What Boone Hall Plantation does

Boone Hall Plantation is a privately held 738-acre historic plantation and working farm located in Mount Pleasant, South Carolina, approximately 8 miles from downtown Charleston. Founded in 1681 by Major John Boone, the property operates as a multi-revenue-stream tourism and event business built around its physical heritage assets: the 1743-planted Avenue of Oaks, a 1936 Georgian mansion, and nine original slave cabins (1790–1810) housing the Black History in America exhibit. The entire property was placed under a conservation easement with the Lowcountry Land Trust in 2020, one of the largest such agreements in South Carolina history, legally restricting future development.

The core operating business combines general admission tourism with venue rentals, agricultural production, and education programming. Visitors purchase $30 adult / $12 child general admission tickets covering all daily tours including tractor farm tours, mansion tours, Gullah cultural presentations, and the Black History exhibit. A separate Boone Hall Farms subsidiary operates approximately 120 acres of diversified crop production, with direct-to-consumer sales through Willie's Roadside Market (fresh produce, u-pick experiences, and value-added packaged goods such as jams, jellies, salsas, and sauces). Wedding and corporate events are sold through an in-house sales team across multiple venue spaces including the Cotton Dock and Belle of the Hall. School-group education programs run nine distinct offerings at $16 per student, and the property layers seasonal festivals (Strawberry Festival, Pumpkin Patch, Christmas Tree Festival, Wine Under the Oaks, Fright Nights, Uncorked, Oyster Festival) on top of the core tour product.

Revenue mechanics span one-time ticket transactions, recurring annual memberships ($175 single / $225 family), professional services for events, hardware/retail sales at the produce market, and subscription-style access passes ($500 annual professional photography permit). Distribution is direct-to-consumer via the company website (boonehallplantation.com), FareHarbor-embedded online ticketing, on-site gate sales, and the standalone Willie's Roadside Market retail location. Customer segments are diversified across leisure tourists, wedding couples, corporate clients, K-8 school groups, and local produce buyers, with the Charleston-area destination tourism market functioning as the primary demand driver.

Name

Boone Hall Plantation

Legal name

Boone Hall Plantation

Website

https://boonehallplantation.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Boone Hall Plantation is a privately held 738-acre historic plantation and working farm in Mount Pleasant, South Carolina, operating as a tourism attraction, wedding and event venue, agricultural producer, and education site serving Charleston-area visitors, couples, corporate clients, and school groups.

Ownership category

akta.pro rank

Product category

Heritage Tourism and Event Venue Services

NAICS

Historical Sites (71212), Nature Parks and Other Similar Institutions (71219), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Farm Stays & Agritourism Lodges (THAMADAH)

akta.pro secondary industries

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE), Agritourism Eco-Lodges & Farm Nature Stays (THAAAHAL)

Keywords

• Historic plantation tours
• Heritage tourism attractions
• Wedding event venues
• Working farm produce
• Cultural education programs

Headquarters

HQ city

Mount Pleasant

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Tourism and Admission: General admission tickets for plantation tours including access to all daily tours, house tours, tractor tours, Gullah culture presentations, Black History exhibit, and gardens.
2. Special Events: Ticketed special events including Lowcountry Strawberry Festival, Boone Hall Pumpkin Patch, Christmas Tree Festival, Wine Under The Oaks, A Gullah Christmas Concert, and other seasonal events.
3. Wedding and Event Rentals: Venue rental for weddings, corporate events, and private gatherings at venues including The Cotton Dock, The Belle of the Hall, and various lawn spaces.
4. Agricultural Products: Fresh produce sales through Willie's Roadside Market including strawberries, blueberries, tomatoes, peaches, and signature products like jams, jellies, salsas, sauces, and juices. U-pick operations for seasonal crops.
5. Memberships: Year-long membership programs offering unlimited visits. Single memberships (cardholder plus one guest) for $175, and family memberships (cardholder plus three guests) for $225.
6. Education Programs: School group educational programs including Beyond the Big House ($16/student), Cash Crops, Discovering Nature, and seasonal farm programs like Bees and Strawberries and Pumpkin Patch.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Boone Hall Plantation operates a 738-acre historic site and working farm offering daily plantation tours, the Avenue of Oaks, mansion tours, tractor tours, Black History in America Exhibit, and a live Gullah culture presentation. It also rents venues for weddings and corporate events, runs seasonal festivals, sells fresh produce through Willie's Roadside Market, and delivers education programs for school groups.

Product overview

Boone Hall Plantation & Gardens is a single unified visitor attraction offering a combination of historical tours, cultural experiences, and agricultural activities. The core product is plantation admission featuring multiple tour experiences including the iconic Avenue of Oaks, mansion tours, tractor farm tours, and the Black History in America Exhibit. Complementary offerings include Boone Hall Farms (the agricultural operation), Willie's Roadside Market (produce stand), the Exploring The Gullah Culture live presentation, education programs for school groups, and wedding/event venue rental services. Special events like the Lowcountry Strawberry Festival and Pumpkin Patch are seasonal additions to the core tour product.

Differentiator

Problem solved

Functional benefit

Brands

• Boone Hall Farms: The agricultural arm of Boone Hall Plantation, growing a wide variety of fresh local produce on approximately 120 acres. Includes Willie’s Roadside Market for fresh produce sales and u-pick operations.

Products and services

• Boone Hall Plantation Tours & Admission
• Exploring The Gullah Culture
• Black History In America Exhibit
• Boone Hall Farms
• Willie's Roadside Market
• Education Programs
• Weddings & Events Venue Rental
• Special Events and Festivals
• Butterfly Cafe
• Annual Membership Program

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• FareHarborcoreTechnology or IntegrationTicketing and booking platform integration for online ticket sales, tour reservations, and special event bookings. Provides the embedded booking system on the Boone Hall website.
• Lowcountry Land TrustcoreStrategic or Co-development PartnerConservation easement partner. The McRae family entered the entire 738 acres into a conservation easement agreement with the Lowcountry Land Trust, ensuring the property remains preserved and protected for future generations.
• Coastal StructuresminorStrategic or Co-development PartnerConstruction partner for Willie’s Roadside Market facility, Georgetown-based builder that teamed with Building Art, LLC to construct the new market building.
• Building Art, LLCminorStrategic or Co-development PartnerArchitecture firm, led by architect Will Wingfield of Reggie Gibson Architects, that designed the Willie’s Roadside Market facility.
• NBC DaytimeminorGTM or Marketing PartnerMedia coverage partner that featured Boone Hall Plantation as ‘a must see stop on any trip to Charleston, S.C.’

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Charles Pinckney National Historic Site: National Park Service historic site in Mt. Pleasant, SC featuring a preserved plantation remnant. Overlaps with Boone Hall on Charleston-area plantation heritage tourism and educational programming.
• Middleton Place: Historic plantation and gardens in Charleston, SC with house museum, stable yards, and restaurant. Directly competes with Boone Hall for Charleston tourists, school groups, and wedding/event venue business.
• Drayton Hall: Preserved 1738 plantation house in Charleston operated by the National Trust for Historic Preservation. Competes with Boone Hall for heritage tourism visitors and history-focused educational programming.
• Magnolia Plantation and Gardens: Charleston-area historic plantation tourist attraction offering gardens, house tours, and nature experiences. Direct competitor to Boone Hall in the same Lowcountry plantation tourism market, with overlapping tour products and visitor demographics.
• McLeod Plantation Historic Site: Charleston County-owned historic plantation with African American history exhibits and preserved slave cabins. Directly comparable cultural and historical site competing for the same school group and cultural tourism segment.

Broad incumbents

• Biltmore Estate: America's largest historic house museum in Asheville, NC with comparable components of historic estate, gardens, agricultural operations, weddings, and ticketed tours. Serves as a benchmark for the historic estate tourism model at significantly larger scale.

Regional players

• Patriots Point Naval & Maritime Museum: Major Charleston-area tourist attraction and event venue located in Mt. Pleasant. Comparable as a destination tourist attraction and event venue competing for the same visitor, school group, and event-venue demand in the Charleston market.
• Cypress Gardens: Moncks Corner, SC nature swamp garden and historic site near Charleston. Comparable as a Lowcountry outdoor heritage attraction offering gardens, swamp tours, and seasonal events that overlap with Boone Hall's nature and visitor offerings.
• Charleston Tea Garden: Working tea farm on Wadmalaw Island near Charleston offering tours, retail, and farm experiences. Comparable agritourism and fresh-produce retail model in the same regional market as Boone Hall Farms.

Emerging players

• Shelburne Farms: Working farm and education nonprofit in Vermont combining historic estate, agricultural production, and educational programming. Shares Boone Hall's blend of farm, heritage, and school-group education revenue model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/boonehallplantation
• Xx.com/boone_hall
• LinkedInlinkedin.com/company/boone-hall-plantation-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boone Hall Plantation