insurance carriers. Their portfolio consists of eight core insurance products: Homeowner Insurance, Condo Insurance, Renters Insurance, Business Insurance (including restaurant/café and BOP coverage), Health Insurance (individual and group plans), Auto Insurance, Umbrella Coverage, and Jewelry Insurance. The agency tailors coverage to individual, family, and business client needs, combining multiple insurance products and liability protections into customized policies.

Differentiator

Problem solved

Functional benefit

Products and services

• Homeowner Insurance

Quantifiable outcome

• Response time: Within 24 hours or less
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Kistler Agency LLCcoreStrategic or Co-development PartnerYS Insurance operates in partnership with Kistler Agency LLC for insurance quote requests. Together, they are committed to protecting what matters most to clients with personalized service and trusted expertise. The partnership provides tailored insurance solutions through a combined network of insurance carriers and expertise.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Market position

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ysinsurance
• Facebookfacebook.com/YSInsurance
• LinkedInlinkedin.com/in/yuliya-shekhtman-7702124a
• Instagraminstagram.com/shekhtman_yuliya_insurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YS Insurance