What Switch Gas & Electric does

Switch Gas & Electric is a UK-based energy price comparison website operated by SWITCH GAS AND ELECTRIC ONLINE LIMITED, headquartered at Former Coroners Court, Newcastle Upon Tyne. Founded in 2009, the company runs a self-serve online platform that enables UK domestic energy consumers to enter their postcode and usage data, compare personalised tariff projections across the wide market of energy suppliers — including the Big Six (British Gas, E.ON, EDF Energy, Scottish Power, Octopus Energy, OVO Energy) and independent and regional providers — and initiate a switch to a new supplier. The platform is supplemented by a browsable Supplier Directory and a Switchable Suppliers Service that allows customers to complete switches directly through contracted suppliers.

The company is one of only eleven energy comparison websites accredited to the Ofgem Confidence Code, a voluntary regulatory standard that requires impartial tariff presentation, transparent operations, and free service to consumers. Its underlying technology is a standard web-based comparison engine; the company also publishes developer-facing API documentation, though no proprietary AI/ML capabilities, patents, or mobile applications are disclosed.

The business model is a direct-to-consumer affiliate/referral model. The service is entirely free for end users, and Switch Gas & Electric monetises by receiving a fee from energy suppliers when a customer completes a switch through the platform. The company explicitly states that this referral fee does not influence the order of results or the price paid by the customer, preserving the impartiality required by Ofgem. GTM motion is organic, relying on SEO, the website itself, and Trustpilot-rated social proof rather than paid acquisition. Revenue, funding, ownership, and management team details are not publicly disclosed.

Name

Switch Gas & Electric

Legal name

SWITCH GAS AND ELECTRIC ONLINE LIMITED

Website

https://switchgasandelectric.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Switch Gas & Electric is a UK-based, Ofgem-accredited online energy price comparison platform that lets domestic consumers compare gas and electricity tariffs across the wide market and switch suppliers directly, earning revenue from supplier referral fees.

Ownership category

akta.pro rank

Product category

Energy price comparison and switching services

akta.pro primary industry

Auto-Switching & Price Comparison Platforms (EUAGAEAD)

akta.pro secondary industries

Retail Energy Brokerage (Residential & SMB Switching) (EUAGAEAA), Bill Auditing, Tariff Analysis & Utility Cost Optimization (EUAGAEAF)

Keywords

• Energy price comparison
• Gas and electricity switching
• Domestic energy tariffs
• Utility comparison platform
• Energy supplier switching

Headquarters

HQ city

Newcastle Upon Tyne

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Supplier referral fees: Switch Gas & Electric is completely free for customers. The company receives a fee from energy suppliers when a switch is completed through the site. This fee does not impact the order of results displayed to the customer or the price paid by the customer, ensuring impartiality in tariff comparisons.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Switch Gas & Electric runs a free, Ofgem Confidence Code-accredited online price comparison platform that enables UK domestic consumers to compare gas and electricity tariffs across the wide market of UK energy suppliers (including the Big Six and independent/regional providers). Customers enter their postcode and usage data to receive personalised tariff projections, then either complete the switch directly through the site or are routed to the relevant supplier. Revenue is earned via referral fees paid by energy suppliers when a switch is completed through the platform.

Product overview

Switch Gas & Electric operates as a UK energy price comparison platform built around its core energy tariff comparison engine. The platform aggregates tariffs from the wide market of energy suppliers—including the Big Six (British Gas, E.ON, EDF Energy, Scottish Power, Octopus Energy, OVO Energy) and independent suppliers—and presents personalized projections based on customer usage data. The core comparison platform is supplemented by a Supplier Directory for browsing supplier information and a Switchable Suppliers Service that enables direct switching with contracted energy providers. The service is free for consumers, with revenue generated through referral fees paid by energy suppliers upon completed switches.

Differentiator

Problem solved

Functional benefit

Products and services

• Energy Tariff Comparison Platform Ofgem Confidence Code-accredited energy price comparison website enabling UK consumers to compare gas and electricity tariffs across the wide market of energy suppliers (including the Big Six and independent providers) and to switch to a new energy supplier. Customers enter their postcode and usage data to receive personalised tariff projections.
• Supplier Directory A browsable directory providing information on UK energy suppliers available through the platform, including contact details and direct links to each supplier's website. Helps customers understand the supplier landscape before choosing to switch.
• Switchable Suppliers Service A filtered view of energy suppliers with whom Switch Gas & Electric has direct-switch contracts, enabling customers to complete the supplier switch process directly through the platform rather than being redirected to the supplier's own site.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Market position

Competitive moat3 records

Key highlights5 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Switch Gas & Electric